Qiong Yin lingers

Chapter 53 Innovation Communication

In [-], cold dew.

Inside the Oriental Tea House in Erxian Village, there was a lot of joy.

Zhong Lihua hugged the exhibition invitation letter, crying and laughing: "I never thought that Li Jin would still have today!"

If Huang Simei hadn't found her to make Li brocade costumes, she might still be facing the loess and back to the sky, and could only take out the machine to make some small things in her spare time.

What was used to pass the time in the village has now become the livelihood of many people in Erxian Village.

Today, it has become a legend: After many efforts, the brocade spinning, dyeing, weaving and embroidery skills of the Li nationality in Hainan have been listed on the "List of Urgent Protection" of the United Nations Intangible Cultural Heritage.

Zhong Lihua also became the successor of Li Brocade as a matter of course!

The series of legends of the Li nationality in Hainan that she created, including the legend of Erxian Mountain in Hainan, the legend of Luhuitou, the myth of Li Mu, Gan Gongniao, the legend of coconut, the legend of hero kapok, etc. A series of fine Li brocade works were all sent to the exhibition.

Zhong Lihua hugged the exhibition invitation letter after crying, and then hugged Huang Simmei, crying hard.

"These works are all inspired by Sister Mei's adapted Qiongju opera excerpts—without Sister Mei, Li Jin would not be where I am today, and I would not be where I am today..."

*
Looking at Zhong Lihua who was crying and laughing, Huang Simei felt the same way.

Huang Simi held Zhong Lihua in her arms, and she was so excited that tears filled her eyes: "My love for Li Jin is probably because the rabbit died and the fox was sad and hurt others, and it was probably because of my liking for beautiful things. But no matter what, Li Jin can have what he is today. All the weavers here carry silk thread in their hands and pedal looms to create the results of stitch by stitch! In the future, I hope that Li Brocade will get better and better, and we will also get better and better!"

The weavers had tears in their eyes, applauded and applauded, full of hope for the future.

Sometimes, we don't know where the other shore is, but as long as we don't abandon or give up, there will be a day when the will will be bright.

Even if we can't reach the most ideal destination in our hearts, there will be a different kind of excitement and surprises.

Zhong Lihua's original intention was just to make a living and persist in a love.

Unexpectedly, the initial dream has made so many sisters in Erxian Village, let alone that love can also become a blazing light.

*
Zhong Lihua, who went to Beijing to deliver exhibits, took the opportunity to send Zhang Wenqian to the Chinese Academy of Drama together with Zhang Shennian and Huang Simei.

After visiting the Academy of Drama, Zhong Lihua said with emotion: "Sure enough, it is a national hall, much bigger than the Academy of Qiongju Opera!"

Zhang Shennian and Huang Simimei looked at each other and smiled, thinking about building the Qiongju Opera Academy in the future, so that Qiongju opera students can also receive education in the top hall.

Although it is early autumn, the capital has begun to feel cool.

Zhang Shennian and Huang Simimei walked around the capital hand in hand, but they couldn't find the joy and joy they had when they came to see the Olympics.

"Last year, when I saw Kunqu Opera performing in the Olympics, my mother even called me and asked with a smile when our Qiong Opera would be able to do so well..."

Unexpectedly, in a blink of an eye, heaven and man are separated.

Seeing that he was depressed, Huang Simei turned around and hugged him: "What Grandma wants is to pass on Qiong Opera from generation to generation. Now that Wen Qian has chosen to stick to the theater troupe, her dream has come true."

Seeing that he was still silent, Huang Simi pretended to be relaxed and said with a smile: "Now everything is going well in the Qiongju Opera Academy, and the Qiongju Opera Challenge Arena and Yaluoda Qiongju Opera Competition also cover a wide range. You see, even this time, Sister Zhong's Li brocade exhibits are all It is the shadow of Qiongju opera. Our Qiongju opera will definitely get better and better!"

"Well! It will definitely be!"

*
In [-], the winter solstice.

Influenced by the culture of Qiongju opera, Zhang Shennian and Huang Simei were not surprised by honor or disgrace.

