Create a great era of e-sports

Chapter 188
Many people who want to buy a computer or a certain keyboard or mouse must have heard similar slogans.

So-and-so notebook, the most professional gaming notebook, was born for game enthusiasts; e-sports motherboard, millisecond-level fast response, so that you no longer delay team battles; super e-sports graphics card, e-sports headset, e-sports mouse, e-sports Competitive keyboard, gaming chair, gaming internet cafe, gaming hotel.
Any product that is marked with the word "e-sports" will give people the impression that its performance is invincible, far exceeding similar products at the same price. If you want to play games and play e-sports, then this is definitely the right choice.

If a few more star players come out to endorse, or promote in a certain e-sports event, the sales will explode in an instant!
no way!
People who play games eat this set, e-sports represents high-end!
"I will find a way to make college students who like to play games like Huajia's products more than similar products. As long as Mr. Zhou agrees, I promise to bring a huge sales increase to Huajia!" Mo Yu is full of confidence.

Zhou Xigu couldn't help being suspicious when he heard the words: "Is there really such a good thing?"

Mo Yu smiled and said, "It's only going to be better! If Mr. Zhou is interested, how about hearing my thoughts?"

"Please!"

Zhou Xigu was very interested.

Mo Yu calmly took a few documents from the assistant behind him: "Mr. Zhou, please take a look."

Zhou Xigu took the document and flipped through it while listening to Mo Yu's explanation.

"This is the sales report of the products of the two major companies that sponsored the Jingzhou Cup before three months after the sponsorship. From the report, it can be clearly seen that compared with the sales of products before the sponsorship, after the sponsorship, whether it is Laoganda Food or Jingzhou Construction Engineering, the performance of the two companies has significantly improved."

That's right!

In addition to the sales of several e-sports co-branded hot sauces launched by Laoganda, the sales data is gratifying, and the sales data of Jingzhou Construction Engineering’s houses has also ushered in a wave of growth.

Jingzhou Construction Engineering has a real estate for renting small hotel apartments. With the holding of the Jingzhou Cup, Jingzhou Construction Engineering has rearranged the real estate and built the entire apartment building into a unique The e-sports style, publicized as an e-sports community, specially made for young people.

From the downstairs of the apartment, many e-sports-related elements have been arranged, such as hero statues, event posters in the elevator corridor, and fiber-optic network services for tenants, etc.

Originally, the occupancy rate of this apartment has not been high, because there is no special feature, and the price is relatively expensive. In addition, the property right of the apartment is only 40 years, and the sales rate is even lower. In the eyes of Jingzhou Construction Engineering, this apartment is regarded as a A failed piece of work.

But with the start of the Jingzhou Cup, after Jingzhou Construction Engineering remodeled it, the rental volume of the entire apartment has greatly increased, and even a hotel company has contracted several floors to provide accommodation services. The types of houses and the sales volume are rising steadily, which is very popular among young people.

".From this report, it can be seen that even food or real estate, after being labeled as e-sports, the sales performance is very good, and it is especially popular among young people."

"So if Huajia is willing to sponsor an event, Huajia's product itself is related to e-sports, I believe it will definitely bring about greater improvement."

Mo Yu talked eloquently.

The more Zhou Xigu looked at the document, the brighter his eyes became.

"I didn't expect that e-sports events would have such a huge effect on product improvement, but I ignored this aspect. Just now Tianxing Zhang Yiming came over and asked us to sponsor a game event under Tianxing. At first, I couldn't make up my mind, but now Looking at the report in front of me, I actually underestimated the influence of e-sports events, it seems that if I want to make an opinion with the headquarters, I can indeed consider advertising in this regard."

Zhou Xigu kept thinking.

Combined with the reason why Zhang Yiming just came here, and the fact that Mo Yu threw out this report as soon as he came, he had a little guess about Mo Yu's purpose in his heart.

"Mr. Mo, the data in the report is very attractive, but I don't know what it has to do with the tens of millions of business you mentioned, or do you want Huajia to sponsor an event?"

"That's right!"

Seeing that Zhou Xigu's interest was finally aroused, Mo Yu finally got to the point.

He took another document from the assistant behind him, which was the plan for the college league.

"Mr. Zhou, please take a look, this is an e-sports competition that Moyu Game will hold this year for college students from nearly 20 colleges and universities across the country. According to preliminary estimates, this competition will cover at least one million people. , all college students in their [-]s.”

"I believe Mr. Zhou should be clear about how much these people spend on computer hardware."

Zhou Xigu was taken aback when he heard the words, and secretly thought that it was true. Zhang Yiming and Mo Yu came here so that Huajia could sponsor the competition. At this moment, he suddenly thought about it, and kept comparing the competition plans provided by the two parties in his head.

"According to what Zhang Yiming said, the game "Battlefield" has been online for several months, and the maximum number of simultaneous online users has reached 200. If Jia can sponsor this game, he only needs to spend [-] million yuan to get the exclusive sponsorship rights, and he can get the maximum advertising effect."

