Chapter 238
"Did you read the Chinese pop music support plan?"

"What support plan?"

"It's just...it's just that I don't know how to explain it to you. It seems that an organization was formed under the Bureau of Literature and Art?"

Conversations like this happen in many places.

But right now, everyone really doesn’t understand what this support plan is, but they just think it’s a bit lofty.

This phenomenon is of course not caused by the lack of understanding of these people, but because the information being pushed out is indeed limited.

In addition to announcing that the initiators of this plan are the Literature and Art Bureau and the Pioneer Fund.All that's left is to talk about the vision of this support plan.

As for other things, nothing was mentioned.

Not mentioning this is certainly not due to lack of preparation, but rather a promotional strategy.

You know, whether it is brand promotion or artist marketing, there are two things that need to be considered in advance.

One is continuity and the other is stage focus.If these two things are not understood clearly, the possibility of failure of the entire promotion plan will be very high, and even if it does not fail, it will be half the result with half the effort.

The so-called sustainability means that we must correctly understand that publicity is a long-term thing. It does not mean that after you have done something today to gain attention, you will not need to do it again in the future.

Only persistent publicity can achieve a suitable publicity effect, especially in today's era of information explosion.

Of course, this principle is actually very basic. People who do promotion should be very clear about it. Even if they are not clear about it, they will do it instinctively.

What really makes the publicity people widen the gap is the operation of "stage focus".

Many people do propaganda and want to reveal everything at once. This is an extremely stupid thing.

The question is, what is the focus of the first phase of the [China Pop Music Support Plan]?
That's certainly not what this support program will do.

But who made this plan.

Many people here are confused again, who did it?
Was it done by Xu Chuan or Bai Tianyu?

No, this plan is made by the Arts Bureau and the Advance Fund.

Whether it's Xu Chuan or Bai Tianyu, including the king singers invited later, they are all the "executors" invited during the "how to do" stage of this plan.

The reason why I say this is to increase the value of this plan and find the best endorsement for it.Only in this way will more people believe in the plan and be willing to participate.

This person doesn’t just refer to the musicians who submitted the article.There are also the production teams of various programs and some people in the music industry.

After all, the rotating president has to find directors and resources to incubate the musicians he chooses.Having a relatively strong endorsement will also help them do this.

In general, after this plan was promoted by major platforms, it still triggered some discussions on the Internet.Of course, the discussion was not too loud. Everyone just knew that the government had a support plan.

After all, for the vast majority of ordinary people, this plan is too far away from them for the time being, and they really don’t know where to start discussing it.Only when this project has people familiar to the public, and then has music recognized by the public, will it truly enter the lives of the public.

The ones who really respond are those who want to be singers or are already in the industry.

In addition, some people who know the details of the pioneer fund are also discussing it.

For example, Xu Huazhang and Remi of Ziyi Media are also discussing this matter.

"This support plan must be a project created by Xu Chuan, right?" Xu Huazhang said after looking at the news on the Internet.

"I guess so. I don't know what kind of support method it is." Remy nodded after hearing this.

"How else can I support you?" Xu Huazhang sneered, and then continued, "There is a high probability that a singing competition will be held on CCTV in the future, and a few people will be selected from the competition."

"So, Xu Chuan is planning to do a music variety show?"

"Otherwise, what else can we do?" Xu Huazhang said matter-of-factly, "But, it will definitely not be a pure variety show. There must be some differences."

"What?" Remy asked curiously.

"You're stupid. Since it is a support plan, there must be support policies. By then, the top few may be directly connected to some art troupe and song and dance troupe.

Of course, some bonuses may also be given.To be honest, this plan is clearly a face-saving project.If you don't tell me, you can't enter some places, and you will learn bad things if you go in.

Even though Xu Chuan had all kinds of shortcomings in the past, he still had one advantage, that is, he was more pragmatic.Well, now, since I took over this pioneer fund, even this only advantage has been lost. "

"So that's it." Remy heard Xu Huazhang's pretentious sigh and could only answer like this.

Then, she changed the topic and said: "After Xu Chuan held the symposium last time, I chatted with some directors who attended the meeting. One thing that is certain now is that Xu Chuan intends to support science fiction movies..."

"Pfft... Hahahaha, Chinese people make science fiction movies? Is Xu Chuan out of his mind? Do Chinese people have science fiction genes? Do they have the ability to tell science fiction stories?

It would be better to talk about local themes, as this would make it easier to win awards. "Before Remy finished speaking, Xu Huazhang burst out laughing.

