Start with hooves

Chapter 252 Street Flash Mob
Via Montenapoleone.

Milan's top shopping district, its status in Italy is roughly equivalent to Rodeo Drive in Los Angeles and Fifth Avenue in New York.

Many luxury stores and the studios of top fashion designers are gathered here.

Since arriving in Milan, Daddario has been extremely happy.

From time to time, I would take Jiang Jiaya out for shopping, and I would spend my own money to buy a lot of high-end custom-made new clothes, as well as high-heeled shoes and women's bags.

12 o'clock noon, a cafe on the corner.

Suri looked out through the floor-to-ceiling windows. Cheerleaders hired with money gathered from all directions in the mall on time, dancing to the music and looking full of energy.

They were all wearing the same style of bikini jeans, exposing their waists.

At the end of February when the weather is still a bit cold, it's hard not to notice their outfits.

Just looking at a girl, you may not think she is very beautiful.

However, so many female students gathered together and chanted loud slogans, which still kept passersby transfixed and took out their mobile phones to take pictures.

There was also a tough Italian aunt who grabbed the old man by the waist and dragged him away.

The specially customized pants have the brand LOGO printed on the side of the legs and are named "YOYO" after Hoshino Yuko's nickname.

After a morning of publicity, I now search the Internet for the keyword "YOYO" and can already find some news related to bikini jeans and Hoshino Yuko.

We also bought some advertisements for the official website. Users in North America and the European Union can place orders directly for home delivery through shopping websites such as Amazon and eBay.

At this moment.

Suri clicked the mouse, and on the screen were several sets of promotional photos that Yuko Hoshino took some time yesterday and put them on the official website of the YOYO brand.

A black girl sitting opposite introduced with a smile on her face:
"The pop-up event planned by our company has become the biggest hot news in Milan today. I just heard the taxi driver discussing it on the way here."

"The customer base of bikini jeans is mainly young and fashionable girls who like to show off themselves. They are not interested in traditional publicity and marketing. The channels for receiving information are mainly concentrated on the Internet. They like to imitate fashion celebrities like Miss Youyou and want to be popular. Make yourself cooler."

"Our activity is to convey this message, allowing them to take to the streets to show themselves openly. If we can find more celebrities and models and post photos of them wearing bikinis and jeans online, it will become a hot topic and the marketing effect will be great." will be better."

Black people are naturally good at talking.

The 27-year-old black girl's name is Naomi. She used to live in Boston and later moved to Milan to settle down and work. She has no problem with communication.

Su Rui listened carefully, nodded and said:
"I will think of ways to ask some female celebrities to help with publicity. I am not worried about the pop-up event, but I am not sure how effective it will be for the time being. It has just entered daytime in the United States, and I hope some media will follow up and help us promote it. Promotion.”

Naomi smiled and said:
"It should be no problem. Miss Youyou is a Victoria's Secret super model, and she has her own attention. And Suri, you also help to post promotions. We usually look for the number of followers on Facebook, and bring products to celebrities with more than 300 million people. An advertisement We charge at least 50 euros. Once we asked Sophie Marceau to promote a perfume, and we spent 135 million euros to convince her. In the last three months, we brought in sales of more than 2000 million euros, which was particularly effective."

Bikini jeans are full of unique features, and there are no competitors to seize the market in the short term. Many appearance patents have been registered before.Except for the lack of offline sales channels, Su Rui believes that there should not be a big problem in other aspects.

In the morning he posted a warm-up post.

Judging from the comments, many girls were attracted by its novel design and left messages asking where they could buy it.

If you do a good job in sales and after-sales, you have a chance to become this year's hot item. Spring is coming soon, and many girls are in need of a pair of pants that can show their charm.

Hoshino Yuko said:
"I have just joined Victoria's Secret and I am not familiar with other colleagues. If I can ask them to help with publicity, the effect should be very good. Compared with me, you are more suitable to contact them for help. At least someone will definitely agree."

Of course Suri could guess who "someone" meant.

His ex-girlfriend Miranda Kerr is now the face of Victoria’s Secret and one of the most famous supermodels in the world.

Now that Hoshino Yuko and Kerr have become colleagues, Suri will only ask for trouble if he is crazy. He shook his head and said:
"There is no rush for the time being. Rather than continuing to increase publicity, the most important thing is to do a good job in sales in the short term. We only opened a physical store on Rodeo Drive in Hollywood. If we don't focus on online sales, Done well, too many customers will just overwhelm us, like my Lanai, which was nearly paralyzed during the Christmas holidays.”

Naomi nodded in agreement:

"Yes, I also like the product you launched. If I see other women wearing it on the street, I will try to buy the same style. In the future, women wearing bikini jeans and walking on the street will look like billboards. I think they will also post photos online to attract more people’s attention.”

Suri lowered his voice, leaned closer and said to Hoshino Yuko:

"You have been wearing our company's pants recently. When the time comes, I will ask Daddario to help, and also implant it into the new drama "The Vampire Diaries". I think this level is enough."

He has many promotional channels of his own.

The main purpose of coming to Milan Fashion Week this time is to gild the YOYO brand so that its products can be sold to the outside world at a high price.

People will consider the cost-effectiveness of street stall products. However, when a certain product is linked to fame, fashion, and trends, profits will also rise accordingly.

After talking about this morning’s promotion, let’s talk about the evening’s event process.

Finish your coffee.

Hoshino Yuko went to be responsible for the rehearsal of the catwalk, while Suri called Daddario, had a meal of Vienna schnitzel with potatoes and beer, and rested until about two o'clock in the afternoon.

This place is truly a fashion capital.

The girls on the street are hot and know how to dress well. Even an old lady in her 70s or [-]s can remain elegant and decent, sitting on the street smoking cigarettes with her best friend.

While wandering around.

Suri received a call from Netflix, saying that a guest from "The Alone in the Wilderness Challenge" had chosen to withdraw from the competition due to enteritis, and that another person was chased by a bear and almost died from the bear's mouth.

The first episode has basically been edited. After he checks it and makes changes, it will be ready to be broadcast online.
(End of this chapter)