Create a great era of e-sports

Chapter 367 Trends in the Imperial Capital
Shang Cunyuan is like a curious baby who wants to ask questions clearly about everything about e-sports.

The clothing, hats, and clothing of all players in the GPL league are all sponsored by Tiancheng Group. At the same time, Tiancheng Group also sponsors a high amount of advertising fees for the league.

The GPL League will broadcast a Tiancheng advertisement before the start of each game, and Tiancheng Group's video advertisements will also be played between games.

Shang Xingyue pointed to the paused picture on the computer screen and saw the Tiancheng LOGO on the chest of the team uniform, which was very conspicuous.

"It really is."

Shang Cunyuan took a closer look and recognized it quickly.

"But why is Tiancheng involved in e-sports?"

"Well, during the last Olympics, Uncle Li had a chat with Mo Yu. He was very interested in it and simply invested money." Shang Xingyue said: "And not only the clothing of each professional team is sponsored by Tiancheng Group, In addition, Tiancheng also founded a club called DFG and has joined the league, and the first game is scheduled for the 9th."

"On the 9th, it's only a few days away." Shang Cunyuan was surprised when he heard this: "I wonder how much Tiancheng spent on sponsoring it? I remember that Lao Li used to run that football team, and it cost tens of millions every year. It’s smashed inside, there should be a lot of e-sports sponsorship this time, right?”

"It's not as much as you think." Shang Xingyue shook his head and said: "There is still a gap between e-sports and football. I don't know the specific amount, but according to the market situation, if Tiancheng is not the exclusive sponsor, it should probably be 1000 About ten thousand."

"1000 million?!" Shang Cunyuan said in surprise: "Is it too few? I remember your survey report said that there are many viewers for e-sports competitions. There are hundreds of millions of people in China alone. There are so many viewers. The advertising fee is only 1000 million?"

"Many traditional sports seem to be more than this price, and finding an A-list celebrity to endorse them also costs that much, right?"

"A lot."

Shang Xingyue shook his head and said: "Judging from the number of viewers alone, e-sports has millions of loyal fans in the country. Logically speaking, such a large number of viewers have no idea how many games and advertisements they have to watch throughout the year. If all they watch is a variety show, 1000 million is indeed very small, but when it comes to e-sports, it is nothing."

"Today's public opinion has certain prejudices against e-sports, and e-sports itself is still in its infancy, so 1000 million is already a very high fee."

"That's it." Shang Cunyuan couldn't help but sigh after hearing this: "With millions of viewers and only 1000 million, your Uncle Li's business is a huge profit."

For many traditional sports, the sponsorship fee for an event is several million, not to mention those TV station variety shows that have some ratings, but they are just basic operations. They hire celebrities for endorsements and buy more TV station advertising spaces.

In contrast, the e-sports league has hundreds of games throughout the year, with oral broadcasts and advertising videos, and there are them in every game. 1000 million is a really reasonable price.

"It can't be said that it's profitable." Shang Xingyue analyzed: "From the information I have investigated, the profits of advertisers who sponsored e-sports competitions in the past were not small, but this is the first time for clothing advertising. What is the specific situation? It must be analyzed based on the actual situation.”

"Well, what you said makes sense." Shang Cunyuan nodded and said: "No one will be willing to invest heavily if you enter a new industry rashly. Let advertisers see the benefits and they will increase their investment in the future."

"Mo Yu said the same thing."

Shang Xingyue pressed the space button and the game continued.

Doll and Miller's voices rang out.

They are a gold medal team with strong business capabilities, so the first game was left to them to explain.

The two people were constantly explaining and analyzing, and a barrage floated by.

Shang Cunyuan fiddled with his glasses and looked at the screen.

"Nose team?"

"Director Nuo?"

"Factory manager?"

"An instant explosion?"

"Is there any difference between champions?"

He was curious as he watched the strange words floating across the screen. He felt very interesting and asked Shang Xingyue what they meant.

Shang Xingyue, who was nearby, had no choice but to explain these barrages in a dumbfounded way.

"This is called a meme, and it is also some funny words developed by netizens. It is similar to this year's words that are very pornographic, violent, soy sauce, and ridiculous. It has more of a teasing meaning." Shang Cunyuan I heard it with interest.

"So this is a joke you young people often say. Let me post one too."

He lowered his head and used one-finger meditation to slowly type out the four words "watch from the front row" on the keyboard. When he sent it out, a group of barrage guys who only knew how to copy also followed suit, and the front row suddenly filled the screen. Rows of onlookers passed by, making Shang Cunyuan laugh.

"interesting!"

"I can be considered a young man again."

Shang Cunyuan smiled happily.

Shang Xingyue didn't know what to say when he saw this, so he had no choice but to shake his head and continue watching the game.

At this point BP ends.

The sound of cheering came from the computer speakers, one wave after another.

"Emperor Star, come on!"

"Emperor Star, come on!"

"Emperor Star, come on!"

"We, come on!"

"We, come on!"

"We, come on!"

The cheers rang out, the camera panned across the auditorium, and the screen was filled with black heads, which was very spectacular.

"Hey, there are a lot of people watching, Xingyue, how many people are there in this game?" Shang Cunyuan became interested again.

Shang Xingyue looked at the number of people in the live broadcast in the upper right corner: "There are more than 4000 offline and more than 80 online."

"Huh? More than 80?"

Shang Cunyuan was stunned and couldn't help but said: "I just saw that there are many people on the camera, but there are probably not 80, right? If there are really so many people, wouldn't it mean that there is a population as large as a city? Are you lying to dad?" "

Although he has a high and powerful position, after all, he is old and does not have much contact with computers. At most, he knows some basic things. He is completely confused about online live broadcasts and is completely confused.

"More than 80 is online, look at this." Shang Xingyue pointed to the upper right corner of the live broadcast room, and saw a number beating constantly: "Offline refers to the number of people watching the game live, and online refers to the number of people watching the game live. The number of people watching the game from a computer, like you, are now online.”

"Ok?"

Shang Cunyuan immediately shifted his gaze.

At this time, there is a number in the upper right corner that keeps beating around 81.

"This number refers to the people who are currently watching the game through this live broadcast website, and there are other websites as well."

With that said, Shang Xingyue switched to the game client and Douyu live broadcast, and clicked on some commentaries dedicated to arena OB.

Seeing the huge profits from the last World Championship, Douyu once again spent a lot of money to buy the broadcast of the GPL league, so you can not see the game screen on Douyu.

"Dad, look, the number in the upper right corner of each live broadcast room represents the actual number of people in the current live broadcast room. However, some websites do not display specific numbers or have other algorithms when the number of people exceeds a certain limit."

"And the Moyu live broadcast we are watching now is calculated based on the real number of people."

(End of this chapter)