The Industrial Giant Reborn.

Chapter 533 Layout Marvel
"Japanese animation has been very popular in the United States in recent years, right?" Chen Zhiwen suddenly asked again.

"Yes, the market share of Japanese animation and comics in the United States is getting higher and higher. Even Marvel and DC are no longer rivals." Eisner nodded and said, "Our Mickey Mouse and Donald Duck I was also shocked, maybe because the story is too cliche. But if you want to innovate, it’s difficult.”

"Japanese animation, from the adult market to the children's market, is beginning to compete for the American market. To put it simply, it is difficult to win, so we must stagger the competition and focus on American culture." Chen Zhiwen said with a smile.

"American culture?" Eisner didn't understand for a while.

"What I mean is that our comics, if possible, should try to have an American background, so that firstly, it is easy to bring in, and secondly, it is easy to arouse the feelings of Americans themselves. This is something that Japanese animation absolutely cannot do. Their modern animation, which can bring the current background, is also Japanese." Chen Zhiwen said.

For example, Ultraman, Detective Conan, even Digimon, Slam Dunk, etc. are all set in Japan. However, Chen Zhiwen also has to admire that they are all based on Japanese backgrounds, but they can write global best-selling comic books. In this era, the Japanese animation culture output is really too strong, which is a good thing. Japanese TV series and movies are not very good, otherwise TVB and Hong Kong movies would be in danger.

"Our Disney animations are basically children's stories. It is difficult to add a national background. Many animations even have no background." Eisner said with a frown.

"I know this." Chen Zhiwen smiled and said: "Disney's animation is not easy to change, but other things may be. I have another idea. I want to acquire Marvel. What do you think?"

"Acquire Marvel?" Eisner was surprised, and then said: "Marvel is also currently losing money. It may not cost much to acquire them, but it is a bit difficult to restore them to normal."

"Actually, it's still a question of price. Marvel itself is in decline, and is controlled by many capitals. It refuses to give cartoonists enough income, causing a large number of talents to leave, and many of them go to DC. As long as the money is in place, not only can they stay These people, and then poaching those talents from DC or other places, is not a problem at all." Chen Zhiwen said with a smile.

Speaking of American comics, no one can do without the two giants, Marvel and DC, but no matter which one, they are not having a good time in this era. One is that the overall economy of the United States has not been good in the past ten years. This kind of abnormal The demand for necessities has naturally decreased. The second is the competition from Japanese comics, which has led to the decline of American comics. The third is the entry of capital, which only cares about short-term interests, which has led to Marvel's performance getting worse and worse over time.

Among these two companies, Marvel was even worse. It fell into crisis in the 70s, changed hands several times in the 80s, and went bankrupt in the 90s.

"That's not a problem, but we can't integrate Marvel's resources? Are we making animated movies?" Eisner asked with some confusion.

"No, it's just a matter of acquiring it first to ensure that it can continue to produce classic comics." Chen Zhiwen said with a smile: "You should also know about the Star Wars movie. This movie is very successful. What is the reason?"

"Science fiction background?" Eisner was a sensible person and asked immediately: "Boss, do you mean that various science fiction stories in the Marvel series can also become movies similar to Star Wars?"

"Not now. Marvel's stories are actually very cliché. But as long as we use computers to create visually stunning plots, it can become the most classic movie. It may have to wait until ten years from now. And in these ten years, I just need to Marvel can just keep creating more superheroes," said Chen Zhiwen.

Marvel's plots, or most science fiction plots, are very cliché. In the entire Marvel series, many planets have infinitely advanced technology, but they use the most primitive close-quarters games, such as the big boss Thanos, large-scale war fights and even It's not as good as humanity's use of technology in World War II. Even the so-called gods are a bunch of idiots who like close combat.

Of course, you can say that this is a comic to cater to consumers, because everyone likes personal heroes and so on. From a capital perspective, this is indeed the case.It's really like The Three-Body Problem. It's a high-tech struggle without the performance of a personal protagonist, so the appeal is much weaker. If the content setting of The Three-Body Problem wasn't so exciting, I don't know which sewer it would have ended up in.

The capital world does not need hard science fiction. This is true for Marvel and even DC series, and the same is true for Japan's Ultraman.Unreasonable, but consistent with the capital market.

"In other words, after the acquisition, there is no need to consider commercial profits in a short period of time?" Eisner asked again to confirm. "Yes, that's what I mean." Chen Zhiwen nodded and said.

