Create a great era of e-sports

Chapter 135 Signing an Endorsement

Chapter 135 Signing an Endorsement
In the communication with Jay Chou's team, Mo Yu hoped that Jay Chou could not only write songs and perform, but at the same time help publicize and create momentum as the spokesperson of "God and God".

As a result, Yang Qiu mentioned it a few times, and the other party agreed to the first two items, but he never let go of the latter endorsement.

Even if he proposed to visit the company, he never mentioned the endorsement.

Analyzing from these aspects, Mo Yu knew that there must be obstacles in the middle.

Although Jay Chou in the previous life successfully endorsed LOL, but now it is another world after all, there must be differences in the middle.

So he has been inquiring about Jay Chou in this world along the way, and finally learned that there is not much difference in personality, and he also likes to play games, so he took him to the memorial hall, expressed his feelings, and tried to persuade Jay Chou along the way.

Jay Chou asked, "Help you? How?"

""God and God" needs a spokesperson, and I think Jay Chou is the most suitable candidate." Mo Yu counted them one by one: "I like to play games, have many fans, are famous, and have talent. If I can sign you as the spokesperson , then the future of "God and God" will definitely develop very well!"

"In the communication between you and me, we have already mentioned the matter of endorsement, but you have not let go. I don't know what happened in the middle, but you should also know my thoughts on the future through this memorial hall. I don't know you Would you like to help?"

Jay Chou shook his head and sighed.

"I have no problem with endorsement of "Gods and Gods", but my team does not."

"They think that the current public opinion is not very good in terms of online games. If I endorse the game, it may affect my current image, so I didn't mention this matter."

As early as when he received the invitation from Moyu Company, Jay Chou's assistant had reminded him of this matter. During the subsequent discussion, his team also felt that it was not a good choice to endorse the game.

"Mr. Mo, to be honest, the endorsement fee you gave is really high, but to me, it's just a matter of holding a few more concerts and receiving one more endorsement. Why take the risk of being scolded for these things? ?”

When Mo Yu heard this, he instantly understood Jay Chou's concerns.

Jay Chou in his previous life endorsed LOL, that was 15 years ago.

At that time, the social environment had changed a long time ago, and the reputation of online games has improved a lot. At least it is not as serious as it is now, when teenagers who like to play games are regarded as serious as X-drugs, and a word such as Internet addiction has been created.

At that time, many games hired spokespersons, beauties, handsome guys, comedians, Hong Kong stars... all kinds of stars.

And at that time, Jay Chou had just got married, and his career was no longer as prosperous as it is now, and began to slowly decline.

LOL is sweeping the world, suppressing the current world, and has no opponents.

At that time, in LOL, the highest number of domestic simultaneous online users had exceeded 700 million. What was needed was no longer to attract players, but to elevate themselves and improve their status. Penguin announced that it would find a matching international superstar as a spokesperson.

And Jay Chou is the most suitable.

Sweeping the music world for more than ten years, the youthful memories of a generation.

The two can get together, it is simply a strong cooperation, each achieving success.

What now?
The environment, money, Jay Chou's own image, career achievements, public opinion, and the level of the game itself are all incomparable with the previous life. The era is different and the world is different. Even if the subject is the same, it has created two different results.

"I understand your concerns." Mo Yu sighed: "The current environment is really not very good. Many parents blindly regard the reason for their children's failure in grades as being caused by online games, and there are monsters and ghosts who jump out to support them out of selfish desires. With this kind of view, the higher-ups are not willing to take action to manage it, and the combination of these aspects has led to the current result."

"However, I believe that as a game lover, you should be able to understand the mood of the majority of players."

"I'm just playing a game but I have to be scolded by others. If I go to an Internet cafe, I will be regarded as a gangster, but they just want to play a few games with their friends happily. What's wrong?"

"Perhaps it seems hypocritical for me to say these words as a game company owner, but you have also seen everything in this memorial hall. No matter what my true thoughts are, I always stand with all players and have the same goal. !"

"Jay, although you are a big singer, you are still one of the players. Now I sincerely invite you to be the spokesperson of "God and God"."

Mo Yu plays the emotional card.

Jay Chou is very famous, has many fans, and is deeply loved by fans. He has a very large fan base in China. Under his endorsement, Emma's electric car sold 750 million vehicles a year, directly breaking the historical record and helping the company to go public successfully.

If "Gods and Gods" can invite him as the spokesperson, then there will be no problem in publicity and promotion. In the future, there will be no need to launch any advertisements. You only need to say something from time to time, and it will be worth ten news immediately. Know how much the company spends on advertising.

Sure enough, Jay Chou couldn't take it anymore, he opened his mouth, but swallowed the words of refusal under Mo Yu's sincere eyes.

After much deliberation, he tentatively said: "Mr. Mo, there is no rush for the endorsement. I want to think about it later."

When Mo Yu heard this, he said anxiously: "Jay Lun, you contribute and I contribute money. What's wrong with cooperating with each other?"

Jay Chou opened his mouth to argue, but Mo Yu immediately interrupted: "You don't have to worry, after the endorsement contract is signed, you just need to be responsible for cooperating with the publicity, if there is any bad impression, our company will do our best to help you tide over the difficulties! "

Jay Chou didn't know the future, but Mo Yu knew a general idea.

