wild 1995

Chapter 40

Tianma Cinema is located in a prime location in the city center, only 500 meters away from the department store. It was one of the busiest places in Yuncheng in the 80s. However, in the 90s, due to the rapidly sluggish movie market, the theater lost its role in attracting traffic. As a result, the business of the surrounding shops became much deserted, and the bustle of the past was no longer there.

However, this situation changed in 1995, because after the release of Jackie Chan's "Red Fan District" on the first day of the Lunar New Year, it triggered a movie-watching frenzy.

"17, 21, 22..."

While waiting for the owner of the store at the entrance of the cinema, Xia Jianwu was idle and bored. He counted the audience who came to buy tickets for a while, and said, "Jackie Chan's movie should be very exciting. The next one will start in half an hour. Now there are more than 20 people who have come to buy tickets."

Di Ye looked at the large posters of "Red Fan District" pasted on both sides of the window of the ticket office, and said, "This movie is really good, you can watch it if you have time."

"you have seen?"

"Not yet, but people have been coming to the rental store these days asking if there is this movie, and want to watch it again at home, so the quality must be good."

Xia Jianwu heard the words and asked with great interest: "How long does it take for a popular movie like this to be pirated after it's released?"

"It will be available on the day of the release."

Xia Jianwu was taken aback and asked, "Why so fast?"

Di Ye was still looking at the poster of "Red Fan District", always feeling that there is a business opportunity here, and explained somewhat absent-mindedly: "The gangsters in Hong Kong are rampant. On the day of the release, they will take a camera to the cinema, record the entire movie, and then compress it into CDs and sell it everywhere."

"Shouldn't the quality of the picture taken in this way be high?"

"The resolution of the VCD is very low, and the audience can't see it clearly, so they don't care about it. When the DVD comes out in a few years, this sneaky pirated version will not work."

Xia Jianwu was slightly taken aback, and asked, "What is a DVD?"

Seeing his reaction, Di Ye immediately summoned Xiaohonghua to check and found that DVD was named only after Sony and Toshiba reached an agreement in September 1995, so he patched it and said: "VCD adopts the MPEG-9 standard. Last year, the MPEG-1 standard came out. The next generation of DVD players will definitely use this new standard, so I randomly named it DVD, which means digital video disc."

Xia Jianwu knew the MPEG standard very well, and thoughtfully said: "MPEG-1 was released in 1990, and VCD was officially commercialized in 1994. According to this timetable, MPEG-2 was released last year. You said that DVD should be commercially available in 1998, right?"

"It should be about the same."

According to the memory information compiled by Xiao Honghua, DVDs began to be commercially available in 1996, but they were only popularized in China in 1998, so this inference is not a problem from a commercial point of view.

"Then we have to hurry up and sell more VCDs by taking advantage of the time gap between two and three years."

"I think so too."

After the two chatted for a while, the landlord finally came over and opened the shop next door. This shop used to sell cheap clothes, so it was basically undecorated and surrounded by dusty concrete walls. Di Ye walked around in it twice and felt that the size fit his needs, so he decided to rent it out immediately.

Xia Jianwu felt that it was too rudimentary, and asked, "How long will it take to renovate here?"

"No decoration, just find someone to clean it up tomorrow, and then paste movie posters on the walls."

"Didn't you just say that you have to do a good job in appearance?"

Di Ye saw that the landlord was eavesdropping, so he said perfunctorily, "It doesn't have to be glamorous, we can hold lucky draws, give gifts, invite celebrities to perform, increase membership, etc. In short, as long as the location is good enough and the place is big enough, there are many ways to play."

"You have so many ghost ideas, then I will wait and see."

At this time, the ticket inspector of Tianma Cinema shouted through the loudspeaker that "Red Fan District" was about to be screened, and asked the audience to buy tickets to enter the venue. Xia Jianwu decided to watch this movie on a whim.

Before he went to buy the ticket, he gave Di Ye the key to the Audi, and said, "I'll take a taxi back to the hotel by myself later. You can use this car for two days to support the appearance, but don't break it, I also borrowed it."

Di Ye was not polite to him, put the key away, and said: "Fang Fei is going to make trouble with me tonight, so I won't have dinner with you, and I'll treat you to a good meal tomorrow."

"She has been full of energy since she was a child, and she has been making troubles endlessly. Please ask for blessings. I am alone, and I can only wish for peace."

Xia Jianwu walked out of the shop gloating, then remembered something, turned his head and asked, "What's the name of your disc rental shop?"

"Yingfeng, the meaning of film and television pioneer."

