Chapter 186 You Look Like a Fairy
Speaking of it, the rise of short videos has indeed greatly promoted the development of the tourism industry.

In addition to the difference in media, there are also some differences in content between short video cultural tourism promotion and traditional cultural tourism promotion. Short videos focus on people, while the latter focus on scenery.

And this "person", in the first case, generally refers to girls with good looks, and in the second case, it refers to some people with special identity labels.

After reaching this conclusion on Earth, some people around Xu Chuan were not very happy, but that is the truth.

Let’s talk about the first situation first. Girls with good looks check in at certain scenic spots. After taking some good-looking videos, and adding some ear-catching BGM, they will instantly attract the attention of men.

At the same time, these videos will give the same female group a strong sense of substitution.

Driven by girls' sense of agency and some men's fantasies, it is easy for people to travel to the location.

Let's talk about the second situation, people with special identity labels, there are actually cases, such as Liu Hong, the director of culture and tourism in Sichuan and Ganzi on the earth.

Even during the time of the Zibo barbecue fire, there were all kinds of businesses and staff.

These are all people with special labels.

In fact, it is not just cultural tourism promotion.

You should be able to feel how strong the publicity effect of the little beauties in the official accounts of China Mobile and China Unicom is.

What is created here is actually a sense of contrast and freshness.

In other words, if these people did not have this special identity label, they would never have received so much attention.

It was also with the above experience as a reference that at this time, Xu Chuan had a lot of ideas in his mind when he saw Ma Hailingwei holding a wine glass toasting in front of him.

can sing.

good looking.

He is also a serious cultural and tourism cadre.

This buff is almost full.

Is there anyone more suitable than her to promote Yunnan tourism in the short video era?
From this, Xu Chuan thought of something more. A province's cultural tourism promotion has several projects, and these projects will be subcontracted to different suppliers through bidding or single-source procurement.

And the MCN organization run by Lin Mengying and Fu Wanwan can actually do this kind of business.

If it is traditional publicity and supply, they really can't do it.

But what Xu Chuan intends to do is the short video section, and this one, no one is officially trying it now.

If Lin Mengying can open the door through Yunnan, it will be an opportunity, and she can become the official self-media service provider of many provinces, municipalities and autonomous regions in the future.

Self-media services are not just a matter of cultural tourism promotion.

After the rise of live broadcast delivery, supplier companies will take advantage of the opportunity to intervene in primary sources of goods from all over the world. This is really a big piece of cake.

If this is the case, Lin Mengying's Internet celebrities will not be short of business orders in the future. If there is no shortage of business orders, it will be easier to cultivate big Internet celebrities, and it will be easier to attract more outstanding talents.

How much is a song worth?

Intervention in the whole case is a good project to make money.

Thinking of this, Xu Chuan couldn't help but feel happy. He didn't expect that Lin Mengying's company's business opening was opened from here.

Moreover, Xu Chuan does not intend to sell songs. His approach must be to hold the copyright in his hands and then authorize it to Yunnan Cultural Tourism.Because the song he planned to write was the famous "South of Colorful Clouds".

Xu Chuan didn’t even know how much this song would sell for.

"Lingwei, let's stop drinking. There's something I suddenly want to ask you." Xu Chuan smiled and reached out to stop the wine that Ma Hai was about to pour into Lingwei's mouth.

"Tell me." Ma Hailingwei put down the wine glass upon hearing this.

"Do you know how to shake hands?"

"Shaking hands?" Hearing this, Ma Hailingwei showed a puzzled look on her face, but she still responded quickly, "I heard that some people around me are using this software. Why did you suddenly ask about this?"

"You haven't used it, have you?" Xu Chuan asked bluntly.

"Hey, I really need to take time out to learn new things. I'm usually slack. I'm laughing at you." Ma Hailingwei didn't directly answer whether she had played or not, but put it another way.

In fact, it can be seen here that the people who can enter the unit are really not that simple.

"Don't say that, Yunnan is a big tourist province, and you're here, so it's understandable that you're usually too busy." Xu Chuan answered smoothly.

