wild 1995

Chapter 42 Planning
Lu Hanming is a native of Yuncheng. He usually likes to hang out. He has a very wide social circle and has a lot of local business information. With his help, Di Ye finished the decoration of the flagship store in only one morning.

"Brother-in-law, you are such a living map. You should be a reporter for "Yuncheng Evening News" or Yuncheng TV Station. You are too talented to be in the Literature and Art Publishing House."

"I would like to be a reporter, but unfortunately there is no way out. It's too difficult to get a job."

"If you really want to be a reporter, I'll help you find a way later."

"Let's forget it. Being a reporter is too tiring, and I don't have the comfort of being an editor."

Lu Hanming's professionalism was almost zero. He sat on the second-hand sofa on the right side of the flagship store, looked at the row of second-hand TV cabinets in front of him, and said, "Xiaoye, you have bought so many second-hand goods. They are too crude and not high-end."

Di Ye opened the second-hand drink cabinet at the entrance of the store, took out two cans of Coke, handed one over, and said, "I have other ways to improve the quality."

"What way?"

"We'll talk about it when Huang Ya comes back."

Lu Hanming is a fan of Di Ye now, and he doesn't care about his tricks. After taking a couple of sips of Coke, he remembered something, got up and said, "Today's "Yuncheng Evening News" should be published. There are movie reviews written by you on it. I'll buy a copy and come back to read it."

"Buy an extra copy, I'll take a look too."

Not long after Lu Hanming left, Huang Ya came back from the Tianma Cinema next door with a movie poster of "Red Fan District". She was also a little thirsty, took a Coke can from Di Ye, took a sip, and said, "Manager Zhou agreed to cooperate with us, but the ticket price is not discounted, 25 yuan each."

"If you don't have a discount, don't discount it. Can he provide the poster?"

"He gave a business card of the printing house and asked us to contact by ourselves and print as many as we want."

"This guy is really stingy!"

Di Ye complained, put the poster of "Red Fan District" on the sofa, pointed to the furnishings in the store, and asked, "What do you think?"

Huang Ya looked around and saw that the four walls were covered with movie posters and celebrity posters. Although it was a bit messy, it created an atmosphere of a movie fan circle. In the middle, a row of shelves was used as a partition to divide the space into two.

The right side is the reception area, with several sets of sofas and 8 half-person-high TV cabinets; the left side is the business registration area, with 4 counters with glass partitions lined up, and behind the counter is a medicine cabinet with many small drawers. There are white labels on the outside of the drawers, and various movie categories are written on the labels, such as "Martial Arts", "Love", "Sylvester Stallone", "Jackie Chan" and so on.

"It's good, but the office supplies are too complicated and a bit nondescript."

"Just put things on the shelves, such as these TV cabinets, with 8 25-inch TVs on them, playing movie trailers and highlights in a loop, such as these shelves are full of VCD players, and star photos are pasted on the outside of the medicine cabinet..."

After Di Ye introduced the follow-up arrangement, he added: "On the opening day, I will find some extras and line up at the door to create a hot scene. No one will pay attention to these second-hand office supplies by then."

"Where did you find extras?"

"After your brother comes back from Guangdong Province, go to the Radio 3 factory and call out. It costs 20 yuan a day, and it is estimated that hundreds of them will come."

Huang Ya couldn't help laughing, and said: "Old men and old ladies are not good, they are easy to reveal their secrets, we must find young ones... By the way, Xiao Shan called me yesterday. They set off from Guangdong Province this afternoon, and they should be there before 7 o'clock tomorrow night."

"Did they buy the "Red Fan District" CD?"

"I have bought it, a total of 50 sets."

"Fifty sets should be enough. How many copies of the classic Hollywood movie catalog I gave Bi Wanxi did he buy?"

"About 80 copies. You have basically bought all the ones you marked with an asterisk."

Di Ye felt that there were 80 classic movies to support the scene, which was enough to attract a wave of movie fans, so he waited for Lu Hanming to buy the newspaper and came back, and began to arrange specific operations.

First of all, he wrote the slogan "Yingfeng invites you to watch a movie!" on the poster of "Red Fan District" that Huang Ya brought back, and asked Lu Hanming to use it as a blueprint. He went to the printing factory to print 500 copies in the afternoon, and then hired a group of people to act in the middle of the night tonight, pasting the poster all over Qingyun Road.

