I went crazy after dressing as a villainous tyrant

Chapter 62 Maybe, Do You Know Public Relations?

After Qi Feng left, Lan Yao looked at the scene outside and knew that it was getting late, thinking that she still had business to do, her messy heart gradually became peaceful.

Although Ning Yi's place has been preliminarily settled, Empress Dowager Qi Xin's place, she can't do nothing.

It's better to proceed according to the original plan, and strive to attract all available people to become her support.

Turning enemies into friends is the best strategy she can implement successfully today.

As an excellent boss, she is a professional at drawing big cakes!
Thinking of this, Lan Yao quickly went to Kunning Palace with carefully prepared gifts, and greeted the Queen Mother respectfully and humbly.

Empress Dowager Qi Xin didn't know what happened to King's Mansion last night, but as always, she had no good looks and her attitude was still cold.But despite her doubts, she still accepted the gift.

After returning to the Qianyuan Palace, Lan Yao, who became more frustrated and courageous, knew that it would be harmful to her body to suffer like this all day long. In order to maintain sufficient vitality, she rarely put down her busy work to catch up on sleep.

In the blink of an eye, it was already afternoon, and Ye Qingli arrived as scheduled, and the three of them went to Changle Palace together in order to treat Wen Ruyu.

The afternoon sun shone down, bringing warmth to the palace that was once shrouded in darkness.

Ye Qingli was administering needles to Wen Ruyu, and Lan Yao who accompanied her naturally couldn't be idle, and immediately began to write a plan in the small notebook she carried with her.

Ye Qingli looked at Lan Yao who was afraid of wasting a little time, and couldn't help but joked: "My dear majesty, you don't want to waste a minute and a second working like this, don't you really feel tired?"

Lan Yao, who was very energetic, raised her head and replied proudly:

"Life lies in sports, busyness makes people happy, there is no way, I just love work so much!"

Ye Qingli: "..."

Wouldn't it be nice to be a salted fish that can eat, drink and have fun?

Why bother to find guilt for yourself?She really doesn't understand the world of King Juan, and she doesn't want to!
Wen Ruyu silently watched the strange scene in front of him, and listened to this plausible conversation, feeling somewhat satisfied in her heart.

Probably because he has been in the abyss for a long time, he feels that being able to live like this now is already a blessing in misfortune...

"Then, Your Majesty, what are you busy with?" Ye Qingli was waiting for her silver needle to take effect, so she had some free time, changed the subject, and said with great interest:

"Look at your frowning look. Could it be that you have encountered some difficulties and do you need our help?"

"Oh, how did I forget that there is still Qingli!" Lan Yao seemed to think of something when she was reminded like this, her eyes immediately burst into light, and she said with full of expectation: "Perhaps, Qingli, do you understand public relations?" ?”

When Lan Yao asked this question, she thought that the heroine in her novel was a proper all-around talent, so Ye Qingli almost turned green with regret when she saw it with the burning eyes.

Uh...why does she have to say that she wants to help?
A slip of a step becomes an eternal hatred!
Lan Yao's thirsty gaze made Ye Qingli, who had already been forced to take on a lot of work, tremble, and hesitantly said, "Well, I probably understand a little bit, right?"

As soon as Lan Yao heard something was going on, she hurriedly moved her head forward, and said happily: "Great, now to change the external image of me as a female tyrant, public relations and packaging are indispensable, I think we should first use public opinion to Build momentum."

Lan Yao finally had time to think about how to cleanse her image, so she couldn't stop talking:

"I used to belong to the administrative department when I was a worker in the company. Later, when I was a deputy minister, I was in charge of public relations and publicity. I have dabbled in it. I generally know how to reverse and manipulate public opinion."

"The smell of wine is also afraid of deep alleys. Although it is only by making achievements with practical actions that the world can see my transformation, but if there is no supplementary publicity, the result will only be unsatisfactory."

