Start with hooves

Chapter 135 Big Ju's Advertisement

Another day.

Su Rui got up early in the morning, and took Daju, who was forced to get up, with a face full of displeasure, and kept opening his mouth to doze off, to row a boat in the artificial lake.

Then someone started the water pump and watered the grass.

It has been a while since the last irrigation, and the cattle and sheep in the pasture did not feel any discomfort, which reassured Su Rui, and he couldn't wait to start the second large-scale irrigation.

After finishing these tasks.

He met with the people from Adidas again.

Sitting in the small bar of the Four Seasons Hotel, you can see a large area of ​​green plants outside the window. Whether it is the first draft of the hole shoes or the cartoon of Daju, they have all been produced by the designers. Su Rui is very satisfied after reading it.

Especially the cartoon portraits of Daju and the fat cat with a bun face are very cute. You can choose several styles and print them on the customized short sleeves of the hotel and ranch employees.

At this moment.

Su Rui unscrewed the cap of the iced black tea bottle, poured it into a glass jug containing whiskey and ice cubes, stirred it a few times with a straw, and then poured the wine for everyone.

He also said:

"In the future, Lanai Island will feature this cocktail. Please help me taste it and see how it tastes. I think you can add a little lemon or green apple juice, and use gin, tequila, etc. to adjust the taste. The method is actually similar to Long Island Iced Tea. Long Island Iced Tea is mixed with Coke. This is the real iced black tea."

The supervisor sent by Adidas, whose name is Klaus, is a German-American.

Klaus took the wine glass at this time, said with a smile on his face:

"Wow, it's only past ten o'clock in the morning. Are you going to start drinking? I like the pace of life on Lanai, and I have to go to the airport later, but since I'm helping you taste new wine, it's no problem. Everyone, let's try it."

Su Rui said calmly:

"Except for the employees, I'm basically tourists. Half of the tourists are either drunk or in a state of hangover. Lanai Island is relatively rich in experience programs. In some other places, such as Fiji and the small islands of the Maldives, it only takes more than ten minutes to go around. It is difficult for tourists to find other relaxing fun besides drinking and watching the sea."

Klaus tasted the wine in the glass, the sweet iced black tea dilutes the strong taste of the whiskey, and adding ice cubes made his eyes shine, and exclaimed:
"Wow, it's much better than expected. The two tastes collide with each other. Even a lady can accept its taste. What's the name of this glass of wine?"

Similar drinking methods must already exist on the other side of the ocean.

However, Su Rui searched on the Internet last night, and the United States has not yet become popular, so he replied unceremoniously:
"Lanai Iced Black Tea Whiskey. I'm going to ask the bartender to improve it, try to subdivide several different wines, and fix the formula."

After several other designers tasted it, they were also full of praise.

Similar to Long Island iced tea, whiskey mixed with iced black tea tastes sweet, but it is easy to get drunk if you are not careful.

Director Klaus took another sip of the wine in the glass, pointed to the cartoon version of the big orange picture on the table, and said:
"According to my suggestion, maybe you can try to register it as a Logo and sell it as a special peripheral cultural and creative product of Lanai Island, not just the work clothes of employees. If you want, I can apply to the company's executives, pay you, and buy its image authorization. I feel that it is like Garfield, which has the potential to become popular. It is suitable for printing on clothes, shoes or backpacks. The fat cat is very cute, and consumers will have no resistance to it."

At that time, Su Rui gave suggestions on the new products of the coconut series, and everyone present signed the memorandum.

Even if you only express your ideas by dictation, according to the terms of the memorandum, it is also legally binding.

Therefore, although Klaus believes that the cartoon version of the big orange image designed by his men is very interesting, there is no way to use it directly.

When it comes to infringement, if Su Rui sues their company and asks for punitive damages, considering that Daju is Su Rui’s pet cat, Adidas has almost no chance of winning, and in the end the loss outweighs the gain.

After listening, Su Rui nodded and said:
"Actually, that's what I think. I plan to use it as the brand symbol of Lanai Island. In the future, there will be a cat's head on the towel, and the bathrobe will be the same as the bed sheet. When the time comes, I will go to Huaxia to customize some small commodities, such as stationery, swimming rings, short sleeves and shorts, mugs, piggy banks, etc., and put them in a special peripheral gift shop for sale to tourists."

Director Claus said:
"Actually, I really want to propose that it use the same profit-sharing model as Coconut Shoes to reach a cooperation. Unfortunately, there are too many cartoon characters that cooperate with our company. Once others hear the news, they will choose a similar model in the future. It will be difficult to expand the business. Therefore, within the scope of authority, I can only talk to you about buying out."

Su Rui replied in an indifferent tone:
"I didn't think about how much money I made from that cat, otherwise I would have cooperated with a car brand long ago, and I could get a million dollars if I shot an advertisement."

Hearing this sentence, a young designer asked curiously, "Why can your cat cooperate with a car company?"

Taking out his mobile phone, Su Rui found a video of Daju driving and showed it to the group of people at the wine table.

Seeing a fat cat skillfully turning the steering wheel with one paw, everyone was stunned. Such an eye-catching picture is obviously better than any celebrity endorsement.

After watching it, Supervisor Klaus said in a surprised tone:
"It may be more than 100 million. I have relatives in Germany who work on the board of directors of Volkswagen Group. How about I call and ask you? They should be very interested and it is easy to shoot car advertisements that attract attention."

Daju has appeared on Su Rui's social accounts many times, which has attracted the attention of some netizens.

Although it is fat, its body is very well-proportioned. Its physique is two circles larger than that of ordinary golden gradients.

Considering that Daju often drives for a walk, maybe one day he will be photographed by tourists, and it is a waste of fame to go online, Su Rui did not refuse this time, telling:
"Okay, I'll send you the video. If you want to shoot an advertisement, you can order a toy electric car of the same model. The price for advertising starts at $300 million."

Luckily Daddario wasn't here today.

Otherwise, when she finds out that she has been in the entertainment industry for so long, but her worth is not as high as a cat, she will probably be so depressed that she vomits blood.

There are many chubby cats in the world, but the only cat who can turn the steering wheel with one hand and is so cute is Daju.

This is destined to make rare things more expensive.

In addition, it was Su Rui's pet cat, and those car companies couldn't spend some money, so they couldn't get Su Rui to cooperate. After all, the huge sum of money in the eyes of others was just his pocket money.

Considering the huge amount of attention that Daju can bring to the advertisement, Klaus feels that the price of 300 million US dollars is actually quite affordable.
(End of this chapter)