My father Zhu Gaoxu

Chapter 507 Bookings and Requests

There is nothing novel about a newspaper, but a newspaper that can be published every other day can make people see that this newspaper is unusual. At least Xia Yuanji has noticed it on the first day.

However, the publication of the Morning News on the first day was actually not very smooth. Nearly half of the printed newspapers were not sold. After all, as a new thing, it will definitely take time for people to accept it.

Zhu Zhanhe was not anxious at all. The newspaper was not for making money anyway, and he would continue to run it even if it meant losing money.

So one day later, the second issue of the newspaper was released as scheduled. Compared with the content of the first issue, the second issue was richer, especially the various gossips circulating in the capital, which occupied most of the newspaper.

For newspapers, the most important thing now is to increase sales, thereby increasing the newspaper's influence.

If you want to increase sales, you have to work hard on content. What ordinary people like to read most is not beautiful poems, but vulgar gossip. If you add pornographic and violent content, it will definitely attract more people. .

Of course, Zhu Zhanhe still has a bottom line. Although there are many gossipy contents in newspapers, they do not break through the bottom line. In addition, there are many serious news newspapers, such as introducing the imperial decrees and other contents, which can better promote the implementation of administrative decrees. .

Compared with the first issue of the newspaper, the sales of the second issue of the newspaper suddenly increased a lot. Even the first edition of the printed newspaper was out of stock. Ma An had to print more to meet the sales volume.

"Your Majesty, the situation is very good. The sales volume of the second issue has more than doubled. It is estimated that the sales volume will increase by the third issue. It seems that I have to ask the printing workshop to set aside a special printing line for the newspaper as soon as possible!"

Ma An waved the newspaper's sales record and approached Zhu Zhanhe with an ecstatic expression.

"This is normal. The first issue of the newspaper was released very suddenly. There was no publicity in advance and very few people knew about it, so not many people bought it. But as long as they read the newspaper, many people will be included in it. The content is attractive, so the second issue will naturally increase a lot of customers.”

Zhu Zhanhe smiled slightly.

Nowadays, newspapers are still a sole business, and no one competes with them. The only problem is that the entire market has not yet been developed, and the dissemination process of newspapers is the development process of the entire market.

"Your Majesty, what other instructions do you have next?"

Ma An also calmed down at this time, so he asked Zhu Zhanhe again for instructions.

"Next, you can order the newspaper. You add the reservation information on the newspaper so that everyone who buys the newspaper knows."

Zhu Zhanhe thought for a while before replying.

Now that newspaper sales have increased, it’s time to start pre-ordering newspapers.

"Booking?"

Ma An obviously didn't understand, but he was used to it, because Zhu Zhanhe often said words he didn't understand.

"Nowadays, newspapers are sold in bulk, and customers need to buy them themselves. But if a customer pays in advance, for example, for a month or half a year at a time, we can directly deliver the newspaper to the customer's home every time the newspaper is released. This is Call for a reservation.”

Zhu Zhanhe patiently explained.

"I understand, let them pay first, and then we will deliver the goods in batches!"

Ma An reacted immediately after hearing the words, and clapped his hands in praise after speaking.

"The prince is really amazing. A few words are enough for a villain to ponder for a lifetime!" "Okay, why haven't you gotten rid of your habit of flattering?"

Zhu Zhanhe glared at Ma An, but Ma An smiled shamelessly. He did like to flatter him sometimes, but sometimes he really felt it.

"By the way, even a child can do such a small thing as delivering newspapers. I see that there are many lonely children in the streets and alleys of the capital. They can be hired to deliver newspapers. The reward does not need to be too high, it is enough for them to eat. "

Zhu Zhanhe suddenly ordered again.

There will be no shortage of poor people in any era, and the Ming Dynasty did not universalize compulsory education, so many children from poor families ran around, some got into the bad habit of petty theft, and some even became beggars.

Zhu Zhanhe thought about the newsboys of later generations. Now that there are newspapers, it is time to create a profession. However, the remuneration of newsboys cannot be set too high, otherwise adults will definitely snatch them away.

"Don't worry, Your Majesty, I am also from a poor family. I know what to do!"

Ma An said with admiration again after hearing this.

Ma An ran to get busy, and Zhu Zhanhe walked around the newspaper office again. He saw Liang Xin leading a group of reporters composed of scholars, rushing to rush to publish. From time to time, people would send some new news, which was screened by Liang Xin. After that, they are assigned to their reporters to write articles.

Zhu Zhanhe called Liang Xin aside and asked, "Are there enough people to write articles? If not, we can recruit more."

"Your Majesty is really considerate of your subordinates. I was just about to tell you about this. Manager Ma told me before that if you want to publish the newspaper every day, you can't do it now. If you want to do it, you must increase the manpower. "

Liang Xin first thanked Zhu Zhanhe, and then said again.

"Actually, you don't have to write the articles in the newspaper yourself. You can also outsource the articles."

However, Zhu Zhanhe suggested to Liang Xin that although Liang Xin worked hard as the editor-in-chief, his knowledge was limited, so he could not think of many things, so Zhu Zhanhe could only remind him.

"Requesting manuscripts from outside?"

Liang Xin was stunned. Like Ma An, he also didn't understand what this new term meant.

"The so-called manuscript invitation is to publish the manuscript invitation information in the newspaper, encourage people who read the newspaper to write their own articles, and then submit them to the newspaper. Then you will screen them. If these people's articles are adopted, they can be published in the newspaper. Yes, and we can also give the person who wrote the article a reward."

Zhu Zhanhe briefly introduced the process of requesting manuscripts.

"What a great idea. It would be much easier for us if we let others submit the articles!"

Liang Xin's eyes widened in surprise when he heard this, and he even clapped his thighs excitedly as he spoke.

"It's okay to ask for articles, but you can't give up writing articles, especially some news and current affairs. Not only do you have to write, but it's best to send people to personally interview the parties involved to get first-hand information. Only in this way can you be worthy of the responsibility. The word 'news'!"

Zhu Zhanhe reminded again.

Managing a newspaper is not an easy task. Just publishing articles in newspapers requires the newspaper to carefully select, and at the same time pay attention to the release of news. Now the newspaper has just started, and Liang Xin also needs to learn a little bit. After all, Zhu Zhan He can only help for a while. In the future, Liang Xin and others will need to take the lead themselves.

(End of this chapter)