After listening, Lu Hanming reminded: "If you do this, you will damage the appearance of the city and you will definitely be fined."

"According to the "Regulations on the Appearance and Environmental Sanitation of Yuncheng City" formulated in 1993, without approval, distributing or posting advertisements in public places without authorization, if the circumstances are serious, a fine of 500 yuan to 2000 yuan shall be imposed."

In the 90s, city appearance management was far less strict than later generations, and there was no punishment of "confiscation of illegal gains", so Di Ye was confident and deduced: "Tomorrow, "Yuncheng Evening News" will publish the news that Qingyun Road was covered with advertisements overnight, and the day after tomorrow will publish the news that our company was fined 2000 yuan.

Since leaving home on New Year's Eve, Huang Ya has never imitated Zhou Xingchi again, but now she couldn't help showing an exaggerated expression, and said with a smile: "You are really cunning!"

Di Ye also smiled, spread his hands and said, "All in all, 2000 yuan is a good deal for an advertisement that everyone in the city will know about."

Huang Ya also felt that it was a good deal, but she thought that the advertisement was not good, and said, "Yingfeng has just been established, and no one knows what our business is, nor does it know where the store is. Only such a sentence is written on the poster. Isn't the effect not very good?"

At this time, Lu Hanming finally understood why Di Ye asked him to go to the "Yuncheng Evening News" to make an appointment in advance. He shook the newspaper on his hand and said with a smile: "Xiao Ye made the arrangements two days ago. Tomorrow's "Yuncheng Evening News" will publish a full-page advertisement of Yingfeng, with specific business and detailed address on it."

"But not everyone will read "Yuncheng Evening News."

"Isn't that better? People who don't know will ask around, which will have a greater dissemination effect."

Huang Ya thought about it, and asked again: "Yingfeng invites you to watch a movie. Because of this advertisement, you asked me to cooperate with Tianma Cinema and buy 1000 movie tickets?"

"Yes, I plan to send 2500 movie tickets to "Red Fan District" to every super VIP customer who deposits 4 yuan."

"Why do this?"

"Now we have only sold more than 500 VCD players, but more than 800 people have applied for the membership of casual viewing in the first month. Why? Because watching a movie with a few friends is more interesting than watching a movie alone."

Di Ye turned into a marketing mentor, talking endlessly: "If I give 4 movie tickets to a super VIP customer, he will definitely invite his friends to watch "Red Fan District" at Tianma Cinema, and our store is next door.

Lu Hanming refused to accept it, and said, "Not necessarily, he can also bring his wife and children to the movies, or just sell the movie tickets."

"Of course there is such a possibility, but the number will not be many. One is that "Red Fan District" is an action movie, and housewives are not very interested. The other is that VCD players are very popular now. If you have this thing at home, you will show it off to your relatives and friends in all likelihood. I wish everyone knew about it. And the four movie tickets just provided them with props to show off."

Lu Hanming was convinced, and recalled: "That's right. I remember that after my family bought a color TV in 1988, my dad often used money to buy cigarettes and alcohol to show off, and invited friends to watch TV shows at home."

Huang Ya re-deduced it again, and felt that there was no problem, so she agreed to do so, and asked, "Are there any other tricks?"

"Yes, my dad and the others can produce about 200 VCD players a day, but I plan to only release 100 places on the sixth day of the first lunar month to create a phenomenon that the supply exceeds demand..."

Di Ye brought out the monkey-playing skills of the later Internet age, and told Huang Ya everything about making appointments in advance, lottery numbers, invitation codes, etc., and asked her to choose a few easy-to-operate ones to execute.

Huang Ya wrote down two sheets of notes, but she was still not satisfied, and continued to ask: "Is there any more?"

"There is another trick, which is to use the influence of the social elite to coat the VCD player with a layer of gold, so that ordinary people will frantically pursue it. I will go to Professor Liu in the afternoon and ask him to help contact a few professors from Yunda University to join us as a super VIP member."

"You should be the only student in the world who uses the graduation design tutor as a tool to make money. Professor Liu probably wants to cry when he sees you."

"That's not necessarily the case. He might smile from ear to ear when he sees me."

(End of this chapter)