Rebirth 09: Synthetic Male God

Chapter 69 New Platform, New Dongfeng

The email from QQ Music is not too long, and the other party seems to be very clear about the current market situation of the music platform, so he said straight to the point:
They are different from other platforms, and they must be inspired to create a "genuine online music platform".

They noticed that Zhou Rui's two songs were spreading rapidly on the Internet, and the number of plays on the entire Internet has reached 700 million.

Although Zhou Rui didn't get a penny.

This is the way it is in this era. It is purely a dream to make money from online music. You have to hold concerts, sell albums, and shoot commercials to make money.

But "QQ Music" provides a brand-new model, that is, "pay copyright, listen to songs for free."

Generally speaking, it is to occupy the moral high ground of "copyright" to capture users, first rely on advertising fees and traffic replacement to maintain, wait until the user base is large enough, and establish a complete "copyright library", the path to recover costs That's more.
A phone number was left at the bottom of the email, and the contact person was surnamed Liang.

His name is Liang Liang.
The name can only be said that he may not feel strange at the moment, but it will become a word on the Internet in a few years.

Zhou Rui thought about it, decided to try to communicate, and called back.

"Hello."

"I'm Ari, the composer. I received your email and I heard that you want to cooperate with me."

Liang Liang's spirit was shaken. Although the voice on the other side of the phone was young and outrageous, he still respectfully said: "Mr. A Rui, thank you for calling back."

"Yes, we at QQ Music are dedicated to creating an authentic music platform. You should know that your two works have been spreading wildly on the Internet. The data is very impressive, but each platform"

At present, QQ Music is the underdog and spoiler in the field of online music platforms, not to mention overlords like "Kugou", they can't even compare with "Kuwo", an imitator of "Kugou".

Therefore, the willingness to cooperate is very strong, and it is far from the kind of existence that occupies a monopoly position in later generations.

Zhou Rui interrupted: "I know the market situation, you can directly explain how you want to cooperate."

Liang Liang coughed lightly and said, "That's right, we hope to obtain your genuine authorization, the real one."

Liang Liang's eloquence was not bad. After listening for a while, Zhou Rui probably understood the plan over there.

First of all, QQ Music has obtained Zhou Rui's genuine copyright, which has legal benefits.

Then "QQ Music" will take "combating piracy and safeguarding intellectual property rights" as its foothold, mobilize a strong legal team behind it, carry out active rights protection, and crack down on pirated songs on various platforms, including but not limited to: reporting, suing, claiming, etc.
Hmm. Very QQ.

But I have to say that this is a combination of morality + law + business model. You can say they are ruthless or shameless, but you cannot say they are wrong.

The market will eventually reach this stage, Zhou Rui knows very well.

Liang Liang said bluntly that Zhou Rui doesn't need to worry about copyright protection and combating piracy. "QQ Music" will take the lead.

As for the value of genuine copyright, there are two options.

One is a one-time copyright purchase, signed every two years.

The second is based on the amount of playback, on the "QQ Music" platform, every time each song is played, regardless of whether it is complete or not, Zhou Rui can get a share of 5 cents.

Yes five cents.
It sounds very little, but if there are 1000 million views, Zhou Rui can get 50.

"Personally, I suggest you choose the second model. At present, your two works have a good reputation. The sooner you make a decision, the higher the benefits you can get."

The second recommendation is not necessarily for Zhou Rui's consideration. Although the first buyout price is lower, it is equivalent to a one-time cost, and the risk is borne by the platform itself. The second option is only when they make money, and Zhou Rui can share the money Well, if they can't make any money, they don't need to pay Zhou Rui a dime.

Here, it involves a difference between investment and risk.

Zhou Rui asked puzzledly, "Why did you choose me?"

Liang Liang didn't bother, and said: "Actually, it's not just you, we are also contacting other young musicians. At this stage, we are focusing on young and cutting-edge musicians. You know that there are many aspects that an artist needs to consider to become famous. Now the market is huge. The environment and consumption habits are like that."

"Some famous artists are worried that if they cooperate with us, they will lose the popularity of fans in the past, and they will even be scolded. After all, everyone is used to listening to songs for free. Of course, especially top artists, song copyrights are also exaggeratedly expensive. They will not choose five songs at once. The way we split the money, it’s cost-prohibitive for us.”

For those top artists, a song may be sung in public for hundreds of thousands of dollars, and hundreds of versions have already spread out. "QQ Music" is not a fool, and throws out all kinds of money.

"Of course, I don't know the cooperative relationship between you and the singer 'Aqian'. I don't know if you can make the decision here."

Zhou Ruidao: "Don't worry about this, I can make a decision."

In fact, Zhou Rui was a little moved. No matter how much it spreads on the Internet, Zhou Rui can't get a dime. QQ Music can at least get a share of the income.

But then I thought that the "ring tones business" that will be launched soon is the real big head, and the ability to attract money there is so fierce. Cooperation with "QQ Music" to combat piracy will affect the spread of songs, and then affect the What about the CRBT business?
After communicating this concern with Liang Liang, he immediately smiled and said:

"It's not like we took your song and put it in our pockets so that no one can listen to it. On the contrary, because it is 'our own song', I will vigorously promote it, and I can give you a high recommendation resource, home page recommendation, Advertising recommendations, and reaching more people through QQ software, we are a group company with many paths.”

"According to our calculations, your song will only spread more if we have it, and it won't spread less. After all, we won't do business at a loss, right?"

"And if songs can be listened to or even downloaded anywhere, consumers are less likely to spend money on ring tones. Instead, they need to set some difficulty in obtaining them to stimulate their desire to buy."

The phone call lasted for almost half an hour, and Zhou Rui's phone became hot. The overall feeling is that the feasibility is still very high.

He himself has always been inclined to "borrow the east wind", which is also the convenience of the reborn, who can distinguish which are "east wind" and which are "typhoon".

The music market will quickly enter a more "formal" copyright era, and it will be harmful to him to enter this field in advance.

The most important thing is that it will be more worry-free to cooperate with the platform. After all, he has no time, like most singers in this era, to go to the cave, perform commercials, sign sales, and hold concerts.
Then cooperating with the platform has become a good way to save time and effort, at least it is worth a try.

The "60th Anniversary Literary and Art Guidance Working Group" is a platform.

"CRBT" is a platform.

"QQ Music" is also a platform.

Although this platform is still small, it is Calami in the same field.

"By the way, there is another small request or request. Teacher A Rui seems to be very young and should still be in the high-production stage of creation. We hope that you can release at least three new songs on our platform every year."

Zhou Rui didn't care about this, he was already prepared.

"Okay, please send me a copy of the detailed cooperation plan and contract by email. I will take a closer look. As for the official signing, I need to wait a few days. I don't have time recently."

"Okay, Mr. Ari, do you have any new inspiration?"

"No, I'm going to take the college entrance examination soon."

Liang Liang fell silent.

I can hear you are very young.
But aren't you too young!

　Take a break after orgasm, tomorrow
　　
　
(End of this chapter)