Create a great era of e-sports

Chapter 201

Although the Jingzhou old stadium has an old name, the venue is definitely not small, nor is it old. It is just because of the new stadium that it has become old in everyone's mouth.

There are 6322 seats in the venue, with all kinds of equipment. It used to be the must-choice place for many star singers to hold concerts in Jingzhou.

Including some festival parties in the city and various sports games, they used to be held in the old stadium.

It was only later that with the establishment of the new central stadium, many events and business performances were moved there, and the old stadium was less and less valued, and the rental price became much cheaper.

"The old stadium is not too small, and the rent is cheap. You can rent it for 30 yuan for one day, which is enough to hold the final. If you calculate the whole set, you can spend hundreds of thousands of venues at most, and at most 100 million yuan will be enough."

"After the venue is settled, all you have to do is to arrange the venue, ensure the safety of the venue, and eliminate potential safety hazards. In this regard, you must prepare more security personnel. After all, there will be thousands of people at the venue. There is not enough security. In case of accidents That's a big deal."

"As for the security team, it's easy to handle!"

"Many singers hold concerts, and there will be many security guards standing in the venue. Don't think that they are all professional full-time personnel. In fact, only one team of them is professional, and all the others are part-time workers. It can be easily solved by paying 100 yuan a day. , you can follow this example, just find a group leader who specializes in recruiting people and give him money to help, but you must remember that the core team must not be spared. Without them leading the team, once there is chaos on the scene, the part-time workers Without any experience, they can mess themselves up."

Speaking of this, Mo Yu took a sip of water to moisten his throat.

Zhang Zhaoyang listened very seriously, and couldn't help but said: "Then it doesn't cost a lot of money, and the venue bonus is at most more than 100 million. What should I do with the remaining money?"

Hearing this, Mo Yu waved his hands and said, "These are just a small part. The cost of hosting an A-level event is far more than that. The food, clothing, housing and transportation of the players are a big problem. It is impossible for people to come from all over the country to play the game. Do you want them to pay for it themselves?"

"This is impossible. The current popularity of e-sports is not as high as other people's own pockets. Even if the popularity rises in the future, the expenses in this area will not be saved. Don't forget that even if it is the World Cup, the Olympics and other competitions Athletes come all the way from thousands of miles to compete, and the organizers have to take care of all aspects of accommodation, food and travel. It doesn’t matter how good it is, but it must be clean and hygienic, so as to leave a good impression on people, so that there will be competitions in the future. They will be happy to participate.”

"It's like this year's Olympic Games in the imperial capital. Didn't the country start building the Olympic Village very early? This is the best example!"

The 08 Imperial Capital Olympic Games is the most concerned thing for all the people in the country. The specially built buildings such as the Bird's Nest and the Olympic Village have long been known to the world. When Mo Yu gave this example, Zhang Zhaoyang quickly understood.

Moreover, the environment such as accommodation and food is also related to the player's impression of the event organizer!
For example, when the watermelon incident happened in the previous Winter Olympics, athletes from all over the world stood up on social media and expressed their satisfaction with the various accommodation and food conditions in the Winter Olympic Village. When all kinds of outrageous operations during the Olympics broke out, such as kimchi rice on a cardboard bed, netizens from all over the world instantly praised them, knowing who is good and who is not!

There is also a stark contrast between the images of the two countries!

"A-level events are different from BC. The reason why A-level events cost so much money is because there are only three events at this level each year. They will play an important role in the future event system and we must do our best in all aspects. It's best, otherwise I won't rigidly stipulate that the minimum cost is 1000 million."

Mo Yu explained.

Zhang Zhaoyang agreed deeply after hearing this, but he was still a little puzzled: "According to the requirements in the plan, in order to reflect the advanced nature of the A-level competition, the preliminaries are required to be held offline, then dozens or even hundreds of teams will come. Not necessarily, so many people have to arrange accommodation?"

"That's not necessary." Mo Yu shook his head and said, "As long as we can make it to the [-] teams in the group stage, many of these teams participating in the qualifiers are actually lacking in strength and just want to play. , That would take too much energy, you only need to prepare some drinks and snacks on the spot, and you don’t need to make such arrangements for every team.”

"Even if you have money, I don't recommend it. After all, some people just come to experience life as a tourist. If you really want to arrange everything for those people, others will just take you for a ride!"

"And you can also stipulate the number of participants for each team. In addition to the substitute players and the team leader coach, the number cannot be exceeded. Once the number is exceeded, the team will solve it by itself. This can also save a lot of money."

Zhang Zhaoyang said with a smile: "Substitute, team leader, coach? Except for Dixing, WE, and LGD, other teams probably don't have these positions at all!"

