It is agreed that the 18th line will be top-notch?

Chapter 71

Ok, finally got to the point!

Hu Yiqin's most important revelation to Yang Ruoqian is that as long as the live broadcast is boring enough, no one will watch it.

What kind of live broadcast is interesting?

Entertainment live broadcasts may not be interesting, but non-entertainment live broadcasts must be boring.

Hu Yiqin's live broadcast died suddenly because of boredom.

"Look at the current live broadcast platform and video platform, most of the content is mainly entertainment content." Yang Ruoqian talked eloquently, "Even the three anchors of our guild are no exception."

Weng Ziqin and Wen Lianji looked at each other, and they both saw deep puzzlement in each other's eyes.

What Mr. Yang said is very good, the only shortcoming is that it is not much different from not saying it.

Now that the workplace is so introverted, everyone's life is already very hard. When I get home from get off work, I naturally want to watch something that doesn't require much brainwork, and is relaxing and enjoyable.If you don't entertain yourself, how can you attract an audience?
Gao Naiyun gave people a kind of contrasting surprise, Huang Rushi was brainwashed by magic, and Ruan Miner provided a place to vent his emotions...

To sum up, the purpose of the three anchors' live broadcasts is all to please the audience, no matter in which form.

Now, Mr. Yang said that he wants to give up entertainment content?
If it wasn't Yang Ruoqian, who had won many battles and victories, who said this, the three of them might turn their heads and leave - there is nothing to communicate with this kind of layman.

But...Since Mr. Yang said this, it means that this line of thinking must have its correctness!
If they feel that there is no correctness, it means that their own understanding is not enough.

If you don't understand well, ask more and learn more!

"What Mr. Yang said, uh, is very philosophical." Wen Lianji nodded again and again, "That is, I don't know how Mr. Yang plans to operate it?"

Wen Lianji couldn't imagine what Mr. Yang was going to do.

In her understanding, completely abandoning the live broadcast of entertainment nature, the audience is too small and too small.

Even if it can attract attention because of the differentiation, but such a boring live broadcast, even if some viewers accept it on a whim, it will be difficult to generate stickiness. After watching it, they will not click on this live broadcast room again.

The audience's mentality is completely different when watching entertainment content and non-entertainment content.

Non-entertainment content may satisfy a person's curiosity, a sense of superiority in watching different live content, or support for the sympathy of a dream anchor, etc.The content of entertainment nature is very simple and straightforward-make the audience feel happy.

Curiosity will dissipate after watching too much.People who have a sense of superiority will soon wake up under the pressure of life...

As long as emotions such as sympathy, superiority, and compassion are satisfied once, they will no longer be desired for a long, long time.

But happiness is different. People hope to be in a happy state all the time, so its needs are infinite and frequent.

The difference in the demand for the two emotions has led to the supply of the live broadcast market, which is basically completely inclined to entertainment.

To make matters worse, the liquidity of the two is not at the same level at all.How can non-entertainment live broadcasts be profitable?

Seeing that the three employees were all in a state of confusion, Yang Ruoqian smiled: "We can do a live broadcast program similar to street interviews, go deep into ordinary people, and create some down-to-earth live broadcast content."

Interview?

Grounded?
Weng Ziqin suddenly realized: "Oh! I understand, Mr. Yang, you want to design a set of questions with hidden secrets, and guide the interviewees to answer funny answers in some way!"

The simplest and most classic example is the question and answer of "Are you happy? No, my surname is Zeng."

It's just that this question was asked unintentionally, and the street interview is to turn unintentional into intentional.

This kind of live broadcast content, as long as it can be done well, is indeed very interesting.

But how to design questions, how to ask questions less deliberately, how to guide interviewers, how to select interviewers who are likely to answer funny answers... etc. Questions are not as simple as they seem.

Without a professional team to carry out all-round design, the whole interview will be very awkward. Not only will there be no program effect, but it will make the audience feel very disgusted.

Moreover, the live broadcast also needs a steady stream of inspiration, otherwise it will soon be impossible to live.

Weng Ziqin thought he had grasped the boss's mind, and just wanted to be a little proud, when he heard Yang Ruoqian's voice of denial.

"No, no. This method requires a steady stream of inspiration. Without a team, there is no way to support the live broadcast content for a long time. The inspiration is exhausted too quickly, and the career life of this kind of anchor will not be very long."

The most important thing is that such a live broadcast really has the possibility of going viral!
It must be vetoed, and it must be vetoed with the firmest attitude!

All plans that are likely to catch fire need to be killed in the cradle.

Shao Yiqi snorted and shook his head at Weng Ziqin: "I said you didn't understand what the boss meant, right? The boss said, 'similar' to a street interview, the most important words are in the second half."

As a classmate of Yang Ruoqian and Chang Zhiqing, a top student who graduated from a prestigious university, Shao Yiqi's ability to solve problems is absolutely unambiguous.

