Treasure Island 1992, starting from the Four Little Heavenly Kings

Chapter 27 Out of stock, unscrupulous distributors raise prices
"Hey, I'm the old weekly newspaper, please add three hundred records tomorrow, no, five hundred!"

In the evening, Lao Zhou called UFO Records and asked to order another batch of records.

And the response was.

"I'm sorry, we don't have any extra goods here, but we have asked the manufacturer to expedite the printing."

Hearing this, Lao Zhou became anxious immediately.

"What the hell is going on with your record company? It's fine if you didn't release the record a few days ago. Now that it's released, there's a shortage of stock again. I..."

"I'm really sorry, this is our mistake, please don't worry, we will deliver the goods to you as soon as possible."

After hanging up the phone, Lao Zhou couldn't help cursing.

"What a broken company, this singer is so popular, but has so little stock, you deserve it because you can't make any money!"

After scolding, Lao Zhou couldn't help but began to meditate again.

According to what UFO said, the current stock of this EP must be insufficient. Even if it is printed urgently, it may not be finished in three or four days.

Therefore, what he is thinking about now should not be to scold UFOs, but how to use the records in his hand to gain benefits for himself.

After thinking for a few minutes, Old Zhou patted his thigh, and he decided to raise the price!
In fact, generally speaking, formal distribution channels like them cannot raise prices at will.

For record companies, the price in the market is inconsistent, which can easily affect the overall sales of records.

Therefore, when signing distribution contracts with distributors, they often stipulate the maximum price for a record.

As for the EP record, according to the agreement between the two parties, Lao Zhou's price cannot exceed NT$35.

All right!Lao Zhou is a black hearted person.

It was stipulated that it should not exceed 35, so he sold 35, which was completely above the standard line.

However, although there is an agreement with the record distribution company, that agreement does not apply now.

After all, the record distribution company can't produce the goods now, so it's normal for me to increase the price in order to keep the goods in stock!

So, the next day, Lao Zhou quickly adjusted the price of the EP "No Tide, No Money".

Because he knew that the flying saucer would not be able to provide supplies for the next few days, and the current stock on the market must not be much, so Lao Zhou used the word black heart to the extreme.

He directly listed a price of [-] Taiwan dollars for a tape.

This price is directly double the price he bought.

Fifty Taiwan dollars per EP, this price is almost equivalent to the price of official albums of some unknown singers.

It's so high, people who come to buy records will naturally not be willing.

Even if the people who bought this record were basically girls, they would not be willing to accept the price.

So, on the following day, Lao Zhou sold a total of about ten copies of "No Fashion, No Money".

However, Lao Zhou didn't panic at all.

He believes that it won't be long before this record on the market will be sold out soon.

When there are no records on the market, many people will definitely ask for his price.

And the fact is the same, starting from the third day, the album "No Fashion, No Money" on the market began to decrease.

Even the merchants who still had the goods started to raise their prices one by one following Zhou Zhou's example.

The increase in the price of records is of course a huge benefit to these merchants, and they make a lot of money.

But it hurt those fans who really liked Chen Qiming.

Many people who really like this ep, because it is two days late, buying the record is almost half the price of the usual ep.

Paying a high price, not just buying an EP at a high price, naturally and inevitably caused fans to complain.

Finally, on the day of No. 16, a piece of news about "How to Pricing Record Prices" from Taipei Daily completely detonated the entire Taiwan Island.

This article fully expounds the evil behavior of record distributors, and criticizes Chen Qiming, Fulong Company and UFO Records. .

"Yesterday, I was fortunate to hear from a friend that another talented singer was born in Taiwan, and the song has already ranked at the top of the on-demand charts of major radio stations.

With the idea of ​​appreciating the music of the so-called new talents, I walked into a video store.

When I asked, I learned that the EP record was sold at a high price of more than 50 Taiwan dollars, which made me heartbroken.

My Baodao singer and record company are already so hungry, do I have no scruples for profit?

An EP, when the record company produced it, cost only a dozen dollars, but now it is sold for more than 50 dollars.

Is this the sound of nature?

Is this the work of gods?

Or is it a masterpiece?

I bought a cassette with the idea of ​​seeing what song sold for such a high price.

After listening, I was silent for a long time.

In a word, this is an ordinary record that can no longer be ordinary.

Can be praised by so many media, I don't know where the morality of these media is..."

As soon as this article appeared, with the help of the popularity of Chen Qiming's record sales, it quickly spread.

It was also at this time that Fulong knew that the record "No Fashion, No Money" had been sold to an unbelievable price position by unscrupulous merchants.

"What does the marketing department do? After the album is released, what about your market research? What about your market control?

Why, why did no one report this kind of thing?
If it wasn't for this report, would I still be kept in the dark? "

In the meeting room of Fulong Company, Ge Fuhong pointed at the director of the marketing department with an angry face and roared.

"Mr. Ge, UFO Records has always been doing market research. We..."

"Don't make excuses for me, I don't care what you think, within two days, I want to see the influence of this report cleared, and also, notify UFO Records, let them expedite and make up for me The market is empty, let me hit the price!"

Before the director of the marketing department finished speaking, he was interrupted loudly by Ge Fuhong.

After being scolded by Ge Fuhong, the director of the marketing department stopped the meeting and quickly left with the documents to deal with the matter.

After the head of the marketing department left, Ge Fuhong took a deep breath to calm himself down, and then continued:
"The explosion of this ep is unexpected, but it is also within reason.

The company invested so much resources, if it doesn't blow up, it will be strange, Fu Wei, you are not doing well, when I contacted the flying saucer, I told you to ask them to engrave more, but..."

As she spoke, she sighed, "Forget it, let's not make an example, I don't want this to happen again next time."

Then, she looked at Chen Qiming who was sitting at the end of the conference table, and her face became inexplicably soft.

"Amin, how is the recording of the songs in the back of the album? When will it be finished?"

Chen Qiming was distracted at first, dreaming back to the feeling when he came to the company in the morning and was asked for his autograph.

This was the first time he was asked for an autograph, so he was thinking about it all day, and he never thought that Ge Fuhong would ask him.

It wasn't until Ge Fuhong asked the second time that he replied:
"Only the song "Little Dimple" hasn't been recorded yet, but Brother Xiunan hasn't been able to find a suitable duet female singer."

(End of this chapter)