"Film and TV Pioneer? That's a good name. When I start the company later, you can help me think of some good names."

Di Ye laughed, and agreed, "I'll try my best."

Fan Dazhi and Bi Wanxi felt that Di Ye was a college student with a high level of education, and insisted that he name the company. Di Ye then chose the name of a classic weapon from "World of Warcraft" to make up the number, which was "Shadow Front".

Xia Fangfei pretended to be a female secretary in the computer city. After getting addicted to role-playing, she was not interested in such small things as renting a store, so she took a taxi to the Chenghuang Temple to find Huang Ya. After Di Ye signed the contract with the landlord, seeing that it was still early, she drove the Audi back home and informed Di Yongchang of the harvest in Jinling.

"Dad, I'm going to have dinner with Mr. Xia tonight, so I might not come back to live."

Di Yongchang was still in the midst of the surprise of having 3000 CD players at once. He didn't even ask Mr. Xia who it was, and said, "Okay, treat him well."

Di Ye didn't leave in a hurry, but called Di Yan's house, and learned that Lu Hanming hadn't come back from the "Yuncheng Evening News" newspaper office, so he said, "Sister, ask brother-in-law to ask for leave tomorrow and help me renovate the shop."

Di Yan had a strong sense of professionalism, and said dissatisfiedly: "Tomorrow is the first working day of the new year, so it's inappropriate to ask for leave, wait until the day after tomorrow, the day after tomorrow is the weekend."

Di Ye planned to open on the sixth day of the first lunar month, and he didn't want to waste a single day. He persuaded him: "The publishing house is not a post and telecommunications office, and it won't accumulate business during the holidays. There must be nothing to do on the first day of work. Besides, if the shop is done well, I can earn at least 10,000+, and the dividends I will pay to my brother-in-law will be more than his annual salary."

"I was always worried that your brother-in-law would bring you down, but now I find that you are going to bring your brother-in-law down. All right, I'll talk to him in the evening. "

Di Ye saw that she had let go of the principle issue, so he decided to take the opportunity to settle another matter. He ran to close the bedroom door and said, "Sister, Xia Fangfei has come to Yuncheng. I will take her to see you tomorrow night and have dinner together."

Di Yan was the only person in the family who knew about Xia Fangfei, and also knew that Di Ye had gone to Jinling yesterday, so she was surprised and happy when she heard the news, and quickly asked, "Are you sure about your relationship?"

"Basically confirmed."

"It's either confirmed or not, basically what does it mean?"

"It's like this..."

Di Ye used simple words to describe the current situation that he was about to face in the Shura field. After hearing this, Di Yan was very annoyed, and scolded him for several minutes, and finally concluded with one sentence: "I really want to beat you to death with a feather duster!"

"Sister, don't get excited, I want you to help me..."

"I can't help you with this kind of shit, and I can't help you! Both of them are good girls, and they can't just be harmed by you."

"I didn't ask you to help me deal with them. I asked you to help me hide it from my parents. Don't let them know for now."

Di Yan sneered, and said sarcastically, "Temporarily? Are you planning to keep your feet on two boats?"

"Of course, didn't you just say that both of them are good girls, I can't just leave them alone after causing trouble like this."

"How could I have such a brazen brother like you!"

Although Di Yan was extremely annoyed, she had nothing to do with Di Ye. After scolding Di Ye for a while, she said helplessly: "You will collect some snacks in the future, and stop messing around."

"Not anymore."

"Then I see Xia Fangfei tomorrow night, what should I say?"

"You don't need to say anything, just meet up, because I have met her brother, so you have to meet her, and it's a courtesy."

After all, he was his own younger brother. After Di Yan calmed down, her heart couldn't help but shift, and she said, "Then I have to prepare a more expensive meeting gift to comfort Xia Fangfei, lest she get angry with you."

Di Ye is not a gentleman. From the first day after crossing, he knew that sooner or later he would have to step on multiple boats, and he never fought unprepared battles. Therefore, after making a fortune in Pengcheng, he bought a lot of emergency gifts and came back. Hearing this, he said, "Sister, you don't need to prepare. I have everything here. Skin care products, perfumes, bracelets, rings, necklaces, clutches, ladies watches... Which one do you think is suitable?"

Di Yan was numb, and after a long silence, she asked, "How much did you spend on these things?"

"About 4 yuan."

"You...you are such a super prodigal!"

　Last night, halfway through the writing, I was delayed by something, so I will make it up now.

　　Thanks to the book friend "Happy Darkness" for the reward and support.

　　
　
(End of this chapter)