The Wind of China Entertainment 2005

Chapter 364 Tigress (two in one)

At the finals banquet.

Different from usual, a lottery was set up.

Lu Yuan spent his own money to prepare additional gifts and gave them to the lucky staff on site, setting off a small climax.

Then, amidst cheers, he took the microphone and stepped onto the stage to make a concluding speech.

There are about a hundred people in the crew, sitting at more than a dozen tables, with pairs of eyes staring straight ahead.

On the big screen behind the host desk, behind-the-scenes footage from the filming of "33 Days After Love" flashed continuously, including those of the actors and those working behind the scenes.

Lu Yuan held the microphone and clasped his fists downward: "Thank you to all the staff. Without your efforts, the completion would not have been so smooth. The completion of the film depends on everyone's cooperation and unity."

"Clap clap clap."

After expressing his gratitude to all the staff, he said: "Since the filming of "33 Days of Love" started, it has been difficult in the early stages. There have been many doubts from the outside world. Many people believe that a small-budget movie is still a lovelorn theme that has never been touched upon. It won’t look good, and the results won’t be much better. In fact, this is a good encouragement for us.”

"The momentum is overwhelming!"

"Okay!" The staff below clapped their hands with red faces. They were encouraged by the strong confidence bursting out from the words of the figure on the stage.

The first is to edit the footage.

At this moment, she only saw her boyfriend, and she finally understood what a confident man is the most handsome. She really loved him so much that she couldn't wait to drag him back to the villa immediately.

Lu Yuan's eyes swept across everyone's faces, and after a while, he said emotionally: "Everyone, we are opening up a new track. In the subsequent editing, we will not miss any highlights, because this is everyone's The result of joint efforts, please believe that this film will be the pride of all our staff in the future!"

If there is a problem with the on-site recording, the actors will need to re-record some lines later, including some car sounds and door knocks, which all fall into the category of sound effects.

"The first round of publicity will start in early June." Lu Yuan picked up a piece of roast duck, chewed it in two mouthfuls, and added: "During this period, you have to go to several major box office towns to shoot the versions of "Love Lost Story" in various cities."

"A box office hit!"

"No problem. When the work here is finished, I will take people there myself." Teng Huatao hesitated and asked: "This publicity is a protracted war, lasting for five months. Will the remaining publicity funds be enough?"

If it's a costume drama or a fairy tale drama, and you want to do some fancy fighting scenes and move effects, the color grading is to unify the tone of the entire shooting material.

"Clap clap clap!"

"Director Teng, although the filming is over, the subsequent tasks will not be easy."

The fourth is special effects and color grading. The special effects are easy to understand, just wipe the green screen and wipe the wires.

Teng Huatao looked at the crowded hall and said, "Leave the rest to me. How are the publicity preparations going?"

After the filming of the film is completed, the work to be completed in the post-production stage can be roughly divided into the following categories.

Teng Huatao also drank a lot, and his neck was red. He poured it for him, raised his glass and said, "Teacher Lu, let's go."

"."

Lu Yuan's salary plus 500 million in cash were added to the equity investment, for a total investment of 800 million, and the remaining 100 million was made up by Teng Huatao.

He took the red wine handed by the staff, raised it and shouted: "I wish "33 Days of Love" a great box office success!"

"mighty!"

"It is no exaggeration to say that since Lu became famous, none of the films and TV dramas he has starred in have received poor ratings. The values ​​of all the colleagues I have worked with, whether they are actors, directors, photographers, or editors, have skyrocketed."

There will be countless revisions and iterations interspersed during this process. The later stage is a stage that is often overlooked, but it is also a stage that can turn corruption into magic.

"It just depends on what we mean." He raised the cup and took a shallow sip.

"Thank you, Director Teng."

After everything is completed, it will be submitted for review. If it does not pass, it will be modified and re-edited. Until it is passed, the final step is to release and screen, and negotiate and distribute benefits.

After the above series of work is completed, it is equivalent to the subsequent work being basically completed.

Editing is by no means a simple matter of splicing together materials, but rather incorporating the editor's sense of rhythm and creativity. Excellent post-editing can make a mediocre video glow with amazing vitality and brilliance.

Of course, the special effects mentioned in the fourth point are not involved in "33 Days of Love".

Teng Huatao nodded, and the entire crew could breathe a sigh of relief that the filming was completed, but the subsequent post-production stage should not be taken lightly.

The total investment in "33 Days of Love" is 900 million.

"Clap clap clap."

The third is the production of lines and sound effects.

"Senior brother is the most handsome!" Jing Tian also joined in the fun.

He clenched his fist with his right hand and raised it high: "What about the big screen? I believe that the results of "33 Days After Love" will remain as strong as ever!"

"Teacher Lu, I also want to toast you."

"Teacher Lu, let me toast you."

"Teacher Lu is awesome!"

The second is the screening and production of music and soundtrack.

Complete the narrative of the story, adjust the rhythm of the plot, enhance the emotional atmosphere, etc.

"Lu Yuan is the most handsome!" Liu Shishi made trumpet-like shapes with his hands, his face turned red, and he shouted at the top of his lungs.

