Writing about entertainment was approached by a female villain archetype

Chapter 129 The Promotion Method of Sao Broken Leg
It has to be said that a brand owner like Limonu Yili Blue and Green Factory, which spends a lot of money on advertising all the year round, has a way of marketing.

What is overwhelming.

Seeing the poster of Mengniu Youyi C on the refrigerator of the convenience store in front of him, Xu Chuan felt that it might be overwhelming.

In the big poster, Qiu Yicheng, with a fresh and sweet smile, is holding a bottle of Limonu Youyi C, next to which is written the slogan "Drink Limonu Youyi C, be the C of your own life".

On the big poster, there is also a banner advertisement with a length of about 50cm. On the left side of the banner is a photo of Qiu Yicheng drinking Lemon Niu Youyi C, and on the right side is written [Sweet and sour is me]

Xu Chuan remembered that he hadn't seen this thing when he came here yesterday, and it was posted after one night.

It has to be a fast-selling giant. This offline penetration is really unmatched by others.

"When was this posted?" Xu Chuan asked the boss. Xu Chuan came here to buy cigarettes every day, so he knew the boss.

Of course, you don't buy cigarettes for yourself. Xu Chuan doesn't smoke. You buy cigarettes for casual people.

The program group was full of old smokers, and Xu Chuan, who was the leader, didn't bother to let them go.

The main reason is that he occasionally chats with some grassroots employees to learn about information that cannot be obtained from the leaders.

At this time, as the chief producer, it is easier to get closer to others by handing them cigarettes and other things, and it is easier to open up people's chatterboxes.

"Last night." The boss said with a smile.

"Who posted it?" Xu Chuan asked with a smile.

"Who else could it be, customer representative? All the stores on this street should have been posted." The boss said with a smile, the customer representative on this street is the same person.

Xu Chuan nodded when he heard the words, and didn't say anything more. Instead, he greeted with a smile and left straight away, and then went to other stores.

Indeed, as the boss said, new posters were posted.

After shopping around for a while, a concept suddenly appeared in Xu Chuan's mind, since the customer representative can put posters on these stores in a short time.

Can you do something else?
Since the promotion can be in-depth, why not in-depth and more thorough?
Thinking of this, Xu Chuan couldn't help but took out his mobile phone and called Hu Ze.

After communicating for about 10 minutes, Xu Chuan and Hu Ze finished the phone call.

On the other side, Qiu Yicheng's fan group, like Xu Chuan, noticed Qiu Yicheng's new poster. There have been related discussions in Qiu Yicheng's super chat.

In the beginning, a fan was waiting for the bus and suddenly discovered that the workers were changing the advertisement on the bus platform.

Changing advertisements is a fun way to pass the time for those who are free.

But looking at it, she was surprised to find that this is not her "husband"?

Yes, many of Qiu Yicheng's fans called her husband directly to Qiu Yicheng.

Fortunately, although the poster is quite fresh, it is a photo after all, and it does not have as much contrast as in the video.

Therefore, fans of Qiu Yicheng, there is nothing else to say.

It's just that people keep posting the advertisements of Qiu Yicheng they shot in Chaohua.

It stands to reason that this kind of star endorsement and replacement of advertisements will only spark discussions among the fan community.

What is the manufacturer of Kemenu.

The new commercial will be released tonight, so you can't catch up on various topics.

Soon, #Qiu Yi Orange Lemon Cow Advertisement#
#秋怡橙新广告电视上线# Tonight# The two news were pushed everywhere.

Some people who were too bored to fish online naturally saw it slowly, but they saw it as soon as they saw it, and there was still no discussion.

Besides fans, how can passers-by look forward to a brand's new commercial?

However, under such marketing, many viewers of "Creation 101" have realized that the new commercial is online, does it mean that the song "Sweet and Sour is Me" is about to be released.

Among them, Han Jie's fans responded most enthusiastically to this, and Han Jie's company also started to take action.

Just like that, time passed minute by minute.

At 7:[-] p.m., Mengniu's new commercial MV "Sweet and Sour is Me" was officially launched.

Not only did I log into Weibo, but on other video platforms, such as Earth B, D, Tengshi, all places where I could upload it were uploaded.

Fans of Qiu Yicheng and Han Jie, who had been looking forward to it for a day, gathered at this moment.

A large group of "Produce 101" audiences also came to watch the fun.

The ad quickly became popular on the Internet.

"Mr. Hu, our new advertisement has been online for more than an hour, and the broadcast volume of the entire network has exceeded [-] million. This is a hit." On the other side, Hu Ze is listening to the team's report in his office.

