The Industrial Giant Reborn.

Chapter 494 Investing in Jianlibao

"Sorry, Chen Sheng, I'm a little lost." Li Jingwei quickly recovered. He really didn't expect that the world's richest Chinese man was actually sitting in front of him at this moment.

"It doesn't matter." Chen Zhiwen said nonchalantly: "I want to invest in your beverage factory. I know that you are short of foreign exchange and related talents. I can solve it for you. Even if you want to train locals in Sanshui County, you can also You can send it to the Red Bull factory in Shanghai to learn."

"Sheng Chen, I have a question for you." Li Jingwei thought for a while and asked,

"Say it." Chen Zhiwen nodded and said.

"Red Bull is very large internationally and is a drink of the same nature as Jianlibao. Why would you invest in Jianlibao?" Li Jingwei said.

If Jianlibao is a brand that is developing well in the local market, then it would be reasonable for Red Bull to take a stake or even acquire it. But now Jianlibao has nothing, and its factories are too old to produce beverages. A beverage giant like Red Bull, You shouldn’t be interested in this kind of thing. There are still many good beverage brands in China, such as Arctic Ocean.

"When investing in small companies, you don't actually look at the size, but at the team and the founder, which is you." Chen Zhiwen smiled and said: "Although Red Bull is large in scale, it is a foreign capital and cannot enter the domestic market at will, at least for now. No, as for domestic brand drinks, it doesn’t matter. As long as they can be sold, there are basically no restrictions.

So this is what I call the first-mover advantage. At present, only domestic domestic brands have this opportunity. I am optimistic about you. If you can convince PepsiCo to OEM for you, and you can also take a fancy to the market potential of Jianlibao, of course I am optimistic.

I can give you some capital so that you can purchase overseas equipment to build new factories and production lines, and at the same time expand your sales. This will satisfy the second point. With your ability, I think you can definitely use Jianlibao Make it big in the Mainland. "

The most regrettable thing about the domestic beverage market in the next ten years is Jianlibao. If it were not for internal struggles, not to mention competing against Liangle, it would at least be able to maintain a certain share of local brands and not lose completely like it did around 2000. It was not until later that other local brands avoided Liangle's strengths and entered the tea and juice segment that they gained some market share.

"How much can Chen Sheng invest? How many shares do you want?" Li Jingwei asked with some joy. Being able to get such praise from Chen Zhiwen, if this matter was told, it is estimated that the leaders of Eastern Guangdong Province would pay attention to him, which would make him proud for a long time. It's time.

"How much you invest depends on how much you are worth, but we will definitely ensure that you have enough foreign exchange to purchase equipment. For shares, the upper limit of the current law is 49%." Chen Zhiwen said.

In non-open areas, basically when cooperating with foreign capital, local funds must own 51% of the equity. This is stipulated by law. Unless the foreign capital agrees to export all products, then it can be discussed.

Of course, if Chen Zhiwen comes forward, it may be discussed, but there is no need to come forward personally for this kind of matter. There is no asset market in Jianlibao now, so it would be a bit strange for him to take a stake. If he comes forward to discuss this matter with the Guangdong Provincial Government again Things should not confuse people?

Moreover, this is an investment in itself, not an acquisition. If it is acquired, Jianlibao may not be able to develop to its original future level. It is most suitable to hold 49% of it.

"Sheng Chen, if you hold 49% here, wouldn't it be the same as a general joint venture? In this way, it will be difficult for Jianlibao to be sold domestically." Li Jingwei said a little embarrassed.

"It's okay, no one will care about such a trivial matter, as long as I don't apply to mobilize profits to leave the mainland." Chen Zhiwen said with a smile that the state has strict control over joint ventures because under legal circumstances, the money earned by foreign investors in the country is , the domestic government needs and is obliged to exchange foreign exchange, which will have a great impact on domestic foreign exchange, so the restrictions are particularly strict.

Chen Zhiwen doesn’t care about the dividends that Jianlibao will receive when it makes money in the future. What he cares about is whether this company can rewrite the history of its previous life, successfully survive into the 21st century, and have the ability to play tricks with Liangle, or even conflict with Red Bull. , it doesn’t matter, because it won’t be very big, and the price range of the two is different.

Moreover, given the history of Jianlibao, before the 90s, demand was in short supply and it required massive expansion. In this case, the money earned would definitely be invested in building factories and channel development. After the 90s, the domestic demand for Jianlibao in this regard The control is no longer so strict. Furthermore, if Jianlibao can continue to develop into the 21st century, if you want to cash out, the easier way is to arrange for it to be listed in Hong Kong. This has nothing to do with domestic foreign exchange reserves, and If it really develops to the level of Wahaha in the future, there is no need to completely cash out, it can be treated as a stable investment.

