I just want to sell goods, but you force me to become a talent

Chapter 559 Ye Xian’s money-making project

As of July 7, the number of partners for four liquor brands and two beverage brands has exceeded 1.

New era brand promotion is similar to traditional TV media advertising, but different.

How can a newly born brand successfully break through in the shortest possible time?
In the traditional media stage, various advertisements need to be placed on TV, radio, newspapers, and big-name advertisements. The advertisement may or may not be effective, but it will always contribute to sales, but it is difficult to measure.

In the early stages of new media, everyone will tell you how many fans I have, and I can make a short video for you to promote. This is basically the same as traditional media, but the cost is much lower, and it is also not very good. Measuring advertising effectiveness and being able to cheat.

Nowadays, with the mature development of new media, the methods of many brands have become very direct.

What kind of information flow advertising do you do?waste!
Directly find 2000 experts, pay 20%-25% of the commission for bringing goods, fully distribute goods on multiple platforms, carry goods comprehensively, and have soft articles everywhere. In three to five months, your brand can be built into a new light of domestic products. .

In the past, there was talk of pit fees, but now the competition is fierce, there are more anchors, pit fees are gone, and commissions are also declining. As long as you can find a vertical personality anchor that matches your product positioning, then you can wait for shipment. Bar.

However, the premise of all this is that the product quality and product price are reasonable, otherwise it will not last.

Four liquor brands and two drinks are must-have products for Qiuye Yanxuan's anchors. The simultaneous efforts of so many head anchors and waist anchors, coupled with the influence of Ye Xian's works, have made these brands Have a certain degree of popularity.

The cooperation model of the Master Matrix has also made several major brands more and more popular. Coupled with the expansion of offline channels, Ye Xian is confident that the sales of these physical products will not be higher than those of Ye Xian's other industries. Difference.

……

The construction of Datang Magic Paradise Resort has entered the intense post-decoration stage. When the news came from the Sixth Princess, it can basically be opened in time for the winter vacation, and this time is also the busiest tourist season in Haizhou.

At the same time, the two major animated films "Bear Bears" and "Pokémon the Movie" are also in intensive production. If nothing happens, they will basically be able to catch up with the Spring Festival.

The peripherals of these two major IPs are now selling like crazy.

There is no child in the Tang Dynasty who does not know Pikachu, and there is no child who does not know Bear Big Bear Er.

Even the Eagle Kingdom has already had the Eagle Language translated versions of "Bear Bears" and "Pokémon" being broadcast, and many children in the Eagle Kingdom have begun to become interested in these two IPs from the Tang Dynasty.

Ye Xian and the Sixth Princess decided to continue at this pace and release a big movie for each IP every year, turning them into an evergreen tree and a cash cow.

……

After the box office settlement of "The Richest Man in Xihong City" and "The Vanishing Her", Ye Xian divided the money into three parts. One part was given to the second phase development project of Datang Magic Paradise Resort, one part was given to the Imperial Capital Datang Magic Paradise Resort, and the last part Then give your autumn leaves a carefully selected shopping park.

The three projects are all gold-eating beasts. Basically, all the money Ye Xian earned in the past year and a half has been invested in these three projects.But Ye Xian believes that as long as they officially open the park, it will be their own money-printing machine.

Ordinary companies are now reluctant to invest their funds in heavy asset fields, because heavy assets make money too slowly and the return period is too long. If you have the time, it is better to invest funds in emerging industries such as new energy and new media. .

Ye Xian did the opposite. Many people secretly joked that Ye Xian didn't know how to invest and had nowhere to spend his money.

Ye Xian didn't explain too much about this, because he knew very well that these projects were the retirement and pension projects he had found for himself.

When you can no longer sing, act, or are tired and don’t want to live broadcast anymore, then just lie down and collect tickets every day, which will be enough to make you happy and enjoy your old age.

So after Ye Xian learned about the progress of these three projects, he tactfully urged the Sixth Princess and Afef, hoping that they would speed up a little bit. After all, even if the facilities and equipment are installed and debugged, the operation of the entire park will still have to go on for a while. A series of practical training including time-based training, stress testing, auditions, emergency drills, etc.

The larger the park, the less careless it is.If it doesn't get off to a good start, the park will be doomed.

……

The crew of "A Chinese Ghost Story" is almost ready. Now it's time to wait for Ye Xian. As long as Ye Xian decides to join the cast, filming can start immediately.

The post-production of "Painted Skin" has also come to an end. According to the original plan, it will be officially released on August 8, grabbing the second half of the summer season.

Jiang Tian led Chen Xu, Li Hong, and Duan Fei on road shows, which greatly increased the exposure of these women, which gave Ye Xian enough time to devote to the crew of "A Chinese Ghost Story".

Time was too tight, so Ye Xian thought about it and decided to give up the Spring Festival schedule and leave the Spring Festival schedule to the two major animation movies "Bear Bears" and "Pokémon the Movie", while "A Chinese Ghost Story" was pushed back to next year. Qingming Festival schedule.And this theme is also suitable for Qingming Festival.

Ye Xian communicated with the Sixth Princess and Director Xu of "A Chinese Ghost Story". Everyone agreed with Ye Xian's idea and prepared to polish the movie.

At the same time, Ye Xian also officially started preparations for the human trafficker movie "The Orphan" based on his previous work.

Ye Xian clearly informed several cooperating companies that this film might not make as much money as the previous commercial films. The Sixth Princess, Ding Ding, Bai Jie and others also expressed their understanding and support, because Datang lacked similar films. "Orphans" is a movie that focuses on finding relatives.

The most important thing is that Ye Xian has already proven his ability to make money with two movies, so everyone is not in a hurry to make more money from this movie. There is still a long time and everyone can afford to wait.

……

Qiu Qing reported these things, her mouth was dry, and she hadn't finished speaking for nearly an hour. Qiu's mother's noodles had already been prepared, so the two of them had to eat and chat.

While Qiu's mother was picking up food for the two of them, she also took the time to communicate with Ye Xian about some matters regarding the company's buyers during his absence.

Nowadays, Qiuye Strictly Selected's raw material procurement and OEM processing have reached a very terrifying level, which has also brought the upstream suppliers of Haizhou to life. Overall, Qiuye Strictly Selected is becoming a giant enterprise.

Even Wang Ying, the owner of the Shunfeng Express outlet that Ye Xian first worked with, has become a person worth tens of millions.

Not to mention the raw material suppliers and cooperative merchants that depend on it for survival.

Ye Xian finished the noodles and digested all the company changes during his absence. The corresponding decisions were also sent to the corresponding person in charge as soon as possible.

"Then, the only thing left for me to work on is "A Chinese Ghost Story"."

After Ye Xian finished sorting out his work, he felt relaxed.

If the schedule is set for Qingming Festival next year, then I will be very relaxed in the second half of the year.

"In that case, let's give everyone something fun for tomorrow's regular short video release."

……

Ps: Today's inventory

Haizhou old wine inventory: 3393 bottles

(End of this chapter)