I haven't been a boss for many years

Chapter 25 Strike While the Iron Is Hot
"Brother Tian, ​​I have something to tell you."

Sheng Tianbu opened his squinted eyes slightly, put down the pen he was playing with in his hand and said, "What's the matter?"

"The publisher just called and asked us to reprint it."

The magazine is so popular, printing means picking up money. If Sheng Tianbu hadn't predicted everything before, the editor-in-chief didn't even plan to ask him, and immediately started to do it. They have done this kind of thing in the past.

Unexpectedly, Sheng Tianbu shook his head and said decisively:

"Reject him, I said [-] copies are [-] copies, no one will face him!"

The editor-in-chief nodded and said: "I think so too. Brother Tian, ​​you said that you want to whet the appetite of all the salty and wet people in Hong Kong, but I don't think the distribution association will give up easily. The call just now was just a trial. water."

"What is the origin of the distribution you contacted?"

"There's a fart behind him, he's just an ordinary wage earner, he has two deputy directors and a general director, and he doesn't have much say.

I know Brother Tian's thoughts, and I will reject him immediately, but there will definitely be a call from the director later.

That Hu Youwei is probably waiting for us to let go. "

Sheng Tianbu joked with a smile: "Then can you stand it?"

"Sprinkle the water." The editor-in-chief chuckled, confidently and arrogantly, "Why does the Distribution Association want us to reprint? Isn't it just because we have money to find them? If we sell well, they will find more. Can the Distribution Association threaten us? , isn’t it just out of stock.”

"Hey! But we don't have to worry about selling "Fengyue" at all, and the distribution association wants to cancel it? It doesn't matter, the big deal is to let the brothers deliver the goods to the door, directly to the newsstand guy, and give up all the profits from the distribution association. Newsstand guy. My confidence is "Fengyue", the more popular "Fengyue" sells, the more confident I will be."

Sheng Tianbu smiled slightly. He didn't understand the newspaper industry, and he didn't have the connections like the editor-in-chief, so it was right to let him take care of it.

But in terms of sales methods, all the sales in Xiangjiang are not enough for him to fight.

Still the same sentence, Sheng Tianbu only made requests, not the process, he only wanted the results, he was not responsible for specific trivial matters, and only controlled the general direction of development.

"Brother Tian, ​​it's okay not to reprint the first issue, but what about the next three issues?"

"The first issue is 12 copies, the second issue is printed with 15 copies, [-] copies. The third issue is printed with [-] copies, [-] copies. The fourth issue remains unchanged."

Hearing that the editor-in-chief frowned slightly, he didn't understand why Sheng Tianbu didn't want to bend over to pick up money, and asked, "Brother Tian, ​​although I don't know how high the ceiling for a book's sales is, but according to The popularity of the first issue, I'm sure, will sell out in a week after printing 15 copies.

What I think is that although we don't reprint the first issue, it is better to print [-] copies of the second issue. We can't keep readers' appetites, right? "

He could understand why Sheng Tianbu didn't reprint the first issue even if he killed it. It's a tantalizing thing, but what is it for?I just want to make it easier to sell the next few issues. How do I know about hunger marketing and cultivating user habits?

Li Rulan kept silent, and couldn't help asking at this moment.

Facing his mother, Sheng Tianbu didn't hold back anymore: "The first salty and wet magazine in Hong Kong is too easy to get, how can those readers cherish it?"

"I'll pick!" Li Rulan rolled her eyes and complained, "What do you think you are doing? Salty magazines, do you really want to make it into a work of art?"

Sheng Tianbu shrugged and spread his hands: "It's not impossible."

"I'll pick!" Li Rulan gave her son another big roll of the eyes. This shameless look was exactly the same as when his dead ghost chased her back then.

But she didn't continue to say anything, she didn't know what Sheng Tianbu was going to do, but as long as it was her son's decision, she would support it.

"I just want to hang all the salty wet guys in Hong Kong, so that they can't buy them without grabbing them. Hang them for a month, and at the same time cultivate their consumption habits! I want every salty wet guy in Hong Kong to buy them every Friday. , you will automatically remember that today is the day when "Feng Yue" is released!
The most important thing is to cultivate users' consumption habits and turn "Fengyue" into their lives. "

Aji, Ahua and the others didn't notice anything, but the editor-in-chief and Zhan Mi's eyes brightened. They knew exactly what Sheng Tianbu meant.

"Wonderful!!"

The editor-in-chief slapped his thigh excitedly, and exclaimed in amazement, "Brother Tian, ​​this idea is really amazing! Hang all the salty and wet people in Hong Kong for a month, and turn "Feng Yue" into their living habits. If they can't buy it, they will definitely itch all over.

