My father Zhu Gaoxu

Chapter 512 Confucian Journal

The first issue of the Confucian Journal achieved good sales, which made Xia Yuanji and Lu Xiu very happy, so they worked harder to select articles, and soon the second issue of the newspaper was published.

However, to Xia Yuanji and Lu Xiu's expectation, the sales volume of the second issue of the newspaper was actually less than the first issue. Although the quantity was not large, it still cast a shadow on the prospects of Confucian Journal.

In the following period, Confucian Daily also adopted the next-day publishing method like the Morning News, and also launched a newspaper pre-order service.

However, the sales volume of Confucian Press has not been increasing. It is not that it is declining, but it has been ups and downs. Anyway, there is no growth trend at all.

In contrast, Zhu Zhanhe's morning news has been growing steadily. Even the emergence of Confucian News has not affected the sales of the news because the content of the two newspapers is completely different. People who are used to it will habitually buy a news paper even if they buy a Confucian newspaper.

Although the articles in the News are very simple and crude in the eyes of many literati, they are very friendly to some people with low levels of education. And the News, just like its name, covers all kinds of news and current affairs. Timely reporting can make many people aware of what is happening out of sight.

Looking back at Confucian newspapers, although the articles are colorful and have some very sharp opinions on some political opinions, not many people are really interested in these things. At most, they are some officials or idle scholars. Others want to understand Confucianism. The content in the newspaper is unparalleled.

In a room in the Confucian Press office, Xia Yuanji and Lu Xiu both looked sad.

"Xia Shangshu, no matter how you look at it, our Confucian newspaper is much better than that vulgar news newspaper. Why are there so few people buying our newspaper, but more and more people are buying the news newspaper?"

Lu Xiu asked Xia Yuanji with a puzzled look on his face.

When the Confucian Daily News was first released, the sales volume was close to that of the News Paper. They all thought that it would surpass the News Paper in just a few days. As a result, the sales volume of the News Paper has increased steadily, and now it is more than twice that of the Confucian News Paper.

Xia Yuanji did not answer Lu Xiu, but carefully compared the two newspapers in front of him, which were today's Confucian Press and News. The paper and printing of the two were the same, and even the layout was very similar. The price Again, the only difference is what's in the newspaper.

I saw Xia Yuanji compare for a long time, and finally raised his head and said: "Yuan Zhi, look at these two newspapers, what is the biggest difference between them?"

"the difference?"

Lu Xiu was stunned, but he still stepped forward. In fact, he had read the news newspapers countless times in order to run the Confucian newspaper. After all, only by knowing oneself and the enemy can one be victorious in every battle, so studying the news newspapers was also a compulsory course for Lu Xiu.

So Lu Xiu only looked at it for a moment and immediately replied: "I still think the article in the Newspaper is simply terrible. In comparison, the article in our Confucian Newspaper is better."

Unexpectedly, Xia Yuanji shook his head at this time and said: "Yuanzhi, you don't know something. The prince once said to me that the biggest role of newspapers is to convey news, so the more plain and easy-to-understand the articles, the better. At that time, I still I don’t think so, but now that I think about it, it seems that what the prince said makes sense. After all, no matter how well the article is written, it’s useless if others can’t understand it.”

"But……"

Lu Xiu still wanted to argue, but was interrupted by Xia Yuanji with a wave of his hand, and then continued: "In addition, if you take a closer look, the News has a greater advantage than our Confucian News!"

"The bigger advantage?" Lu Xiu was stunned, then carefully compared the two newspapers, and finally he slapped the table and said: "I understand, they divided the newspapers into regions, and wrote different articles in different regions! "

At this point, Lu Xiu pointed at the front of the newspaper and continued: "Look, Minister, they often write some attractive articles in the most conspicuous parts of the newspaper, such as murder cases, anecdotes, etc. Anyway, it is very attractive and makes people want to continue watching.”

"This is just one of them. Haven't you noticed that we lack something compared to the News?"

Xia Yuanji continued to ask.

"What's missing?"

Lu Xiu frowned again when he heard this, and then read the two newspapers again and again, but no matter how he looked, he didn't find anything missing from his Confucian newspaper?
"Yuan Zhi, you see, the news newspaper is indeed divided into areas, the most conspicuous of which is the news area, that is, interesting things that happened in the recent period, or things that have a greater impact, they will publish corresponding articles in the news area in a timely manner. In contrast, our Confucian newspapers lack this aspect!"

Xia Yuanji finally couldn't help but remind him.

The Confucian Press mainly publishes articles submitted by scholars, including policy essays, eight-legged essays, and some poems and poems, but it does not report news. Even if some strategies involve current affairs, they often happened a long time ago.

For example, the headline article in today's news newspaper said that a group of prairie prisoners of war were sent to Jiaozhi yesterday. Previously, prisoners of war were sent to Japan, but this time they were sent to Jiaozhi for the first time. The article not only stated these The origin of the prisoners of war, and also introduced the situation in Cochin.

Even at the end of the article, it was pointed out that the imperial court intended to immigrate to Cochin. In fact, this had been done all the time, but the people were all relocated from the Guangdong and Guangxi areas, so few people in the north knew about it, but as long as people from the Ming Dynasty went to Cochin , can receive certain fields from the Cochin government.

This article about prisoners of war being sent to Jiaozhi took up a lot of space in the news. In addition, there were other news, such as a fire in the south of the city yesterday, another drought somewhere in Shandong, etc.

These very important news are not mentioned at all in Confucian Daily News. Maybe some people like Confucian Daily News, but more people still like to care about these real-life things. Even some people with vision can still Find opportunities to make money in the news.

After hearing Xia Yuanji's words, Lu Xiu carefully compared the contents of the two newspapers, and finally nodded: "What the Minister said is absolutely true. This is my negligence. I will immediately add a news section to write about those news and current affairs!"

"Okay, if you know your mistakes and you can correct them, you can do better. Newspapers are ahead of us, and we should learn more from them. There is nothing to be ashamed of!"

Xia Yuanji patted Lu Xiu's shoulder and encouraged him.

So in the next period of time, the Confucian Press also began to revise its edition and added a news section. It turned out to be really effective, and the sales of the Confucian Press began to grow slowly.

But the good times did not last long. Lu Xiu quickly found Xia Yuanji and said with a depressed look: "Shang Shu, there is good news and bad news now. Which one do you want to hear?"

(End of this chapter)