After so many years, whether it is bank debt in difficult times, or the current prosperity, the husband and wife are just like ordinary couples.

After dinner every day, sitting under the bougainvillea to enjoy the shade, the couple connected the KTV to the yard, and had a duet of Qiong opera under the stars.

The middle board is raised, and the excerpts are full of joys and sorrows.

Cheng Tu tunes up, and the songs in the small aria are full of fools, virtuous and loyal.

It's just that the happy time between the husband and wife was very short. As night fell, the KTV in the teahouse next door also began to be lively.

Waves of hysterical roars came from the next door.

"Sell my love and force me to leave. When I finally knew the truth, tears fell. You betrayed my love. You owed a debt of conscience. No matter how much affection you gave, you couldn't buy it back. You were the one who wanted to separate, If you are separated, you will be separated, and now you have to use true love to exchange me back. Love is not what you want to sell, you can sell it if you want to buy it, let me break free, let me understand, let go of your love..."

For a moment, the voice of Qiongju in the courtyard was actually covered.

Huang Simei chuckled, shook her head and sighed: "The sound of this KTV is so good now, the golden voices of our Qiongju opera actors are useless!"

Zhang Shennian had to suspend his Qiong opera singing, lay back and swayed on the rocking chair: "In my opinion, we still have to continue to innovate the way of disseminating Qiong opera."

"If young people like popular songs, let's adapt Qiongju operas into opera songs; I think Wenqian used to be at home and liked to watch anime, so we can also think about how to make Qiongju operas into animations; I think many elementary school students still like it now. What's around, we can also think about it..."

Since Li Brocade can be sold online, and there are so many fans, they will speak up for it.

Why not try Qiongju?
What Zhang Shennian said instantly awakened Huang Simi: "You're right! I kept saying that I was going to carry on the inheritance, and every day I shouted to set up a ring and compete. I only wanted to innovate the repertoire, but I forgot the form of communication, which is equally important!"

Huang Simimei is a man of action, so she immediately found a cultural company to record and make videotapes of the Dongfang Qiong Opera Troupe's performances over the years, and put them on the shelves of Li Jin Clothing Store for sale.

In particular, plays with Li brocade elements such as "Legend of Erxian Village" and "Legend of Yulinzhou" performed in Li brocade costumes are placed in the most eye-catching places of the store.

Of course, she is not satisfied with this.

Although she doesn't know much about young people's favorite anime and peripherals, she still wants to try it out.

After Huang Simei finished writing the animation script, she found a cultural company: ""Poetry on Red Leaves" is a repertoire that everyone on the island can sing, and it is the most well-known. Let’s do a few excerpts from the anime version first, including "Melancholy", "Garden Party" and "Go to Death", etc..."

It's a pity that it seems easy to make animation, but it is extremely difficult to realize it technically, especially because the costumes and jewelry of the characters in Qiongju opera are very exquisite, so it is even more difficult to realize.

Huang Simei and the cultural company cried and fought for several months, and finally ended in frustration.

Huang Simi, who was so worried that she didn't think about food and drink, sighed long and short when talking on the phone with her daughter.

When Zhang Wenqian asked, she realized that her parents were so fashionable nowadays and wanted to make such an innovative publicity.

After understanding the meaning of her parents, Zhang Wenqian patted her chest and promised her that she would let her parents entrust her with the task of animating Qiongju dramas: "Our drama school also has a special animation major, and there are many talents, you can rest assured!"

Sure enough, professional things should be handed over to professional people.

In less than two months, Zhang Wenqian heard about her classmate's achievement—"Returning the Fan" excerpt.
Zhang Shennian and Huang Simimei were so amazed, they repeatedly praised that they are worthy of being top students in prestigious schools, and the effect was so good: the images were vivid, lively and lovely.

*
On the phone, Zhang Wenqian was so happy that she cocked her tail: "That's not true! I don't even look at it. Your daughter is studying at the highest institution in the literary and art circles in China—by the way, my classmates are all impressed by the anime version of "Returning the Fan" Yes, I have experienced the beauty of Qiongju opera!"