Without waiting for Ma Hailingwei to speak, she continued: "However, I suggest that you really study it carefully when you go back, because our Internet ecology has changed.

I estimate that in the past few years, the influence of short videos will usher in a blowout development, and our publicity channels and methods have to keep up with the times, don't you think so? "

As soon as Xu Chuan said this, before Ma Hailingwei could answer, Wu Zhongming spoke first.

I saw him curiously asking: "Mr. Xu, I have actually used the shaking hands you mentioned a few times, and I actually agree with the point you just said, because when I used it, I found out that this brush video ,Simply can not stop.

However, I have a doubt. It’s this shaky hand. Now it seems that you can only upload 15-second, 30-second and 60-second videos. Wouldn’t this length of time be insufficient for cultural and tourism promotion? "

Wu Zhongming's words surprised everyone present.

Because it can be heard from his words that he did not simply use it at all. It is impossible for people who use it simply to report the three specific durations of the videos that can be uploaded by shaking hands now.

In other words, Wu Zhongming should have really studied it, or else he is the leader.

It's just that affected by the original long video promotional film, I couldn't reverse my thinking for a while.

Thinking of this, Xu Chuan said with a smile: "Why is it not enough? Just think about it, if we place advertisements on TV stations or other media channels, the shortest advertisement may be only a few seconds."

"That's true." Wu Zhongming couldn't help but ponder for a while when he heard the words, and immediately he asked again, "Can you post this kind of advertisement on Shakeshou now?"

"No. Even if it is possible, I don't recommend investing like this. We can actually run an official account for shaking hands for publicity." Xu Chuan shook his head. The video advertising model of shaking hands has not yet been launched.

After speaking, Xu Chuan continued: "At the same time, this account also has a very important function, which is to provide passengers with a feedback channel, and as a release channel to deal with illegal activities.

To be honest, although I have never traveled to Yunnan, I have heard a lot of negative news about tourism. I believe that most of the businesses in Yunnan are operating in their own right.

But the harm of some black sheep is really not small. This kind of thing will be magnified infinitely with the increase of short video transmission in the future. Wu Chu, you still have to be mentally prepared.

If we don't seize the high ground of public opinion, the unscrupulous media will seize it, and our work will be very troublesome. "

Xu Chuan is not exaggerating. Everyone on the earth should know that the negative problems of tourism in Yunnan are really serious.

Of course, he didn't have to say that.

But the problem is, if he doesn't say something serious, how can he attract Wu Zhongming's attention.

This is called a pain point.

Sure enough, after Xu Chuan finished speaking, Wu Zhongming frowned immediately. Years of work experience told him that Xu Chuan was right.

When he joined the work, he was still in the print media and TV media, and some problems really would not have been discovered at that time.

But after the millennium, with the continuous rise of the Internet, there are indeed more and more troublesome things.

After thinking for a while, Wu Zhongming asked: "Mr. Xu, this is not a flattery. In our minds, you are indeed an expert in new media communication. Can you tell us more about what you just said? "

"I really don't know where to start at this moment." Xu Chuan showed a troubled expression.

Then he went on to say: "Well, in fact, we have a cooperation with the shake hands official, you should know Lin Mengying, she has a company in this field.

Otherwise, I will ask her to bring the staff to Yunnan another day, and go directly to our hall to report to you face to face?By the way, let's take some case analysis and analysis, which is more straightforward and in-depth. "

Xu Chuan's words can be regarded as "seeing with a poor dagger".

However, Wu Zhongming didn't react too much, because this kind of thing is very normal, and no one will give you a plan for free for no reason.

"Okay, then I will trouble you and Mr. Lin." Wu Zhongming said cheerfully, and then he said uneasy, "The matter of that song..."

"Don't worry, I already have some ideas about the song. Maybe I will invite Ling Wei to record a version for us." Xu Chuan said with a smile.

As soon as these words came out, Ma Hailingwei couldn't help being stunned. She looked at Xu Chuan and waved her hands quickly and said, "Mr. Xu, I can't do it."

Although Ma Hailingwei was refusing, she was actually looking forward to it from the tone of her voice.

