Create a great era of e-sports

Chapter 96
the day before.

The high-level meeting of the old godfather company.

Facing the leaders of various departments of the company, Deng Junhua talked a lot.

"Everyone, e-sports is definitely one of the industries worth investing in in the future. The game industry is getting more and more developed now. A popular game has millions of players. "Gods and Gods" is one of the best. The fish company has only been established for more than a year, and the company's revenue does not know how much money it has."

"They organized an e-sports competition this year, and the popularity of the game is getting higher and higher. A large number of players are pouring into it, which is simply the best publicity target."

"I have investigated the information of the competition. During the entire Internet cafe competition, the number of viewers is hundreds of thousands, and the number of views is several million. If the company can advertise on the competition and sponsor an e-sports team, as long as the results are guaranteed, it will be better than anyone else. Advertisements must be reliable.”

"What TV, celebrities, it is impossible to cover so many audience groups, maybe our godfather can become a hit because of it."

"These are the data I collected. There are audience data, statistics on the number of game videos played online, analysis of audience groups, and some analysis reports on the e-sports industry in the society."

"The above data truly reflects how huge the advertising market is. It is no worse than the traffic of traditional sports events, and it will even be higher in the future."

"Everyone can take a look. If you have any questions, just ask them, and I will answer them one by one."

After distributing the materials in his hands, Deng Junhua stood in front of the stage, waiting for everyone to ask questions.

The information in his hands is all the results of comprehensive analysis from various channels, not only the analysis reports issued by professional analysis companies, but also the development history of "Gods and Gods", and the game viewing data of Internet cafes, which are very comprehensive.

From these data, it can be seen very clearly and intuitively that only during the Internet cafe competition, if a product is advertised in it, the exposure income obtained is no less than spending tens of millions to invite celebrities to endorse.

If the old godfather can sponsor a leading team, as long as the team can make it to the final stage, every time it advances to a level, the exposure behind it will increase exponentially.

If he can win the championship in the end, the name of the old godfather will definitely resound among millions of gamers.

It's hard to say how much sales this will bring to the company's products, but at least the brand of Laoganda must have been sold out, and it is instantly famous among gamers.

The materials were distributed one by one, and the company's senior executives read the materials, and the more they read, the more frightened they became.

It is true that what is recorded in the data is far beyond their imagination. These elderly company executives can't believe it at all. A small game holds a competition. Don't look at the small number of offline spectators, but the offline The game viewing data on the Internet far exceeded their imagination.

Just a highlight video posted on Youku written in the information, among which the most played episode, the total number of views on all platforms on the entire network exceeds one million, not to mention that there are many other videos.

In the five fierce battles between FTD and Friends in the final finals, the broadcast volume was even more terrifying!
The more I searched, the more I couldn't believe everything on the document. The old godfather's big boss couldn't help asking: "Is everything written in the document true? Are there really so many audience groups covered by this e-sports competition?"

It's not that he doesn't believe it, it's that the data on the data is too high.

Moreover, the big boss seldom touches the Internet, and things like chili sauce have always been promoted through TV advertisements, and the sales method is also the traditional distributor channel. Often, the launch of a new product often costs a lot of money, and the final effect is minimal.

In the final analysis, the funds for promotion and publicity are too expensive, and the effect is not good.

If it is true as stated in the information, then spending some money to sponsor the team to play the game is absolutely beneficial and harmless. I dare not say that the sales volume has skyrocketed and sold tens of millions of bottles. At least the name is definitely promoted.

There are more than one billion people in the country, and the number of people covered by the broadcast volume of the Internet Cafe Competition is not a small number, and it is stronger than many TV stations with stars!
Deng Junhua is full of confidence: "Absolutely true, without any falsification! Although it is just a small competition, the promotion resources in it are beyond our imagination!"

"According to my inference, e-sports competitions are still in their infancy. Although there are hundreds of thousands of viewers, everything is just at the beginning. In the future, it will cover millions, even tens of millions, hundreds of millions of viewers. It's all possible!"

hiss~
Several senior leaders attending the meeting gasped.

They have a lot of knowledge, but they can't believe that a game competition can be so popular in the future.

Some high-level officials dared not speak up: "Aren't you joking?"

Deng Junhua raised the information in his hand: "The data is here, why am I joking? Moyu Company has already released the news that it will hold the Jingzhou Cup again. I can't guarantee that there will be more, but it is definitely not worse than the Internet cafe competition that just ended. And According to the popularity of discussions on the Internet and the popularity of the game "Gods and Gods", Ping Qi is humble, and it is very possible to double it!"

Everyone was shocked by him.

According to the information, the number of people who watched the game in Internet cafes for more than one hour has exceeded 20 at least, and the number of people who have watched the game regardless of the duration is more than 50, and the number of people who know the game is even more.

Double it again?
Hard to imagine.

Shocked, the big boss sighed again and again: "I'm old, I'm old, I'm really out of touch with the times!"

"Ahua, if you invest money to sponsor a team to play games to promote our company according to your idea, how much do you expect to help the sales of the company's products?"

Deng Junhua thought for a while and said: "The purpose of this promotion is to promote our company's brand among young people. To be honest, in terms of sales, I know more about marketing. I can't guarantee the specific sales, but the old godfather Those three words will definitely spread among young people!"

"If FTD can make it to the finals or even win the championship in the Jingzhou Cup, it will be known and remembered by millions of people in an instant!"

The top management are all his relatives, and the big boss is also his father.

Deng Junhua didn't hold back at all, and told the truth.

In his heart, he felt that the company's strategy of promoting hot sauce to young people was unreliable. After all, how many young people would buy hot sauce when they went to the supermarket?
However, it is not his turn to make decisions about this kind of corporate strategy.

It's just that the proposals proposed by others are not reliable, and he thinks it's better to sponsor an e-sports team for better quality and lower price.

FTD's strength is very strong, and sponsoring them to play games is of great help to the promotion of the old godfather brand.

As long as FTD can get good results, the brand will definitely be promoted, and it will be known to more families. What if some of them go home and say they want to eat Laoganda brand chili sauce?

Didn't the sales follow suit?

One link after another is a chain reaction.

Deng Junhua continued: "As long as the brand is launched, the families behind the audience will have an additional channel to understand us. Although I can't guarantee sales, it shouldn't be funny to think about it. So I think sponsoring a team to play games is a good idea. Very good publicity program."

"The capital investment is small, and it is much more affordable than celebrity endorsement, TV advertising, and movie advertising placement. It covers a wide range of groups, and it is definitely high quality and low price!"

"If the performance of the sponsored team is good enough, the brand promotion effect will be better!"

　Thanks to book friends 20210421191614370 for the reward~
　　The physical condition is already very good, except for a slight cough, a little blocked nose and a strange smell from smoking, everything is normal.

　　
　
(End of this chapter)