Lost eight hundred million at the beginning

Chapter 220 220 Product Linkage

Li Yiqi freed herself and brought a new development opportunity to the film and television entertainment company, and finally felt that she could repay her kindness.

Yes, at first Li Yiqi thought it was because of her humility and generosity, she resolutely gave up the wealthy family, and she had the backbone to study overseas with her own ability, and then return to China to start a business.

It wasn't until she arrived in country Y alone that she realized that it was difficult to move even if she had no money.It is too difficult to start from scratch if you want to realize your ideal.

But Lin Ruoyan showed up in time and took the initiative to give her a chance to start a real business many years in advance, realize her dream step by step, and get feedback and affirmation quickly for all her efforts. I didn't ask for it extravagantly, but unexpectedly got it in advance.

She has never met her biological parents since she was a child. Although there is no lack of material life and the care of her adoptive parents in the Lin family, she always feels dependent on others, which makes her a bit lonely, cold and self-respecting.Others think she is lucky, but she has a lot of grievances and dare not tell anyone. If she does, there is a high probability that people will dislike her for being hypocritical, and she will be good-looking when she gets benefits.

Only Lin Ruoyan, who didn't care about the grievances of her parents' generation, didn't mention the past, gave her a new opportunity in front of her, allowing her to display her talent and prove her worth without struggling for many years.

Every time she introspects herself, she regards it as a kindness, and she will die for her confidant.

The Lin family's parents educated her to become a talent, and Lin Ruoyan was her bole, who gave her a stage.So whenever choices and opportunities come, her heart is naturally partial to the Lin family, fully considering the overall interests of the Lin group.

The registered name of the medical device company does not have the shadow of Lin's name, but Li Yiqi has already included herself and her business in the big picture of Lin's group in her heart, without complaint or regret.

Lin Ruoyan gave her a mansion developed by Lin's Real Estate in Beijing, but she refused. She chose the small courtyard where her biological parents stayed in a small southern city, and she wanted to buy it with her own money.When she returns from her studies, she wants to go back to her own home.Her identity was finally able to find a place to settle down, and her heart was no longer helpless.

Lin Ruoyan asked the marketing department to study the plan of active integrated marketing due to the frequent interaction between several major businesses recently.

The so-called active integrated marketing is to sort out all kinds of products under the company in a unified way, and thoroughly study the possible business connections and interest ties between them. When promoting a certain product, it is logical to bring out other products. .

For example, in hotels, what else can guests do after traditional businesses come to stay in the hotel?All the furniture in the hotel, including mattresses, pillows, toothbrushes, towels, and slippers, can be sold. They are all produced by Lin’s invested factories or enterprises that have strategic cooperation with Lin, so the hotel becomes a part of the store’s exhibition hall.

The residences, office buildings and other products sold by Lin's can also be used for the same purpose.The product categories are not complete, isn't there still Mr. Zheng's retail group?Their family has everything, and they can talk about big cooperation and mutual benefit. Isn't it great to make money together?
Anyway, Cui Xuan's slipper factory has added a large part of Lin's hotel-only business, and Hu Quan's furniture factory has also continued to expand its categories. With the special-purpose furniture for hotels and office buildings, he plans to continue to expand production.

Different from other hotels, in addition to regular brochures, Lin's unified hotel alliance also has various soft promotional pages, including film and television introductions, medical beauty, medical checkup chains, home furnishing and various fresh product recommendations for this season.In addition, the promotion of learning websites, Go and online games can be seen everywhere in various stairwells and elevators.

Not only can you watch advertisements, but there are also various ready-made trial products in hotels and sales offices, so that customers can experience them in real life.The sales of the corresponding products can be seen with the naked eye and have reached a new level.

Lin Ruoyan received Lu Xueli who came to visit in the courtyard.Now his go school is very popular. Although he himself is not in the forefront of professional chess players in Beijing, his popularity in the go circle is increasing day by day.

One reason is that the teaching quality of the Weiqi academy he opened is excellent. There are classes at all levels, whether it is enlightenment or promotion after entry. Moreover, his academy is large in scale, opened early, and has good salaries. Famous chess players are also willing to go. Come here to teach.In the past two years, among his students, there are many talented students who have been promoted to amateur 5th Dan in two years; there are also many who have been facing bottlenecks before, and can immediately gain gains after studying for a while.

His mind gradually became active.This time he took the initiative to visit, not because he was short of money to expand the school, but because he wanted to organize activities.

Beijing is not a traditional strong province of Go in China, and there has never been a particularly outstanding chess academy.His chess academy doesn't have any world champions named coaches, and it can only be said that it is large in scale, and the online game software supports this feature.In order to increase popularity, in addition to various advertisements, there is another way, which is to participate in the preparation of national competitions.

There are many forms of Go competition in China.Some are upgrades and upgrades, which can be done in provinces and cities, with a passing ratio, and the cost is not high.Participants register with their current level certificates, pay a small fee or free of charge, participate in the competition and play against people of the same level, and advance to the next level based on the best.This kind of general can only be promoted to amateur 5th rank at the highest.

Another category is the National Grand Prix, which sets various levels of bonuses. At the same time, the best of them can also obtain qualifications such as amateur 6-dan and 7-dan, or certificates such as second- and third-level national athletes.

In the era of the book, national second-level athletes and Go amateur high-level players had the opportunity to gain points in the college entrance examination. This is a benefit that is very important to a group of people who learn Go but do not take the route of professional players.

After Lu Xueli finished talking about the background, he talked about the models of some foreign grand prix competitions that he knew.In fact, in the circle of cultural radiation in our country, Go is a traditional game of intellectual sports, and large companies in several surrounding countries will sponsor their own Go Grand Prix.Lu Xueyuan also wants to engage in this type of corporate sponsorship. As for whether amateur 6th and 7th dans can be given, he still has to negotiate with the Sports Bureau.

If there are enough 5-dan players participating, the award of high-dan will generally be approved.On the contrary, if the influence is very small, and the chess skills of the participants are very low, it is basically useless to get a high level, and it can be regarded as some kind of commercial grand prix at best.

What Lu Xueli wanted to do was to gain both fame and fortune.

Beijing has traditional city-level competitions, which can also provide selection of good seedlings for the national championships.Lu Xueli didn't sponsor that one, but wanted to hold a titled grand prix, imitating the sponsorship of a big chaebol like Nanbang. The prize money is high enough to attract outstanding chess players to participate and become famous all at once.

Lin Ruoyan called Jiang Fang from the Marketing Department to advise her.

In the concept of the overall product marketing linkage promotion recently researched by the marketing department, the title of the Go Grand Prix can be included, and it not only promotes the Go Academy, but also packs a lot of products into it.

Lu Xueli's initial thought was relatively simple, that is to expand the reputation of the chess academy, so that he can easily recruit excellent teachers and absorb more students. He did not expect that holding a Go Grand Prix would attract so much added value.He must work harder to be worthy of the trust and cultivation Mr. Lin gave him back then.

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(End of this chapter)