The Industrial Giant Reborn.

"What are the conditions? In terms of price?" Chen Zhiwen put down the Lafite glass in his hand and asked.

Historically, KFC's scale and influence in the country in the future are not small. It is not an exaggeration to say that it is the largest chain food brand. It has as many as 10,000 to [-] direct employees and at least [-]+ indirect employees. Its annual revenue is It is close to tens of billions of dollars, and if I can successfully acquire it, I will definitely be more successful with more resources invested.

It’s not too late even abroad, because McDonald’s is still in the midst of rapid expansion and is still far from its peak, especially in the European market. If KFC can develop freely starting from this year, it does not need to give back to the wasteful parent company. With blood transfusion and additional financial support, the growth potential will definitely be greater.

Besides, McDonald's and KFC are not in absolute conflict. After all, there are still many such fast food brands in the future.

Therefore, Chen Zhiwen still attaches great importance to this acquisition, and it can even become a terminal for his layout in the agricultural field.

"The price has not been discussed yet. What Huberlain means is that they hope that their brand of liquor and various alcoholic beverages can enter Costco and obtain exclusive priority. In addition, they also need Galaxy Trading to sell their wine It will be sent to other large supermarket chains." Henry Morgan said.

"Are you kidding yourself? His wine can be sold in Costco, but exclusivity is impossible. No brand can have such a privilege in Costco, not even my own brands." Chen Zhiwen directly refused and said .

Costco is a trump card in my hand. Although its overall scale is not as good as traditional large retail supermarkets or department stores such as Celtics and Sears, it has a unique business model and a wholesale model. The shopping volume for a certain brand is very large, far more than other brands.

If Costco prefers a certain supplier, it can easily increase the other party's revenue, possibly several times. This also makes Costco the most favored customer of many suppliers.

But Costco itself will not use this privilege advantage arbitrarily. Everything is controlled by rules. The order will be given to whoever has the best price/performance ratio. Even its own Red Bull and Midea home appliances can at most have high quality. The position will not be exclusive, because this was the rule set by Chen Zhiwen and Pierce.

It is precisely because of the existence of this rule that Costco is able to continuously screen suppliers to achieve the highest quality at the lowest cost. The same is true for its own brands. If you can't stand Costco's screening, then what's the point? Are you qualified to go to other supermarkets other than your own to compete with other brands?
"Are you negotiating? It's normal for lions to open their mouths at the beginning." Henry Morgan smiled and said: "Huberline originally wanted to sell the whole thing, but you didn't agree. Now that you put forward this condition, it also reveals that they are determined and insist on it. The alcohol industry’s thinking.”

"It's normal. I've been doing it for decades, how could I give up casually?" Chen Zhiwen said with a smile.

Not to mention that the alcohol industry has only suffered a small impact, there is still great uncertainty in the future. Kodak in ten years and Nokia in more than 20 years will face the huge impact of the reform of the times and face the situation of death if they do not reform. It still can't change its own business, and many people can only look at things from a future perspective, but in fact, it couldn't be changed at all at the time.

"Then how do I reply to them?" asked Henry Morgan.

"I can let them enter Costco for their various liquors. They will give them a certain position within half a year. As for the price, they will decide it themselves. As long as there are customers willing to buy it and the average sales volume of Costco is reached, then it will be You can stay, but in the future, you can only rely on your own product strength and price to compete. As for other supermarkets, I can’t say anything. Galaxy Trading can push to all cooperative supermarkets, but can it enter, or even if Whether they can stay after entering depends on their own level." Chen Zhiwen thought for a while and said.

"I guess they are not very satisfied with this answer." Henry smiled and said, "Costco will say otherwise. What you said later is actually of no use. Huberline is also one of the largest alcohol manufacturers in the United States. Their alcohol In fact, our products have basically entered the world’s largest supermarkets, but they are not very competitive!”

"Then there's nothing I can do. My products are not good enough and the price is expensive. It's no use even if the gods come. How can I expect these supermarkets to sell wine at a loss just because of my face? I don't have such a big face, and Costco doesn't care about it internally. Maybe you agree to this kind of thing." Chen Zhiwen said with a shrug.

