Chapter 157

Mr. Yang, who has been hit repeatedly, finally realized that his previous method of investing as much as the company had was too inefficient and too slow.

Why not take out loans and increase leverage to make losses as in the previous life?
Of course, Yang Ruoqian, who had learned his lesson once, would never mortgage his house again.

The debt ratio of Kuiguang Group is miraculously 0%. It is time to borrow heavily and increase leverage.

Kuiguang now has a lot of fixed assets, which include office buildings, swimming pools on the roof of the office buildings, high-end restaurants, and a large number of e-sports industries in Qianda Plaza opposite.

Mortgaging all of them is enough to exchange for nearly 2 million in cash flow, plus Kuiguang's own cash flow and system funds, and then sign a gambling agreement with the partner...

Moreover, a huge project will require more employees.So many employees eat, drink, and pay wages every day, which is also a considerable expense.

In the end the whole project fell apart...

As long as you can lose this time, it is better than taking dozens or hundreds of commissions.

The company's loan can be repaid with the company's funds. As long as there is a system, it is impossible for Kuiguang Group to not be able to repay the money.

Yang Ruoqian opened the system panel, and looked up various rules about loans among the pile of regulations.

【Artist Training System 2.0】

[Because the mortgage loan turns the company's fixed assets into cash flow, it is not included in the calculation of profit]

[The loan interest rate will be regarded as a cost, and will be counted into the quarterly profit and loss, but the host cannot not invest in accordance with the loan amount after the loan, otherwise it will be judged as a passive operation, and no subsidies/commissions will be granted]

[All investments must be related to the company's anchors or artists, and any other irrelevant investment will be judged as a violation.Using the loan money to buy fixed assets and then using the fixed assets as collateral for loans is also illegal]

[Leverage is risky, investment needs to be cautious!The host must think twice before acting]

The bigger the risk, the more I like it.

How to make money without leverage?

Yang Ruoqian made a decision and called Lu Shuyuan from the HR department.

To set up such a big project, first of all, more capable employees are needed, and the company's business is getting bigger and bigger, so it really needs more employees to handle it.

Soon Lu Shuyuan answered the phone: "Mr. Yang?"

"The task I assigned to you last time was to combine the announcement on the internal forum with the staff rules to come up with a set of scoring test questions. Have you completed it?" Yang Ruoqian asked.

"It's almost finished. Now it's the final stage. Our veteran employees are making minor improvements to some parts of the test questions." Lu Shuyuan was as reliable as ever.

Yang Ruoqian nodded in satisfaction: "When the test questions are done, remember to send a copy to me for proofreading."

Although the examination questions are all old employees who have a deep understanding of Kuiguang culture, this group of old employees will intermittently backstab Mr. Yang, so he still has to personally guard the last checkpoint.

This large-scale expansion of enrollment should not be a surprise.

"Mr. Yang, don't worry, the result will come out within today."

"Okay, you can do your work."

After hanging up the phone, Yang Ruoqian sent another message to Chang Zhiqing, asking her to apply for a loan for the company, as much as she could.

Then buy the 25th floor of Shengjing Palace as a new office space.

With the increasing number of employees in the company, the workstations on the 24th floor are gradually approaching saturation, and it is time to expand.

Of course, according to the tradition of Kuiguang Company, the decoration style, entertainment facilities and other things that can affect the work efficiency of the 25th floor are all compared with the 24th floor.

Even the massage room is arranged exactly.

All in all, when such a plan is laid out, there are only two words between the lines - spending money.

As the proprietress, Chang Zhiqing naturally expressed her opposition to such a risky plan.

Now that the company is developing so well, why is it necessary to bet everything on Stud?

Unfortunately, Yang Ruoqian was the one who made the decision, and all of Chang Zhiqing's opinions were forcibly rejected.

"Forget it, you have the final say on the company's affairs...and it's not that I haven't been poor with you." Out of trust in Yang Ruoqian, Chang Zhiqing finally sent this message, took the documents by herself, and ran to the bank .

……

After arranging the work for the employees, Yang Ruoqian began to lower his head and calculate the accounts.

