Create a great era of e-sports

Chapter 197
The battle between the Battlefield Cup and the provincial competition gradually came to an end.

For the two games, offline, the number of viewers in the Battlefield Cup was as high as a thousand, but in the provincial competition there were at least [-]; while online, the average number of viewers in the Battlefield Cup live broadcast room was not as high as the average number of provincial competition live broadcast rooms.

There is almost a huge gap between the two!

It's no wonder that Zhang Yiming was hit so hard that he even completely gave up all work related to "Battlefield" and asked Cen Fucheng to choose another candidate.

no way!
The gap is too big, and there is no hope of victory at all!
Southeastern small island, Huajia headquarters.

Zhou Xigu and Fu Bangzhi are having a video conference.

".To sum up, whether it is in terms of the number of spectators or the popularity of the game, the Battlefield Cup lags behind by a large margin. The data difference between the two is too great to be comparable! In this battle between Tianxing and Moyu, Tianxing It was a big defeat, almost annihilated!" Zhou Xiguhui reported.

Hearing this, Fu Bangzhi had an unexpected expression on his face.

He shook his head again and again, and said with emotion: "I didn't expect it, I really didn't expect it, the final battlefield cup will be so different, it's unexpected!"

As the sponsors of the two games, both he and Zhou Xigu are very clear about the recent disputes between the two games.

It can be said that Zhang Yiming tried his best and tried his best to compete with Mo Yu in the end.

In his analysis, the odds of winning the Battlefield Cup are very high. After all, Zhang Yiming has used all the tricks he can use, and it is still the first day of the provincial competition against other people in the final!
The final result surprised him, the Battlefield Cup was completely suppressed, there was no hope of victory at all, and the loss was as miserable as it was!
"Yeah, I didn't expect that Tianxing has exhausted all its tricks and tried its best to get all the advantages it can get, but in the end it still falls short, and there is no comparison at all!" Zhou Xigu also sighed, and then he changed the subject again. Turn: "But this has nothing to do with us. We are just sponsors. Whoever wins or loses has no effect on us. As long as there is no negative news, Huajia's product sales will not have any problems. On the contrary, because of this The popularity of the two games, the sales data of the company's recently launched several products related to e-sports have skyrocketed, which is very gratifying!"

"True or not?" Fu Bangzhi suddenly became curious: "Is the label of e-sports products so useful?"

"It's so useful!" Zhou Xigu said excitedly: "According to the marketing department's statistics on sales channels such as TB, offline agents, and major stores, after the recent use of the 'E-sports Grade' prefix on several products, sales have increased significantly. Most of the buyers came here through the sponsored advertisements on the competition to name and name these e-sports products!"

"Especially in the store in Shanghai, because the two games are held there, and the audience has more channels to learn about it than in other cities, so the sales of the store there are even hotter!"

Fu Bangzhi's eyes lit up when he heard the words: "It seems that we have made the right move in sponsoring e-sports events! I just don't know whether these customers learned about Huajia from the Battlefield Cup or the college league. The customers brought by the two Which one has the higher conversion ratio? Presumably, the college league brings more customers, right?"

"Exactly!" Zhou Xigu nodded, and said seriously: "We have already conducted statistics on this aspect. According to the simple inquiries of customers, more than 90% of them learned about Huajia from the college league, and only the remaining 10% are Pass the Battlefield Cup!"

"9 to 1!"

Fu Bangzhi was surprised!
Even though he was mentally prepared and thought that there must be more clients coming through the college league, he never expected that the gap would be so big!

"Is the data accurate?"

"Absolutely accurate, boss!" Zhou Xigu said solemnly: "I originally thought that the gap could not be so large, but the data proved everything. Among the 600 customers who were randomly selected and inquired from various sales channels, 546 of them clearly stated that they were Because we see that the college league is sponsored by our Huajia, and Huajia also cooperates with Moyu to set up an efficient league cooperation competition point, so they think that the products launched by companies that can be recognized by Moyu and agree to set up a competition point are sure It is an e-sports-level product, so they will come to buy it!"

Hearing this, Fu Bangzhi couldn't help saying: "From this point of view, the data of 9 to 1 is indeed true! Moreover, one conclusion can be drawn from the data, that is, there is no need to sponsor the game "Battlefield" in the future. Just need to sponsor the "Gods and Gods" game!"

"My thoughts are the same." Zhou Xigu nodded and said: "After this battle, the result has been very clear! It is also a MOBA game, whether it is the popularity of the competition or the effect on sponsors, "Battlefield" is more important than "Gods and Gods". We are at a disadvantage across the board, even if it is produced by a well-known game manufacturer like Tianxing, let alone others."