Sooner or later, the reputation of online games will gradually disappear. In the next few years, everyone will buy a house and make money. Who the hell cares about online games?
The environment has long since changed!
Making money is king!

Coupled with the growth of the main force of the post-90s, there is basically no resistance except for some stubborn old people and those monsters of Yuzhang Academy.

It can be said that Jay Chou's endorsement will have almost no impact on himself, even if it has influence, it will not cause big disturbances, the problem is really not big!
Jay Chou hesitated again.

After much deliberation, I still can't make up my mind.

He turned his head to ask the assistants and others who were with him, but found that they had all left at some point, and there were only him and Mo Yu in the memorial hall.

When Mo Yu saw this, he knew that the time had come to break Jay Chou's line of defense, so he immediately pursued the victory: "If you agree to be the endorsement, I will pay you what you should pay, and you can even pay more. Please don't refuse!"

After ten seconds.

Jay Chou sighed, "Okay!"

All in all, the main reason is that he himself actually has this idea, and he is not against the endorsement. He was dismissed by other members of the team before, but now Mo Yu has come up with such a set, playing the emotional card and visiting the memorial hall and saying Helping solve problems and adding money, a set of combo punches made him completely lean towards Mo Yu, and after finally thinking about it, he still couldn't stand it.

"I agreed to the endorsement, but I would like to add one more point. If this endorsement may have any irreparable impact on me, I hope that Moyu Company can fully cooperate in solving it. If it cannot be resolved, the contract will be terminated unconditionally."

He was still a little worried.

Mo Yu didn't care.

He has a clear idea of ​​the future development, Jay Chou's worries are not unreasonable but really unnecessary!
Mo Yu was overjoyed and said, "Okay, if a gentleman says it, it's hard to catch a horse. When will the contract be signed?"

"Listen to your arrangement!"

The next day.

The best recording studio in Jingzhou.

Mo Yu didn't care about the gazes of the team members who followed Jay Chou, and greeted him with a smile.

"Good morning, Jaylen, how was your rest last night?"

Zhou Dong looked back and knew that he was wrong, but since the promise had already been made, there was no reason to change it, so he could only bite the bullet and ignore it, and turned to talk to Mo Yu.

“Very comfortable stay!”

"Last night, I used Master Yi's Yiqi Renxia skin at the hotel, and I actually got a pentakill!"

"I've never bought this skin. I didn't expect it to feel so good. It's so handsome!"

Mo Yu smiled and said: "This skin is a limited-time skin created by the designer based on the design concept of the knight in martial arts novels. Many players who bought it reported that it feels really good!"

"Indeed." Jay Chou replied: "Skill release, operation, and level A are all smooth, very easy to use!"

The two chatted and laughed with each other, chatting about the game almost endlessly.

It took a while before I entered the recording studio and began to sing and record the audio of "Conquest" with professional equipment.

Listening to Jay Chou's singing, Mo Yu was genuinely amazed.

The song "Conquest" started with a strong drumbeat as the opening, with the piano, bass, guitar and other instruments, supplemented by the clanging guzheng, it caught the audience's ears in an instant just in the prelude, as if they were really in the arena , surrounded by tens of millions of spectators, who are about to step onto the stage to face the passionate scene of masters from all walks of life!
The subsequent chorus part described in detail the protagonist's champion posture in the face of a strong enemy on the field, fighting up and finally winning the victory!
The overall tone of the whole song tends to be passionate and youthful, giving people a strong sense of being there.

The song is over.

Mo Yu applauded vigorously, rainbow fart after wave.

"Nice!"

"Absolutely! It's absolutely amazing!"

"This song is so well written that the scalps of those who listen to it are numb, the blood is rushing up, and the goosebumps are rising!"

Jay Chou laughed out loud, obviously very useful.

"Haha, I think so too!"

The host and guest had a good time, and the scene was extremely harmonious.

this afternoon.

Under the witness of professional lawyers, the two parties signed a three-year super endorsement contract worth 8000 million yuan, and quickly shot an advertising promotional video.

The specific content is roughly a promotional video in which Jay Chou plays "Gods and Gods", and then finds himself in the game, wins after a hard fight, and then travels back to the real world.

As soon as the video was shot, Mo Yu immediately put it on various webpages and video sites, and logged into the game client at the same time.

Once the ad goes live.

Instantly caused an uproar!

The player community is proud, even people like Jay Chou endorse our game, how awesome!
Fan groups also poured into the game because of Jay Chou's endorsement, which increased the total number of users of the game.

Many manufacturers in the industry did not expect that Mo Yu would make such a big move by inviting Jay Chou to be the endorser, and he was caught off guard!
All in all, "Gods and Gods" once again exploded on the Internet and attracted a lot of attention!
Just when the game was full of turmoil because of Jay Chou's endorsement, at nine o'clock in the evening on October [-]th, as the final game came to an end, all the games in the entire Jingzhou Cup qualifier stage were finished, and the fourteen who finally qualified All team rosters are confirmed!
 About Jay Chou’s endorsement of LOL, some say that the friendship price is 200 million, some say 2000 million, some say 2 million, and some say that Jay Chou’s endorsement fee is 1200 million/2 years, and it was also found that he endorsed Emma and said it was 3000 million/year , I can’t find the exact data anyway, so I just took a value and don’t care about it.

  
 
(End of this chapter)

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