It is agreed that the 18th line will be top-notch?

Chapter 229 It’s been this price for so many years

After regaining his youth and the pressure in life suddenly reduced, Yang Ruoqian also regained his appearance as a young man and expressed his doubts directly on the barrage.

"What incredible wealth? Can anyone explain it?"

Within a few seconds, many friendly and cordial answers appeared on the barrage.

"Brother, where did you unearth it? It's already 2017."

"Potian's wealth is when the anchor becomes completely rich."

"You can search for the keyword 'eyebrow pencil for 79 yuan' and look at their recent public relations, and you will know why the anchor has become rich."

Yang Ruoqian searched for useful information in the massive useless comments, then silently exited the live broadcast room, and entered "79 yuan eyebrow pencil" into the search bar as these people said.

He has a bad feeling now.

very bad!
Why do surprises always happen when settlement day is approaching?
Can't you just let me survive this disaster safely?
While Yang Ruoqian was frightened, the search results also came out.

The titles of several videos on the home page are surprisingly consistent.

#花西子, the full version of the 79-yuan eyebrow pencil incident#
“If you don’t get a promotion and a salary increase, do you mean you don’t work hard?”

"As soon as Li Jiaqi apologized, he turned around and continued selling goods."

"Original video of a certain Internet anchor delivering goods to fans live broadcast"

Uh...Hanako?

Yang Ruoqian has some impressions of this brand. First, when the group's live streaming business was at its peak, this brand had cooperated with them.

However, in the subsequent "rectification", considering that the premium of this brand of cosmetics was too high and the profits were huge, Mr. Yang, who had always been unwilling to make an extra penny, naturally included it in the list of companies that would stop cooperation.

Secondly, the advertisements for the Huaxizi brand are too overwhelming... The word Huaxizi can always be seen on large posters in department stores, in the pauses of film and television software, and even in the commercials of TV programs.

Even the last time I watched "Black Robe", the advertisement before the movie was "It's better to give flowers than to give flowers and children."

Judging from the intensity and content of publicity, Huaxizi probably wants to establish itself as a high-end brand and take the luxury line.

But Yang Ruoqian doesn't wear makeup, so he doesn't know much about the basics of these cosmetics. Whenever he sees this kind of advertisement, he usually lowers his head and plays with his mobile phone.

Although Chang Zhiqing knows how to use cosmetics, she has a good foundation. She is a beautiful woman even without makeup. She does not have so many requirements for cosmetics. Even if she uses them, she still uses a fixed brand that she is accustomed to.

In short, neither of the two people in the family are interested in Hana Xizi, so they don't pay much attention to her.

However, now it seems that the reputation of this brand has completely collapsed?

Yang Ruoqian looked at these titles, frowned slightly, and chose the one with the highest views and clicked in.

As soon as he entered, he saw two people sitting in front of the camera. The leader's lips showed a very exaggerated inverted "U" shape. Just by looking at his expression, you could tell that he was in an extremely unhappy mood.

On the screen, he shook his head slightly and repeated the sentence on the barrage with unabashed ecstasy: "Oh~ Hua Xizi is getting more and more expensive~"

As soon as he finished saying this, the muscles on his face all relaxed, his eyes were slightly squinted, and his impatience could be seen from his entire expression.

"Why is it so expensive? It's been this price for so many years. Please don't talk nonsense with your eyes open. It's hard for domestic brands!"

"It's really nonsense. It's been 79 yuan for so many years. How expensive is it?!"

"Sometimes you should look for your own reasons, okay? Has your salary been increased after so many years? Have you worked hard, okay?"

After finishing this big call with excitement, the anchor named "Li Jiaqi" was silent for a moment, and then shouted in an even more excited tone:

"It's been this price for so many years! I'm really going crazy!"

79 yuan is indeed not expensive, but the host’s attitude is really bad.Yang Ruoqian thought for a moment subconsciously, and then glanced at the title of the live broadcast room - Good guy, it’s 79 yuan for 0.08 grams!
This price is more expensive than gold, and much more expensive!
Originally, most people would jokingly ask if a very expensive item is gold-plated or diamond-encrusted.

Okay, no need to worry now, it is directly more expensive than gold.

The comment area below was refreshed with more than ten comments at a time, and almost everyone who watched the video couldn't help but express anger or ridicule.

Judging from the impact of public opinion, the high-end image that Hua Xizi spent so much money and so much time to build bit by bit completely collapsed overnight.

Because no matter what media it is on, even if it is Bilibili, which has a relatively friendly user group, or Douyin, which has the largest number of users, the search volume of related keywords has reached the top one.

And all the reviews are negative.

Being bombarded by so many different people in turn, and being criticized jointly by people of different ages, personalities, and genders, from top to bottom, at least, is enough to show that they have committed public outrage.

After watching the video, Yang Ruoqian finally figured out why Li Jiaqi and Hua Xizi behind him attracted so much abuse this time.

"You really didn't die unjustly." Yang Ruoqian didn't feel sorry for the merchant, but instead laughed with some gloating.

To say that the incident was so big this time was entirely due to the high price of the product, the gimmick of cutting leeks under the guise of a domestic brand, or the bad attitude of the anchor.