When Zhang Shennian and Huang Simi heard this, they became even more excited: "This shows that this kind of propaganda is especially popular with those who don't understand the island dialect! Our method is right!"

The husband and wife immediately made a decision: in the future, when Qiongju enters the school, it will first use the animation format that children love!
Of course, in order to test the promotion effect of animation, the husband and wife began to advertise.

Thus, overnight, the image of Qiongju cartoons and animations, thousands of trees and thousands of trees were advertised.

An excerpt from the Qiongju opera of the animation "Returning the Fan" has occupied the golden advertising spots of all provincial and municipal TV stations, as well as huge billboards at every intersection.

On the scrolling LCD screens in Yacheng and the provincial capital, the cartoon image of "Red Leaf Inscribed Poem" also appeared.

Countless island tourists have learned about Qiong Opera and "Poetry Inscribed on Red Leaves" through this small animation video on the LCD screen.

Many old islanders chanted along with the music on the screen:
In the bloody battle, the original bone is not cold, the poor love on the lake is peaceful,

If the crescent eyebrows promise to pay frost leaves, I would like to form a pill of one heart,

The title poet is wise and virtuous, and the poet is full of joy,
One singing, one pay to become a bosom friend, willing to learn from mandarin ducks and not to envy immortals,

Still shy of Xiaohan from deep boudoir, dreaming of Lin'an with the warm wind,
Huajiao Liu is soft and spring is like the sea, but loves Tianya Yiye Dan,

In the bloody battle, the original bone is not cold, the poor love on the lake is peaceful,

If the crescent eyebrows promise to pay frost leaves, they are willing to form a red leaf with one heart.

……

Wang Yunfei came home from get off work, and while waiting for the traffic lights at the crossroads, he saw a huge Qiongju cartoon character suddenly jumping out from the large LED LCD billboard: the gold hairpin on Jiang Yurui's head swayed with her movements. No stiffness at all.

After dialing Zhang Shennian's phone number, Wang Yunfei laughed loudly: "You guys are doing everything to promote the Qiong Opera!"

Hearing this, Zhang Shennian quickly asked him how the effect was.

Wang Yunfei originally thought that this thing was intended to be fresh and lively, and seeing it was just seeing it, and it might not be that someone would like Qiongju opera because of it, so he casually comforted Zhang Shennian with a few words.

Unexpectedly, when he got home, his son, who had originally sneered at the Qiong Opera, was watching "Returning the Fan" advertised on TV with great interest, and gave him Amway: "Dad, look, this is your favorite "Poetry on Red Leaves" It’s quite interesting to make it into an anime!”

With the interpretation of subtitles, the original "words that don't convey the meaning" of Qiongju dramas are much less persuasive. Coupled with the vivid and interesting animation characters, many young people can't help but watch it for a while, and get immersed in it accidentally.

Wang Yunfei interviewed his son and found that after watching this clip, he was able to summarize the general content of "Poems Inscribed on Red Leaves", and even understood the spirit of the characters, so he couldn't help shouting in surprise.

You know, over the years, Zhang Shennian and Huang Simimei have put a lot of thought into promoting Qiongju Opera: from the Qiongju Opera Arena at the Cultural Festival to the Yanuoda Qiongju Opera Competition; from the establishment of the Qiongju Opera Academy to the promotion of Qiongju Opera into schools; The tour in Pat Township, and then to the fan clubs in teahouses in various cities to promote...

But this time the animation commercial seems to have the best effect.

Having received positive feedback, Zhang Shennian felt as if he had been injected with chicken blood. Taking advantage of the holiday, he brought his daughter along to prepare to produce more anime drama series.

After Meng Huaxiang's death, Zhang Shennian and Zhang Wenqian seemed to be separated by a layer of paper forever.

For the promotion and production of the animation version of Qiongju, the father and daughter work together every day, thinking together and exploring together, gradually returning to the intimacy of the past.

Seeing that the father and daughter finally reconciled, Huang Simi let go of the big stone in her heart.

*
Not only did Zhang Wenqian team up with her classmates to make an animation version of the promotional video, but she also released a lot of cartoon figures and dolls around the Qiong Opera.