Therefore, Xu Chuan looked at her and smiled and said, "Why not, you are the most suitable."

"Hahahahaha, Lingwei, what's the problem with Mr. Xu saying that, it's part of the job." Wu Zhongming was more than happy to let Ma Hailingwei sing, after all, they were their own.

The only thing to worry about is that Ma Hailingwei is not well-known, and whether the songs she sings will not be popular.

But Xu Chuan is very famous, so it will be enough to promote him at that time.

The meal was almost over here, and after staying for more than ten minutes, everyone dispersed. Xu Chuan didn't prepare any follow-up for Wu Zhongming and others. This matter really couldn't be done.

Another twenty minutes later, Xu Chuan returned to the hotel feeling a little dizzy, and checked the time, it was almost 11 o'clock.

He thought for a while, found Lin Mengying's phone number and called her.

The call was quickly connected, and Lin Mengying's reproachful voice came from the receiver: "I thought you were missing, and you still know how to call me?"

"Uh... busy." Xu Chuan said with a guilty conscience.

"As long as you are busy, I am as busy as a dog and know how to send Weixin to greet you." Lin Mengying became more and more angry as she spoke.

"Emmm... I was wrong, I was wrong, I won't dare next time."

"Humph~~"

"Well, let me tell you something serious." Xu Chuan quickly changed the subject.

"Okay, don't call me if you have no business, right? If I don't listen, I won't. If you have something serious to talk to Qiu Ersha, she is willing to listen to you!" Lin Mengying immediately became annoyed when she heard this.

Xu Chuan, who was on the other end of the phone, looked embarrassed. Hey, my dear, I drank too much and my brain just didn't work.

So, Xu Chuan hurriedly said: "Don't be angry, I'll bring you a gift when I go back, Yunnan's specialty fungus, the kind that you can see elves after eating."

"Get out, you want to poison me to death!" Lin Mengying said angrily when she heard this.

"Hahahahahaha, what do you mean by poisoning you? The locals have already said that it's not that the fungus is poisonous, it's that it's not cooked."

"Don't be silly." Lin Mengying was annoyed and laughed at being teased by Xu Chuan.

Seeing that she was getting better, Xu Chuan picked up the topic just now, and said, "I am today..."

In about 10 minutes, he told Lin Mengying exactly what happened today, and briefly explained his thoughts by the way.

Putting aside those basic tasks, Xu Chuan’s ideas can actually be divided into two points.

First, learn from the long-lasting cross-dressing video templates on the earth, let Ma Hailingwei transform from a public official into her own national costume. The BGM uses the first paragraph of "The South of Colorful Clouds". The shooting location can be a famous scenic spot in Yunnan. .

Xu Chuan timed this part of the song and hummed it by himself, about 25 seconds.

To be honest, this time is still too long.

Therefore, Xu Chuan also needs to compress it a bit, and prepare the main video with only two sentences, that is, "South of the Colorful Clouds, the direction of my heart."

These two sentences plus the time before the disguise, the entire video is only 10 seconds, and it passed in a blink of an eye.

The cross-dressing video needs to be short, if it is a little longer, this video will not be watched.

What we are after is the taste of a glimpse, which will make people feel amazing.

After this video becomes popular, we will push the long version or even the full version.

The above is the first thought.

The second idea is to let Lin Mengying invite some good-looking Internet celebrities on Shaking Hands to come to Yunnan to shoot the same video through the Shaking Hands official website.

Many of the Shaking hands celebrities are still self-employed, and there is no company behind them. Lin Mengying can absorb some high-quality ones through this event.

At the same time, with the drive of these Internet celebrities, there will definitely be many followers on Shaking Hands.Then this publicity is completely in place.

The song "South of the Colorful Clouds" will also explode in response.

After Lin Mengying listened to it, she pondered for a while before she opened her mouth and said, "Is it possible?"

"Quite feasible." Xu Chuan said very confidently.

The Douyin song "I want to take you to romantic Turkey", paired with the high-altitude hot air balloon in Turkey, directly set this place on fire.