After all, there are many high-premium products, many products that sell sentiments, and there are even businesses that insult consumers.

Even judging from other videos, the anchor Li Jiaqi has not mocked consumers once or twice in the live broadcast room, but is a habitual offender.

But there is no one time that can have such a huge impact.

Because he had a sentence that deeply hurt countless people.

"Sometimes I look for my own reasons. Have my wages been increased after so many years? Have I worked hard?"

The range of attack of this sentence is really too wide.

It even hit Yang Ruoqian, who was sitting in the office watching the excitement.

If you don’t get a salary increase, you don’t work hard?
Failure means lack of effort?

In his previous life, Yang Ruoqian did the work of three people by himself every day. He worked hard for ten consecutive years, and finally died suddenly in the office. His income was less than Li Jiaqian's seventy cents, and it was also because he didn't work hard.

Believing too much that hard work will lead to success will not make people humble, but will make people proud - just like Li Jiaqi.

Because when he succeeds, he feels that it is all due to his hard work, and hard work accounts for 100%, so he deserves it all.

Therefore, this kind of people look down from the bottom of their hearts on those who fail and have unsatisfactory lives, and feel that their failure is due to lack of effort.

But I never thought that most people in this world work hard, but in the end they still get nothing.

This is not a kind of arrogance with great prejudice.

After Yang Ruoqian came back from rebirth, his whole state has changed a lot. Hard work is still important, but you can just do your best and obey fate.

If you can’t lose money, then work hard and lose again next quarter!
"But why did this anchor collapse? Will the collapse of this brand affect the anchors of our group?" After Yang Ruoqian finished eating and understood the ins and outs of the whole thing, he still didn't understand this.

When other people's families are unlucky, why are they so rich?

Could it be that Huaxizi users fled en masse and chose to buy products from other brands, leading to a sharp increase in sales?

But this doesn’t mean it will become “wealthy and rich”.

Yang Ruoqian felt a little strange in his heart, so he opened Weibo and wanted to see what was going on from Hua Xizi's official media updates.

Such a major word-of-mouth crisis has occurred. As a big brand, Hanakiko's reaction must not be so slow and she has not been involved in public relations for so long.

Could it be that the public relations department is not sincere enough?

After experiencing the initial panic, Yang Ruoqian's mood calmed down at this time.

The settlement day is very close. Even if Hua Xizi has a reputation problem now, causing many customers to lose to anchors under the Kuaiguang Group, the realization of these profits will have to wait until next month.

It will not have a significant impact on the profit and loss for this quarter.

Mr. Yang, who suffers from procrastination, is in a state of "I don't know and don't want to know" about the next quarter.

Live well this quarter first, and then think about next quarter.

With a show-off attitude, Yang Ruoqian found Huaxizi's official media and clicked on their PR draft.What comes into view is a content that can be called the pinnacle of nonsense literature.

First, thank you for your attention, then record your opinions and criticisms, finally introduce the company culture, and end with two slogans.

They were able to write a full seven or eight hundred words on such a small manuscript with no real content.

Yang always looked at him with admiration.

To be honest, if you take this PR draft to a school and give it a reading comprehension question, it is guaranteed to make most of the students cry for their parents.

And sure enough, in the comments section under this PR release, everyone's anger was successfully raised to another level.

"Kanako, do you want to see what you are talking about?"

"Did you have sex?"

"I hope your PR people will say the same thing when talking to your parents in the future."

"I don't know if there is something wrong with the public relations brains of these big companies. An apology and a refund can restore most of the reputation. It has to be disgusting."

"Why do you still have the nerve to claim that you are a domestic brand? Who doesn't know that you were cheating money by selling domestic products in your childhood?"

Amid the tsunami of abuse, it seems that Hanakiko's publicist once again appeared in the comment area because she could not withstand the pressure.

But this time, it seems that even the employees in the public relations department have some mental problems.

Yang Ruoqian focused on a few pinned comments. Without exception, these comments were all made by the Huaxizi official media themselves.

These top comments directly elevate Hanakiko's nonsense literature to crazy literature.

It is similar to "We are tied with Mao Zi Ai Li Huawei, we want to benchmark against Chanel" and "Who knows, family members", while playing bad jokes while trying to compete with other major manufacturers at home and abroad.

I feel sorry for the product manager and boss, and the boss is working hard, and I hug myself tightly. I went from going crazy to green tea.

He even made shocking remarks, comparing his own products, which were advertised as high-end and high-quality, with mechanical pencils... and stepped into the dirt the high-end label he had worked so hard to build over the past few years.

The scolding was so severe that news broke about the collective resignation of the public relations department of Hanakiko.

In short, after reading it, it makes people wonder whether Hanakiko's mental state is already a little terminally ill.

But after reading this crazy literature, Yang Ruoqian was not so excited. Instead, he said to himself: "This publicist is quite smart... but only a little clever."

With just a little analysis, you can see where Huaxizi's biggest crisis currently lies - internal product issues such as pricing, quality, technology, feelings, and anchor sharing.