"What I'm worried about now is that since the pop music support plan has started, whether the support for movies will also be launched at the same time." Remi said after Xu Huazhang finished laughing.

Xu Huazhang also stopped smiling when he heard this, and smiled again, but Xu Chuan, the grandson, was a little too evil in what he did.I really can't let him do things so comfortably.

Thinking of this, Xu Huazhang said: "Let's make two preparations. First, I remember that there was a guy named Huan Ze in the circle who always wanted to make a science fiction movie?

In this way, apply to the organization, and we will contact him in the name of Disney movies and invest in him to make science fiction movies.Of course, if you can’t give me enough money, I’ll give you some start-up capital.

Let him ask Xu Chuan and the advance fund in his hand for the remaining money.Doesn’t Xu Chuan want to support science fiction movies?Now that foreign companies have invested, would it be unreasonable for him not to invest? "

Xu Huazhang paused here.

He didn't say anything later, but Remy could instantly figure out what he was going to do.

That is to find a way to make this movie bad.Not only does it have to be bad, but it also has to work hard to hype the movie.

There are many ways to hype, such as deliberately pretending to be disgusting.

The specific operation is to label this badly made movie as "patriotic kidnapping" and say that it is the light of China's domestic science fiction movies.If you don’t support not buying tickets, then you are not Chinese, and you don’t support the development of Chinese movies.

Through this kind of counter-hype, it is used to strengthen the concept that Chinese science fiction movies are bad movies, so that the audience can form this preconceived mentality.

At the same time, another concept can be promoted, that is, Chinese people are not suitable for making science fiction movies, and the Chinese film industry will not catch up with Hollywood for decades.

The purpose of boasting is to hope that Chinese filmmakers and audiences will "surrender" to Hollywood and give up development in some fields.This applies no matter what industry you are in.

Of course, this can also hit Xu Chuan, a person who is extremely alien in the eyes of Ziyi Media.

Thinking of this, Remy nodded and said, "I know, I'll contact Huan Ze in the next few days."

"What I just talked about is the first-hand preparation, and the second-hand preparation. Didn't we contact Su Quanxing before? Let him go to Xu Chuan." Xu Huazhang said.

"The Pioneer Fund does not accept funding applications. They invest independently." Remy reminded. "I didn't say let Su Quanxing go to Xu Chuan to ask for money. What I meant was that I let Su Quanxing treat Xu Chuan to dinner, and then recommend Su Shouwen to him to star in Xu Chuan's project.

If Xu Chuan agrees, there will be too much to do.If he didn't agree, then he and Su Quanxing would be completely at odds with each other.

Then we can use Su Quanxing's excuse to find a way to exclude Xu Chuan in the film industry.This kind of collective ostracism is something that even Chinese officials can't do anything about. "Xu Huazhang said.

There is indeed no way. When officials do things, they must consider the methods and overall impact.

It is not illegal to collectively exclude Xu Chuan.Therefore, what the authorities can do in the face of this situation is very limited.

Once this happens, Xu Chuan can only find a solution by himself.In fact, what the government needs is this kind of person who can still achieve great results under such circumstances.

Of course, having said that, Su Quanxing didn't have that much energy to unite with the film industry to exclude Xu Chuan.But this can be achieved by using Su Quanxing as an excuse.

Because the common man is not guilty of carrying the jade, and because he is not worried about being widowed, he is worried about inequality.As long as Xu Chuan's advance fund does not divide the money equally, there will always be a majority of people in the film industry who hate him.

As for Xu Huazhang, Su Shouwen is the son of Su Quanxing, a second-generation top star in the industry. He has participated in many film and television drama projects in recent years thanks to his father's relationship.

Logically speaking, if such a person is of decent standard, he should be able to thrive in the entertainment industry, right?

But this guy just couldn't handle it, he couldn't get over it.The audience also knows him as a resource person and a super connected person.

It can be said that once Xu Chuan opens the door for Su Shouwen to enter his project, he will face a lot of troubles in the future.

If nothing else, you can't get away with using the country's money as a favor to yourself.

Of course Xu Chuan can use the projects he invested in as favors without using the money from the advance fund.But when you are a black man, you will care whether your project uses advance funds or not?
Even if people insist on spreading rumors that you are useless, there is nothing you can do.

When the time comes to refute the rumors, you won't be able to silence these people. They will say that you used it before, but now you see a problem with public opinion, and then you changed it temporarily.

