Create a great era of e-sports

Chapter 285

Li Tiancheng was moved.

The data given by Mo Yu is too tempting.

Tiancheng Group spends tens of millions on advertising on various TV programs every year. They hire various stars and models to shoot advertisements and bombard them indiscriminately on TV stations. The effect is also very significant.

It's the same thing in football games.

In almost every game, he would ask his subordinates to put up a circle of advertising banners around the stadium, all of which contained advertising information for Tiancheng Group's brands.

To this end, Li Tiancheng spent a lot of money.

Now that there is such a grand event as the World Finals, how can he not be tempted.

However, he still has some concerns.

"Mr. Mo, in my opinion, computer-related products are more suitable for e-sports. Tiancheng Group only sells clothing and footwear. I'm afraid the effect may not be that good!"

Li Tiancheng asked.

Mo Yu waved his hand when he heard this: "Mr. Li, you are worrying too much! Even real estate, hot sauce, and restaurants can be advertised, not to mention clothing?"

As he spoke, Mo Yu told him about Lao Gan Daddy's chili sauce, Jingzhou Construction Engineering, and the hotel that previously sponsored the Emperor Star Cup.

"These three companies have all advertised in e-sports events. They have invested a lot, but they have also gained a lot. Do they have anything to do with e-sports? Mr. Li, when you advertise, you will never ask the TV station to accurately place the ads on the people who want to buy. The people who buy clothes, or the fans who sponsor a certain singing program and ask to watch the show, all want to buy clothes, right?”

"According to you, the most suitable place for Tiancheng Group should be those fashion shows, so why bother advertising on other shows?"

"The principles are the same!"

"The World Finals are facing millions of viewers. With such a huge advertising market, many TV stations don't have that many viewers, right? Why not give it a try?"

Mo Yu said with a smile.

Li Tiancheng was completely convinced, and after a brief thought, he made a decision on the spot.

"It makes sense, I'll vote!"

Mo Yu gave a thumbs up when he heard this and praised: "Wise choice!"

"Hahaha, Mr. Mo, please stop flattering me!" Li Tiancheng shook his head helplessly: "Just tell me, how much does it cost and how do I charge it?"

"It's not expensive." Mo Yu said with a smile: "500 million! By then, all the competition venues will have slogans for Tiancheng Group's brands, and the commentators and hosts will also bring Tiancheng Group to the broadcast. In addition, I also hope that Tiancheng Group can design and sponsor a set of team apparel for all contestants for free."

Compared with the huge traffic contained in the World Finals, the price of 500 million is indeed not expensive, and Mo Yu can be regarded as a conscientious price.

But this is also S1. When it comes to S2 and S3 in the future, it will definitely not be at this price.

"Yes, no problem at all." Li Tiancheng said: "Tiancheng has provided all the clothing for all players participating in the World Finals, ensuring that they use the best fabrics!"

"Happy cooperation!"

Mo Yu stood up immediately.

Li Tiancheng also laughed: "Happy cooperation!" On the same day, the two simply signed a contract.

The contract stipulates that Party A (i.e. Moyu Company) shall provide sufficient advertising space for the apparel brand of Party B (Tiancheng Group) at the S1 World Finals and read out specific advertising words.

Party B needs to contract all the products related to clothing, footwear and socks for this World Finals, and develop uniform team uniforms for all participating players free of charge.

soon.

Mo Yu told the news to the three teams of Emperor Star, WE, and LGD that had confirmed their participation in the competition.

Although they have unified team uniforms and the quality is good, when faced with Moyu Company's requirements, of course they are happy to agree and cooperate very well with the designers sent by Tiancheng Company to tailor the uniforms for them.

at the same time.

Not long after signing the advertising contract with Tiancheng Group, the news had already spread.

Three companies that have cooperated with each other many times, including Laogandie, Huajia, and Jingzhou Construction Engineering, also signed contracts with Moyu Company and made the same decision one after another.

Mo Yu got an advertising order of 2000 million yuan in one breath.

Besides.

The four companies already have extensive friendships and many business partners in the industry, so the news naturally spread.

Those people were also very aware of the news about the World Finals, which had already caused a big stir because of the high prize money. Now that they saw four companies sponsoring the competition, they immediately called to seek cooperation.

However, the money they gave was not as high as the four companies, and the requirements were not as high as the four companies. The advertising fees were more than 100 million yuan, and the small ones were hundreds of thousands. Ling Ling Zongzong brought more than 1000 million yuan of advertising to Mo Yu. The fees cover multiple industries such as electronics, furniture, peripherals, and beverages.

This is the only one.

The advertising revenue from this World Finals brought Mo Yu more than 3000 million soft girl coins.

And this is just the beginning. Wait until next year, and the price will be different. Thinking about 500 million more is just a fantasy.

"Mr. Mo, please take a look, these are the first drafts of several trophy sample designs sent by Thomas Lyte Company." Yang Qiu pointed at the screen and introduced: "They are made of copper as the base, and the cup body is made of platinum. The overall shape is like a torch. Cup, the entire trophy weighs about 11 kilograms and is 42 centimeters high, expressing a design concept of 'passing on the fire, endless life'."

"This is the second sample drawing, called the Canyon Cup. The cup body is made of 18k gold, and the base is made of malachite. The surface perfectly replicates the canyon map in the game, including some designed little Easter eggs, grass, and wild monsters. Weighing about 22 pounds and 58 centimeters tall, it is also the most expensive trophy."

"This is the third drawing, the Summoner's Cup. The base is Hetian jade. The trophy is made of sterling silver and a blue crystal. The overall shape abandons the smooth surface design style of previous trophies, but adopts a design on the surface. The images of five summoners are engraved with some ancient characters from various countries to represent the runes in the game. The blue crystal at the top represents the base crystal of both sides. The total weight is about 65 kilograms and the height is 70 centimeters."

"The above are the three trophy design plans given by Thomas Lyte Company. Take a look."

Yang Qiu reported one by one.

Thomas Lyte is the world's most well-known manufacturer of trophies and medals. It has produced trophies for many events, including the FA Cup, World Rallycross, ATP World Tour and other dozens of events. It is also a world-renowned luxury brand. Manufacturer of fine goods and silver jewelry.

The trophies needed for this World Finals will be placed in the center of the stage. Even the championship clubs can only get small replica trophies. The real trophies can only be owned for one year at most, and they must be returned the following year. It will come back and reappear on the court as a tournament trophy, and the trophy itself will be passed down forever with e-sports.

For this reason, we must be cautious about trophies, so Mo Yu contacted this company through the North American agent Li An and hired them with a large sum of money to create trophies and medals for this world finals.

(End of this chapter)