As well as external packaging issues such as word-of-mouth, high-end labels, and even the most fatal fundamental issue that it is not a domestic product at all.

Nowadays, a wave of nonsense literature and a burst of crazy literature have diverted the energy of many viewers to public relations itself.

The company's handling of problems is evasive, insincere, and crazy... It has replaced Li Jiaqi and the sky-high price of 0.08 grams of eyebrow pencil as the new hot topic of discussion.

Although it is still a negative discussion, in fact, this is a crisis de-escalation attempt by Hanakiko.

Let the crisis go from public discussion of "how bad" this brand is to discussion of "how stupid" this brand is.

In fact, it can be seen that they are trying very hard to divert attention.

This strategy may seem magical, but in fact it is very effective - when a company is reviled by public opinion, and the point of being reviled is real and cannot be solved at all, then it is left to the public relations department to deal with. The methods are very limited.

Either they simply pretend to be dead, or they cry weak and pay money, packaging themselves as victims.

But considering that what happened to Hua Xizi this time is too big, she can’t get away with it by pretending to be dead, saying that no one will believe her as a victim, and that she won’t accept refunds and compensation...

The strategy of pretending to be stupid came into being.

Many people will laugh at idiots, but they will not really care about idiots.

Besides, the news about the collective resignation of the public relations department is even more nonsense - resignation is not resignation. Isn't it enough to resign without approval?
The news of resignation will make countless people feel sorry for the PR department that is being dragged down by the product department, further dividing the crisis.

The public relations copywriting looks stupid, the comments in the comment section look crazy, and whether these actions can achieve the public relations purpose, in fact, sometimes the correlation is not that high.

Can these employees really be so incompetent if they can become public relations for such a large company?

Is this public relations strategy really that stupid?

On the contrary, it can't even be described as smart, it can even be said to be brilliant - provided that they can figure out the root cause of this conflict.

Yang Ruoqian looked at Hua Xizi who was playing clever tricks in the comment area and seemed to have completed the crisis downgrade, and gently shook his head.

"Their handling methods and thinking patterns are based on the fact that this time they were sprayed because the price and quality of the product were not good."

"But that's not why they're really being reviled."

"This is a sick and arrogant analysis of effort. No matter how good the product quality is and the price returns to normal, no one will buy it."

"Because the consumer group that Huaxizi faces is this group of people. Now Huaxizi not only denies the fact that this group of people have worked hard, but also denies the fruits of their efforts. Who will die if you don't die?"

The operation to separate Li Jiaqi, the major shareholder who holds about 30% of the shares, from Hua Xizi cannot be fooled even by fools.

No matter what Hua Xizi does, it will be unable to save her.

If a brand stinks, it stinks.

Such public relations will not only fail to achieve the strategic purpose of shifting everyone's attention from "bad" to "stupid", but will instead make everyone think that this company is stupid and bad.

That's why Yang Ruoqian said that Hua Xizi was just being clever by doing this.

After scanning a few pinned comments, Yang Ruoqian continued to scroll down. Just after passing the pinned comments, he saw several accounts with blue V certification advertising under Hua Xizi's comment area.

"Our eyebrow pencils are of better workmanship and use more materials. One pound only costs 79 ha. If you need it, please hurry up and buy it!"

"Our brand is seven years and 370 two months old today. It is a truly domestic product. The manufacturer and shareholders are pure and authentic. We recommend that everyone support us!"

"Let me show you the after-sales service level of our brand!"

“Our brand’s mechanical pencil costs 79 yuan and lasts a lifetime!”

"Our house..."

"..."

Yang Ruoqian was completely confused when he saw the comments section of an advertising venue that had become a traffic treasure.

Because six or seven of the ten brands among them are cooperating with Kuaiguang Group!
After dissuading most of the high-premium and high-profit business orders, aren't the ones left behind companies that make small profits but quick turnover?
"Damn it! So this is what Po Tian's wealth means?!"

"Go directly to other people's comment sections to advertise, and accept other people's corpses?!"

Yang Ruoqian finally understood what it means to have a fire at the city gate that affects Chiyu - the collapse of a company and anchor that has nothing to do with him can actually lead to his huge profits?

What a magical scene this is!
Kuaiguang Group is not a place of escape. Can you harm other brands?
Yang Ruoqian shouted in his heart, recalling with some despair what the operations girl just said.

No wonder she had to come to express her gratitude in person, no wonder she had to brag about "Mr. Yang's foresight". It turned out to be this reason.

Because someone else has a problem, you are a blessing in disguise!

Can this also be blamed on "Mr. Yang's foresight"?
Do the company’s employees now consider themselves prophets? !
The time for reading comments and having fun is always short, and the time to get off work is quickly approaching.

Yang Ruoqian sighed heavily, closed the computer, packed up his personal belongings, went downstairs and got in the car to go home.

By the way, a message was sent to the shelter company, ordering them to take away all the needed funds within this month.

In case they were delayed due to something in the middle, causing financial losses before the settlement of this quarter.

Confirming that everything was safe, Yang Ruoqian whistled and started the sports car: "Go home, you will definitely make a fortune this quarter!"

(Happy holidays everyone!)

(End of this chapter)