It can be said that from the moment Xu Chuan took over the Pioneer Fund, all his projects were bound to this fund.

The advantage of binding is that it has various conveniences, but the disadvantage is that it has to bear the pressure of public opinion.It can only be said that there are pros and cons.

Here, two people were discussing how to use Huan Ze and Su Quanxing to deal with Xu Chuan.

On the other side, Xu Chuan had already found Huan Ze first.

Xu Huazhang and Remi were right about one thing. Now that the support plan for pop music has begun, work on film and television will also begin.

The place where Xu Chuan made an appointment with Huanze was very formal, in the vacant room of the two offices established by the Pioneer Fund within the ministry.

"Mr. Xu, since I heard the concept of 'telling the story of China well' that you mentioned at the symposium last time, I have been thinking hard since I went back and changed our story in various ways."

When Huanze came over this time, he also brought his newly revised script.

At this time, Xu Chuan was reading the script. The story was still the same one he told last time about the discovery of an alien communicator in Sanxingdui.

After reading for a while, Xu Chuan put down the script and said, "I won't be able to finish this script in a while, so I'll read it again when I go back."

"Indeed, that's true." Huan Ze nodded after hearing this.

"Director Hu, actually I haven't talked much with you before. This time I just want to have an in-depth exchange with you. I want to ask, why are you making science fiction movies?" Xu Chuan asked with a smile.

Huan Ze seemed to have expected Xu Chuan to ask this question.

So he gave Xu Chuan a lot of talk, from proving that Chinese people can make good science fiction movies to promoting the development of the Chinese film industry and so on.

He thought Xu Chuan might like this answer.

Because whether it was Bai Tianyu before or Huan Ze now, their understanding of Xu Chuan seemed to be moving toward the official side.

After Xu Chuan heard Huan Ze talking so much, he couldn't help but interrupt: "Director Hu, what you said is very good. But I originally thought you would tell me that you wanted to make a science fiction movie.

Because you like science fiction stories, you plan to tell a good science fiction story to the movie audience.I didn’t expect your ambition to be so lofty. "

When Xu Chuan said these words, Huan Ze couldn't help but be stunned.

Then he said calmly: "Of course, the original intention is to tell a science fiction story well."

Xu Chuan nodded when he heard this and asked: "I would like to ask, what does a good science fiction story look like in your mind?"

Without waiting for Huanze to answer, Xu Chuan continued: "Just like the book you gave me now, you said you were influenced by me back home, so you changed it. So the question is, do you like the revised story? ?"

His question immediately silenced Huan Ze.

"Let me ask another question. I know that you have been wanting to make a science fiction movie for the past two years, so you have approached many companies. Have these companies made any requests for your script?

Have you revised this script according to the requirements of these companies like you did today?In other words, your current script or even the story you told at the symposium last time.

Is it still the story you originally wanted to shoot? "Xu Chuan asked one sentence after another.

He didn't ask this to antagonize Huan Ze, but to make Huan Ze understand one thing. There is a big difference between wanting to make a science fiction movie and wanting to make a good science fiction movie.

If you don’t have the passion and just want to make a science fiction movie, then the result will most likely be unwatchable.

Because under the current environment in China, if you want to make a hard science fiction movie, the energy you need to put in, the difficulties you need to overcome, and the things you need to stick to are completely different from making other movies.

Just like the line in "The Wandering Earth 2" says, "In times of crisis, there is only responsibility."

In the face of difficulties and challenges, only the power of original intention can make people truly move forward.

Huanze seems to have lost his original intention.In this case, Xu Chuan would not consider letting him take charge of his own project.

However, this guy has persisted for so long, and Xu Chuan will not deny him easily.Therefore, I specially invited him to come over for a chat today.

Huanze obviously didn't realize that Xu Chuan would talk to him about these things, and the words he prepared for scenes and expressions of his feelings were completely useless.

Looking at the silent Huan Ze in front of him, Xu Chuan took out a document from his briefcase and pushed it over.

Then he said: "I believe you like science fiction, and I also believe you want to make a good science fiction movie.

I even believe that you don’t want to film a plot where the alien queen falls in love with the male protagonist. This is definitely not the story you want to do in the first place.

I have a science fiction story here. You can take it home and read it. If you like it, please contact me. "

After hearing this, Huanze picked up the document that Xu Chuan pushed over and looked at it a little numbly.

Then he murmured: ""Wandering Blue Star"?"

(End of this chapter)

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