Writing about entertainment was approached by a female villain archetype

Chapter 215 Always confused

Speaking of Huawei brand advertisements, there are two that impressed Xu Chuan deeply.

The first one is "Dream it possible" released in 15.The song is good and the core of the lyrics is good.On the other hand, the commercial MV for this song was shot very well.

The second is the creative advertisement "A Photo from Space.JPG" launched for Mate18 in 20.

It was the astronaut who took pictures of the moon at the space station, and then the safety buckle was released and the door was closed, and when he went to the moon, he stepped on Armstrong's footprints.

This advertisement was quite hilarious when paired with Sichuan and Chongqing accents.

Subsequently, in 2022, Huawei launched a sequel to the same series of advertisements for Mate50, "Mate Returns to the Moon."

Although Huawei has actually shot many excellent video advertisements.

But the most popular ones are probably the "Dream it possible" and "A Photo from Space.JPG" series.

Therefore, when Yuan Meng called Xu Chuan and said that Blue Star Huawei wanted him to write an English song as promotional material.The only song in his mind was "Dream it possible".

Not only that, Xu Chuan also thought that since we started talking about cooperation, he might as well make the MV and the advertisement for the astronaut series together.

It's a waste to keep this thing in your mind without using it.Anyway, Shuangmuchuan Media can take on the task of advertising production.

Of course, the original MV for "Dream it possible" was shot by a Hollywood team in 2015. At that time, Huawei was rapidly expanding its business in the international market, so the protagonist of the MV, Anna, was European.

Now, Blue Star's Huawei is already quite mature in the international market, especially in Europe, ranking second only to Samsung in terms of shipments.

Moreover, although they are all promotional songs, Blue Star Huawei's positioning of the song this time is definitely not as high as Huawei's positioning of "Dream it Possible" on Earth.

I don’t know if it will be higher in the future, but it certainly won’t be that high now.

So Xu Chuan was wondering, although the song is in English, can the background story of the MV be changed to Chinese?Anyway, the core of dreams and family love shown in this MV is something that people all over the world can understand.

Thinking of this, Xu Chuan thought that in addition to Yuan Meng's call just now, Qiu Yicheng also called him.

It is said that Huawei hopes that she can endorse the P series mobile phones that focus on youth and become one of their global spokespersons.

Moreover, they also revealed the idea of ​​​​letting Qiu Yicheng sing an English advertising song for Huawei.

In other words, in Huawei's plan, the song written by "Sanger" was intended to be sung by Qiu Yicheng.

Thinking of this, an idea suddenly popped into Xu Chuan's mind.

Since Huawei has these plans, why not just use Qiu Yicheng as the protagonist and make a story similar to the original MV.

Again, Huawei is now a relatively well-known company in Europe.Qiu Yicheng is currently well-known in the American music circle.

If Huawei can follow Huawei around Europe, it will become completely famous internationally.It will also make a deeper impression on foreigners.

The most important thing is that Xu Chuan feels that the lives of Qiu Yicheng and the original protagonist Anna are somewhat similar.

The protagonist of the original version, Anna, leaves home to learn piano.

Qiu Yicheng also left home at about the same age to become a trainee.

Finally Anna performed at the Musikverein in Vienna.

And Qiu Yicheng has now become the well-deserved No. 1 among young female singers in China.

Now it seems that as long as Qiu Yicheng's personal experience is given some artistic processing, maybe the MV will be more touching?
It just so happens that she is about to hold the largest-attended concert in her life at the Bird's Nest, replacing the scene of the Vienna Golden Hall without deliberately setting up the scene.

Thinking of this, Xu Chuan directly started to turn on the computer to write the plan for this MV.

Since it is an artistic process, it cannot be completely based on reality.First of all, Qiu Yicheng's trainee experience in Bangzi must be replaced.

Otherwise, given the stick's urinary nature, they might be blamed for Qiu Yicheng's success in reaching the top spot in China and second place on the U.S. Billboard singles chart.

On the other side, after receiving the reply, Liu Tanhui, the relevant person in charge of Huawei, immediately convened his team and began to assign tasks.

"Now this is the case. Mr. Yuan from Xingtang gave us Sanger's contact information and personal studio address. I thought he was abroad. But the good news is that he is in Shanghai, and Qiu Yicheng's studio Also in Shanghai.

So this time we will not divide into two groups. I will lead the team to find Sanger to talk about song writing.Then go to Qiu Yicheng to talk about endorsements. Pay attention, we have to...

All in all, the focus of this work is to cooperate with Qiu Yicheng. The songs written by Sanger are the best. It doesn't matter if you can't write them. "

"Boss, isn't one month not enough?" After Liu Tanhui finished speaking, someone in the conference room said.

The one month he mentioned refers to the time Liu Tan will schedule to finalize Qiu Yicheng's endorsement and song creation this time.

