It is agreed that the 18th line will be top-notch?

Chapter 252 New ideas brought about by the failed ceremony
Yang Ruoqian had no interest in award ceremonies or new movie preview events to begin with. Now that he had an excuse to be distracted, he did his best and naturally accepted it.

Shao Yiqi: "Have you finished the award ceremony? Do you have time to say a few words?"

After looking at Shao Yiqi's tone, Yang Ruoqian suddenly felt a little strange.

Normally, whether as an employee or as a college classmate, Shao Yiqi would not speak so politely. He would usually talk to the boss and talk to him about anything he had to say.

When will Yang Ruoqian be asked for his opinion again?

Could it be that something went wrong with one of Shao Yiqi's own projects and he suffered a big loss?
Yang Ruoqian was surprised and typed quickly: "What's wrong? Do you have any bad news over there? Tell it and it will make me happy!"

As expected, after seeing Yang Ruoqian's merciless ridicule, Shao Yiqi immediately became harsh: "Ha, can there be any bad news about the matters that I, Shao Yiqi, are handling? Everything is under control!"

Compared with new movie previews and award ceremonies that are as boring as math class, chatting with college classmates is obviously much more interesting. Yang Ruoqian immediately started to open up old scores: "Really? Have you forgotten about the Shelter Company? "Titanic 2" "Have you forgotten about "?"

"That was an accident! An accident! And didn't I make money in the end? Let's not talk about it. I have something else to do with you today. It's really not bad news."

Seeing that it wasn't bad news, Yang Ruoqian sighed boredly: "Since it's not bad news, then what do you have to say?"

Shao Yiqi: "You don't have this kind of trouble - you don't even know that the children and young people from my relatives and friends watched the movie "Black Robe Inspection Team" and accidentally learned that I was working on this movie. What a terrifying scene it is when working in the company.”

Uh... Shao Yiqi's work at Kuaiguang Group was known to his relatives and friends?
Shao Yiqi's biological father must be well aware of this matter, but for relatives who are a little distant and only see each other during New Years and holidays, even if they are gossips, as long as the person involved doesn't tell them, generally speaking, they can't understand that much.

Yang Ruoqian thought for a while and realized immediately: "Oh, you're showing off in front of your relatives, right? It's great when you're pretending, but you haven't thought about what happened after pretending? What's going on? I want you to recruit people into the company. ?”

Shao Yiqi: "...Do you think I am this kind of person? Someone mentioned it, but I rejected it. Mainly, my father knew about it."

Just go through the back door and insert people into your own company. This is a good brother's company, and it is in a period of booming business. Indiscriminately inserting people into your company will ruin your goodwill.

Besides, if you want to work for a while, you can't block people anywhere. Just go directly to Shao Yiqi's Gaoyao Group to fish. There is no need to use Shao Yiqi's personal connections.

Yang Ruoqian felt a little regretful that he had missed out on a few incompetent connections who came to the group to earn empty wages.

But he was not surprised by what Shao Yiqi did, otherwise it would be difficult for the two of them to become good brothers.

After thinking about it, Yang Ruoqian said again: "Didn't your father already know that you were working here? And he wanted to persuade you to go back? If so, I suggest you listen to your father and go back to inherit the family business, not here with me. It’s a waste of your wonderful life.”

It would be a good thing if Shao Yiqi, this scourge, could return to his father as soon as possible.

If you can make money this way, I suggest you go back home and make money, and stop causing trouble to your good brother.

Shao Yiqi was too lazy to talk nonsense: "Don't worry, my father has not objected for a long time, and even now he is fully supporting me to continue working with you!"

"The main thing is, my dad also went to see "The Black Robe", and I accidentally told him that I was the producer of our next movie..."

"Then, uh, you know, most of our company's industries are related to electronics, so he asked me if I could help him get a sponsor position..."

As Shao Yiqi typed this, he actually felt quite emotional in his heart - not long ago, he was ordered to go back by his father and was considered to be not doing his job properly.

When chatting and bragging with relatives, they always subconsciously avoid any topic about Shao Yiqi.

After all, a year ago, besides having a good college diploma, Shao Yiqi was playing games and watching movies at home every day. It would be embarrassing to tell anyone.

Just one year later, almost everyone's attitude has changed.