After several rounds of toasts, Lu Yuan returned to his seat in a tipsy state.

"There are still around 200 million left. It's not enough for me to add more. We can't be careless about publicity." Lu Yuan waved his hand.

Long before filming started, he had planned that the promotion of "33 Days of Love" would not be done offline, but would be in an eccentric way, using Weibo's Renren website to create topics.

It was outsourced to a studio called Ying Xing Tian Xia, while Lu Jing and his navy team were assisting.

The current promotion of movies has already evolved into a battle for channels, and the competition is becoming increasingly fierce, and the advantages of blockbusters are becoming more and more obvious.

Regardless of the quality of the film, it is easier for blockbusters to win large pages in newspapers, invitations to TV columns, and important positions on portal websites, while life for small films is getting increasingly difficult.

The first step in publicity is to accurately locate target consumers.

There is no doubt that college students and office white-collar workers are the target groups of the drama "33 Days of Love". To accurately communicate to these two groups, we must choose accurate communication channels.

As for young people, who doesn’t use Weibo or Renren.

With the help of several TV series with high national popularity, Lu Yuan himself has as many as 300 million fans on Weibo.

As of May, the number of users of the Weibo platform has reached 5 million, and the artists who have settled on it have also gained huge attention.

It would be a pity not to use this natural promotional treasure.

In addition, his brother-in-law Zhou Mingyuan is also actively helping him contact the Tencent team. Maybe "33 Days of Love" can be promoted on the QQ platform.

Of course, if he succeeds, he will have to shell out a sum of money. Tencent’s publicity fees are not low.

Generally speaking, the promotion of "33 Days of Love" is divided into three steps.

Step one: Internet marketing.

Use social media platforms such as Weibo and Renren to publish effective information.

Communicate directly with the target group, that is, interact well with the post-80s, post-90s, college students, and company white-collar workers targeted in the film.

The specific method is: rely on the popularity of several actors, call on everyone on Weibo to tell their lovelorn stories to the camera, and at the same time go to several major box office towns to shoot the city version of "Lovelorn Story".

Step two: topic marketing.

Establish the Museum of Broken Love. The Museum of Broken Love is not a real museum. It is just the official website of "33 Days of Broken Love".

In addition to the information release and video appreciation that are usually found on official movie websites, there will also be sections such as "Breakup tokens", "Recommended lovelorn books", "Recommended lovelorn songs", and "Lovelorn counseling".

Comprehensive collection of lost love memories, making lost love a hot topic for discussion among the target group.

The third step: ground marketing, starting in October.

One month before the film was released, the film began to conduct on-the-ground promotional activities and participate in programs with a large number of young audiences such as "Happy Camp".

"Teacher Lu, Director Teng, why did you stop and continue drinking?"

"Hahaha."

"Okay, keep drinking. I won't come home until I'm drunk tonight."

Beijing. An extremely ugly silver BYD sports car slowly drove into the community.

There was dynamic music playing in the car, which was quite loud.

Lu Jia wore toad sunglasses and asked Liu Shishi in the passenger seat: "Shi Shi, can you drive?"

Liu Shishi raised his hands in front of his chest and swung his body from side to side to the music, moving and hitting every time, which was very exciting.

Faintly hearing the movement around her, she turned around and asked, "Sister, what did you just say? Louder."

Lu Jia rolled his eyes, turned down the car music, and then repeated it.

"No." Liu Shishi's answer was quite straightforward.

"Then what if by chance one day it's inconvenient for Xiaoyuan to drive, and you two have to find someone to drive?"

"There is a driver."

"When you two go out for fun in the future, such as on your honeymoon or something, you will bring a driver?" Lu Jia joked with a smile.

Liu Shishi blinked his eyes and automatically ignored the other party's teasing. After thinking about it for a while, he said, "Then I take the time to study?"

"You really have to learn. When you two have children in the future, it will be convenient to take them to school."

"Oh, sister, why do you say this?" She was a little shy. Although she and Lu Yuan often communicated in depth, the reality of having a child was too far away.

Lu Jia smiled. He was so eaten up by his younger brother. The Lu family had nothing to be ashamed of.

"Shi Shi, let me tell you, since Xiaoyuan confirmed our relationship with you, my status in his heart has plummeted. In the past, when he left the filming crew, I didn't need to say anything. He rushed to take care of the children and let me go shopping. . Now, I have no consciousness at all, and I will only agree if I am forced to do it myself."

"No, he always praises you in front of me." Liu Shishi shook his head and continued to sway.

"What do you praise me for?"

"Praise you... um..." Liu Shishi was silent, as if he really had no memory of this.

Lu Yuan had told her many times that even though the old woman looked pretty, with long legs and a thin waist, she actually had a very bad temper. When she was a child, she always oppressed her and forced her to work, not just sweeping the floor, washing vegetables, and running errands. , doing laundry and all kinds of things she might not even think of doing.

"You don't have to smooth things over for him. I still don't know if he always talks bad about me in front of you, like how I beat him when I was a kid." Lu Jia turned off the engine and parked the car downstairs.