"But the college league plan given by Mo Yu is even more powerful! According to the plan, the game "God and God" has millions of users. From this, you can imagine how well-known it is, and I have also seen the Jingzhou Cup with my own eyes, there are tens of thousands of spectators, so it must not be deliberately bragging, if Huajia can advertise on it, I am afraid the effect will not be too bad."

"It's just that I don't know much about this college league. Does the competition specially held for college students really have such a big publicity effect?"

"In addition, the amount of this sponsorship is too high, a full 1000 million! It also needs to cooperate with the establishment of match points across the country and the selection of teams. The cost of this will be at least several million more. Such a high number is already comparable to many It’s a big sporting event, but if the sponsorship doesn’t work, wouldn’t it be worth the loss?”

Zhou Xigu kept comparing in his mind, unable to make up his mind for a while.

One is Tianxing, who has cooperated with Huajia many times before, and the amount of sponsorship is small, but the game seems to be not very good.

One side is fishing, spending tens of millions, and the effect is amazing, and there are examples to prove it, but the specifics have yet to be considered.

Tangled and tangled, Zhou Xigu couldn't help but smiled wryly: "I didn't expect that the tens of millions of business you mentioned, Mr. Mo, would require us to pay tens of millions!"

Mo Yu laughed loudly and said: "Although Huajia contributed tens of millions, the effect it brings is probably far more than tens of millions. As long as Huajia is willing to sponsor the college league, I will use all the computer hardware provided by Huajia in the competition. , and allowing Huajia to promote its own products linked to professional e-sports competitions, it must be able to greatly increase sales!"

"Many netizens now think that computers that can play e-sports games are high-end computers, but there is no electronic product on the market that dares to say that it is an e-sports grade. If Huajia's products can have our support behind them, then Coupled with the great publicity gained from sponsoring the college league, I don't know how much improvement it will bring!"

After his reminder, Zhou Xigu immediately thought of it.

"E-sports level? This term is very interesting. When Fangfo hears it, it has a sense of high-end. Although I don't know what it means, I feel that it is very powerful!"

Mo Yu laughed and said, "In short, it's just that I don't know what's going on!"

"I don't know what to do?" Zhou Xigu said a few words to himself, and couldn't help laughing: "It's an apt description!"

"It's an online vocabulary created by netizens. It's very interesting." Mo Yu waved his hand and said, "The college league is expected to start in March. Now that the news has been released, many college students are gearing up to prepare for the competition. If Gigabyte is willing to sponsor , it is best to give an answer as soon as possible."

Zhou Xigu shook his head: "The amount is too large, I have to report it to the headquarters, and the headquarters will make a decision."

Mo Yu said: "Naturally, but Huajia's headquarters is on a small southeast island. I didn't deliberately belittle it. Some people are inevitably short-sighted. It would be more effective to have Mr. Zhou appear in person to speak."

Zhou Xigu also said: "There are many historical reasons for this matter, so I don't want to say more, but I also want to tell you something, Mr. Zhang Yiming and Mr. Zhang from Tianxing Games just came. Their game is called "Battlefield" 》The game will also hold a competition, and it is also to attract sponsorship."

"Ok?"

Mo Yu couldn't help being taken aback.

Since the birth of "God and God", there have been too many similar games copied and borrowed, but none of them can be regarded by him, even if it is produced by Tianxing.

So he hadn't paid attention to these games for a while, but he didn't expect that "Battlefield" was already online. According to Zhou Xigu, it had been online for a long time, and even started holding competitions.

Mo Yu narrowed his eyes slightly, meaning: "What? Mr. Zhou intends to support Tianxing?"

"That's not true." Zhou Xigu shook his head: "I don't play games, so whether it's Moyu or Tianxing, it's the same in my eyes. I will support whoever can bring more benefits to Huajia."

Mo Yu smiled and said: "From this sentence, I know that Mr. Zhou really doesn't pay much attention to the game. If Mr. Zhou has paid attention to it, he will know how big the gap between the two games is!"

"Oh?" Zhou Xigu raised his eyebrows and asked curiously, "Why? There's a big gap?"

Mo Yu shook his head and laughed: "The gap between heaven and earth!"

"If I just say a number, Mr. Zhou should understand. "God and God" currently has a total domestic users of more than 700 million, with a peak of more than 70 simultaneous online users. It ranks among the top of all games in the country, and the concept of e-sports is derived I was the first to propose that the number of people watching a game is comparable to many large sports events, and with such data in front of you, you can do whatever you want to investigate, Mr. Zhou.”

"No kidding, the "Battlefield" developed by Tianxing is like a tiny ant in front of "Gods and Gods", it can be easily crushed to death."

"Zhang Yiming is now holding a competition for this game, which is simply a waste of time and energy. It is of no benefit, because sooner or later, those players will come into contact with "Gods and Gods". "Battlefield" can't hold on at all!"

(End of this chapter)