"It's said that everyone's mouth makes money, and the accumulation of ruins destroys bones. In this world, my image as a female tyrant is deeply ingrained. With such a bad reputation, even if I do good things that benefit the country and the people, I'm afraid it will be true under the stereotype. It will be interpreted maliciously, but the gains outweigh the losses.”

"If you want to change, you must start from the subtleties, influence the public in a subtle way, positively guide and control public opinion, and then you can achieve unexpected results."

"So, Lan Yao, give me a good idea, how should public relations be more appropriate?"

When Ye Qingli heard Lan Yao's long speech, she felt a sharp pain between her brows, and immediately replied with a brief summary: "The so-called public relations here are nothing more than hype!"

"Anyway, now you are the queen of Daxuan in this world, and your every move is highly anticipated. You are imitated by Daxuan. You are already famous enough, and you can be regarded as a special star. It is not easy to be searched every day. ?”

"You're right!" Lan Yao suddenly felt that her thoughts had broadened a lot, but before she was happy for a while, she frowned again and said:
"But after all, the times are different. We can't take advantage of the rapid spread, wide range, and large fermentation of the Internet. It may not be easy to build momentum."

Ye Qingli propped her elbow slightly, and continued to come up with ideas: "It's not easy but it's not impossible. As you said, proper packaging and marketing can make the product sell."

"If you just talk and don't make fake moves, if you just do it and don't say it, no one knows. Now if you want to change your image, I think you must first establish a persona, and then find hot spots and gimmicks that can attract the public, and satisfy their curiosity. At the same time subtly instilling your new image, the effect achieved in this way is definitely twice the result with half the effort."

Lan Yao nodded approvingly and said, "It is best to use channels that are popular with the common people, such as opera performances, storytelling and novel dissemination, and singing of poems and songs."

Ye Qingli shrugged her shoulders and said with a chuckle: "It seems that His Majesty is going to hire some sailors?"

Lan Yao rolled her eyes at Ye Qingli, who made fun of her, and replied noncommittally: "As the saying goes, good things don't go out, and bad things spread far and wide. Now the female tyrant Ning Shu is notorious, if you don't take some special measures, how can you achieve it?" What about the unexpected effect?"

Ye Qingli was just joking, but now seeing Lan Yao's eagerness to give it a try, she once again gave a fairly reliable opinion:

"Aren't these ancient people the most feudal and superstitious! They always regard incomprehensible and unexplainable phenomena as the meaning of heaven, such as cutting white snakes in Liu Bang's dream, white rainbow piercing the sun, and guarding one's heart, whether it is destiny or Astronomical warnings, make good use of shaping to create a brand new character design, isn't it easy?"

Lan Yao was pleasantly surprised: "Wow, this is really a good idea, although we can see from our eyes that this is the need to consolidate the imperial rule, the so-called destiny is just a means of ignorant people, it has the characteristics of the times. Limitations, but just right in today's world."

Lan Yao didn't shy away from Wen Ruyu's surprised gaze, and continued to insist on her own thoughts:

"After all, I'm not a saint either. With a wave of my hand, I can shine with holy light and attract countless followers. When I come to this era, I must integrate into this brand new world and act according to the methods here."

Ye Qingli praised: "It seems that His Majesty does not have the intention to fight against the order and rules of this era by himself. It is very good that you have such a clear understanding!"

Lan Yao is very aware of her abilities, so of course she will not try to change the laws of feudal dynasties in a whimsical way. The economic base determines the superstructure. In this era, the economic level is not up to the mark. How can we talk about the budding of capitalism and ideological enlightenment?

"Promoting ideological innovation and progress, boosting the development of the cause of all mankind, I am just a small time traveler, living is already very difficult, how can He De come here?"

Lan Yao also knew that Ye Qingli was sober and indulgent, so she quickly finished her emotion and said:
"On the official channel, I will explain and do the necessary policy interpretation and publicity as soon as possible. As for the non-governmental level, I will also spend a lot of money on it, but the content here is not humane. I control the overall direction, but I still have to find a trustworthy one first. Only one person is responsible for coordinating the implementation.”

"There are a lot of things to do every day, who is more suitable?"

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