My father Zhu Gaoxu

Chapter 521 Expanding outwards

After listening to Ma An's words, Zhu Zhanhe also looked thoughtful.

If the newspaper is printed here in Beijing and then sent to Tianjin, this will save a certain amount of cost. Although it is one day late, the impact will not be big. After all, in this era, people have little requirements for the timeliness of information. Sometimes Only what happened in the capital a year ago could spread to other places.

As for the second method, a sum of money needs to be invested to build a printing workshop in Tianjin, but the advantage is that it is only half a day behind Beijing. If the newspaper company arranges the layout in advance, it can even publish the newspaper at the same time as the capital.

Zhu Zhanhe carefully analyzed the two options. If we only look at the current situation, the first option is obviously more cost-effective, and the impact of being one day late will not be significant.

But Zhu Zhanhe quickly raised his head and said to Ma An: "Choose the second option, send people to build a printing workshop in Tianjin, and the newspapers will be printed locally in the future!"

"The second type?"

Ma An was very surprised. He actually preferred the first option. He also thought that Zhu Zhanhe would think the same as him, but he didn't expect that he would choose the second option with greater investment, and the advantage was just that he could keep pace with the capital. issued.

"Ma An, you have to take a long-term view. With a printing workshop in Tianjin, a large number of newspapers can be printed. Not only can these newspapers be distributed in Tianjin, but they can also be loaded onto ships and transported to Laizhou and Dengzhou using ports. , and even more distant ports in the south, our newspapers will be available along the coast of Ming Dynasty, and the reputation of our news paper will be completely established!"

Zhu Zhanhe told his reasons.

Compared with Beijing, Tianjin's shipping is so convenient. Nowadays, various ports have become very prosperous due to the opening of the sea, and the flow of people is huge. Therefore, if newspapers can be placed in each port, the news will definitely be published in the shortest time. It spread throughout the Ming Dynasty, and even the Yongle Daily News would be ranked behind.

"Your Majesty is still thinking long-term, I understand!"

Hearing this, Ma An immediately slapped his thigh and praised, otherwise he could only be a servant. This vision alone would be far beyond comparison with Zhu Zhanhe's.

"Okay, you should get this matter done as soon as possible during this period. Also, you should keep it secret and don't let Ru Bao and the others find out!"

Zhu Zhanhe reminded him in a low voice at the end.

If Confucian Daily and Yongle Daily get the news and print it in Tianjin before they can have it shipped to major ports, they will probably be too late to cry.

"Don't worry, Your Majesty, no one will know about this until it's done!"

Ma An immediately clapped his chest and promised, and then left to get down to business.

Liang Xin, who was next to him, also promised not to leak the secret. Then Zhu Zhanhe walked around the newspaper office again. Seeing the busy people in the newspaper office, he couldn't help but sigh. The current newspaper office already has the atmosphere of a big company in later generations. Thinking of it, He couldn't help but feel a little dazed by the scenes of running around in the company in his previous life.

Ma An's work efficiency is very fast. In just one month, the printing workshop in Tianjin was ready for operation.This is mainly thanks to the printing workshops here in Beijing. All kinds of equipment and people are ready. Because the sales of newspapers have increased significantly, the printing workshops are also ready to expand at any time, so many equipments have been prepared in advance, such as the most critical copper movable type. , there are several sets available in the workshop all year round.

So on the second day after the printing workshop started operating, the typesetting of the news newspaper was sent to Tianjin. Part of the printed newspaper was sold in Tianjin, and the other part was packed onto the ship and then sent to various coastal ports.

With the opening of the sea, there have been frequent exchanges between various ports, and some fixed-route ships have even appeared for transporting goods or people. Newspapers occupy a small area and are easy to transport, so they can be easily transported by just carrying these ships. Easily shipped to other port cities.

Of course, the price of these newspapers transported to other ports will definitely be a little more expensive. After all, transportation costs need to be added, but even so, there is still no need to worry about selling.

Because Beijing was the capital of the Ming Dynasty, it also led the country's cultural fashion. Originally, newspapers could only buy land in Beijing. People from other places may have only heard of the name of a newspaper, but they have no idea what a newspaper looks like.

Coastal cities are generally well-informed, so they get news about newspapers earlier. Now the legendary newspapers suddenly appear for sale on the streets. Although it is a few days or even half a month later than in the capital, many people are still willing to buy them.

You must know that before this, some people had wholesaled newspapers in the capital, and then transported them to other places and sold them at high prices to make profits for themselves. Even second-hand newspapers could be sold, let alone these new newspapers.

Therefore, after these newspapers were shipped to various ports, they were quickly sold out. Businessmen even came to the door and wanted to sell the newspapers locally. They probably also saw the interests behind the newspapers.

So in just a few months, the morning news officially spread throughout the Ming Dynasty's coast, becoming the first-hand source of news in various ports, and at the same time, it firmly established its position as the first newspaper in the Ming Dynasty.

Only then did Yongle Daily and Confucian Daily finally react. They immediately sent people to set up branches in Tianjin, and then followed the example of the News and printed them in Tianjin, and then shipped them to various ports for sale.

However, as the saying goes, one step is slow, each step is slow. The News has already opened up in various ports at this time, just like it was in the capital. Confucian Daily and Yongle Daily, as latecomers, want to shake the News in a short time. location, obviously unlikely.

Among them, Yongle Daily is good. As the official newspaper of the Ming Dynasty, it has the endorsement of Zhu Di and the Ming court. The news in Yongle Daily is also known for its accuracy, which is incomparable to the news newspapers.

In addition, various ports are bustling with commerce, and commerce is actually very sensitive to information. Especially those who do business, they used to take the initiative to send people to collect information, but now the information in Yongle Daily can save them a lot of effort.

Therefore, after Yongle Daily started to be sold in various ports, the sales volume grew extremely fast, and it can be said that every businessman has a copy.

At the same time, officials from various places also welcomed the Yongle Daily. Although the government had the Di Daily, the Di Daily was not only boring, but also had backward news, and was far less timely and interesting than the content in the Yongle Daily.

In contrast, the situation of Confucian Journal is not easy to open up. As a relatively literary newspaper, its audience is relatively small. Even in the south, where the literary style is prevalent, scholars are still a minority, and in Beijing, It is the place where most scholars are concentrated in the world.

Therefore, the sales volume of Confucian Daily News has not been optimistic. The capital city has become the basic base of Confucian Daily News. As for the sales volume in other cities, the total sales are only slightly higher than those in Beijing City. It can be said that the sales volume is bleak, and has been far behind the Xinwen Daily and Yongle Daily. to behind.

(End of this chapter)