Liu Shishi defended her boyfriend and explained: "No, I just didn't think of it for a moment. He said too many advantages about you. For example, he mentioned that it was because of you that he was able to practice well." Skills include washing, cooking, taking care of children, everything.”

"I don't believe it." Lu Jia curled her lips and looked up at her balcony: "That guy might be planning on me at home."

"No, he's not that kind of person." Liu Shishi got out of the car, carrying large and small bags, and supported her boyfriend.

"Not that kind of person? Haha, he really is."

Upstairs, Zhou Yaoyao had just finished her homework, climbed onto the sofa, and played a clapping game with her uncle.

Lu Yuan looked helpless. Why was it so difficult to take a vacation? His girlfriend was even kidnapped.

After "33 Days of Love" was completed, he had a short break.

Seeing that he was free, the old woman threw the two cubs to him without hesitation.

Not only that, he also took Liu Shishi to go shopping, in the name of strengthening the relationship between sister-in-law and sister-in-law, and at the same time exercising his ability to take care of children in advance.

Lu Yuan was naturally dissatisfied. His ability to take care of children was almost at the max level, okay?

But the elder sister's suppression of her younger brother's bloodline is no joke. Her height has no effect at all in front of her.

When he jumps up, Bang Bang punches him, pinches and twists him, without any ambiguity.

He rubbed his aching ears, sighed deeply, and continued to high-five the little guy.

"It's noon on the day of hoeing, so studying is really hard."

"Two pages of exercise book, written all afternoon."

"I can't do any exams, and my IQ is 250."

"If you want to ask who to follow, it's the tigress in the house."

"After giving birth to a second child, my uncle will suffer."

"Coping with two hundred and fifty, I will spit out the pain."

"."

"Remember?" He pinched the little guy's round face.

"I've memorized everything." Yaoyao nodded seriously and asked doubtfully: "Uncle, why is it different from the pianong memorized in class?"

She is in the first grade of elementary school. Maybe she went to school too early and can't keep up with her classmates. The old woman wants her to stay in one grade.

Lu Yuan rubbed his head and said, "What I'm teaching you is a brand new version. It's called Bringing Up a Baby. I'll read it to my mother when she comes back, okay?"

"Yes, I know." She was very obedient and listened to her uncle's words. He would not lie to her.

"Ding Dong. Ding Dong"

"Mom is back."

Hearing the doorbell, Zhou Yaoyao climbed down from the sofa and went to open the door cheerfully with her short legs.

Lu Yuan continued to lie on the sofa like an uncle. There was a stool next to the sofa. He put his feet on it and stared at the TV screen.

"Beauty's Scheming" starring Luo Jin has been airing for a while, so he happened to have some free time, so he took a look.

Speaking of which, Luo Jin has several dramas aired this year. In the new version of "Three Kingdoms" which aired a few days ago, he plays the role of Liu Xie, Emperor Xian of the Han Dynasty.

In "Beauty's Scheming" starring Lin Xinru, he played Liu Ying, Emperor Hui of Han Dynasty.

This is a typical palace fight drama, focusing on the palace fights between women such as Dou Yifang, with men just as foils.

It was broadcast on Anhui Satellite TV in mid-April, and the ratings were okay.

Luo Jin also received many invitations to play emperor roles.

Lu Jia walked into the house carrying large and small bags, followed by Liu Shishi.

Lu Yuan turned his head and glanced, immediately stood up and walked over.

Lu Jia thought he was coming to take the bag in her hand and hurriedly stretched out her hand. However, she didn't expect that the bratty brother walked around her and snatched the bag from Liu Shishi's hand.

"Can you carry so many things? You don't know how to ask me to go get them." Lu Yuan complained to his girlfriend.

Lu Jia: "."

Liu Shishi was quite embarrassed.

Lu Jia was too lazy to respond and made it clear that he was deliberately angry with her.

She put down the big and small bags, looked around, and wondered: "Where is my son?"

Lu Yuan felt bad, threw the things in his hands aside, took his girlfriend and ran away.

"What's wrong?" Liu Shishi was curious.

"Come on, I won't be able to leave if you don't. I'll talk to you in detail when I'm in my room." Lu Yuan didn't explain much, pulled her and ran away.

But Lu Jia walked around the bedroom and returned to the living room to finally find her son.

The little thing was trapped under the stool, holding the legs of the stool with both hands, staring at the TV with a pair of big eyes, purring and spinning, neither crying nor fussing, and quite well-behaved.

Lu Jia clenched her fists. How could she take care of a child like this? He would yell while playing, but when he turned around, his brother was nowhere to be seen.

Zhou Yaoyao stood on tiptoe to finish pulling the bag, holding a bag of her favorite snacks, and ran over.

"Mom, my uncle taught me how to memorize the peasants just now. I will recite it to you."

"Okay, mom, listen." She suppressed her anger temporarily.

"It's noon on the day of hoeing. I studied really hard and couldn't pass the exam. I have an IQ of 250. I want to ask who I followed. She's a tigress in the house."

"."

"Lu Yuan!!!"

"I'm going to beat you to death!"

(End of this chapter)