"Sheng Chen, I can't make a decision on this matter. Although I am the general manager of Sanshui Beverage Factory, it is a state-owned enterprise and not owned by me personally. However, with your identity, I think it should not be a problem." Li Jingwei thought. After thinking about it, he said.As Chen Zhiwen, if he wants to invest in a company in a small county-level city, it is impossible for Sanshui County to refuse if he wants to invest in a company in a small county-level city. Even the East Guangdong Province will do the same. It is just a beverage factory, not a military or petroleum department. It will not affect any national security, so according to the current policy, it can be a joint venture with foreign capital. "Well, actually this might be a good thing for you." Chen Zhiwen glanced at Li Jingwei and said with a smile.

It turns out that Li Jingwei's ending in history was not very good, including the final failure of Jianlibao, a national brand, which can be said to be an unnecessary sacrifice. It is hard to say who is right and who is wrong. After all, the Sanshui County Government also affirmed He didn't want to see Jianlibao leave Sanshui, but Li Jingwei wanted to move the company to a big city. He had both public and private interests. It can be said that it was a mess.

If he becomes a major shareholder, he will definitely be able to interfere in such matters. Even in the future, after Li Jingwei retires, a full acquisition may be possible. However, in the past ten years, he still needs Li Jingwei to make the brand bigger.

The only problem is that after I become a shareholder, Jianlibao is no longer a purely national brand. But I am a Hong Konger, and I am not from Europe, America, Japan or South Korea. No matter how courageous other mainland competing brands are, they dare not make mistakes on the "Hong Kong issue". mistake.

"Okay, then I will report the matter to the leaders of Sanshui County immediately after I return." Li Jingwei said immediately. As for the good things Chen Zhiwen said, he thought it was just the development of his own company.

"Well, Wang Weijun, who just picked you up, will be your contact person in the future. After you have confirmed it, call him and he will arrange for someone to go to Sanshui to find you. What requirements do you need and how much money do you need? You can look for him." Chen Zhiwen nodded and said.

The future of Jianlibao is very promising, but it is not enough for him to go to Sanshui. Mainly because there is no point in going there. Now Jianlibao has nothing but a brand.

"Sheng Chen, I heard that Galaxy Trading purchases canned fruits, canned vegetables, canned meat and juice drinks on a large scale across the country for sale in overseas supermarkets. I wonder if our Jianlibao can also join this channel?" Li Jingwei asked again.

"You know quite a lot." Chen Zhiwen smiled and said: "It's not that easy for a drink to enter overseas channels. These cans you mentioned are because they are food. Juice drinks are different from ordinary drinks. It’s different, but even so, my overseas company also spent a lot of money to build the brand, and it has only achieved certain results today. As for Jianlibao, it is better to enter the domestic market first.”

It can be said that the beverage industry has little technical content. A small factory can also make Coke. In terms of taste, it cannot be said to be better than Coca-Cola, but at least it is not bad. Whether consumers like it or not can only be said to be a matter of opinion, including the product. It’s almost the same. If you want to do well, the main thing is to invest a lot of publicity, including time and money, so that the brand can be deeply rooted in people’s hearts. Only then can you have a chance to succeed.

This is very difficult, especially in the mature markets of Europe and the United States. The success of Galaxy's own cans is because it has mastered the sales channels and the price is indeed relatively low. Through moderate advertising and several years, it has Only then has it gained a firm foothold in Europe and the United States, and many consumers have recognized this brand.

As for fruit drinks, Red Bull also takes the spotlight, because the drink bottles are also engraved with Red Bull's small label.This is like a new drink, but it says it is from Coca-Cola Company, so many consumers will not reject it so much.

But Jianlibao is a new brand, and Chen Zhiwen cannot arbitrarily award them the Red Bull label. Without sufficient investment, it is impossible to succeed overseas. Even the later generations of Wahaha and Master Kong are very successful in China. But if you go abroad, you won’t be able to do it. As for Jianlibao, it’s better to succeed in China first.

"Okay, Chen Sheng." Li Jingwei also felt a little regretful. He actually wanted to earn some foreign exchange, but it was difficult to move without foreign exchange, and it was inconvenient to buy sugar. In today's mainland, if you want to buy a large amount of sugar, you must get government approval. To buy a note, one must have foreign exchange, but even in Sanshui County, it is not easy to buy a large amount of sugar.Moreover, sugar is also an important chemical product.

"That's it. There is a buffet restaurant in the White Swan Hotel. Here are 5 tickets. You can take your people to experience it." Chen Zhiwen took out an envelope from his side, which contained the ticket.

It was impossible for him to dine with everyone in the small investment project. The leaders of the local government were pretty much the same, but since they were invited, it would be good to give them buffet tickets. Besides, these people might not be able to eat well if they followed him.

"Thank you Chen Sheng." Li Jingwei did not refuse, but said behind the envelope that he had also heard of buffets, which contained various delicacies, but they were expensive and he had never tried them.

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(End of this chapter)