Create a great era of e-sports

Chapter 364 Ticket sales begin

The player registration process continues, and league preparations have reached the final stage.

In Wanlv Garden.

Mo Yu and Yang Qiu walked side by side.

In the cold wind, light snow fell from the sky and fell to the ground, turning into snow and soaking the grass.

Feeling the soft touch under his feet, Mo Yu raised one foot and took a look, frowning slightly.

After all, the venue in Wanlv Garden is a temporary structure, with no heating or cooling and no roof. It's okay if the weather is good, with green trees all around and the scenery is beautiful; but if the weather is bad, it will be uncomfortable when the snow falls.

If something like this happens in the first game of the league, it will definitely attract criticism and be extremely detrimental to the development of the league.

Mo Yu asked: "The weather has not been very good recently. If it snows on the 5th, Wanlv Park will no longer be available. Have alternative venues been arranged?"

Yang Qiu wiped a handful of plastic seats, his hands covered with water stains.

"There is no space in the city, but President Liu of Peking University has agreed that if bad weather affects the competition that day, the Centennial Lecture Hall can be temporarily lent to us. I have already sent people over to arrange it."

"That's good."

Mo Yu nodded: "Our official responsibility for problems in the competition lies with us. If we really have to change the venue that day, we must have a good compensation plan for the audience. We will refund the tickets in full and give you a chance to win the year-end gala lottery."

Towards the end of the year, "Gods and Gods" launched a year-end celebration event.

All players only need to play ten games to get a free lottery opportunity.

The prize pool has everything, from the worst skin to the top special effects skin, from a certain accessory to a full set of decorations. It can be said that except for the champion skin, all other skins have a chance to be drawn, even those that have been removed from the shelves. There are out-of-print skins.

These skins range from a few yuan to a dozen yuan in price, to tens to hundreds of yuan in price. Which one you get depends on the luck of the player.

For the match between Emperor Star and WE, the ticket prices are divided into four categories.

Because it is a temporary venue, the ticket price will be relatively low. The fourth-class ticket is only 38 yuan, the third-class ticket is 68 yuan, the second-class ticket is 98 yuan, and the special-class ticket is 158 yuan. The higher the ticket level, the better the view and the closer to the main attraction. stage, and even have the opportunity to get up close and personal with the players.

For such a low ticket price, it is enough to compensate with lottery opportunities.

However, the ticket price is low now, and it will be much higher when the Jingjie Center is launched in the future.

In addition, the year-end celebration activities include offline activities in addition to online activities.

At that time, famous players from major clubs, famous platform anchors, and star singers will be invited to the studio of Jingzhou TV Station to hold grand ceremonies. Various activities such as water friend competitions, anchor competitions, and SOLO competitions will be arranged, and gift draws will also be held on site. , and the whole process was broadcast live.

Jay Chou was originally going to come, but he received an invitation to attend this year's Spring Festival Gala, so he had to give up.

Mo Yu nodded and said, "I believe there will be a lottery and refunds, and the audience should be able to accept it."

"There should be no problem."

Yang Qiu also agreed.

The two continued to check the venue, and Mo Yu thought about the tickets again: "By the way, how are the ticket sales going? I remember that Damai.com has opened a ticket sales channel this morning, right? Has there been any message from there?" Sent." Yang Qiu replied: "This time we have launched a total of 4200 tickets, [-]% of which have been sold so far, and all special and first-class tickets have been sold out."

The temporary venue of Wanlvyuan is too small.
"Sold 7%?" Mo Yu smiled when he heard this: "Okay! I didn't expect the effect to be so good. It sold 7% in just a few hours. It has already met my expectations."

He wasn't lying or making fun of himself, but he was really happy.

After all, e-sports competitions have not reached the level of football and basketball, and most of the fans are young people. Compared with traveling all the way to Jingzhou, where you need tickets and air tickets and accommodation, in addition to feeling the warm atmosphere of the scene, In terms of picture quality, it’s really not as good as watching the live broadcast directly on a computer.

Moreover, it is now a league, unlike the previous cup competitions and world championships, which had few games and overseas teams participating.

There are many games in the league, and they are all domestic teams, plus temporary venues, so even Emperor Star and WE are definitely not that attractive. Being able to sell 7% of them in a few hours is already in line with Mo Yu's expectations. .

At the current speed, 4200 tickets will definitely be sold out before the end of today.

In that case, the 6000 seats in Jingjie will be enough, and it will not be empty and a waste of resources.

Of course, if it's the World Finals, that's a different story. Every venue will definitely be packed.

The S1 has proven this.

"According to Damai.com's forecast, everything will definitely be sold out before this afternoon, but..." Yang Qiu looked slightly hesitant.

"What? Have something to say?"

Mo Yu glanced at him and thought: "I want to ask why we don't sell the tickets ourselves?"

"Yeah." Yang Qiu nodded and said: "Ticket-selling websites like Damai.com, although they say they sell all the tickets to the audience at the original price, in fact, they not only keep some tickets privately and sell them at high prices, but also give them to scalpers at high prices. Will this affect the company's reputation?"

"In previous games, we sold tickets ourselves. I don't understand why league tickets are now handed over to outside parties."

Yang Qiu looked puzzled.

Before the league, whether it was the Emperor Star Cup, the Jingzhou Cup, or the World Championship, all ticket sales were sold by Moyu Company itself on the official website. With one certificate per person, there were almost no scalpers.

Even during the finals, there was no overpriced ticket incident, and netizens were very happy about this.

But now in the league, Mo Yu has negotiated a cooperation with Damai.com, and the other party will be responsible. Yang Qiu feels it is inappropriate.

Mo Yu waved his hand and said: "Actually, I'm very pleased that you have this idea. At least it proves that you are really thinking about the company. However, I also have my own considerations when leaving it to Damai.com."

"If we want to do a good job in the league, we cannot do without commercial operations. After all, we are not professional when it comes to ticket sales. Not only are we short of manpower, but many things cannot be perfect. It is inevitable that there will be omissions."

"Moreover, the league is not just two games, but dozens or hundreds of games. To do this, we must maintain a stable ticket sales channel, and at the same time recruit manpower for maintenance. The cost is not a small amount."

"Now that we hand it over to Damai.com, we can save this expenditure. At the same time, the other party is also a professional company and is more professional than us. Although there are many things that we don't understand, there is nothing we can do. We can't do everything. Eat all the benefits, and share the benefits with others. Only when they get the benefits will they do their best."

"There are entangled interests and various considerations. It's complicated. I have no choice but to make this choice."

(End of this chapter)