Not only does Shao Yiqi's father not object to his working in Kuaiguang Group, he even approves of it. When he goes out to eat with others, his waist straightens and he talks more.

Every now and then it’s my son who started a business with his college classmates and is now the top management of a billion-dollar company...

The fact that Shao Yiqi ended up being visited by various relatives from the [-]th grade is inseparable from his father's boasting outside.

Relatives and friends don't dare to ask for the back door of Gaoyao Group, but they dare to ask Shao Yiqi!

Shao Yiqi's father is hard to talk to. Shao Yiqi, a young man, should be easier to bully and thin-skinned, right?

The result was that Shao Yiqi finally shut out the annoying group of relatives and friends, and the Gaoyao Group actually found him!

After hearing that his son had become a new film producer... Shao Yiqi's father directly called Shao Yiqi and asked about sponsorship.

Their new product is about to be launched. It is the stage where large-scale promotion is needed and money is burned. If the product can be embedded in a hit movie, wouldn't the recommendation effect be explosive?

Shao Yiqi was so dizzy that he had no choice but to go to Yang Ruoqian to discuss countermeasures.

For this reason, Shao Yiqi could only add: "Let me just say this. You don't need to pay a friendly price for sponsorship fees or anything like that. Just let my dad blast the gold coins. I will never take advantage of you, okay?"

Yang Ruoqian, who was originally looking for a joke, almost jumped out of his seat when he saw the two "sponsored" people.

What the fuck? !
Another sponsorship, another sponsorship?
The sponsorship from Chengyu Group has not yet been turned down, but Shao Yiqi has come with another sponsorship, and it is with a big sponsor that is as big as Chengyu Group!

Mr. Yang thought he was watching a joke, but when he looked at it, he realized that it was actually a joke about him.

Sure enough, Shao Yiqi is the biggest disaster in the company!

Yang Ruoqian's typing speed increased immediately: "Wait a minute, this matter needs to be discussed in the long run, and we will talk about it after I come back!"

With that said, Yang Ruoqian closed the chat box and looked eagerly towards the center of the stage.

Cheng Fei was smiling broadly on the stage, talking about her future prospects and the great future of "Wandering Blue Star".

Apparently he was quite satisfied with his success in driving away his competitors.

Even if Yang Ruoqian didn't even give out a ppt, Cheng Fei still had such great confidence in the new movie.

But now the top priority is no longer the quality of the movie itself - regarding quality issues, Yang Ruoqian, who tried his best to restore "Fortress" in all elements, is still very confident.

If you follow every failed path of others, can you still succeed?

The problem is, Yang Ruoqian thinks "Wandering Blue Star" will definitely hit the streets, but others don't believe it!

If Yang Ruoqian lets go of sponsors, everyone will think that Mr. Yang is too confident and will vote; if Yang Ruoqian doesn't let go of sponsors, everyone will think that Mr. Yang wants to make a lot of money on his own, so even more so.Now that two big sponsors are in front of you, what should you do?
If things continue to develop, the film may not be released yet, and the funds may have already begun to be withdrawn!

No matter what plans Mr. Yang has in mind, no matter how grand he wants to be, he can't bear the risk of many people rushing to invest if he gets a piece of air.

However, no matter how he thought about it, Yang Ruoqian really couldn't think of any good way to refuse all the good excuses for sponsorship.

Even if you are worried that advertising placement will affect the audience's viewing experience, you can still place the ads in scenes that already appear in the script. Changing a logo does not require a specially designed scene for this purpose.

There will always be other characters in a movie, and there will always be a little bit of description of their lives - and life always requires necessities.

It's just a matter of replacing the previous daily necessities with the sponsor's supplies.

Even without being reminded, no one in the audience will notice these things. Only when they read a movie review, or see a real product during a certain online shopping or shopping trip, will they suddenly recall it and put it in their mind in memory. Uncover movie scenes that have been ignored in the movie.

By that time, the product will be really ingrained in the minds of consumers.

The effect of advertising has been achieved.

This is also the essence of advertising - overwhelming brainwashing propaganda is one thing, but small promotions that gradually gain popularity and are hidden in daily life are equally important.

The former is to make product brands "familiar", while the latter is to make these things gradually become a habit in consumers' lives and become a "taken for granted".