Soon, Yang Ruoqian got the result on the computer.

The bank loan, the company's current cash flow minus the funds needed for expansion and a part of the necessary cash flow, can probably use about [-] million yuan for investment.

"[-] million yuan is quite appropriate to use to make a medium-production movie." Yang Ruoqian thought for a while, and set a general direction, "As for actors, try to avoid traffic stars as much as possible, and choose newcomers as much as possible. .”

The acting skills of newcomers cannot be guaranteed, even if they are very talented, but after all they lack experience, it is still difficult to surpass the veteran actors.

And the most powerful thing about traffic stars and old actors is to use their fame to drive the box office.

Think about it, tickets for a concert of a few traffic stars can be fired up to [-] or even hundreds of thousands of tickets, how terrifying is the spending power of this fan group.

No matter how bad the movie is, I am afraid that some people will still buy it.

What's more, it is now 2016, which is the era of traffic.

Therefore, no matter how high the salary of traffic stars is, and no matter how poor their acting skills are, Yang Ruoqian will not consider letting them star in a movie—the profit risk is too great.

"During the period of recruiting employees, I can roughly think about the tone of the script and set a general direction."

As for the act of looking for materials, writing the script, and fixing everything in his own mind like the last filming of "The Son-in-Law of Protecting the Country", Yang Ruoqian will never do it again.

Because he discovered that everything goes too far, if a drama or movie is badly made, it is called a bad movie, and if it is made too badly, it is called a funny movie...

Therefore, rottenness should also be maintained at a relatively moderate level.

As long as the general direction is wrong, there is no need for a person to worry about the details.

"But this time the investment is too large, so we must be cautious. You can't speculate like before. You have to research the market before making a decision."

Although the leveraged investment has lost a lot, but if you think about it in reverse, if you accidentally make a profit, the amount will be astonishing!
Yang Ruoqian opened Baidu and searched for movies that have become more popular in recent years, intending to find the common points of these movies, and discard the essence from the dross.

After more than ten minutes, Yang Ruoqian said to himself: "Movies with other themes have their ups and downs, and the box office goes up and down... Only the superhero genre seems to be prosperous forever?"

"This type of movie can maintain a good box office in most cases, and it must have its own rules."

"As long as you grasp this rule and use it in reverse, won't you definitely be able to make bad movies?"

It feels good!
Just when Yang Ruoqian was excited to make a decision, the experience of being backstabbed so many times kept him calm.

No, you can't make a decision so quickly.

The so-called law and the so-called reverse use are nothing but my own guesses.

Whether the audience really doesn't like it is a big question mark.

After all, even the ratings of online dramas like "The Son-in-Law of Protecting the Country" can explode, who said that the audience will [-]% disagree with their "anti-law"?

Yang Ruoqian thought for a while, and called Song Lixin, who had been broadcasting live interviews on the street all day long, and who abruptly turned himself into a funny anchor.

Soon, Song Lixin picked up the phone with a serious tone: "Mr. Yang, what are your orders?"

After all, he is a person who came out of the TV station. Even though he has already adapted to Kuiguang's working environment, he still speaks so seriously.

Yang Ruoqian laughed: "I want to do some market research for the company's new project. Can you help me interview people of different age groups and social status? Are there any difficulties?"

Song Lixin immediately replied: "There is no problem, just send me the question."

"Okay, pay attention to WeChat messages."

……

At this time, on a certain street in Jinhai.

"Can you accept that your other half is flawed?"

"It's acceptable. Several of my predecessors were flawed."

"Oh, what do you say?"

"They all said they were blind."

"...Thank you for taking this interview."

"..."

After the last round of interviews, Song Lixin wandered around and walked to a pool table looking for new interviewees.

After so long of interviews on the street, he has gradually become accustomed to the various outrageous answers given by the interviewees.

Suddenly, a billiards player straightened up, looked at Song Lixin suspiciously for a while, and then shouted a little excitedly: "I know you! You are that street entertainment anchor, can you interview me?"

Song Lixin glanced at the pool table, and asked casually: "Do you think it's shameful to throw the white ball out of the bag?"

The man froze for a moment: "What sling?"