"The country is so big and there are so many people. We can't know all of them. Maybe a new club has been established somewhere. I'm just giving you an example. The specific number of people depends on you to decide." Mo Yu said: "According to a team of five people, that is 80 people, and as the game develops, many teams will be eliminated, and the number of people will become smaller and smaller. You can book a few hotels at will, and invite another A dedicated team of chefs or restaurants, and renting a few buses will cost you up to 200 million yuan in food, clothing, housing and transportation. This is a very high standard, and it’s no problem to halve it. It all depends on how much money you want to provide. Serve."

"In addition, the opening ceremony of the competition is also up to you. If you want to do it well, then spend more money to invite some singers and dancers to perform on stage. If you don't want to spend money, then just invite anyone to perform. Even if you don’t want to spend a penny on the opening, you can just go on stage and say a few words and then start the fight directly.”

"That's not enough." Zhang Zhaoyang waved his hand and said: "I must hold the opening ceremony and do it well. I must leave a good impression on the outside world that this competition is very good, otherwise others will think it is a garbage event, but instead Lost my face."

Zhang Zhaoyang has a good face and likes to put on a show, but he can also let go of his figure. Mo Yu knows it very well. Hearing this, he said: "Whatever you want, I just offer a suggestion. If you want to do it well, spend more time. Please invite a few famous people. Celebrity singers are also fine, and they can also use this to attract audiences.”

"In addition to these, there are also equipment, stage layout, players' competition machines, spare peripherals, commentators, referees, etc. These cannot be reduced. It may cost several million in total. It's publicity!"

"There is no publicity for the competition. When the time comes, no one will come to see it, no one will come to participate, then it will be over, which is equivalent to a waste of time."

"It's just that compared with traditional media such as TV and other publicity channels, the audience of e-sports is more those who like to surf the Internet. They watch more online advertisements, and the rest of your money will be spent on publicity. As for the cost, it can only be said that a few million can be regarded as a little splash.”

For things like advertising, tens of millions, millions, or even hundreds of thousands can be used, depending on how much effect you want.

Zhang Zhaoyang deeply agrees with this: "The water in the advertising industry is indeed very deep. If the competition wants to attract audiences, it will be better to post news on the largest forums and post bars where several domestic players gather, but the best way is to directly post in the game. Propaganda on the client side and on the official website.”

"That's right." Mo Yu said, "It's also good for me to hold the competition. You don't have to worry about the promotion on the client side. I will arrange it, and you don't need to spend money. You just need to do a good job of publicity through other channels."

"In addition, since you want to expand the reputation of the competition, you should also invite some media reporters from all walks of life. TV stations, new media, newspapers, and magazines, you can invite them as long as you want. The competition itself is also beneficial, after all, the fame of the competition is known, and you can earn more money."

"Such a rough calculation, 1000 million is almost enough. The big ones are venues, players, personnel salaries, and publicity. The rest are minor issues. As for the others, there must be many that have not been calculated. The details, but that's all small money, so it's not a big problem."

Zhang Zhaoyang nodded when he heard the words: "I know, I just listened to your calculations. I thought that 1000 million would be enough, but now it's just like that."

Mo Yu smiled and said: "Enough is definitely enough. It depends on how you spend it. If you want to create an unprecedented big scene, you can spend a hundred million yuan. And you don't have to worry about money. You still have to earn."

"For example, ticket revenue, if you want to collect it, someone will definitely buy it for tens of dollars per ticket. After all, e-sports events are now relatively well-known. At least the millions of people who play "Gods and Gods" must know. The audience is larger than the fans of many celebrities, and those people can sell their concerts, so it’s not like we can’t sell a single one here, right?”

"Another example is the income from advertising sponsorship. The competition is well run. After so many games, the number of people watching the offline game alone is not a small number, let alone online? I don't know how many people have a million-dollar prize money event. Interest, such a huge publicity channel, there must be many companies with ideas, it depends on how you talk about how to let those people know the benefits of advertising.”

"Furthermore, the advertisements on the stadium itself are also a major source of income. You should have seen football matches. The promotional slogans of Hisense, Haier, Gree and other products around the periphery of the stadium are very eye-catching, and the publicity effect is very explosive! "

"There are also team uniforms, tables for computers, computers themselves, keyboard equipment, stage backgrounds, commentary backgrounds, game broadcast rights, etc. Those are all advertising spaces!"

"So, whether you win or lose, everything depends on how you operate!"

Mo Yu said: "If the operation is good and the scene is big enough, the money will naturally flow like water. If the operation is poor, then there is no way."

　It’s the end of the month, alas~ It’s been a long time since I’ve subscribed for an increase. Last month, I increased it by 50 in one breath. I thought that if I increased it by another 24 this month, I would be ranked in the recommendation list, but it turned out that it increased by 300 this month!Even the [-]-hour follow-up subscription is less than [-], and the combat power list cannot be climbed. There are few publicity channels, which is a tragedy~
　　


(End of this chapter)