The Wind of China Entertainment 2005

Chapter 158 Longines
Celebrity endorsements and champion endorsements are now common marketing methods for brands.

But the first endorsement advertisement in the Mainland dates back to the last century.

In the 60s, "Jia Wu Feng Yun" became popular all over the country, and Li Moran, who played Deng Shichang, became an instant hit.

In order to expand sales and increase brand awareness, Sanjiu Weitai invited Li Moran to endorse in 1990, and the advertising endorsement fee was 20.

Li Moran has been famous for many years. He is an old artist. He was awarded the Lifetime Honorary Award for Drama in his early years.

At that time, the national theater industry was in a slump, and the spokesperson of the Drama Association approached Li Moran, saying that it was difficult to hold the theater festival funds, and the gap in preparation funds was as high as 20 yuan.

The general idea is, you are a big star now, or you were born in a drama, if you are in trouble at home, you can't help it.
So Li Moran agreed to Sanjiu Weitai, and donated all the endorsement fees he got to the Drama Association.

Since then, he has created a precedent for endorsement by mainland celebrities.

Unexpectedly, as soon as the advertisement came out, there would be endless scolding and gossip from the audience.

Because of this incident, Li Moran never accepted a second advertisement in his life.

Lu Yuan has great admiration for the old man's art and virtue.

However, times have changed, and the concept of money has changed.

Entering the new century, endorsement fees are rising day by day, and advertising endorsements are the main channel for celebrities to realize their profits.

Making money is not shameful, but having no money is the most embarrassing thing!

The sky is bright and clear, and there are no clouds in the sky.

A black commercial vehicle drove across the street, picked up fragments of newspaper scattered on the ground, and flew forward.

"boom!"

After closing the car window, Lu Yuan stared at the information displayed on the phone screen, smacked his lips and said enviously: "Hey, is the endorsement fee of the trapeze so exaggerated now?"

Since Liu Xiang won the championship in 04, the endorsement fee has been rising all the way. In the past two years, it has started at tens of millions, and the endorsement fee alone has reached hundreds of millions in a year.

But compared to entertainment stars, he doesn't get much share.

In addition to handing over to the General Administration of Sports and other departments, and paying some taxes, the actual amount that can be obtained is about 20-30%.

Lu Jing, who was in the co-pilot seat, answered, "Brother, the Olympic Games will be held in August this year. If there is no accident, the endorsement fee of the flying man will rise again. You have to work hard."

"Boss, I believe in you, come on!"

Leaning on the headrest of the back seat, Lu Yuan silently rolled his eyes, not bothering to talk to the two bastards in front.

There are a few stars in the entertainment industry who can be more influential than top athletes like Flying Man, not to mention that the two are not on the same track at all.

"I hope that the Fei Ren's endorsement fee is as high as possible, which proves that he will always win and lead the world." Lu Yuan expressed his heartfelt blessing.

Wu Lang glanced at the rearview mirror and smiled: "The media are saying that the Flyer is in good condition and will definitely win the championship this time."

"No, didn't he still get injured at the end of last year? He'll be healed so soon?" Lu Jing turned his head suspiciously.

At the end, she frowned and said: "Everyone on the Internet is saying that he can win, but no one can guarantee that he will win the championship. The status of athletes is different every day. What if he loses?"

"Stop it." Lu Yuan took out his sunglasses from his pocket and put them on, saying, "He proved himself in 04, regardless of whether he can win this time, in my heart he is a flying man."

"Brother, how about we take Yaoyao to the Olympics this year?" Lu Jing eagerly proposed.

"No problem." Lu Yuan glanced at the staff arranged by the brand outside the car, and said, "At that time, I will have to ask the flying man for his autograph."

"Brother, you are also a big star, the fans will say something about you."

Wu Lang interjected: "Boss, the receptionist from Longines has come out."

The commercial vehicle stopped in front of the Grand Hyatt Hotel in Beijing, and the door was pulled open by the staff.

When he got up, Lu Yuan turned his head and replied, "It's different, flying people are different. I am entertaining the public, and he is trying to win glory for the country."

"Crack."

"Crack."

After getting off the car, the reporters invited by Longines came around with microphones in their hands.

"Lu Yuan, how do you feel about signing this contract with the Longines brand?"

"Lu Yuan, when will your new drama "Magic Phone" be available to everyone?"

"Lu Yuan, it is said that this signing was due to difficult love. Can you tell me the specific reason?"

"Ah, it's Lu Yuan, Lu Yuan, I like you so much!"

The media and fans are enthusiastic, of course the main reason is that Huayi and Longines spent a lot of money secretly.

After picking a few questions to answer, under the leadership of the staff, Lu Yuan entered the Grand Hyatt Hotel.

The brand Longines originated in Switzerland.

In the ranking of world watch brands, Longines watches are mid-to-high-end watches, positioned in the second-class and first-class watches, and are of the same grade as Radar, Movado and other brands.

Only under the top luxury watches such as Breguet, Vacheron Constantin, Rolex and Omega, it can be regarded as a brother of high-end watches.

In the hotel, Lu Yuan saw the person in charge from Longines, a middle-aged woman in her forties, with long hair, fair skin, well-maintained, from the mainland.

"Mr. Wu, hello, I'm Lu Yuan."

"Hi Lu Yuan, I'm the Vice President of Longines' Domestic Brand Promotion Department. Nice to meet you." Vice President Wu smiled and stretched out his hand and asked, "Is the road going well?"

When shaking hands, Lu Yuan was keenly aware that something was stuffed in his hand, and he put his pocket back calmly.

"Thanks to you, the journey went smoothly."

After exchanging pleasantries, the two entered the signing room one after the other.

Vice President Wu followed behind, his eyes fixed on Lu Yuan's back.

For the brand side, the choice of spokesperson is prudent. Nowadays, the image of the spokesperson is gradually directly linked to the brand image.

The pornographic incident in the Hong Kong circle at the beginning of the year affected many brands.

Longines’ internal spokespersons are divided into several echelons.

The first echelon is the brand spokesperson, and the brand will promote it in all aspects.

The second echelon, brand ambassadors and image ambassadors, conduct regular publicity according to the quarterly marketing strategy.

The third echelon, the spokesperson of the product line, the spokesperson of a specific product, promotes according to the product.

The fourth echelon, the best friend of the brand, conducts publicity according to the segmentation marketing strategy.

The fifth echelon, tasters, experience officers, and various ambassadors, this type of mobility is very high, and it is basically a short-term or one-time promotion cooperation.

Brand spokespersons are divided according to region: global spokesperson, Asia-Pacific spokesperson, Greater China spokesperson, and national spokesperson.

In 04, Longines chose Guo Fu as the spokesperson for the Asia-Pacific region, and in 06, Lin Zhilin was selected as the global spokesperson.

Now they turned their attention to Lu Yuan and invited him to be the domestic spokesperson.

In the matter of choosing a spokesperson, Vice President Wu contributed a lot.

After Tough Love started broadcasting in February this year, the ratings have skyrocketed, and the watch worn by Lu Yuan has also been hotly discussed by netizens many times.

Many housewives are obsessed with the role of the overlord Meng Hao, and even choose Longines watches as New Year gifts for their husbands.

Therefore, the sales of Longines inexplicably increased a lot during the period of the new year.

This abnormal sales change naturally attracted the attention of Longines. Vice President Wu happened to have watched Tough Love and was one of Meng Hao's fans.

So, just after the New Year, an invitation to Lu Yuan to become a brand spokesperson was sent to Huayi.

"Happy cooperation!"

"Happy cooperation!"

(End of this chapter)