Hu Ze nodded when he heard the words. He had expected this data a long time ago, so there was nothing surprising.

His mind is now full of what Xu Chuan said to him on the phone call in the morning.

He pondered over and over again, always feeling a little messed up.

But this needs to be coordinated with the channel.

Thinking of this, Hu Ze suddenly said: "So, you continue to focus on promoting according to the original plan, and I will go to talk to Mr. Han."

After speaking, Hu Ze got up and left the office without waiting for other people to respond.

After another hour or so, Hu Ze came back with a radiant face, and the matter was negotiated. Although the cost was on his side, the advertising effect was absolutely astonishing.

Thinking of this, Hu Ze called Xu Chuan.

"Brother, I'll discuss your proposal with the group leader, and I can try it." Hu Ze said directly without talking nonsense.

Xu Chuan here is also watching the situation in his office. Hearing what Hu Ze said, Xu Chuan said with a smile: "Why is your company the leader? This spirit of daring to try is worth learning from many people."

"Hahahahaha." Hu Ze couldn't help laughing when he heard this.

The two exchanged a few more pleasantries, then hung up the phone.

Xu Chuan turned his gaze back to his computer.

His suggestion to Hu Ze is actually very simple, that is, he hopes that Hu Ze will promote the commercial song "Sweet and Sour is Me" more deeply through their customer representatives all over the country.

How to do it.

Ask the customer representative to go to the residential area, find similar barber shops, or other shops that have audio equipment and play songs all the year round.

Let these stores add "Sweet and Sour Is Me" to their recurring playlist, and let them play it as many times as possible.

You don't need to look too much, just a few of them on a street.

Back then on Earth, the song "Sweet and Sour is Me" was already resounding in the streets and alleys. In other words, this song was in line with the public's aesthetics of music. Even if you don't like it, you won't find it unpleasant. .

Now that the times have changed, it is naturally difficult for such a scene to appear spontaneously.

But spontaneity is not enough, and purposeful promotion is not enough?

Just imagine, you go to the barber shop and hear "Sour, Sweet, and Sweet is Me", and the two-dollar store when you go out shouts "Two yuan, two yuan, the whole audience is two yuan", and after shouting, there is a song "Sour, sweet and sweet is me" ".

What kind of bullshit is this?
Even in order to make it more thorough, Xu Chuan also suggested that Mengniu find a music production company and make a DJ version.These stores love this style of music.

Anyway, this is a commercial song, and the promotion song is to promote Youyi C, which can be done.

The same sentence "Sweet and Sour is Me" has the conditions to do this. If it is "I Love Bathing", then it must not be used in this way.

Simultaneous online and offline marketing, this kind of advertising efforts, if there is no effect, then it will be hell.

Xu Chuan gave this suggestion to Hu Ze for three purposes.

First, I wanted to deepen my relationship with Mengniu. This is a big client, and the more you help people, the better the relationship between the two parties will be.

Secondly, Xu Chuan wanted to verify the feasibility of some channels through this matter.

Thirdly, to hedge Qiu Yicheng's controversy, if fans make trouble at that time, Qiu Yicheng can have one more point to change the topic, and one more point to talk about.

Xu Chuan didn't know if Hu Ze was aware of these three purposes, but it didn't matter if he was aware of them, and it didn't affect their interests.

In Hu Ze's view, so much money has been invested, which is not bad. Since it is a promotion, it is not impossible to show off.

That's right, he felt that Xu Chuan's proposal was a shame.

He even thought more absolutely than Xu Chuan asked, what to add to the playlist, let the people in the propaganda department do the math, and see how to adjust it so that it can be played once an hour, and it will be exciting if it is played more than a dozen times a day.

what?
You say the boss disagrees?
Give a hundred and eighty people, and give some Youyi C, some people are willing to do it, and he wants to play songs, what is not to play, some people want the red envelopes picked up for nothing.

It's best to let them put a bottle or two on the cash register, it doesn't take up space anyway.

In this way, even if you find [-] to [-] stores across the country, it won't cost you much money. For Mengniu's annual advertising investment, sprinkling water is nothing.

But the coverage is really scary, and there will be some very interesting follow-ups.

At this time, Qiu Yicheng's fans naturally didn't know what kind of show Xu Chuan and Hu Ze were thinking about.

They had already quarreled in the chat.

Everything was as expected, Qiu Yicheng's commercial made many fans feel quite uncomfortable.