For example, the burden-stealing cartoon doll in "Zhang Wenxiu".

For example, Jiang Yurui, Wen Dong and the one-person dolls in "Red Leaf Inscribed Poems".

For example, the eighteen phases of "Liang Shanbo and Zhu Yingtai" give away figures.

……

At the same time, Huang Simi asked Zhong Lihua to make the same brocade clothes, handkerchiefs, hair accessories and so on.

And with the help of Huang Simei's Li brocade flagship store, I bought a push button, and pushed Li brocade and Qiongju culture together.

After the launch of a series of combination punches, Huang Simimei was also very apprehensive, staring at the webpage with anticipation and fear.

Zhang Wenqian lifted the weight lightly, and all kinds of innovative electronics have sprung up like mushrooms after rain.

Zhang Shennian and Huang Simimei originally wanted to try their hand at a small test, but they didn't expect to open Pandora's ink box, which triggered Zhang Wenqian's whimsy. From the production of animation series to the launch of various peripheral figures, it completely subverted The husband and wife's understanding of the inheritance of Qiongju opera.

*
Zhang Wenqian’s Li Jinqiong drama figure, starting from the most recognizable "Liang Shanbo and Zhu Yingtai" and "Legend of the White Snake", etc., showing the surroundings of the characters; then spread to Chen Shimei and Qin Xianglian in "The Legend of Qin Xianglian" Even, dog head guillotine and so on.

These small figurines have been launched, and they are sold out in Li Jin Clothing Store.

Online shopping in the new era has already emerged, and the purchasing power of netizens is beyond imagination.

Compared with offline shopping, young people prefer to surf and shop online.

Especially Li Jin fans, after seeing these cute little dolls, they added them to the shopping cart and took them away with one click when they placed the order.

Zhang Wenqian also took a lot of thought when designing these figures.

In order to let everyone know the stories behind these dolls, each little doll will give a disc and an exquisite card: the disc is the whole drama of Qiong Opera for fans to watch; the card is the whole drama and character introduction for laymen You can also easily understand Qiong Opera.

After receiving the dolls, many fans spontaneously posted their "buyer shows": wearing Li Brocade costumes, holding dolls as accessories, retro and fashionable, not only paying tribute to the classics, but also showing their style.

In traditional online stores, it is easy to have a huge contrast of "the seller is beautiful and the buyer shows off in a second", but the online store of "Oriental Li Brocade" has achieved unprecedented full marks.

Almost all the buyers, after receiving the goods, performed all kinds of Amway on the clothing fabrics and dolls, and praised them all over the screen from the bottom of their hearts.

What's even more commendable is that these people who like Li Brocade clothing and dolls have a good cultural background, and from time to time they will write a small composition or a poem, which makes the entire "Oriental Li Brocade" online store full of enthusiasm. Fresh book scent.

"The skirt drags six pictures of the Xiangjiang River, and the temples tower over Wushan for a section of cloud: This Li Brocade costume is tailor-made for me, I love it! I love it!"

"How fluttering is the Luo Yi, and the light train is returned with the wind: Wearing Oriental Li brocade, I am the most beautiful boy on this street!"

"Wu Dao cuts and sews dance clothes, bright makeup and gorgeous clothes capture the spring light: with this exquisite doll, I instantly dream back to the scene of ancient time travel."

"The embroidered clothes shine in the late spring, and the golden peacock and silver unicorn: the traditional is simple, but it is also extremely beautiful!"

……

Huang Simei read these comments every day, feeling ashamed: "Why can't I write such a wonderful poem for my Qiongju script?"

Zhang Wenqian hugged her coquettishly, laughed and said: "Grandma, if Qiongju operas are all recited and corrected, I'm afraid there will be fewer people listening to them! Our Qiongju operas must not only have the nobleness of Yangchun Baixue, but also the popularity of lower Liba people. Both refined and popular can be appreciated. Let more people like it!"

"You will comfort your grandma! But, it is true - if the Qiong Opera is to be passed on from generation to generation, more people must sing together."

*

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like