Divorced Woman 2019

Chapter 52 Planning
The difficulty in finding Qiao Yan did cause Qin Lei a setback to a certain extent.However, this doesn't mean that Qin Lei stopped this matter, it's just that there is no better clue at the moment.

Seeing that the New Year is coming, Aunt Chang's company is still losing money as always. Although the old lady is still on the surface, she is a little anxious.

A few people in the company came and went, pretending to be running business, but only they knew what they were doing.

Yao Jianan has been pestered by Qin Lei to ask about sales, so she has no way to do other things.

On this day, after Xiao Yao finished the facial care for Aunt Chang, he and Qin Lei went to various beauty salons to promote products.

In fact, the huge profits of beauty products are obvious to all, but to what extent are the huge profits?Most people exaggerate or underestimate the extent of windfall profits.

Let's take a relatively common WM brand face cream as an example.After mass production, the packaging materials account for the most cost. To put it bluntly, it is the bottle and box of the face cream!
The wholesale price of most theater chain products is more expensive than the wholesale price of daily chemical products, which is why the selling price of theater chain products is higher than that of daily chemical products, except of course there are preferential activities and other activities.

Most beauty products do not sell directly to customers themselves, they will go through a middleman, that is, an agent.

More formal manufacturers can only authorize one agent to represent their products in a region, forming an official regional protection.

If the agent's beauty products are well-known, then the products will be relatively easy to sell.In this way, whether it is purchased from a manufacturer or sold to a beauty salon, the price will also increase relatively.So how much has the price increased?

We still take WM face cream as an example. The prices of manufacturers are roughly divided into the following categories:
The first is the normal wholesale price of 320 yuan;
The second is to reach a certain amount of preferential price. For example, if you buy 100 bottles, the unit price will be reduced to 260 yuan, and if you buy 500 bottles, the unit price will be 220 yuan.

The third type is that the manufacturer engages in activities. This kind of situation is difficult to estimate. There are also cases of free gifts, but it needs to be bundled with other purchased products.

Agents will define their own prices in theaters based on their regional spending power.

It should be noted that in the beauty industry, spending power has nothing to do with the local economic level, which has been verified in the market for many years.

For example, the consumption power of a small county in the west is twice that of a super second-tier city in the east.

The same bottle of face cream is often buried in the hands of agents ranging from 800-1000.Agents rarely sell at reduced prices, and usually sell them to beauty salons through gifts or other forms.

And this bottle of face cream really reaches consumers, and the price is often around 2000 or above.

On the premise of ensuring their own profits, beauty salons will generally lower the price appropriately, but if the product is more popular, then the beauty salon will not compromise the price.

From 320 yuan to 2000 yuan, you can make up your own mind how much profit there is, which is already a rule in the industry.

Even knowing the price, it is difficult for ordinary people to buy products with low prices unless they know some key people in this interest chain.

Of course, regarding the rules of beauty products, the above are just some of the most basic processes.There are many links at this critical node that can be manipulated artificially, and the essence of the operation is nothing more than to maximize the benefits.

For Qin Lei, who was new to this industry, she didn't understand the details.Even Auntie Chang knows about the rules. Older people have limited ability to contact and adapt to these new things.

By helping her find Qiao Yan, Aunt Chang also recognized Qin Lei in her heart.

Although when Lao Shao introduced Qin Lei to himself before, as a woman, she still had some small thoughts in her heart.But with the gradual contact with Qin Lei, she dispelled her previous grievances.

If it was said that Auntie Chang treated Qin Lei just as well as Qiao Yan before, then after she helped her find Qiao Yan, deep down in her heart she already regarded Qin Lei as one of her own.

Since he regards Qin Lei as one of his own, he will naturally talk about everything to Qin Lei.

Qin Lei is eager to help Aunt Chang change the current state of losing money. On the one hand, it is because of Aunt Chang's kindness, and on the other hand, she also wants to increase her income to change her current living conditions.

The content of the conversation between the two of them ranged from chattering at the beginning to studying how to make money later.

A housewife who has just entered the workplace will face various problems, the most important problem is adaptation.As long as the adaptation stage is over, the rest is whether you are better than others.

If there may be a situation where talents are buried in large enterprises, it will not exist in a company like Auntie Chang.

During the days when he was in contact with Xiao Yao, Qin Lei followed her to various beauty parlors to sell products, and gradually grasped some inside information of the industry.

The beauty salon industry has not been emerging in China for a long time, and most of the related products are in their infancy. Only some big brands have a very solid foundation in the market.

I have been with Xiao Yao for a long time, although Xiao Yao's eyes are not as evasive as before, but she always keeps a certain distance from Qin Lei invisibly.Of course, Qin Lei didn't know that Xiao Yao's constantly avoiding eyes had a lot to do with a matter he cared about.

After many visits to customers, Qin Lei probably also learned something about the operating model of this industry, and also saw the loopholes in Aunt Chang's current operation.

The salary of the company's existing staff is generally high, and it does not bring much benefit.

In addition, during this period of time, Qin Lei also confirmed this through chatting with sales agents of other beauty products.She knew in her heart that just reforming internal personnel management would not directly bring benefits, and might even lead to the loss of personnel.

Then, if you think about it more deeply, in fact, it should be the proprietresses of the various beauty salons that directly bring benefits to the company.To put it bluntly, the most important thing is to deal with the proprietress and persuade them to get more goods from me. This requires skills and strategies.

How can I convince the boss lady?

Qin Lei has been constantly thinking about this issue. As I said before, thinking is very important for a person.Players like Erlongzi can figure out their own problems and formulate corresponding strategies for their own problems.

It is not terrible for a person to be in a difficult situation. What is terrible is that he stays where he is and refuses to think about it, silently enduring the pain caused by the difficult situation.You must know that the biggest difference between humans and animals is that humans are very good at thinking.

If you want to cure a disease, you must treat it from the root of the disease.

If you want the proprietress to get more goods from you, then you should find out what the proprietress thinks.The most ideal model is to let the proprietress earn money from her own products and achieve a win-win situation for everyone.

Qin Lei told Aunt Chang all about what he thought of, and Aunt Chang also felt that what Qin Lei said was very reasonable.But it makes sense, so what should we do?
Qin Lei believes that the current personnel management model should not be changed, and he should first understand the thoughts of the proprietress.Then, according to the idea of ​​the proprietress, adjust the way of operation.

As long as the adjusted method is effective, it will start to improve personnel management, and it will not matter even if there is a large-scale loss of personnel.

In the following days, Qin Lei did not continue to go to beauty parlors with Xiao Yao to do promotion, but visited several previous beauty parlors by himself.

This time she visited the proprietress directly, instead of simply selling products.Learn about the current situation in the store by chatting with the proprietress, and understand what problems most need to be solved in the beauty salon.

Qin Lei's method is effective. In the process of chatting with many proprietresses, she summed up the current major problems:

1. The source of customers is relatively stable, and it is difficult to develop new customers.

2. There are too many beauty products on the market, and customers only recognize a few of them, so it is difficult to accept new brands.

3. Once a new product enters the store, there is no corresponding technical support and sales support.

4. In terms of sales, there is a lack of ability to promote to customers, and sales have not been able to increase.

Of course, there are other problems. From Qin Lei's point of view, it has little to do with his company's interests, so in summary, there are four points.In fact, through this visit, I also got a very important piece of news from the proprietress of a shop.

It was also this piece of news that made Qin Lei finally understand why Xiao Yao was always afraid to face himself...

(End of this chapter)