He can control and influence some retail terminals, but the premise is that your products must be about the same as the average level. Otherwise, too bad things will be too expensive and placed in the best place in the supermarket, and they will not attract many people. Instead, they will Damage the interests of the supermarket.

"Yes, this Huberline is also in a desperate situation. I checked and found that he lost nearly 4000 million US dollars last year. Maybe he wants to get on board with you." Henry said with a smile.

"I have no interest in this industry. Let's negotiate normally. Just buy KFC directly. Let's focus on the price later." Chen Zhiwen nodded and said, "KFC is not a bad brand. I can like it, and so can others. As soon as possible If you want it faster, you can make some concessions on price.”

There are still a lot of smart people in this world. The problem with KFC is that it is sucked by the parent company. Its own business is still very good. Sooner or later, such a company will be targeted, especially now that the U.S. economy is recovering and bank interest rates are lowering. Many large companies We are also starting to prepare for expansion.

Historically, KFC was acquired by Pepsi-Cola two years later. There were probably many competitors at that time. After all, Pepsi was not the only one with smart people. However, KFC was worth hundreds of millions of dollars. Even a super large company would want to acquire it. It takes a long time to plan, and it requires the approval and authorization of the board of directors. I won't act like I do, just after making a decision.

But by launching the acquisition first, it is estimated that it will still have a catalytic effect on these large companies, and may force some companies to jump out and compete. Therefore, the faster the better on my side, so as not to compete with giants like Pepsi. This will only increase the cost further.

However, this kind of thing is difficult to control, because the acquired party will definitely want more competitors. This is different from the original acquisition of Disney. Disney was so bad at that time that no one would want it, but KFC is still a high-quality asset. .

But no one knows how much better KFC will be after seizing the mainland market.

Of course, when the Western fast food industry enters the mainland, it doesn’t have to be KFC. The same goes for other brands. All they need to do is seize the opportunity. If KFC really can’t get it, then find another one. But relatively speaking, KFC is still the best choice. Yes, its potential in Europe and the United States is also huge.

"Okay, then I will discuss it with Hubline again. If the problem can be solved with money, it will always be much more convenient." Henry Morgan said with a smile.

In fact, it is not only this acquisition, but also acquisitions in other industries. Many times, price issues are easy to negotiate. Even if the negotiation cannot be reached, it will be reflected in the first quotation. The psychological price difference between the two parties is too big, then There may be no need to talk, and if it can continue, it will ultimately be a matter of time and an agreement will be reached.

The failure of large-scale mergers and acquisitions is often not due to price, but to various other conditions, or government opposition, etc.

"Well, since the other party has this intention and is willing to sell, I will also arrange for Red Bull's business and finance to cooperate with you, as well as a third-party audit agency, to try to set the price as early as possible." Chen Zhiwen added.

Since it is a good-faith acquisition, the financial issues must be clarified. In fact, only if these issues are clarified can you have the confidence to make a counteroffer, otherwise the other party will ask for an exorbitant price. "Okay, that's it. When there is new progress later, I will go to Hong Kong to find you." Henry said, "I haven't been to Asia for a while. I'm going to travel and relax."

"Haha, I suggest you go to the mainland. Some of the scenery there is quite nice." Chen Zhiwen said with a smile.

"Okay, I'll give it a try. The last time I went to the mainland, I just went to Yanjing, but the food there is really good." Henry said.

"Of course, the food culture in the Mainland is definitely the best in the world. It is difficult for a person to taste all the different delicacies in a lifetime." Chen Zhiwen said with a smile.

For one thing, China is the only country in the world with a culture that has lasted for more than 5000 years. Although there have been many dynasty changes, the civilization has not been interrupted. In addition, it spans a large area and has a large population since ancient times. A large number of food practices have been It has been passed down, which has resulted in almost every county having its own unique cuisine.

In the West, if you travel alone, the food will basically be the same. Even if KFC, McDonald's, etc. enter the mainland in the future, they will all be improved according to the local market.

