Entertainment: In the beginning, use Boss Yang's small treasury to invest

Chapter 800 The old fox has fallen into a trap
"Variety shows, guests of "Talk Show Conference", you are sitting on the instructor's seat to comment. In addition, "Actors Please Take Your Place", "Longing for Life" and other slow-paced variety shows or indoor variety shows, I think they are all quite good. It's suitable for you, it's just a matter of course, you don't have to play any stupid games, and the pay is pretty good."

Xu Jia saw a trace of excitement on Luo Yonghao's face, but it was not strong enough. He continued to add: "I will allow you to advertise your Smartisan Technology on these programs. Is that okay? But the advertising can't be too big. It’s too much. If there are other programs sponsored by mobile phones, don’t join them.”

Many of our own variety shows are sponsored by the ov brands under the BBK Group. They are really willing to spend money, especially in marketing. That is unambiguous. The company that cooperates the most with Jiaxing Marketing Department is among them. one.

In fact, some brands such as Zhong Xuegao approached Jiaxing's marketing department, but were rejected by Xu Jia. Some money can be earned, and some money is too unconscionable, so forget it.

However, given that even the other party's quality is so high-end, Jiaxing has internal plans to include the ice cream category into Jiaxing's cultural and creative products.

Who said that the range of peripheral products cannot be too large? Didn’t you see that Ruixing Coffee has been linked to Maotai? The entire ice cream of our own entertainment company is so normal.

By then we will be able to make not only ice cream, but also spicy strips and jelly. As long as we have good quality control and no technical content, plus the brand value of Jiaxing, we are sure to be able to make a profit and directly enter the mid-to-high-end market. .

Of course, this is just Xu Jia's idea for the time being. He will go back to the headquarters and have a meeting with the company's senior management to discuss and decide. It is better to trick Luo Yonghao into a variety show first.

After all, the latter's fan base is something Jiaxing has yet to develop. If it can be included in the company's target group, that will be the biggest gain.

"Are you sure I can advertise? The kind that doesn't pay advertising fees?" Luo Yonghao couldn't believe it. There is such a good thing in the world?

Mainly because he is a fan of those in power. His male fans of science and engineering have always been regarded by the market as a low-value group because they are too rational and it is difficult to squeeze out value. However, in Xu Jia's eyes, they are high-net-worth people. As long as the market potential can be developed, it will be absolutely It's a big cake.

It is said that it is difficult to make money from men in science and engineering. In fact, it is difficult to get money from this group. However, for industrial products with extremely high cost performance such as ps5 and 4090 graphics cards, men in science and engineering do not hesitate to consume them.

The reason why most businesses are unwilling to make money from this group of people is just because it is easier to make money from other groups. Compared with the two groups, the male group of science and engineering men have been abandoned.

But for Xu Jia, he is willing to win this incremental market. Now all walks of life seem to be prosperous, but in fact after the prosperity, it will be a Red Sea market. Every group and every market is a battleground for military strategists.

At this time, he can seize the favor of this group of people in advance, and then when fighting for the stock market, he will be able to survive to the end and beat other competitors to death. Even a small amount of ammunition replenishment may be decisive at that time. A chip for victory or defeat.

"I'm sure and sure. I've never been able to talk about anything. Of course, don't go too far. Just mention it once in a while to create an impression in front of the audience."

Xu Jia paused for a moment, knowing that the other party was already taking the bait, and said in a more serious tone: "These variety shows are all Jiaxing's flagship programs, with hundreds of millions of viewers. How much is an advertisement worth?" Understand, don’t say I didn’t give you benefits, this is because we are all our own people, so I specially gave you this opportunity.”

"Otherwise, I will go to Ma Yun, Lei Jun or Wang Shicong. They are close to me, but they are not as close to you as I am. And I think you will need this kind of publicity opportunity more. After all, you have a new product of nuts. The sales situation of mobile phones seems to be pretty good, and the user feedback is also good, but there is a lack of publicity." Luo Yonghao was confused by these few words, and he wanted to kowtow to Xu Jia to express his gratitude.

People think too much about themselves, and they are just dozing off and handing over pillows. Smartisan Technology is lacking this kind of publicity channel. Although a single live broadcast is effective, the audience is too narrow. These ace variety shows are suitable for all ages and are more suitable for mobile phones. promotion.

I actually doubted others before, it was so weird.

Thinking of this, Luo Yonghao held Xu Jia's hand and said with a sincere expression: "Brother, thank you so much. Don't talk about remuneration or not. You have already thought about me. Why are you talking about such mundane things as money? In these variety shows, I You can come, just follow you on the schedule, I'll be waiting for you at any time."

Otherwise, for the sake of career, a man can put down any figure. If Smartisan Technology is completely destroyed, he may only choose one of them to join.

But Hammer Technology was in a state of limbo, and it seemed like it could revive with just one more breath. As the president, he had to give it another breath, even if it cost him his personal image, time and energy.

"Then it's settled. I'll ask Zhang Jun from +Video to contact you later. I will definitely follow you on this trip. I can't delay your business." Xu Jia said, feeling proud in his heart.

So what if he is an old fox? He is not going to be led by the nose, but he is grasping the opponent's weakness.

As for what the other party said about not requiring remuneration, he naturally wouldn't let it go in vain. The main reason was that he couldn't commit the crime. By the way, he asked Zhang Jun to get Luo Yonghao to sign a few contracts for a few more years.

After sending Luo Yonghao away, Xu Jia's face showed a relaxed and comfortable look. There were not many opportunities to fool the old fox.

"Mr. Xu, why do you value Luo Yonghao so much? Although his live broadcast data is good, I think the price you gave exceeds his value." Miao Yuqing couldn't help but ask from the side.

If she were just the logistics manager at the headquarters, or a secretary next to Xu Jia, then she would only need to follow Xu Jia's orders seriously and not think about this at all.

But she is now the head of the Hangzhou branch. Since she has decided to take on a unique position, she must take the initiative to absorb knowledge and nutrition like a sponge.

"It's very simple. He complements our shortcomings. There are people who are more popular and get more attention than him, but those people's audiences either overlap too much with ours, or their appetites are difficult for us to satisfy. In comparison, Luo Yonghao is the most cost-effective candidate. We only need to use our excess resources to exchange for what we need. Do you think this kind of transaction in which you pay and get something is common? "

Xu Jia shook his head as he spoke, and said sincerely: "Most of the time, we have to face situations where we pay a high price but get nothing. It is also extremely difficult to use our efforts in the right place."

(End of this chapter)