Anyone who has had relevant work experience knows that it is quite common to work with a popular top artist like Qiu Yicheng and it takes half a year to get it done.

Because of this, the people in the working group felt that it would be tight to finish talking to Qiu Yicheng in one month.

After Liu Tanhui heard this, he shook his head and said with a smile: "If it were someone else, it might not be enough. Qiu Yicheng's time is almost a month. Do you know what Qiu Yicheng's business rating is?"

"I know, S++, she and Xu Chuan are the only ones in this rating." After hearing Liu Tanhui's question, someone immediately answered.

This so-called business cooperation rating is not an open industry standard.It is an internal assessment done by some large advertising companies.

Because the assessment is done internally, there may be some differences in the rating standards and even the code names used in different advertising companies.

What Liu Tanhui said was the business rating made by their advertising service provider.Lin Mengying currently has no ratings because she does not accept endorsements or personal artist business.

"Do you know why they are in the same position?" Liu Tanhui asked with a smile.

"Famous? Good grades?"

"This is also a factor, but there is another biggest reason why I can give them two +. That is that they generally do not accept endorsements and do not talk to you.

But once someone is interested, among the first-line artists in the entire entertainment industry, there is no one who can talk better than them.They will not randomly report extra expenses or deliberately make things difficult for others.

Even the follow-up promotions are very caring and proactive.Like the artists we have worked with in the past, we have to pay extra for publishing and promoting Weibo. Ever since Qiu Yicheng and Xu Chuan met, we have never done this again.

Not to mention Xu Chuan, not only does he not do it, but he also deliberately lives up to it from time to time to increase the exposure of the brands he collaborates with.

This can be proven by the feedback given by brands that have cooperated with them, or the information we have seen ourselves.

Therefore, if she is interested in discussing this cooperation with Qiu Yicheng, one month will definitely be enough. "

"It would be great if we were all like them. Some artists are simply unspeakable and outrageous. I've had enough." After hearing this, one person couldn't help but complain.

What this guy said is not nonsense, some artists are really outrageous.It doesn’t matter if it’s difficult to negotiate cooperation. After the negotiation is completed, the main focus is on an abstraction when implementing business cooperation.

How abstract is it?
Just give me an example. For example, in 2022, Lenovo hired Wang Yibo as its spokesperson.

During the new product launch conference, the host asked him: "Yibo, you are actually a Lenovo user. You usually use a lot of Lenovo products. Can you share it with everyone?"

As a result, this guy said, "For example, when I'm on the set, I use a tablet computer and that iPad."

Absolutely amazing, really, absolutely amazing.

Otherwise, the nickname "Brother Jue" really suits him very well.

There are such players on earth, and Blue Star will not be short of them.

Therefore, it is quite normal and reasonable for Qiu Yicheng and Xu Chuan to be rated as the best business cooperation artists in the country in the eyes of many brands and large advertising companies.

In this way, the meeting lasted for about two hours before ending.

After it was over, Liu Tanhui dialed the number Yuan Meng gave him.

Since it was a work mobile phone number, the person who answered the phone was Cai Meng. After the call was connected, before she could speak, she heard Liu Tan speak into the phone in English: "Hello, is this Mr. Sanger? I yes……"

Should it be said or not, this was the first time Cai Meng received a call to communicate with him in English.

In the past, even if there were foreign brands that wanted to communicate and cooperate with Xu Chuan, they would do so in Chinese.

Fortunately, Cai Meng's English is not bad, so there is no problem in normal communication.In addition, considering that Xu Chuan does not want to disclose the fact that he is Sanger now.

Therefore, after hearing Liu Tanhui's conversation, she followed Liu Tanhui's title and replied directly in English: "I am Sanger's assistant, my surname is Cai, please wait a moment, I will give him the phone number. "

Ten seconds later, Xu Chuan, who was writing a case in front of the computer, took the phone from Cai Meng: "Hello."

"Hello, Mr. Sanger, I am..., I am calling to make an appointment to meet you. Do you think it would be appropriate for us to visit at three o'clock tomorrow afternoon?"

"Maybe tomorrow won't work. So, today is the 8th. How about seeing you on the afternoon of the 12th?" Xu Chuan said with a smile.

"Okay, yes."

The two communicated for a few more words before ending the call.

After hanging up the phone, Liu Tanhui held the phone and thought for a moment, then said to his colleague: "I always feel that this Sanger's voice sounds familiar, but I can't tell who it sounds like."

"Familiar?"

"Yes, it sounds familiar. Forget it, it's possible that I heard it wrong. I've never heard of this person before." Liu Tanhui shook his head and didn't think much about it.

Then he called Qiu Yicheng again and wanted to arrange a time to visit.

Qiu Yicheng did not directly give him a time, but said he would get back to him later.After about ten minutes, Qiu Yicheng replied to him saying that they would meet on the 13th.

