The War Court and Lap Pillow, Austria's Mandate of Heaven

Belgrade, Royal First Paper Products Factory.

This is the most solid backing for Franz in the war of public opinion, and it is also a gift from the Austrian Empire to this city.

Due to the existence of the Royal Paper Mill, a large number of related industries have been developed around it, which has created a large number of jobs, and the local people have lived a prosperous life.

The most important reason why Franz chose this place was not the convenient transportation, cheap raw materials, or cheap local labor, but that it was far enough away from Vienna and the lower reaches of the Danube.

In fact, there are very few countries that export paper to foreign countries in this era, because the paper-making capacity of all countries is very low, and it is almost impossible to meet their own domestic needs.

But at the same time, there is a strange phenomenon, that is, the market's desire to buy is also very low.Even Britain, the country with the highest paper production in the world at this time, rarely exports paper.

Historically, in 1844, the British paper output was 20 tons, and the export volume was only 1 tons. The French paper output was 11 tons, the United States was 1.1 tons, Prussia was 0.6 tons, and the huge Austrian Empire was only 0.4 tons. tons.

In fact, this historical phenomenon is caused by different processes. The traditional papermaking industry in Europe still uses rotary paper machines, while Britain and France have adopted more advanced fourdrinier paper machines, and the United States is because the paper industry has just started.

Fourdrinier papermaking itself is more suitable for large-scale production than cylinder papermaking, but it is the development of chemical pulping technology that really makes the papermaking industry develop on a large scale.

Franz didn't know the specific process of this technology, but he knew that caustic soda (sodium hydroxide) was needed.In fact, the scientific name of this pulping method is caustic soda pulping.

The process is basically the same as the modern common sulfate method, but caustic soda solution is used for cooking, and sodium carbonate or caustic soda is used in the alkali recovery system to supplement the alkali loss in the production process.

This method is often used to cook hardwood and non-wood plant fiber raw materials, and the quality of the resulting pulp is close to kraft pulp, but it is still a very big improvement for the paper industry at this time.

Historically, this method was invented by the British in 1851, but with the support of Franz's financial resources and "prophecy", a few unknown chemists fiddled with it.

After all, even the caustic soda and the boiler are ready, if these people can't get it out, they will be worse than pigs.

Due to the application of the fourdrinier paper machine and the caustic soda pulping method, the paper output of the Austrian Empire had reached 13 tons at this time, surpassing France to become the second in the world and the first in Europe.

At this time, Austria's paper is not only self-sufficient, but also used to seize the international market. The main trading partners are Russia and Ottoman.

Franz actually liked the feeling of importing wood from Russia and the Ottomans at a low price and selling paper to them at a high price to make a profit.

After all, this will not only recover costs, but also promote the development of the country's economy.

In fact, what was returned to them was not only paper, but also a lot of waste water. Although it was a bit bad, it was still a bit cool.

Vienna, Schönbrunn Palace.

In addition, Franz did some market research and found that the demand for paper products in the market is single, and 70% of the paper is used for newspaper and book printing.

Government office paper only accounts for 2% of the total demand, and the rest is account book paper, educational paper, letter paper, and other uses (toilet paper, packaging paper...).

Although Franz only felt that he had done an insignificant thing, he shocked Kagura and Adjani.

In particular, Kagura's mouth seemed to be able to stuff an egg into it, so Franz peeled one and stuffed it in, causing the former to dance and roll his eyes.

"Don't show your emotions, that will become your weakness." Even on this matter, Franz did not forget to teach the emissary who was about to leave.

Kagura immediately knelt down and leaned over to answer cleanly, "Yes."

"You are obviously teasing others, but you still say it so seriously." Adjani kept complaining in her heart.

She was confused by this oriental model, and she rolled her eyes at Franz, saying that she would never kneel on the ground to do that kind of thing.

But I still think Franz's approach is incredible. After all, there was no concept of market research at that time, let alone the idea of ​​changing the market and product structure.

Franz is very clear that in the future newsprint will far exceed the paper used for printing books, and cheap paper specially used for printing newspapers will occupy half of the paper product market.

In fact, until the 80s of the twentieth century, newsprint occupied half of the paper product market in major European and American countries.

Moreover, the paper product market will continue to expand in the future, including packaging and daily paper product markets will appear and continue to expand.

So Franz is very clear that 13 tons at this time is not a number to be proud of, on the contrary, it is really too little.

Franz's plan is to achieve double growth in one year. If this kind of words are said in other people's mouths, Adjani will definitely sneer.

But the young man in front of her made her dare not underestimate him. After all, in the past three years, she had witnessed how the paper output of the Austrian Empire had increased thirtyfold.

Adjani joked: "Just double? Don't you think it's too little? It doesn't sound like what you said."

"The market can't digest it, so what's the use of asking for so much?" Franz asked back.

Although the demand for paper is increasing rapidly with the development of society, the inertia of thinking and consumption habits are not so easy to change.

Moreover, paper is also a commodity after all, and once the supply exceeds demand, the price will drop, which will lead to a series of problems.

Franz still prefers to enjoy the market dividend for a period of time, and at the same time, in order to ensure that Austrian paper is sufficiently competitive, he must also maintain a technological lead.

The Royal Society of Science invested millions of florins in development funds. Where did the money come from?Of course it is the market!

Only in this way can a virtuous circle be formed, otherwise, even if Franz digs out all the gold mines in the world, there will be a day when the hole cannot be filled.

Of course, it is impossible for those millions of florins to be used to develop papermaking technology. After all, the times are limited, and some things cannot be done, so it is better to develop new products than to waste resources and do some useless work.

Franz is looking at the packaging paper market, toilet paper market and corrugated paper market, as well as the letter paper market, which is the most fiercely contested.

In fact, Austria’s paper industry in history was mainly concentrated in the high-end paper market. After all, this is the most profitable. However, with the development of the times, the amount of paper consumption has increased sharply. In addition, traditional handicrafts cannot keep up with the development of the industrial age. This led to the overall backwardness of the Austrian paper industry.

Franz does not intend to completely obliterate traditional crafts. He will take acquisitions, cooperation, etc. to obtain those traditional technologies, try to industrialize them, or turn some of them into real luxury goods.

As for the "dross" among them, Franz will directly write those technologies into a book, and then throw them into the torrent of history.