Start with hooves

Chapter 174 Green Turtle Supermarket

Su Rui didn't get involved in the business of Green Turtle Shopping Mall, his parents have been busy with this company recently.

on the one hand.

The original software was a bit crude, and the user experience was a bit bad, so it was necessary to recruit people to rebuild the website and app.

And learn the model of the Amazon mall, buy a warehouse on Oahu Island, and build a warehouse logistics center covering the main islands of Hawaii.

In Los Angeles, located on the west coast of California, there are also dedicated people responsible for purchasing, and the best-selling goods will be continuously delivered by air and sea.

on the other hand.

His father spent 1200 million US dollars to acquire four Foodland stores, and continued to spend money to acquire suitable supermarkets on Kona Island and Kauai Island, so as not to compete with his peers in the future, and the gains outweigh the losses.

Places like Lanai Island and Molokai Island have a population of less than 8000 people, and it is impossible to support an offline "Green Turtle Supermarket". However, in order to facilitate the lives of residents on Lanai Island, Dad Su still decided to Invest in one on the lanai, but without dine-in and home delivery.

If the residents of Lanai Island place an order online and need to pick it up at the store afterwards, this is mainly due to the high labor cost, and the cost of hiring a person is at least more than 2 US dollars.

Since it is impossible to increase profits, it has to minimize expenses.

Considering that before that, there was no supermarket on Lanai Island, even if it is not as convenient as Honolulu, I believe the local residents can understand.

The main reason why they chose to acquire existing supermarkets instead of saving money to start a new one is that the population of the Hawaiian Islands is small and the market size is too small. It is already a bit difficult to support an online shopping company of green sea turtles.

under these circumstances.

Acquiring a supermarket is tantamount to spending money in advance to eliminate competitors.

Fortunately, the average income of locals in Hawaii is relatively high, so they spend a lot of money, and there are millions of tourists every year, which may provide some profits.

Su Rui didn't expect to make a fortune with this company, and unless the model was copied to the United States, there was no hope of going public.

Apart from developing in the local area, the best result may be to find a wealthy financial backer and sell them directly.

It mainly depends on what his parents want. It's not bad to keep it in his hands as a business to pass the time and relieve boredom.

At the very least, the vegetables, fruits, beef and mutton produced on Lanai Island can be directly digested through the Green Sea Turtle online shopping mall, which is equivalent to opening up the entire industrial chain from upstream to downstream.

During this period, whether this online shopping mall can make money or not is another matter. Anyway, the interests of Lanai Island are very secure. Selling cattle and sheep to middlemen is far less profitable than trying to digest it...

Bought a birthday present for mom.

Su Rui drove himself and came to the Foodland supermarket he had visited before again.

There is a parking lot at the door, and there are still many vacant places.

After he got out of the car, he took a look and found that the signboard of Foodland had been removed, and the entire outer wall of the building was surrounded by scaffolding. It was undergoing drastic and comprehensive renovation, and the signboard of the green turtle hadn't been hung yet.

The worker knew Su Rui, greeted him warmly, and went straight into the store.

The supermarket has completely suspended operations, re-planned the display of goods, and increased the area for dine-in. The types of food include pizza, bread, seafood, etc., and there is also a sales area for vegetables, fruits and seafood.

The space is a bit tight, and there are only a few other daily necessities on the shelves. There is a long row of glass refrigerators by the wall, which contain frozen cod pieces, cuttlefish, salmon, etc.

Considering that the eating habits of the locals are different from those of the Chinese, they basically use semi-finished products.

In the seafood area with fresh commodities, all kinds of seafood are used for external display. If consumers place an order to buy, they will be slaughtered and processed on the spot.

The main feature is fresh and healthy, which also means that the profit margin is relatively high.

The manager responsible for the renovation and rectification work is the second daughter of the original Foodland supermarket owner. She is 32 years old this year and has short brown hair. Her name is Sophia.

This woman is quite pretty, so that Su Rui couldn't help but think wildly, guessing whether his father had other extra thoughts, so he promoted Sophia to be the manager of the new company.

Of course.

It is more likely that when talking about acquisitions, some deals were reached, such as arranging a job for Sophia.

Seeing that she is wearing a wedding ring, there is no need to worry too much.

Taking a step back, Dad Su has a wealth of three to four billion U.S. dollars. He is in his prime in his 40s, and he looks handsome. If he really has other thoughts, wouldn't it be easier to go directly to a young gold digger.

Everyone has a different way of dealing with life, but not all men like to mess around with women.

Sophia smiled brightly at the moment, and helped to introduce:
"We re-purchased a sea smoke exhaust system, and replaced the central air conditioner with a new one. In the future, the air in the store will be very fresh."

"According to a statistical paper from Columbia University in New York, 90% of households in the United States spend thousands of dollars a year on takeout, and rarely cook dinner unless they have guests at home."

"Considering the huge business opportunities for food delivery, we will try our best to provide more menu choices in the early stage, and determine which types of food delivery should be kept for a long time based on the number of times users place orders..."

Su Rui only knows that Americans in big cities like to buy takeaway all the year round, and the kitchens of some families are like decorations.

There are also canned foods. It is said that the average American consumes dozens of kilograms of canned food a year.

I haven't studied these issues in depth, but this Green Turtle supermarket does provide a lot of takeaways, with a total of more than 20 small stalls.

Other daily necessities can be ordered through the Internet, and they can be delivered directly to the door through the delivery channel of Green Sea Turtle Supermarket, so there is no need to put too many things in the store.

After hearing Sofia's words, Suri joked:
"Compared with the previous Foodland supermarket, there are obviously more types of food now. If it is not necessary to promote the Green Sea Turtle online shopping mall, it is actually very good to keep the name Foodland."

Sophia laughed:
"It just so happens that my mother is very old. Since her father passed away, it has been a bit difficult for her to manage these supermarkets. It is also very good to be acquired by your father. Now she and my sister are traveling in the French Alps. In the past, for business, many I haven’t left Hawaii for vacations for years.”

Su Rui didn't know the specific situation, so he didn't answer, just said:
"The Alps are very beautiful in winter. I went there with my family when I was a child. There are snow-capped mountains everywhere. Just take a picture and it can be used as a postcard."

I happened to see canned cat food in the store, and thinking that Daju's canned meat was about to be eaten by it, Su Rui took some directly.

He also brought a cat teaser along with him, and Su Rui wanted to know how that guy would react when he encountered a cat teaser.

It hasn't opened yet, and he doesn't know whether such a new retail model will be unacceptable in the United States, so he can't give more suggestions.

So after simply reading it, I went home to spend my mother’s birthday with my mother. I didn’t leave that night. I chose to go to the Waikiki Friends Club and asked Apu and the others to have a few drinks...

(End of this chapter)