Of course, this time was actually reported blindly, because Liu Tan would be able to meet Qiu Yicheng at Xuchuan Studio on the 12th.

Time passed quickly.In a blink of an eye, it was the 12th. After Liu Tanhui and his five people landed in Shanghai, they took two cars and headed directly to Xuchuan Studio.Around 02:30, they arrived at a villa area.

It is worth mentioning that in order not to disturb other people in the villa area, Xuchuan Studio did not hang any signs, but only made a relatively large door number plate at the door.

When Xu Chuan usually comes here, he always drives his car directly into the garage of the villa and enters the company from the garage.

Relatively speaking, the names of other companies on the other side of the office building are clearly written, and the newly interviewed employees all work there. The studio is still the same few people as before.

Because of this, even if Liu Tanhui is standing at the door of the studio now, he still doesn't realize that Xu Chuan is Sanger.

However, after Cai Meng came out to pick them up, Liu Tanhui finally felt that something was wrong.Not only did he feel something was wrong, but the eyes of the other people who followed him also showed a trace of confusion.

"Why does this assistant look familiar?"

"It does look familiar, I always feel like I've seen it somewhere."

Several staff members deliberately walked a few steps slowly and communicated quietly in the back.

Everyone behind felt that Cai Meng looked familiar, and Liu Tanhui, who was walking next to Cai Meng, was no exception.He wanted to ask, but he hesitated to ask.

But it doesn’t matter if it’s hard to speak, because you don’t have to speak anymore.After they walked through the yard and entered the villa, they could see many photos on the wall.

These photos are all group photos of employees, and Xu Chuan's figure is also among some group photos.

At this time, Liu Tanhui finally realized why Cai Meng looked familiar. Isn't this girl Xu Chuan's assistant?She can often be seen in the Reuters photos of Xu Chuan.

"Um, Teacher Cai, may I ask, you and Teacher Xu Chuan?" Liu Tanhui finally couldn't help but ask.

"I am Teacher Xu's assistant." Cai Meng smiled when he heard this.

"So, Sanger is from Teacher Xu's studio?" Liu Tanhui immediately thought of a possibility when he heard this.

And this may seem very reasonable to him. After all, Qiu Yicheng has always been cooperating with Xu Chuan, and suddenly Sanger came out and said that it was normal to have a relationship with Xu Chuan.

"It's okay to say that Sanger is from our studio." Cai Meng said with a strange expression when he heard this.

After saying that, she led Liu Tanhui to the guest tea room.

"Brother Chuan, Huawei's guests have arrived."

Following Cai Meng's greeting, Liu Tanhui and his party saw the situation in the reception room. There were three people standing in the reception room at this time.

Xu Chuan, Qiu Yicheng and... Lin Mengying?

He didn't have time to think too much, because Xu Chuan had already stood up, stretched out his hand to him and said with a smile: "Mr. Liu and several important officials are here to make this small workshop of mine shine. Come, everyone, take a seat inside."

"Oh, hello, hello." Upon seeing this, Liu Tan quickly extended his hand and said. The development of the matter was so unexpected that he was really confused for a while.

He was stunned, and the four following him were no better.

After everyone entered the room and sat down with blank faces, Liu Tanhui recovered.

He stood up again and said to Qiu Yicheng: "Hello, Teacher Qiu, I originally made an appointment to meet you tomorrow, but I didn't expect to see you here."

"It just so happens that we will discuss our matters here later." Qiu Yicheng smiled upon hearing this.

"It's up to you." Liu Tanhui smiled.

Then she said to "Lin Mengying": "Teacher Lin, speaking of which, my daughter is still a fan of yours. She sang your songs at home every day. Please sign your autograph for me later, and I will go back to give my daughter a surprise." .”

"Mr. Liu misunderstood. I am Mengying's cousin. My name is Fu Wanwan, the person in charge of Shuangmuchuan Media." Fu Wanwan said with a smile, "But I can ask her for the autograph for you."

As soon as these words came out, Liu Tanhui, who had already recovered, was thrown into chaos again.

He just thought this "Lin Mengying" was a bit strange.

But it was strange. He just thought it was different on the screen and in person.After all, it makes perfect sense for Lin Mengying to appear next to Xu Chuan and Qiu Yicheng.

"Hahaha, sometimes I can't tell the difference. The two sisters really look too similar." At this time, Xu Chuan interjected.

In fact, he put on this posture deliberately, just to disrupt the various rhythms of Liu Tanhui, so that he could take the initiative in talking about things.

Xu Chuan didn't have time to argue back and forth with Liu Tan. What he wanted was to put some of his ideas into practice as soon as possible.

