Start with hooves

Caishen Capital has just begun to develop.

In the early days, most of the investors came because of Su Rui's reputation and personal charm in the investment community, and they have not yet fully established a reputation.

It is a bit premature to talk about overseas expansion now.

In the asset management business, the speed of snowballing is often very dangerous.

For example, John Paulson, the big short seller who became a god during the subprime mortgage crisis, had previously had tepid returns from the funds he managed.

Until he went all out to short subprime loans, and then won the title of "Wall Street Shortage God" and "No. 300 Hedge Fund", the scale of funds under management now exceeds billion US dollars.

Suri's personal achievements are slightly more impressive than Mr. John Paulson's. Coupled with his star status, Caishen Capital has raised more than 10 billion US dollars in funds since its establishment.

Compared with John Paulson's prudent hedge funds, Suri's investment model is high-risk and can achieve ultra-high returns, making it more popular in the market.

The difference is like the difference between a commercial blockbuster directed by Truck Driver James Cameron and a European niche literary film or documentary.

This means that the ceiling of Caishen Capital is higher, the potential is far from being a coincidence, and it is difficult to replicate the performance of Paulson Hedge Fund that year.

The top priority now is to use a high rate of return that far exceeds the industry average as soon as possible to attract more investors to invest in Caishen Capital and gain trust in the market. There is no need to worry about other aspects for the time being.

When the brand is really launched, everything that should be there will naturally be there, it just takes a little time...

Suri no longer paid much attention to the daughter of Asia's richest man. His attention was distracted by new interesting things.

On his last trip back to Lanai, he promised to release the captive-raised bluefin tuna in the seine once "Inception" became a box office hit.

This incident attracted a lot of attention on the Internet. Afterwards, Suri also added in the reality show that even if the final box office was not so high, he would still choose to release those bluefin tuna into the sea.

The reason is that the number of this fish has declined sharply in recent decades due to human overfishing.

As early as the middle of the last century, tuna was just a fish that no one paid much attention to and was made into canned cat food. But then Japanese sashimi became popular... and the tuna community ushered in a disaster.

In the reality show, he promised to donate 10 billion US dollars to protect endangered animals. This incident made Suri famous and received rave reviews. The evaluation of stinginess was reversed overnight.

Among the many well-known rich people, some are concerned about drug research and development and medical care in backward areas, while others are concerned about relieving poor homeless people and donating money to raise orphans.

Suri's choice to pay attention to endangered animals is a good starting point, especially the phrase "No buying and selling, no killing", which has been promoted as a slogan by many animal protection organizations.

An endangered animal charity protection fund organization was quickly established. The charity idea of ​​the "Little Yellow Duck Rafting Competition" that was originally conceived, after a month of preparation, is finally about to start.

This time.

Suri purchased a total of 10 little yellow ducks of the same model from China.

At a price of US$19.99 each, contestants are publicly attracted to sign up online, and they promise that all proceeds will be donated to their own endangered animal protection organizations.

The 10 little yellow ducks were quickly snapped up by enthusiastic netizens around the world, which means that it can bring about US$200 million in "ticket" revenue.

Not only that. Companies such as S Electric Vehicle Company and Caishen Capital also jointly sponsored this event, plus 5 in-stock Roadster electric sports cars as rewards.

The detailed entry process has already been published online. The top five winners will each receive a Roadster electric sports car, plus entry bonuses ranging from 10 to 2 US dollars.

It was early in the morning on December 12th.

Jiang Jiaya placed a document in front of Su Rui and told her in a cheerful tone:

"I didn't expect that your little yellow duck rafting competition would be so popular. I also donated money to buy 10 little ducks. At that time, the sponsorship fee was set at 100 million US dollars per company. I thought no one would care about you. Who would have thought that more than a dozen companies would pay to sponsor the event, but it’s a pity that the event is held in the name of a charity, otherwise they would have made a fortune.”

Suri was getting ready to go out. It was already very cold in New York this season. It snowed three times in total in the past week.

While putting on his down jacket, he said:

"Isn't this normal? A lot of the annual expenses of large companies are spent on advertising. With only $100 million, they can participate in a large-scale event that attracts global attention, even more popular than the Olympic Games. , the Super Bowl baseball game is even higher, which is obviously a particularly cost-effective deal.”

The threshold for advertising sponsorship was set at US$100 million, and multinational giants such as Pepsi, Carrefour, Ford, Dell, and Kering all happily spent money.

After all, this is a charity activity. While spending money to gain attention, it can also offset part of the tax. The real expenses are not that high.

In order to cater to the filming schedule of "Suri Show", the preparations for this year's Little Yellow Duck Rafting Competition are a little rushed. If there are two or three months to prepare, it will probably attract more attention from advertising advertisers.

Previously, I planned to customize a giant yellow duck and place it on the river to attract people's attention. Since the customization process is time-consuming, it has not been completed yet, which makes this competition slightly less exciting.

Otherwise, the combination of the big yellow duck and the little yellow duck has a chance to become an Internet celebrity check-in place in any city, adding an interesting highlight to the boring metropolis.

The idea of ​​the Little Yellow Duck Rafting Competition has been registered in advance by Suri, and he even co-branded it with the YOYO brand and registered a sub-trademark called "S·Duck".

If nothing else happens, the Big Yellow Duck currently being produced will appear in major cities such as Miami, Los Angeles, Hong Kong, Shanghai, London, and Paris. The Little Yellow Duck Rafting Competition will also become a "traditional program" of the Endangered Animal Protection Organization. " has continued, with one or two events held every year.

Suri is quite confident about this kind of competition.

Because even scratch tickets and power lottery tickets with extremely low winning rates can attract countless buyers to send money obediently. The winning rate of the Little Yellow Duck Rafting Competition is one in 20,000, which is much higher than them. There are always people who hope that they can become The lucky one will take home a luxury car and cash.

The location of the first Little Yellow Duck Rafting Competition was arranged on the Hudson River next to Manhattan.

In order to increase the difficulty, driftwood and fishing nets were specially placed to catch some of the little yellow ducks drifting down.

Depending on the natural flow of water, the first five ducks to reach the finish line will win prizes.

When contestants register, they will receive the corresponding six-digit number according to the purchase quantity.

The staff has printed the numbers on the little yellow duck through a laser printer in advance.

During the filming of the reality show next to the Hudson River, Suri also said that when the event is over, the little yellow duck will be salvaged, cleaned and sold, and the profits will still be donated to charities.

This is to avoid being accused by environmental organizations of polluting the marine ecological environment. (End of chapter)