There is no reason why Yunnan can’t, it’s already a big tourist province.

It's definitely not enough to give charcoal in the snow, but the icing on the cake is certain, and the effect can't be worse.

I saw Xu Chuan continue to say: "I should be able to write the song in a few days, when the time comes, you can find a girl to record a demo, and then you can follow my idea and find a place to shoot a cross-dressing video as a demonstration.

Think about it, you are like a fairy, once this video is released, you wait to see everyone's reaction. "

"Don't think that I will forgive you if you praise me now!" Lin Mengying said with some joy on her face.

At this time, there was only one sentence in her mind: He said that I look like a fairy, hehe!

"One sentence is not enough, ten sentences will do." Xu Chuan said with a smile.

"Ten sentences, come and listen to me."

"I think you're a little weird today?"

"What's weird?"

"Strangely beautiful."

"Whoa~~~ Where did you learn that?" Lin Mengying couldn't get rid of Xu Chuan's earthy love words, and she almost got goosebumps.

"Have you gained weight recently?" Xu Chuan continued.

"You're the one who got fat." Lin Mengying immediately became unhappy when she heard this.

"Otherwise, why is the weight in my heart getting heavier and heavier?"

Lin Mengying:? ? ? ?
"And there's..."

"Yes, yes, I forgive you, I forgive you, I'm afraid of you, really, if you say such inappropriate words in the future, I will sew your mouth shut." Lin Mengying couldn't stand it anymore, this motherfucker What is it?

"It's really boring." Xu Chuan curled his lips and said.

"I'm not interested? In a few days, after Wanwan finishes the plan, I'll go to Yunnan to show you my interest."

As soon as these words came out, Xu Chuan felt his head move uncontrollably.

Teacher Lin's interest?
Hey!
"Okay, I'm recharging my energy and waiting."

"You wait."

After saying this, the two chatted a few more words and hung up the phone.

Silent all night.

The next day, Xu Chuan arrived at the filming site on time, and today he will have his first scene, that is, Yuan Lang went to Xu Sanduo's dormitory to find him to participate in the old A selection.

It is still the old people from "The Beginning" who do makeup for Xu Chuan.

Compared with "The Beginning", Yuan Lang, who is 40 years old, naturally doesn't need to do so many things.

Yuan Lang's age was not written by Xu Chuan himself, it was revealed in the original drama that he was 30 years old.

The scene revealed happened to be the scene that Xu Chuan is filming now.

In the play, Yuan Lang asked Xu Sanduo how old he was, Xu Sanduo said he was 22, Yuan Lang said Xu Sanduo looked like 72.In the end, he also said: "Because I'm only thirty, I haven't played enough yet."

However, these old people may have developed a conditioned reflex when they put on makeup in "The Beginning".

When Xu Chuan looked at himself getting older in the mirror, he hurriedly said: "Stop, stop, I'm playing Yuan Lang, not Head Wang, just a little bit of dark spots, and help me straighten my hair point."

"Hahahahahaha, I'm sorry, I'm used to Mr. Xu. When you sit here, I think of Zhang Cheng." The makeup artist immediately leaned forward and back with a smile when he heard this.

Just talking nonsense while doing makeup for Xu Chuan, after about an hour, Xu Chuan finally stood in the studio fully equipped to take the final makeup.

The makeup photo is not only used for publicity, but also used as a reference for future makeup, so it is quite important.

Especially for this kind of military-themed drama, where the injury effect is done, where oil paint is used, etc., it needs to be recorded in time, because looking at the continuous shots in the feature film may actually be shot after a long time interval.

After another hour or so, Xu Chuan in military uniform arrived at the shooting scene.

As soon as he came over, the actor who played Gao Cheng immediately smiled and said, "Mr. Xu, how does it feel to wear a [-] cents bit on your body?"

"It's so heavy."

Xu Chuan has always believed that the role of Yuan Lang satisfies all fantasies of many people about special forces.

Therefore, "heavy as a thousand weights" is not only about the military rank, but also about the fear that I can't play this role well.