"Hahaha, I've heard about it a long time ago, but now I see it, it's true. It must be a very happy thing for Teacher Lin to have a sister like Mr. Fu." Liu Tanhui is an elite at Huawei after all, and his awkward expression quickly disappeared.

After he finished speaking, he said naturally to Xu Chuan: "Before I came here, I really didn't expect that Sanger, who has been highly praised online recently, was actually from your studio.

But this is reasonable. You are a recognized talent, and the people under your command are naturally elite soldiers.Mr. Yuan should have told you the purpose of coming here this time.

You see, should we call Mr. Sanger over to communicate together, it would save you the effort of having to convey it a second time? "

"That's no need." Xu Chuan smiled and said, "I am Sanger. If you have any requests, just tell me."

"what?"

"what?"

"Ok?"

As soon as Xu Chuan finished speaking, the five people in Huawei's group made similar surprised sounds almost at the same time.

"No, you are Sanger?!" Liu Tanhui looked at Xu Chuan with disbelief in his eyes and said.

Within a few minutes of coming in, I had been confused three times in a row.

What a fucking hell!
I no longer know how to communicate normally with Xu Chuan.

"Mr. Liu, don't you think Sanger sounds familiar to you? Third brother, hahahaha." Fu Wanwan laughed next to her and said.

When she smiled, Qiu Yicheng and Xu Chuan couldn't help but laugh.

Opposite them, Liu Tan would look at the three people "hahaha" in front of him, not knowing whether to laugh or cry.

Damn it, what does "Sanger" mean?
"Please keep this matter a secret for me." After laughing for a while, Xu Chuan said to several people.

"Oh, I understand." Liu Tanhui said immediately after hearing this.Although he replied quickly, his train of thought had completely gone astray.

There is only one thought in his mind right now: What would be the reaction if those people on the Internet who use Sanger to bully Xuchuan know about this?
Damn it, I've heard that Xu Chuan knows how to fix things, but now I finally see how good he is.

"Mr. Liu, to be honest, I was very happy when I heard from Mr. Yuan a few days ago that your company wanted me to write a promotional song.

To be honest, I am an old user of your company's products.Over the years, it has been your company's flagship phone. Xu Chuan said and shook his Huawei phone.

He has indeed been using Huawei mobile phones.

Of course, he has more than one mobile phone, and he also uses Apple’s mobile phone all the time.

He even has a Green Factory mobile phone, because Green Factory mobile phones are more beautiful when used to shoot some Reuters videos or Reuters pictures.

"We are also very happy that Mr. Xu can support our company's products. Our new flagship phone will be released soon. When I go back this time, I will apply with the company to see if I can give one to everyone in your studio. .”

"That's not necessary. When your company's products come online, I will definitely buy them as soon as possible to give to the people in my studio as benefits. In fact, I already purchased your company's mobile phones as employee benefits last year." Xu Chuan said after hearing this He waved his hand.

"Then thank you so much for your support for us." Liu Tanhui said quickly after hearing this.

"Yes, support domestic products. To be honest, I still have a certain understanding of your company's brand culture. So, after I received the call from Mr. Yuan that day, I immediately had the theme of the promotional song in my mind.

What do you think of the theme of dreams? "Xu Chuan stopped talking politely and turned the topic directly to the song.

Regarding the theme of the promotional song, Liu Tanhui naturally had an idea.Dreams are a theme that will never go out of style and are certainly within their scope of consideration.

Therefore, after hearing Xu Chuan's words, Liu Tan nodded and said, "Of course this theme is quite good, but I just don't know how you want to express it?"

"Do you know why you called me on the 8th and I asked you to come today?" Xu Chuan did not answer Liu Tanhui's question, but asked with a smile.

Hearing this, Liu Tanhui couldn't help but have a ridiculous idea in his mind.You can't just write the song in four days, right?
Just when he was about to ask why, he heard Xu Chuan on the opposite side say: "Because what I think is, since you asked me to write a song, why don't I finish the song and let's talk about it."

As soon as Xu Chuan's words came out, Liu Tanhui immediately experienced the fourth state of confusion after entering this reception room.

Wait, what is the man surnamed Xu on the other side talking about?

Has he finished writing the song?

Let me go, I dare you to believe that the ridiculous idea in my mind just now has really come true?

Thinking of this, he couldn't help but look at each other with the four people in his team. At this moment, they all seemed to see substantial question marks in the eyes of their colleagues.

"Teacher Xu, you mean that you have already written the song?" Liu Tanhui confirmed again with a searching expression on his face.

"Yes, it's a complete finished product. Didn't your company plan to ask Teacher Qiu to sing this song, so I took Teacher Qiu to record the song yesterday.

In this case, everyone will follow me to the audio-visual room of our studio, and I will play the song for you to listen to. "Xu Chuan said with a smile.

It’s more than just writing the song.

My brother also made other content.

I'll lose if I don't completely trap you today.

(End of this chapter)