Entertainment: In the beginning, use Boss Yang's small treasury to invest

Chapter 51 "Notes on Tomb Raiders"

half a month later.

Wen Muye with disheveled hair finally came out of the editing room.

This also means that the finished product of "Tomb Raiders Notes" has finally come out.

Xu Jia immediately contacted Zhang Jun of Penguin Video and sent the film over.

This is not only Jiaxing's first work, but also the secret weapon that Penguin Video regards as the number one hit.

"Is it too rushed? Do you want to continue polishing?"

Zhang Jun, who has been urging to edit the finished film, was a little flustered after receiving the finished film.

Based on the contract they signed with Jiaxing.

If the results of "Tomb Raider Notes" did not reach the ideal state, he would be the first one to be held accountable.

"No, this is the final draft, and I have been staring at it, so there is no need to polish it." Xu Jia shook his head.

Relying on his impression of this film in his previous life, he also gave Wen Muye some guidance.

However, the final decision is still up to the director.

After all, in Xu Jia's view, the original works from the previous life were of mediocre quality...

"You can go back and take a look at the content. I think purely based on the quality of the content, it's good enough for online dramas." Xu Jia paused, "On the contrary, we should pay more attention to it now. It's propaganda."

Web dramas are different from star dramas. In addition to the promotion of the latter, there are only so many TV stations in total. The audience jumps back and forth, and they can always bump into each other.

But web dramas are different. If you don’t search for them deliberately, and if there is no website recommendation, few people will pay attention to them.

Therefore, online dramas generally have a relatively heavy fan economy. The higher the proportion in the early stage, the better the website can recommend, and the easier it is to be seen.

Although "Tomb Raider Notes" doesn't need to care about these things, Xu Jia cares more about how to attract people outside of the penguin video.

Only in this way can we break through the limitations of the number of users and traffic of Penguin Video itself, and break the record.

And Penguin Video also has the same purpose, and wants to use this show to attract more fresh users.

Otherwise, why would they agree to Xu Jia's step-by-step contract.

"In terms of publicity, we have already planned that the resources of the entire platform will be tilted towards you, including the general group, and there will be a certain degree of support, but other aspects will mainly depend on you." Zhang Jun said.

They can't spend money, but they have to find ways to attract enthusiasm.

That was something Xu Jia and the others needed to worry about.

After all, the contract is not signed for nothing. If you want to make more money, you have to find a way to achieve the number of broadcasts.

"I understand this point. In the name of Jiaxing, many places are not easy to contact. You have to worry about this." Xu Jia said slowly.

He made it very clear that Zhang Jun was to worry more, not Penguin Video.

The success or failure of "Tomb Raider Notes" is closely related to Zhang Jun's personal future, and he does not believe that Zhang Jun will sit idly by.

The latter is the person in charge of the film purchase department of Penguin Video. Don't look at being submissive in front of Xu Jia, how can he be a minister without any resources?

"What kind of support do you want?" Zhang Jun asked.

"Similar to evergreen programs such as "Happy Camp" on Shonan TV, as well as advertising spaces for other software under the Penguin Group." Xu Jia said.

He is targeting customer groups other than Penguin Video.

For example, "Happy Camp" seems to be less popular than before, but in fact the audience group is very stable, and "Tomb Notes" is precisely the blind spot of this group's vision.

Don't look at Xu Jia's previous dances on the Internet, in fact, he knows very well that other than fans, other people will not take this matter to heart. What he did before is at most leaving a deep impression on everyone. shallow impression.

And what he has to do now is to deepen this impression.

"Okay, I'll try my best."

Zhang Jun looked at Xu Jia with 'love', "I tried my best, if something goes wrong, I hope Mr. Xu will take me in because of this."

Good guy, even the bitter tricks have been used.

Xu Jia didn't believe it, even if this guy resigned from Penguin Video, he still couldn't find another job.

But he also cooperated with Zhang Jun very tacitly, nodded and said: "Don't worry, if Penguin Video doesn't want you, it's because they have no eyes. I will always have a seat here waiting for Brother Zhang."

"I'm relieved with your words."

Zhang Jun turned his head and began to contact people from Shonantai and other subsidiaries of the group through his contacts.

Xu Jia started her own publicity plan.

After all, "Tomb Raider Notes" is also Jiaxing's self-produced drama. If they don't promote it, no one can be trusted.

"I'm calling everyone here this time because I want to brainstorm."

Xu Jia glanced at the faces of the people in the conference hall, he couldn't just do this kind of thing arbitrarily every time.

Even if it is still the case in the end, the process still has to go through.

"Xiaoqing, you go first."

"Um, I think we can be divided into two groups to run publicity. One group consists of old fairy sword partners such as Mi Jie, Hu Ge, and Lin Zicong, and the other group consists of young juniors such as Yang Yang, Reba, and Li Kui."

Xiaoqing was very nervous when she stood up, and she went along as she spoke, "I don't need to say more about the influence of Sister Mi and the others. Has the ability to lead a group alone."

The two groups are separated to run publicity, which can not only accurately separate the crowd, but also improve efficiency.

It's a pity that Xu Jia shook his head and rejected the proposal.

"The idea is good, but it's a pity that it's too rough. We are not in a hurry, and it's a TV series instead of a movie. This will only cause polarization and affect the follow-up publicity."

Xu Jia looked at Zeng Jia who was at the side, "Come on."

"I think more efforts should be made offline, such as bus stations and subway stations. First, these places have a huge flow of people, and they often attract shallow Internet users, which are also groups that we have not involved. Second, Give people a formal impression, after all, in most people's minds, web dramas are generally shoddy images."

Zeng Jia stood up without any stage fright. She is also a veteran in Jiaxing, and she has experienced countless projects.

"This proposal is good, but you have not considered the cost-effectiveness issue. Our popularity is already very high. The more attention the offline publicity can bring to the border, the more expensive it will be. At least it is not us who spread it all over the country's major cities. Affordable." Xu Jia said lightly.

He can't do business at a loss in order to increase the number of broadcasts, right?
Originally, offline publicity was more expensive than online promotion. "Tomb Raiders Notes" itself is not low in popularity. If you want to expand its influence, offline, it will cost a lot of money.

Xu Jia would rather earn less than invest in this bottomless pit offline.

Usually, this piece is also affordable by booming companies such as real estate companies and the Internet.

(End of this chapter)