"Even including all other online games on the market, only the game "God and God" can bring sponsors a significant increase in sales and provide a promotional platform. Other games do not have the basis for holding e-sports competitions, so there No advertising benefit whatsoever."

"So I suggest that the company can strengthen cooperation with Moyu in the future. Once there is another event that needs sponsorship in the future, we can take the initiative to contact and increase investment."

Fu Bangzhi deeply agreed upon hearing this.

"We spent 1000 million on sponsoring the college league, but the increase in product sales was worth at least [-] million in the past. Customers with pain points of electronic products, that's why the effect is so remarkable!"

"From this point of view, we need to sponsor more e-sports competitions in the future, especially the competitions held by Moyu Company!"

"It's just that I heard that Moyu Company seems to have only launched a college league this year, and there are no other competitions."

"Well." Zhou Xigu replied: "According to the information obtained from various sources, all executives of Moyu Company, including Mr. Mo himself, have not mentioned in any public occasions that other events other than the college league will be held. .”

"It seems that even if we want to sponsor, there is no way." Fu Bangzhi regretted it.

A college league can bring a huge improvement to Huajia's products. Of course he wants to sponsor more games, but unfortunately he doesn't.

It was as if he could only take one piece of Jinshan, but couldn't get the rest at all. This feeling made him scratch his heart and cheeks, making him extremely uncomfortable.

"Is there any other way?"

Fu Bangzhi asked unwillingly: "I heard that last year, a competition was held by a company authorized to sponsor it. Is it possible for us Huajia to hold another Huajia Cup in accordance with this example?"

"You mean the Jingzhou Cup, right?" Zhou Xigu said, "The Jingzhou Cup is indeed proposed by Jingzhou Construction Engineering, but Moyu Company is the main body of the organizer, and Jingzhou Construction Engineering is only sponsoring the co-organizer. Other participants, including Jingzhou Officials and Lao Gan Dae Food, are all co-organizers, and Moyu Company is responsible for the real competition organization and mobilization!"

"So the idea of ​​the Huajia Cup has to be approved by Moyu Company!"

"Then give it a try!" Fu Bangzhi suggested, "Contact Mr. Mo directly and ask for his opinion."

"I'll get in touch!" Zhou Xigu nodded, but then changed the subject: "However, even if the Huajia Cup is held, it will only be temporary, and it will cost tens of millions to reach the scale of the college league or even the Jingzhou Cup. , as far as I know, Moyu Company spent a lot of money on these two games!"

"In contrast, it may be more effective to change the method."

"Another way? What do you mean?" Fu Bangzhi sat up straight, staring at the computer screen.

"As far as I know, the most popular and hottest game under Moyu Company is "God and God". "Zhou Xigu said: "It can be seen from this that this game is very popular with players internationally. If this is the case, why don't we help in this regard?"

"How to help?" Fu Bangzhi didn't understand.

Zhou Xigu said: "Find an agent for the game!"

"The fact that the game "God and God" is popular in China and South Korea proves the potential of this game, and it is also competitive internationally. However, this game currently has no agents in Southeast Asia, Europe, America and other regions. !"

"It just so happens that most of the agents in the Southeast Asian region of the game are located on the island where Huajia is located, and we have also cooperated with these agency companies. Why not choose a powerful and reputable agent from them and introduce them to Mr. Mo to facilitate the " The agency of Gods and Gods in Southeast Asia is always a favor!"

Zhou Xigu didn't finish his words, but Fu Bangzhi continued following his train of thought.

"You mean to help Mr. Mo find a game agent in Southeast Asia, so that he can give Mr. Mo a huge favor. With this favor, no matter what competitions there are in the future, I believe Mr. Mo will consider this. Please give priority to our Huajia Cup, it will be much better than simply holding a Huajia Cup!"

"Not bad!"

Zhou Xigu agreed: "Our country has always been a society of human relations. Whether it is entrusting people to do things or asking for help from others, the word human feelings is always indispensable in any aspect! Anyway, even holding the Huajia Cup is only for a short time, and it will cost a lot of money , why not find an agent for the game in exchange for favors, and then use this favor to exchange for more sponsorships in the future, wouldn't it be more beneficial?"

"Anyway, help me find a suitable agency, it shouldn't be too difficult for you, boss!"

Not only is it not difficult, it is simply easy!
Huajia is well-known on the southeast island, and even the boss Fu Bangzhi has a lot of contacts in the business world. He knows many bosses, let alone find a powerful and reputable agent!

Fu Bangzhi thought for a few seconds, then immediately made a decision.

"Human society, very good! This matter will be handled by me!"

"Xigu, when I find it, you will contact Mr. Mo, and make sure he owes you this favor!"

(End of this chapter)