The Road to Rebirth Finance

Chapter 394 Brand Positioning
In the afternoon, no specific meeting was arranged. Gu Junhao went back to the hotel to rest, and Lao Wang did not accompany him any more. He just arranged for a staff member to accompany the team members on various visits.

This time the team was led by Li Xinyu, Gu Junhao did not participate, and returned to the hotel to prepare various questions for tomorrow's research meeting.

Research activities must be disclosed through announcements. Listed companies on the main board of the Shanghai Stock Exchange can disclose regularly, while listed companies on the Shenzhen Stock Exchange must disclose activity records within two trading days after the end of investor relations activities.

These are all strict requirements. Gu Junhao doesn't want to make a fool of himself in the content disclosed in the announcement, so this research trip is still very well prepared.

Since founding the company, Gu Junhao has also acquired a lot of professional knowledge about the responsibilities of fund managers and the A-share market.

Although he studied finance in his previous life and had been involved in the A-share market for many years, the policies on A-shares have changed rapidly in recent years. For example, many rules that were considered normal in his previous life have not yet been promulgated.

If you don’t replenish your professional knowledge in a timely manner according to the current environment, you may make a big oolong. Ye Luzi’s background is correct, but you can’t make too much of a joke.

However, in Li Xinyu's view, the boss obviously wanted to be lazy; the suppliers and affiliated companies let Liu Tingting lead the team.

As for the listed company, they chatted with people for a while in the morning and looked at the production status of the workshop, and chose to hide in the hotel directly in the afternoon and let themselves lead the team.

When Li Xinyu aggrievedly led everyone to collect data, Gu Junhao was video chatting with Zhang Yiru in the hotel, and the days when the two were not together on weekends were relatively rare.

"Why are you in the hotel? Didn't you mean research?" Zhang Yiru must have seen the environment Gu Junhao was in at the moment from the video.

"I went there in the morning, and I came back in the afternoon to sort out the data. Xiao Liu and Xiao Li are leading the team to continue collecting data."

"Oh, how's the environment over there? Is it fun?"

"It's a bit different from ours. Each has its own characteristics. You'll know when you come over the day after tomorrow."

"Is it really okay for you to leave the big troops to travel like this?"

"It's okay, it's just a routine anyway, besides, we need to create some space for Xiao Liu, otherwise how can I become a fund manager in the future."

"Speaking so nicely, I think you are just lazy."

"Then do you like it? Don't you want to come out to play?"

"Hey, although you are lazy, I like it."
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The next day, Monday, is an official working day, today is more formal than yesterday, today is more formal than yesterday, and there are more rules.

When Gu Junhao came to the meeting room, apart from the Secretary of the Board and the previous representative whom he met yesterday, there were many other people.

According to Wang Dong's introduction, in addition to the company's executives, two other institutions also participated in the research meeting. They arrived last night and were arranged by the listed company to attend the meeting today.

Generally, if multiple institutions make appointments for this kind of meeting, the listed company can arrange it together by itself. In addition to offline, there is also a way of conference call.

In the years after 19, it was inconvenient to go out, and the method of research through conference calls was more common. On the one hand, due to the consideration of special circumstances, on the one hand, as the market changed, major fund companies and institutions also considered reducing costs.

"Mr. Gu, meeting is worse than being famous." The heads of the other two organizations greeted Gu Junhao one after another.

"Where is it, I am honored to listen to the guidance of the seniors face to face." Gu Junhao still said very modestly.

"Haha, there have been rumors in the fund circle before that Mr. Gu is rather arrogant and difficult to deal with. Which guy is talking nonsense."

"That may be because you are young and ignorant. Where did you offend any senior, you have to learn more in the future."

"What does Mr. Gu think of this year's market?"

"Uh, how can I see it, staring at the computer screen..."

"Haha, Mr. Gu is quite humorous."

Seeing that everyone was dragging Gu Junhao to chat endlessly, Lao Wang interrupted: "Okay, everyone; let's talk about business first, let's have a meeting, and we can communicate privately after the meeting is over."

The experienced board secretary still had some convincing words, so everyone stopped and began to prepare meeting proposals.

Gu Junhao glanced at Lao Wang with some gratitude. It seemed that he arrived a day earlier, and it was not in vain; the two responsible persons have been talking about themselves, but there are some things that cannot be expressed publicly.

At the formal meeting, everyone was more serious. After all, they were all professionals, and they asked relevant questions, and the executives who distributed the wine were able to answer them one by one.

The overall meeting process was very smooth, and there were no embarrassing incidents like those in the news. Gu Junhao didn't have many questions, mainly related to brand positioning.

The industry is in the recovery stage, and Gu Junhao is not very concerned about the sales volume, not to mention that he can get relatively accurate figures in this regard, so there is no need to spend words.

On the contrary, Gu Junhao is more concerned about the positioning of a liquor brand. Fenjiu is considered a time-honored brand in the domestic market, but its popularity has not improved much in recent years. Except for Jin Province, not many people in the country know about it , There are relatively few anti-strike products on the market.