Of course, you still have to have money. When you don’t have money, rice is a good thing, and naturally you can’t afford so many delicious foods.In Western society, if you are really rich, you can also taste a lot of delicious food.

"Well, I also know that there are always a lot of varieties of delicious food in Chinatown." Henry said with a smile.

"This is just the beginning. Cooks from the mainland have not yet emerged. It will definitely be different in 20 years." Chen Zhiwen said that the Chinese in various countries today are mainly people from Hong Kong, Bayan and Southeast Asia, and there will be many in these places. Chinese food, but still can't compare to the mainland's population base.

"Twenty years later, I hope I can still eat delicious food." Henry laughed and said, "Okay, I'll leave first."

"Okay, I'll see you off." Chen Zhiwen nodded, then stood up and saw Henry off.Also planning to walk around again.

In the United States in the 80s, especially in the wealthy areas of Los Angeles, security was still acceptable compared to 40 years later, not to mention that they still had enough bodyguards.

……

The next day, Chen Zhiwen once again came to the Disney headquarters in Burbank.

Currently, several of Chen Zhiwen's main businesses in the United States are headquartered in Los Angeles. One of the benefits of this is that when he comes to the United States, he can save a lot of time, lest he need to travel around multiple cities. The same is true for Burbank. A member of the city of Los Angeles, the closest place to the city of Los Angeles is only 19 kilometers away.

Naturally, Eisner still greeted him at the door, but he skipped the tour process and went directly to the chairman's office on the top floor.This is a luxurious office of more than 200 square meters, specially prepared for Chen Zhiwen by the Disney Company, although Chen Zhiwen cannot come here a few times a year, let alone work.

"Everyone in the company has happy faces. It seems that the success of "Beauty and the Beast" is very motivating." After arriving at his seat, Chen Zhiwen sat down and said with a smile.

"Yes, a successful movie can immediately change the mentality of everyone in the entire company. Even outsiders will be different. During this time, many well-known directors and people from several other Hollywood companies began to look for me. It’s completely different from the previous attitude.” Eisner also said with a smile.

Taking over the Disney company is actually the most important event in his life for him. If he succeeds, the benefits will be great, and so will his reputation. If he fails, he may ruin his life in Hollywood. , although it is not impossible to find a job in the future, don't even think about the top position.

Of course, one advantage is that the boss has enough funds. In extreme cases, he does not have to worry too much about the collapse of the capital chain. But in the end, the company's foundation is its own business. If the business cannot run, no boss will continue to do so. support.

Now, although only one movie has been successful, it is not enough to repay the debt problem, but the decline has been alleviated, and most importantly, confidence has been restored.

"Yeah, but one movie still can't solve the fundamental problem. We need to continue to shoot animation movies. If we can succeed in several movies in a row, it will not only solve the financial problem, but also help other businesses." Chen Zhiwen nodded and said .

When he first came to the United States a month ago, Disney's movie had not yet been officially released. However, after the Olympics, the first movie released has become the biggest dark horse of the summer season, with a box office of more than 1.25 million US dollars.

As a combination of animation and love, not only children like to watch it, but also many young girls who have just fallen in love. Whether they are children or girls in love, they will not watch it alone, which brings double or even triple times customers.

The cost of "Beauty and the Beast" is only 400 million U.S. dollars. Considering that the North American release has not yet ended, plus other countries, it should not be a problem for the total box office to reach 3.5 million U.S. dollars. In this way, even from the box office alone, Disney will It can earn about 1.3-1.5 million US dollars.

According to Hollywood's years of experience, a blockbuster movie is only the beginning of box office. There will be a lot of peripheral income in the future, especially animation. Toys alone will be a big hit, and this is what Disney itself is good at. field.For countless years, toys and brand images licensed from various animations have brought huge amounts of revenue to the former Disney.

However, with the current heavy debt of Disney, one movie alone is not enough. In the original history, Eisner joined Disney in 85, and it was not until the early 90s that the entire Disney turned a profit.

"That's no problem. I've already made plans for the next few new anime projects," Eisner said. (End of chapter)