Although after Marvel went bankrupt in the 90s, he could still acquire it. However, the popularity of Japanese comics during this period still made Chen Zhiwen decide to take the next step. He considered that history had changed a lot. If he acquired Disney, what would happen to Marvel in the future? It’s really hard to say. If it completely goes bankrupt, or if the original company sells out a large number of copyrights during a time of financial difficulty, or if it is acquired by someone else and doesn’t sell it, then I will have no chance. Anyway, Even if Marvel hasn't gone bankrupt yet, it's not worth much.

At the same time, if you intervene to ensure that the entire Marvel team does not have to worry about financial problems in the 80s and can create with peace of mind, will you create more superheroes?If this is true, then after the 90s, when computer technology develops to a certain extent, the current investment can be returned dozens or even hundreds of times in the future.

You know, even in the original history, Marvel's huge profits made Disney the world's largest entertainment company. Even many monopolistic Internet giants want to imitate this miracle, such as Netflix, Fujitsu, etc.

"Okay, I understand. I will arrange for someone to investigate this matter. At its peak, Marvel was a company with a market value of only tens of millions of dollars. Now it is good to have three achievements." Eisner said happily. Agree.

"Okay, in terms of funding, I will provide it. I will acquire the Marvel company separately. However, you will be in charge first. You don't need to interfere too much. Just ensure that they can operate normally and provide some encouragement." Policies to stimulate innovation." Chen Zhiwen added: "But to ensure a balance, they just don't have to die. It is better to cultivate their own ability to survive in the market, especially when Japanese comics are currently encroaching on the US market, to be successful. It also shows that it has been recognized by the market.”

Preserving Marvel's creativity does not mean spending money to support them in vain. As long as there is no pressure, it is almost impossible for anyone to struggle, except for a very few people with very big ambitions, such as the founders of many large companies, etc., but These people are unique in a million, and most people cannot do it. If there are such people, they would have started their own business long ago.

Therefore, this balance needs to be well grasped, which is also a difficulty in company management. Chen Zhiwen does not have this ability, so he can only ask Eisner to do this.
"Okay, I understand." Eisner nodded and said. There was no need to ask. Eisner knew that Chen Zhiwen must attach great importance to Marvel. Otherwise, Marvel could be placed under Disney.

This is because according to the agreement signed with the U.S. Department of Commerce when it acquired Disney, Disney still needs to go public after the economy improves in the future to ensure the characteristics of an "American company." Marvel is now only a small company. It is estimated that acquiring such a company will No local government in the United States will pay attention to it, so naturally there are no conditions, which means that it can maintain long-term sole proprietorship.After joining Chen Zhiwen's company, Eisner also learned about the character of Chinese bosses. Generally speaking, Chinese bosses are not very resistant to going public, but some companies still like to be owned by themselves.

"Okay, this matter is also relatively important. It should be completed as soon as possible. Although it is important to release a few animated movies from Disney, it basically depends on the results and does not conflict with Marvel's affairs." Chen Zhiwen said: "These animated movies , can be said to be Disney’s present, and Marvel’s many IP superheroes are Disney’s future.”

Any large company absolutely needs to have a long-term vision, rather than just focusing on the recent development and the development in a few years. For example, HSBC. Chen Zhiwen often admires Shen Bi. He single-handedly planned the entire HSBC bank's future for the next 30 years. According to his blueprint, after his retirement in 1987, the entire HSBC Bank followed his development and became one of the top ten banks in the world in the 21st century.

This is actually unbelievable in the financial industry. It is even more exaggerated than the rise of a technology company, and even more powerful than the rise of Wal-Mart, because technology companies rely on a hot product, and Wal-Mart rises on the changes in the supermarket industry. HSBC just doesn’t have any opportunities.

As for the background behind HSBC, which major bank does not have it?

But only HSBC has managed to develop from a local bank into one of the top ten banks in the world in 30 years. Although it is also through various mergers and acquisitions, but again, other banks can do it.

Disney's future plans are to a certain extent the same as in its previous life, taking advantage of the rise of Marvel. This is a very successful route. Travelers do not need to ask for trouble and take other routes. Instead, they should expand the possible profits from this route. .

"Can a computer really capture a plot like Marvel's?" Eisner paused and asked again.

"Of course, the computers of the future will be far more powerful than we imagined." Chen Zhiwen said with a smile. In the future, the computing power of a smartphone will reach the level of supercomputing in this era, and earth-shaking changes will occur in any industry. Variety.

(End of this chapter)