"You really don't feel ashamed..."

Song Lixin looked at his phone and found that Yang Ruoqian had already sent the question, so he ended the previous topic and asked again: "Do you know any popular superhero movies? Do you like watching them?"

The man playing billiards thought for a while, nodded and said: "It's okay, I can watch movies, but I don't buy anything around."

"If, I mean, if there was a movie that took the image of your favorite superhero, and it was deliberately smeared, and the core idea of ​​the plot was completely different from the superhero, would you like to watch it?"

"I definitely don't like it!" The man who played billiards almost didn't hesitate at all. "The behavior of rubbing heat is already quite annoying, and he deliberately smeared it. He picked up the bowl to eat and put down the bowl to scold his mother, right?"

"Okay, thank you for accepting this interview." Song Lixin nodded.

After speaking, he walked into a shopping mall along the road, and glanced here and there.

Coincidentally, a girl in a cosplay costume got off the escalator, and Song Lixin walked up immediately.

"Hello, street pick..."

"Song Lixin! Haha, I've been watching your live broadcast and video, but I just haven't paid attention to it." The girl's eyes lit up.

Song Lixin was speechless for a while, and then asked: "Today's interview is more formal. Do you like watching superhero movies?"

The girl nodded: "I personally like to watch it, especially female superheroes."

"Then what do you think of a movie that uses the image of a superhero, and the central idea is completely reversed from the original character design?" Song Lixin asked.

The girl immediately showed a grinning expression to the camera: "That producer better not be caught by me! I will blackmail him for the rest of his life!"

"Thank you for doing the street interview."

Then, Song Lixin completely followed Yang Ruoqian's request and carefully carried out interviews with people of different age groups, genders, and social status.

"Sir, may I ask..."

"I'm not interested in superhero movies, and I won't watch them."

"Ma'am, street interview..."

"I don't like this kind of behavior of rubbing heat. If it really comes out, I should resist it?"

"Old man..."

"It's a new thing for young people, old man, I only see heroes like Ganling, hahaha..."

……

After a round of interviews, Song Lixin had obtained dozens of interview samples.

After simply sorting out the clips, he sent the content of these interviews to Yang Ruoqian.

Yang Ruoqian sat in the office, seriously, and watched all the videos of the interviewees one by one.

Among them, it is the audience of superhero movies, and people who clearly express their resistance to the hype behavior occupy the majority.

Another part of people who occasionally watch this type of movie, but are not senior movie fans, said that it doesn't matter whether it is popular or not, but there is a high probability that they will not watch it.

The last small group of people have no interest in superhero movies. It doesn’t matter to them whether they are serious or hot, and they won’t contribute a penny to the box office anyway.

All in all, most people are disgusted, and a small number of people don't care.

Not even one interviewee could clearly support this behavior!

not a single one……

"Very good, the plan is finalized!" Yang Ruoqian was finally relieved now, "The general direction is anti-superheroes, and the best image should overlap with those famous superheroes to a certain extent."

"Let the audience know at a glance that I am trying to catch the heat."

After setting the most basic direction, what Yang Ruoqian has to consider is the partner.

After thinking about it, Yang Ruoqian decided to cooperate with Cheng Yu.

Although the last cooperation was unexpectedly successful, but on the bright side, Cheng Yu had a successful experience, whether it was the decision-making layer, the director or the screenwriter, it was better to fool around.

If it were another partner, it might take a long time just to decide on the general direction, and the final plan might be far from what Yang Ruoqian originally thought.

And if it takes a long time, the loan money will be judged as a violation by the system if it cannot be used.

"But this time, I have to make it clear that Cheng Yu can't be allowed to do any 'show sincerity' operations...just get as much as you want."

Yang Ruoqian muttered, took out his phone and opened the chat box with Shao Yiqi.

"Help me contact Cheng Yu. I have a new film project I want to cooperate with. Ask if they are interested."

Only ten seconds later, Shao Yiqi replied: "Cheng Fei said he is interested, when will we talk about it in detail?"

Yang Ruoqian thought about the time required for various preparations, and gave a reply: "The beginning of next month."

(End of this chapter)

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