This strategy is perfect, Brother Tian, ​​you are really good at it! "

Zhan Mi also trembled with excitement, and every cell was excited.

What is a business?
That's called business!

"Brother Tian, ​​it's good that the first issue of "Feng Yue" sells well, but it's not all good."

The editor-in-chief is relatively calm, after all, he has experienced storms.

"how to say?"

Sheng Tianbu immediately became interested.

"If it sells out in three or four days, then "Feng Yue" can maintain its popularity for a week until next Friday, but it can be sold out in one day, but there is a problem here, people are forgetful, if it takes too long, there will definitely be people Follow the trend, and then they will gradually forget about us.

So try to keep the heat going.

But maybe I'm worrying too much. "Feng Yue" is already popular enough to not worry about selling. "

Sheng Tianbu rubbed his nose, raised his brows slightly, and instantly had a new idea: "Zhan Mi, starting from tomorrow morning, you have something to do."

"Huh? Brother Tian, ​​tell me, I will do it properly."

"You get [-] yuan from Shengtian Security, and send a dozen or so capable young men to buy back the first issue of "Fengyue" in various places, starting at twice the price. If you can't get back the double price, then triple, quadruple, and up to Five times, until the one hundred thousand is spent."

Everyone was dumbfounded when they heard this. What kind of operation is this?
What the hell?A copy of ten yuan, five times the recovery is not 50 yuan?

Although Li Rulan said that she completely trusted Sheng Tianbu, she still couldn't help complaining: "Ah Tian, ​​do you have too much money and no place to burn it?

It's better to honor your mother and me than waste it like this!
You don't really think that what you make is a work of art, do you?

Several times the price is recovered, 10 yuan is not ten yuan, if you say burn it, burn it, do you want to be so prodigal? "

"Why can't it be a work of art? If the 10 yuan is spent, it will definitely cause a sensation. Lao Yang said that although the first issue of "Feng Yue" sold well, it is not popular enough. This requires advertisements, and the TV station will allow me to do so." Advertisement?"

"You think beautifully, a salty magazine and want to be on TV? You are not afraid of teaching children."

"Isn't that right? Since we can't be on TV, we can only advertise ourselves. 10 yuan will stir up the popularity of magazines. It's a business that can make a profit without losing money. Why not do it?"

Although everyone's vision and thinking were not as good as Sheng Tianbu's, they were not idiots. After Sheng Tianbu's explanation, they all wanted to understand the beauty of this play, and everyone was so shocked that their eyeballs almost fell off.

The editor-in-chief's eyes glowed, and he almost knelt down to Sheng Tianbu.

In fact, the core of this method is very simple. It is worthless to say it, and it is the same as the fried shoes of later generations.

A pair of AJs that cost over a thousand yuan from the factory can suddenly be fired by those speculators for tens of thousands, or even hundreds of thousands, which is simply magical.

Since even shoes can be fried, the well-made "Fengyue" can of course also.

Sheng Tianbu was just testing the theory of fried shoes.

The editor-in-chief said: "Brother Tian, ​​you have such a great idea! I don't even know how you came up with it, so you should pay a lot of money."

Sheng Tianbu looked at Zhan Mi and said, "One hundred thousand is for you, do you know how to spend it?"

Zhan Mi looked excited, thought carefully for a few seconds and said: "Brother Tian, ​​the [-] yuan must not be spent all at once, it needs to be maintained for a week. My idea is that in the next six days, tomorrow will be [-] yuan, and the day after tomorrow will be [-] yuan." , five thousand per day for the next three days, and the remaining thirty-five thousand per day on the sixth day."

Sheng Tianbu nodded.

He read Zhan Mi right, this kid was born to do business.

Many of his brothers have different strengths.

Aji is good at martial arts and has combat power, so he is responsible for beheading people. Zhanmi has a brain and is passionate about business, so let him do it. I only provide the general direction, and everyone can do things beautifully. Its use is the way to employ people in order to maximize the benefits.

After these things are finished, the next step is to discuss the issue of expanding the magazine's profitability.

A magazine earns not only magazine money, but also advertising. To operate properly, Sheng Tianbu's annual income of 5000 million based on "Feng Yue" is not a dream at all.

Then there is the issue of promotion. When "Fengyue" has a firm foothold on Hong Kong Island, it can consider expanding its territory and developing towards Southeast Asia, where the market is larger.

These are the majors of the editor-in-chief, and Sheng Tianbu doesn't need to worry about them.

(End of this chapter)