If it weren't for Du Mu's poem, maybe with the passage of time, few people would know about this brand that mainly focuses on fragrance, unlike Maowu, which is very well-known.

Even some well-known brands of liquor such as Luzhou, Jiugui, Shede, and Anhui Province, with the increase in advertising investment, their national popularity has surpassed that of wine distribution.

In recent years, the brand positioning of liquor has also undergone great changes, and there are many successful cases in the market, such as the brand positioning of Wuliangye's golden wine.

The brand defines him as a gift, and to some extent even promotes his health benefits, which is exactly the same as a certain platinum back then.

Once launched on the market, it became popular all over the country.

There is also a certain Xiaobai who became popular last year, who broke consumers' traditional and well-behaved impression of baijiu. His main focus was a small and fresh copywriting, which fooled many young people into his consumer group.

In fact, these two liquors are nothing; but you can't deny his success; Gu Junhao is not saying that he wants to solve the problems of product sales and business management in this way of fooling people.

Rather, I want to understand how a company, especially a brand with a long history, innovates in brand operation to create its own explosive products.

Gu Junhao's question made Lao Wang's eyes shine. He himself had been engaged in sales work before: "Mr. Gu's question is very interesting. Someone in our company has raised such a question recently, but it is still impossible to give a comprehensive answer to Mr. Gu. this problem."

"However, if Mr. Gu is still interested in the future, you are welcome to come back to investigate next time, and we will send someone to answer you when the time comes."

"Wang Dong is being polite, let's talk about it later, I don't have any questions, and my team will ask the rest." Gu Junhao said with a smile.

Today is the entire Junshi research team, except for the driver, all members participated. It was the first time to see so many people, and the executives of the wine distribution company were a little surprised. There were twice as many people as yesterday.

However, everyone quickly came to their senses. It is estimated that those who did not come yesterday should have gone to investigate some related companies nearby, and wanted to know the sales data from the side.

The meeting lasted for a day, and no one left the meeting room at noon. The company ordered a lot of takeaways and ate them hastily in the meeting room, and then asked various questions.

Gu Junhao is really not used to this kind of lengthy meeting mode, and he has the habit of taking a nap for a long time. If he doesn't sleep at noon, he will be more depressed in the afternoon.

With so many people, the meeting continued after lunch, and Gu Junhao couldn't take a nap, so the afternoon meeting was handed over to Liu Tingting to preside over the questions, while Gu Junhao himself didn't say a word.

Liu Tingting and Li Xinyu knew their boss's living habits.I can't help but secretly laugh, see how you persist in the afternoon, it's best not to make a fool of yourself and fall asleep.

So the meeting in the afternoon, including the executives of the wine distribution company and people from the other two organizations, looked a little weird.

I don't understand why, but this little Mr. Gu didn't say a word after eating, and he looked at Gu Junhao with a strange look.

Especially the executives of the wine distribution company, there are still some doubts in their hearts. Did the speech in the morning make this young man unhappy.

Liu Tingting saw everyone's eyes and doubts in her eyes throughout the whole process, and asked various questions with a suppressed smile in her heart.

"Hold it, you must hold it back, you can't laugh, you are the future fund manager!"

At the same time, Li Xinyu is also working hard to manage her expression. She is in a relatively better state and is responsible for taking notes, so she does not need to speak and ask questions like Liu Tingting.

The meeting lasted until four o'clock in the afternoon. Everyone present breathed a sigh of relief, and Gu Junhao himself also breathed a sigh of relief. This kind of lengthy meeting mode is really fatal. Fortunately, he doesn't have to attend later.

I have been trying to hold on to my energy in the afternoon, and finally I did not fall asleep during the meeting; as for speaking and asking questions, forget it, I have already asked what should be asked.

Everyone is equal in relationship. If you don't want to speak, no one can force you.

After the other executives sent the other two organizations away, Lao Wang, who felt that he knew Gu Junhao better, couldn't bear it anymore: "Mr. Gu, is there anything wrong with what we said this morning? Why did Mr. Gu Say nothing?"

Hearing this, Gu Junhao was also taken aback, and quickly explained: "Uh, no, it's because I have the habit of taking a nap at noon. If I don't sleep all afternoon, I don't have much energy, so my two assistants spoke for me in the afternoon. I understand, in fact, I am very optimistic about your company."

Liu Tingting and Li Xinyu who were beside them also nodded quickly and helped Gu Junhao explain.

"That's it?" Old Wang said dumbly.

"Well, that's really it, Mr. Wang, don't get me wrong." Gu Junhao said sincerely.

Looking at Gu Junhao's sincere eyes, Old Wang's heart is MMP, are all young people nowadays so individual?Or am I out of touch with the times?
Sales are not going up, maybe we should really ask these young people for their opinions, Lao Wang couldn't help but fell into deep thought.

"Then that's it for today. Don't disturb your company's normal work. I'll go back and catch up on sleep. See you, Wang Dong." Seeing Lao Wang like this, Gu Junhao said hello and prepared to leave.

"Ah, oh, okay, see you next time!"

"Okay, see you next time!"

(End of this chapter)