Entertainment: In the beginning, use Boss Yang's small treasury to invest

Chapter 40
Jiaxing.

The whole company is busy.

"Yang Yang bib has more than 300 million fans, and it's still rising!"

"Reba's bib has more than 200 million fans, and Hupu has a lot of discussions."

"Mr. Xu, Director Liu of the "Let's Run" program team called, saying that he would like to thank you personally."

"Some directors want to invite Li Wei to play the second female role, and there are also variety shows who want to invite her to be a resident."

All kinds of voices focused on Xu Jia's ears. As the number one boss, he had no time to rest at all.

Even Xu Jia is psychologically prepared for the popularity of "Run".

However, the score of breaking 2 in the first broadcast still exceeded his expectations. After all, the first broadcast of "Let's Run" was only 1.3 in the previous life.

0.8 more ratings inside and out, almost doubled.

Now that I think about it, other than the reason why I brought Yang Mi, Hu Ge and others on the show.

I am afraid that there is also the reason why I supervised the work on site, which made many stars more relaxed and bolder.

"Let our staff take over the personal scarves of Yang Yang and Reba, and remember to post daily business photos. These photos must be stored, including the formation of fan support groups, etc. We must support them to ensure the popularity and stickiness of fans. .”

Xu Jia brought out the management method of the artist's account by the management company of the later generations, which is still rare in today's entertainment industry.

You must know that earlier, the stars were still crazily complaining about the scarf without any scruples.

Even now, I have my own personal point of view.

But after the rise of traffic, the thing of character design appeared. In order to create a perfect image, artists are naturally not allowed to express their personality.

"Leave it aside for the time being. I have other arrangements for her, especially in terms of manners and performances. She must strengthen her studies and keep an eye on her. In addition, psychological comfort must be done properly."

After Xu Jia finished making arrangements, he took the call from Xiaoqing, "Hey, Director Liu, what can you do?"

"Haha, Mr. Xu really forgets things too much. Didn't you want to sell the naming rights before? Someone found out that I'm here." Director Liu laughed.

"What about the conditions?" Xu Jia asked back.

"Ah, didn't you already occupy the first issue, and they promised to compensate you at the original price later." Director Liu said.

"That's it, then please give me a reply, Director Liu..."

Xu Jia's face gradually turned cold, and he said coldly, "Don't talk about it."

"Hey, Mr. Xu, there's no need to be so desperate."

"Director Liu, for the sake of the past, I would like to advise you that it is best not to meddle in this kind of business, and weigh your own virtues to see if it is worth it."

Xu Jia's words are not polite at all, but for Director Liu, he is benevolent and righteous.

Who would have thought that this guy would actually want to put himself together.

The original price compensation for the naming fee?
Just kidding, it would be nice if Xu Jia didn't spit in his face.

Now on the market, anyone who wants the naming right can offer at least [-] million yuan, otherwise Xu Jia won't even look at it seriously.

"Don't forget, I am the chief director of the show, and I have the right to make decisions about the subsequent naming, even if it is a resident host." Director Liu said sympathetically.

Of course, he didn't work in vain, he was paid, and it was worth a lot.

As for offending Xu Jia, he didn't think about it the moment the show broke 2.

As the boss of a small entertainment company, it's fine if you don't ask yourself, what is there to be afraid of?
"First of all, we have a contract as a resident host. If you don't want to fulfill it, our legal counsel will accompany you at any time. Second, the subsequent naming has nothing to do with me. I only sell the naming contract in my hand."

"In the end, don't forget that you don't have much credit for the success of this show, so don't feel like you're awesome."

After Xu Jia finished speaking, he hung up the phone. He had nothing to talk to this kind of person who forgets the righteousness for small profits.

A program imported from Korea, without my own help, premiered on 1.3, which is simply ridiculous.

Even at the end, everyone will only find out that if the director is changed, the show will be broadcast the same, and even the effect will be the same.

After blasting away Director Liu.

Xu Jia began to think about the whereabouts of the naming rights.

In exchange for money alone, it would be the worst for Xu Jia.

He has abundant cash flow on hand, but what restricts him now is that he dare not expand too fast.

After all, the company is just a start-up, and blindly spreading out the shop before the personnel are in place will only cause trouble.

However, it would be great if you can exchange for corresponding resources.

Thinking of this, Xu Jia took the initiative to call the middle-aged man in Penguin Video.

"I have a good resource in my hand, do you want it?"

"Uh, Mr. Xu, if I remember correctly, it seems that our "Tomb Raiders Notes" has not yet been submitted as a film."

"That will take another month. I'm talking about new resources now."

On the other end of the phone, the middle-aged man wiped the cold sweat from his forehead.

Every time he communicated with Xu Jia, he felt that the other party did not follow the routine.

"Tell me first, I have to report to my superiors and evaluate it before I can tell you the result of the preparation."

"The program title of "Let's Run" and the priority title renewal rights for the next season, you'd better go through the process as soon as possible, otherwise I will resell it at any time. I only want to exchange film and television resources with you, so don't be paranoid. .” Xu Jia cut to the chase.

He has heard a little about the common problems of large companies like Penguin.

"Run" naming rights?

Is it the one that premiered on Breaking 2, which is expected to become a phenomenal hit variety show this year?
The middle-aged man trembled all over. He felt that a promotion and salary increase were beckoning him, and he said quickly: "Don't worry, Mr. Xu, I will urge the higher-ups to make a decision as soon as possible. Please be patient with us."

After finishing speaking, the middle-aged man ran towards the superior's office as if flying.

"Don't worry about this. Give me an answer within a day. I still have a good impression of penguins."

After hanging up the phone, Xu Jia dialed another one, and continued to exchange pleasantries: "Is it from LeTV? I'm talking to you about cooperation... I have a good impression of LeTV to find you, so don't miss this opportunity. "

After a short time, several online video platforms were aware of the news.

Xu Jia obviously had a big picture, otherwise he wouldn't have used the priceless naming rights to contact so many video sites in exchange for resources.

"I don't understand. What do you mean by looking for a video website? They probably don't value naming rights so much?" Xiaoqing asked humbly.

"They have a lot of customer resources in other industries, and those companies especially need this level of exposure, and I don't need money. Only video websites can give me the resources I need." Xu Jia said.

"What resource?"

"The possibility of self-made variety shows, "Run" is someone else's show after all, we are easily controlled by others, we still have to have our own variety shows."

Xu Jia didn't explain too much, the ambition in his heart was not enough for outsiders to understand.

(End of this chapter)