As national giants, both Chengyu Group and Gaoyao Group understand this truth.

At this time, Cheng Fei's speech on the stage also ended, and the long and smelly ceremony for Yang Ruoqian and Yu Jingyu finally came to an end.

Although the reporters filming in the back looked unsatisfied and full of interest in the new movie of Kuai Guang Group, Mr. Yang, who was overwhelmed with various affairs, really didn't want to stay in this ghost place for a while.

Not only because there is no inside information to reveal in the new movie, but also because Cheng Yu and Gao Yao are so overwhelming that he can't breathe.

At the end of the ceremony, when Cheng Fei left the stage, she gave Yang Ruoqian a look, and the meaning was very obvious - find a time to sign the sponsorship-related contract.

Seeing Cheng Fei's determined attitude, Yang Ruoqian felt like crying without tears: "It's over, I can't turn down this sponsorship, what should I do?"

If you can't find an excuse to forcefully reject something that is completely beneficial and harmless, it will be judged as a negative operation by the system...

Yang Ruoqian packed up his things with complicated emotions, got up and left the auditorium.

In fact, compared with the estimated investment of the film, these sponsorship fees are not very large...

But there is actually a huge hidden danger hidden here - if the movie is made and the advertising effect is very good, and then movies and TV series are made in the future, won't there be more sponsors trying to get in?

Can Yang Ruoqian find one excuse to refuse, ten excuses to refuse, and a hundred excuses to refuse others?

If the ad placement is not handled well this time, I'm afraid it will be a disaster forever!

Thinking about it, as soon as Yang Ruoqian revealed the news that he was going to make a film and television series, countless sponsors would flock to him with money, and Yang Ruoqian would be in trouble.

"No, even if we can't push back the sponsorship, we still have to minimize the influence."

"It's okay to accept sponsorship, but it's not okay to bring in so many sponsors... Whether it's Cheng Yu or Gao Yao, they can only have one sponsored project at most!"

"Moreover, these advertising placements must be hidden in various nooks and crannies of the movie screen. If you can reduce the exposure, you can reduce the exposure. The excuse is very simple - too direct advertising will cause discomfort to the audience."

"Based on the same excuse, I can legitimately charge less sponsorship fees..."

"In the future, when sponsors see that the advertising effect here is so poor, they will be less active in sponsoring..."

"Even if there is, he probably won't be willing to spend too much money to be taken advantage of."

Yes, just do it!
Hit a punch, lest a hundred punches come!

As long as this sponsorship crisis is handled poorly enough, it may not be a bad thing in the long run.

Maybe it will turn out to be a blessing and a curse, and he will be blacklisted by all sponsors from now on.

Yang Ruoqian was thinking about a bright future, and the bodyguard he had temporarily borrowed from Cheng Yu had arrived downstairs of the hotel - he had just notified the driver to pick him up, but there was a traffic jam on the road, so he had to be a few minutes late.

Walking to the door of the hotel, Yang Ruoqian sighed again.

"After this preview event was released by reporters, I felt that there would be some unfavorable comments."

"Oh, it would be great if I could delete the comments... Unfortunately, the platform is not mine. I can only delete the good comments on Kuangguang's official media, which is of no use at all."

After all, when people discuss movies, they often do so in the feeds or videos of other accounts, not official media.

In other words, basically few people will go to the comment section of official media to discuss these things.

"It would be great if this film review platform was my own..."

Thinking of this, Yang Ruoqian suddenly paused in his steps.

Yup!

Why didn't I think of it before? !

Platforms these days cost so much money. Why didn’t I think of becoming a film review platform?

Does anyone admit that the value of this film review platform is irrelevant? There is no need to worry about it... Just like this award ceremony, if you spend money to entertain yourself, isn't it okay to use your own platform to evaluate your own movies?
Build a film review platform for self-entertainment, put all the movies under the Kuaiguang Group on it, and spend some token money to compete with other platforms!

In this way, no matter how high the rating is, no one will believe it, and it may even arouse resentment.

Not only can it reduce the value of your own movie ratings, but it can also burn money... This project can be done!

Return to the group immediately, start arranging projects, strive to launch new platforms and new movies at the same time, help each other, complement each other, and help the company achieve the third quarter loss target!
(End of this chapter)