[No, why do you want to shoot this kind of advertisement? 】

[I understand the advertisement, but is it necessary to be so exaggerated?You are not on this route]

[Why can't I shoot?They are commercials of this style. If you don’t shoot them like this, how can you shoot them? If you all have opinions on this, Chengzi just don’t accept commercials in the future, okay? 】

Similar comments filled Qiu Yicheng's super chat, as well as the comment area of ​​related videos and news.

The marketing accounts started rubbing against each other like sharks smelling blood.

[Qiu Yicheng's girly ad makes fans dissatisfied]

[Qiu Yicheng's new advertisement draws controversy] and other blog posts with news headlines appeared one after another.

The people on Mengniu's side naturally also noticed the relevant news. In fact, Xu Chuan had communicated with Hu Ze's side in advance about this situation.

In fact, the people on Hu Ze's side who didn't communicate with each other can also predict it.

It can be expected that there is only one reason for doing so. From the perspective of Mengniu's relevant team, from their point of view, it is a good thing that Qiu Yicheng has a controversy.

In Antlers Media at this time, Cheng Wensheng was looking at the relevant public opinion situation.

After watching for a while, a subordinate suddenly reported: "Jing Xiaowu has posted Weibo."

Upon hearing this, Cheng Wensheng poked his head over.

It is possible that Jing Xiaowu posted Weibo because he wanted to post it himself. Of course, Cheng Wensheng also did some work here, and arranged a lot of sailors to go to @ He asked him to come out and express his views.

Just to get him to say something.

Now it seems that Jing Xiaowu really cooperated, and it was this cooperation that reminded Cheng Wensheng of his own experience.

This moment is just like that moment.

This Nima...

Cheng Wensheng shook his head, threw out the thoughts in his mind, and looked seriously at Jing Xiaowu's Weibo.

I saw Jing Xiaowu wrote.

[To be honest, I don’t really want to comment on @秋怡橙’s commercial this time, because what I should say has already been said when I talked about @林梦颖 last time.

Of course, later on you felt that what I said was wrong, saying that Lin Mengying got a new endorsement, and even jumped out to say that I was slapped in the face.

Ladies and gentlemen, let me tell you that I entered the entertainment industry and made four movies. The first and second movies were very good at the box office, but what about the last two?

I have thought about myself countless times, why is this happening?

The reason is that the success of the first two films made me ignore the views and opinions of fans.

Now I have changed my past, so I am really anxious to see some people who are going to follow the same path as me.

People really can't just look at the present, but also look at the future. They are making money in front of them, and they seem to be in a hurry, but what about the future?

Now some people on the Internet say that a certain young man has the ability to become a celebrity, but in reality?Can it grow red in the future?
This is really a question mark.

The only thing I can be sure of now is that I haven't seen the Changhong people for the time being, but now the people who are influenced by some people to plant mines for themselves are one after another.

The thunder that is planted now will explode one day. We really need to think about the long-term things, and don't be blindfolded by the petty profits in front of us.

Some fans of Mr. Qiu are very sad now, I feel very sad to see it, because these fans are really good people for Mr. Qiu.

Forget it, don't say so much, I can only say to share with you. 】

After reading Jing Xiaowu's Weibo, Cheng Wensheng's brows frowned into Sichuan characters.

As expected, Jing Xiaowu posted a Weibo.

But the difference is that what Jing Xiaowu said has changed from the old style. He has always been blunt. When the box office is good, he says that he has a good reputation at the box office.

The box office collapsed, saying that he was applauded but not popular.

Such a person has now started to criticize himself.

After the critique, I started to change concepts in various ways.

The movie is not good because you didn't listen to the opinions of fans?
Will the movie be successful after listening to the opinions of fans?
With so many fans, can the opinions be unified?
If you go to listen, which fan should you listen to?

Obviously, this logic is quite nonsense.

But people with fan tags feel very comfortable when they hear this nonsense.

Especially Qiu Yicheng's current opposition fans have found more sufficient reasons for their opposition.

And in the latter part, it is still a question mark whether Xu Chuan's popular people can become popular in the future.

This is nonsense, so can Xu Chuan manage Changhongren?
Hooking whether a person can grow popular, and whether Xu Chuan can make a person who is not popular now, in order to deny Xu Chuan's ability to make people popular, is also changing concepts secretly.

The peers scoffed at this statement, but fans who couldn't stand it would really be led away by him.

Cheng Wensheng felt that something went wrong. Xu Chuan's plan seemed to be overturned. If Jing Xiaowu said this, the fans who opposed him would not attack him.

If you don't attack him, you can only attack Qiu Yicheng or even Xu Chuan.

(End of this chapter)