After Yang Ruoqian uttered those words, Shao Yiqi immediately brought out the ability of Chinese reading comprehension in high school, began to analyze word by word, and came to his own conclusion:
"The boss's focus is on reaching out to ordinary people and being down-to-earth." Shao Yiqi smiled and took out his phone and opened a video clip, "Look, this pair of brother bloggers, although they are not anchors, have attracted countless viewers because they filmed rural scenery and the production process of bamboo rats."

The simple and down-to-earth life, the occasional "sneaky" behavior of the village bully and the funny style of attacking bamboo rats at the slightest disagreement... The combination of various elements has allowed the brothers to accumulate a super high number of fans.

Down to earth, right?
Is it enough to go deep into the homes of ordinary people?
The content is novel enough to arouse the audience's curiosity, and there are often some laughs, maintaining a sense of expectation...

As long as the conditions are met, why stick to street interviews?
Moreover, with such a live broadcast, you can also sell your own agricultural products, and you can easily monetize your fan traffic. You don't need to rely entirely on audience rewards for meals, and your life span is extremely long.

Both popularity and profitability are second to none!
Sure enough, Weng Ziqin was still too inexperienced to understand what the boss meant.

After guessing Yang Ruoqian's sinister plan for the Yuefu Guild, Shao Yiqi now claims to be the number one strategist in the company, claiming that he can easily figure out Yang Ruoqian's thoughts and keep up with Yang Ruoqian's thoughts.

This time, there will be no exception!
"No, that's not right." Yang Ruoqian glanced at the brothers' bloggers who had close to ten million followers, quickly, resolutely and seriously vetoed Shao Yiqi's plan, and made up a reason on the spot, "Think about it, these brothers have their own breeding farms, their education level is not bad, and they have connections in the local area."

"If we follow up like this, let's not talk about whether it is popular or not. The cost of money and time required to open a breeding farm is scary. And it is difficult to find such a live broadcast effect in rural areas and people with a pleasing image."

The most important thing is that the vast majority of people in rural areas have no idea of ​​developing into the live broadcasting and entertainment circles, and these people will not be marked as recruitable.

It is difficult to recruit people and it is really possible to become popular, Yang Ruoqian will definitely not do it.

Shao Yiqi, who was rejected by the speed of light, was stunned.

What, his idea turned out to be wrong? !

He subconsciously looked at Weng Ziqin, only to see the operation girl looking at him like a fool.

Do you really think that if you guess Mr. Yang's idea once in hindsight, you will be able to guess it again and again?
If you are so good, why not be your own boss?

"Okay, I didn't think about it properly." Shao Yiqi sighed, and turned to look at Wen Lianji, "Both of our ideas have been rejected, does the manager have anything to say?"

Wen Lianji thought for a while, and said with great uncertainty: "I think the boss still wants to do street interviews, but he's taking the route of appearance. Letting a handsome guy pick out beautiful women for interviews and ask some gossip-like questions will definitely attract people's attention."

"And with such a live broadcast, the content of the question is easy to design, and it will not enter the dilemma of exhaustion of inspiration."

"Because what the audience pays attention to is not the question itself, but the gossip of the interviewee, so a question can be asked many times, and as long as the question is changed occasionally, it can keep the freshness."

"Even if she can't be as popular as Sister Gao, Huang Ge, and Ruan, after all, the audience is there, and she can make some money more or less, so she won't lose money."

This live broadcast plan is almost comprehensive, including all aspects of grounding, cost saving, risk control, convenience and even life expectancy.

Shao Yiqi and Weng Ziqin couldn't help nodding their heads as they listened. They seemed to agree with Wen Lianji's suggestion and judgment.

"Not bad, sister manager, professional enough!"

"So thoughtful... No wonder I can be a manager."

good guy...

Yang Ruoqian couldn't help secretly rejoicing when he heard the analysis and interpretation of his three employees here.

Fortunately, they were not asked to take the initiative to recruit people, otherwise they might have recruited a few popular anchors.

How come these people have not been in the job for a long time, but their professional level is higher than that of each other, and they all have unique skills, so they come up with such scary plans that have a good chance of success at first sight?
It doesn't matter, no matter how high their level is, isn't the final decision-making power still in my hands?
The biggest problem now is that Wen Lianji's plan is so perfect, so perfect that Yang Ruoqian doesn't know how to veto it...

Forget it, if you can't think of an excuse to veto, then just veto it!
Who made him the boss?

As a boss, you can do whatever you want.

"No, it's still not right!" Yang Ruoqian waved his hand and directly vetoed Wen Lianji's idea, "We want to take the route of elitism, so we can't hold your mentality of making more or less money and not losing money. Your plan is too conservative, and the content has no depth."

Take the elite route, don't hold the mentality of muddling along, and make in-depth content...

Wen Lianji looked at the impassioned boss, her heart was full of shock.

Even the boss has such an aggressive attitude, but as an employee, he is still so conservative.

It's so inappropriate.

Wen Lianji felt a little ashamed immediately, and apologized again and again: "Mr. Yang, I'm sorry...how about you just say what you think, I have limited ability, I really can't think of it."

(End of this chapter)