A little bit weaker, without the "ruffian air" of Yuan Lang.

If it is stronger, it will be easy to act greasy, and it is really difficult to control this level.

Fortunately, as I said before, on the one hand, Xu Chuan has a very sweet personality, and on the other hand, he has the original version as a reference, so it is relatively easy to act.

Just chatting and chatting like this, the scene will be ready soon.

As Xu Chuan's first scene, the staff present were ready for a protracted battle.

Because they still clearly remember how long Xu Chuan had been shooting the first scene of "The Beginning".

Of course, everyone wouldn't think that Xu Chuan's actions were bad, because the previous incidents had proved that Xu Chuan was right to commit crimes, and he could really perform better.

Soon, the filming of the plot started.

It didn't take long for the first shot to be finished.

This is the part where Yuan Lang told Xu Sanduo that he was here to recruit soldiers.

Xu Chuan sat in front of the monitor, looked back and forth several times, then turned to Zhang Mingyuan and said, "Okay, this one is over, just keep another one."

As soon as these words came out, everyone in the studio couldn't help being stunned.

Was it Xu Chuan who just spoke?

Why did he suddenly lower his demands on himself?

Looking at the expressions of everyone, Xu Chuan naturally knew what they were thinking, but he really felt that the one he just said was fine.

The main point of this episode is Yuan Lang's evaluation of Xu Sanduo.

Especially "a very peaceful soldier, not too anxious, can endure loneliness. There are many people who are anxious every day, afraid of not getting it, afraid of loneliness, I like people who are not anxious." This line.

If you don't have a good sense of proportion, it's easy to become father-like preaching.

As a person suffering from anxiety disorder, Xu Chuan grasped the speed of this line very well.

So Xu Chuan thinks there is no problem with this paragraph. Since there is no problem, there is no need to waste time.

The real challenge was that when Yuan Lang finally said to Xu Sanduo, "Because I'm only thirty, I haven't played enough yet", he picked Xu Sanduo's face with his finger.

This scene can be regarded as showing Yuan Lang's character, if the acting is not good, it will be greasy.

Here, Xu Chuan is filming his own scene.

On the other side, Wu Zhongming and others who were on the way to Huichun City were still chatting about what Xu Chuan said yesterday.

"Lingwei, do you think what Xu Chuan said is to promote his company's business, or is there really such a trend?" Wu Zhongming asked Ma Hailingwei.

"According to his experience of becoming famous, we can actually see that he is very capable of promoting public opinion, so he may have some unique insights into the development of the media.

But this does not mean that some of what he said is not exaggerated, perhaps, things are far from as good as he said, nor as bad as he said. "Ma Hailingwei said with a smile.

This is a good thing to say, it seems to have answered, but in fact it didn't say anything, an advanced version of nonsense literature.

"Zhang Wen, what do you think?" Wu Zhongming turned around and asked Wang Zhangwen again.

"Leader, I think so. Our purpose this time is actually to ask him to write a song. We will finish the song first, and we will read the rest after Lin Mengying brings people over. What do you think?" Wang Zhangwen pondered After a while, he said.

His rhetoric is much more sophisticated than Ma Hailingwei.

Wu Zhongming nodded after listening to what the two said, and then said: "What Zhang Wen said makes sense. When Lin Mengying comes over to take a look at their plan, I hope they can give us some surprises."

Having said that, Wu Zhongming felt from the bottom of his heart that Lin Mengying probably couldn't come up with anything too innovative.

He has seen a lot of 4A companies in these years, and those tricks are the only ones that go over and over again.

Time just passed by day by day.

Xu Chuan and Wu Zhongming met on January 1th. Eight days later, on January 12th, Lin Mengying finally took Fu Wanwan and some staff to Yunnan Spring City.

After hearing the news, Xu Chuan immediately rushed to Chuncheng. He wanted to see what Teacher Lin's taste was all about.

 Thanks for the reward of 【Secondary Two Children are Happy】.

  When I came back from the hospital, I was fucking sick again, and my whole body was in pain. I'll let everyone know when I get better.

  
 
(End of this chapter)

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