The Industrial Giant Reborn.

Chapter 417 CCTV Advertisement and Arowana
"That's right, what's the matter?" Chen Tianshou didn't care, it turned out that it was just such a trivial matter, since ancient times, hasn't oil been used for pumping?In ancient times, there were three words "doggerel"?Although it doesn't necessarily have anything to do with oiling, it also shows that it has been around for a long time.

"Is there no special oil seller in China now? For example, sell oil in bottles?" Chen Zhiwen asked.

"Shouldn't it be wine in the bottle? What a waste of oil? And if glass bottles are used in the kitchen, aren't they easy to break?" Chen Tianshou asked rhetorically.

"What about plastic bottles? There doesn't seem to be any in China?" Chen Zhiwen just remembered that he had stayed in many places in China for a period of time, and he had also shopped around, but as for plastic bottles, he seemed to only see them from imported beverages. Pass.

In other words, the cost of domestic plastic bottles is very high, or plastic has other important uses. After all, it is too wasteful to use plastic to make beverage bottles in China, and the source of plastic is oil. Although the mainland is currently an oil exporter China, but exports are all in foreign exchange. If the country can use foreign exchange, it naturally does not need foreign exchange. This makes sense that there are no plastic bottles in the country.

"No, those things are too expensive, not to mention plastic bottles, even plastic bags are rare things." Chen Tianshou said: "My mother-in-law got a few plastic bags from somewhere before, and regarded them as treasures. Just put it in your pocket when it’s empty, and it’s still rainy when you’re packing it, so it’s not too convenient.”

"Hong Kong almost experienced this kind of thing 30 years ago." Chen Zhiwen said with a smile.

Inland people in later generations may actually be used to the cheapness of plastic bags and plastic bottles, but in fact, this is a price trend unique to industrial countries, that is, industrial products are very cheap, while in agricultural countries, these things are of high value Yes, plastic bags may be convenient for cross-border transportation, but the transportation cost of plastic bottles is high.

For the mainland, whose GDP is now at the bottom of the world, plastic bottles are indeed very rare. Perhaps it is the beverage factory with Red Bull in Shanghai and the Pepsi factory in Shenhai that are willing to spend foreign exchange to make plastic bottles.

"What are you thinking?" Chen Tianshou asked when he saw that his nephew was a little off.

"I thought of a business opportunity, maybe I can serve hundreds of millions of people more conveniently." Chen Zhiwen said with a light smile.

……

The next day, Chen Zhiwen called Qin Zhihao, who was inspecting the Shanghai stock market, to Yanjing City.

"What are you doing in Shanghai?" Chen Zhiwen asked casually. Although Qin Zhihao is the person in charge of the Red Bull Group, he doesn't need to report his work to the boss every day. Chen Zhiwen usually just looks at the company's various Finance, investment, market share data, and others basically let these professional managers do things freely.

"The Shanghai Stock Exchange wants us to increase our export volume, and I have no objection here, so I ran over to discuss with them to increase sales in the domestic market. There are many things involved, so I will stay in Shanghai for a long time. In a few days, by the way, I will take my family to the mainland for vacation, and they will play casually in the Shanghai stock market, so I can rest assured." Qin Zhihao said.

"It seems that the Shanghai stock market is also short of foreign exchange." Chen Zhiwen said with a smile. He desperately encouraged exports, which can be said to be the characteristics of the mainland in the 80s. No matter which city dared to say that it had enough foreign exchange, because there were a lot of equipment, Parts and household goods need to be imported.

"I heard that it was because of Baosteel. The actual investment was more than the budget, but I was in a hurry to go to the Shanghai Stock Exchange for leadership." Qin Zhihao said.

"I've heard that it's okay to increase exports, but we also need to further develop the domestic market. It's a fair deal." Chen Zhiwen nodded.

Baosteel’s project was indeed very useful after it was re-opened, but scholars of later generations generally believed that it was tricked by Japan, and the budget was increased, and the central government almost decided to stop this project. Later, many people agreed, Just go on.

Chen Zhiwen can't control things like Baosteel, but when it comes to his own interests, he naturally has to fight for his own interests. It's okay to ask for more foreign exchange. Anyway, it's the same wherever Red Bull is produced, but correspondingly, he should also get more domestic market.

"Shanghai doesn't have any objection to this, basically there is no problem, just spend a little more time discussing the details." Qin Zhihao said with a smile: "However, Chen Sheng, when I was in Shanghai, I accidentally found a big one. Even if you didn't let me come to Yanjing this time, Chen Sheng, I'm ready to come."

"What opportunity? New domestic demand?" Chen Zhiwen asked curiously.

"No, but we can let more people in the whole mainland know about us." Qin Zhihao said with a smile: "When I was in Shanghai, one weekend, I went shopping with my family on Nanjing Road. Only then did the tour guide know that it turned out to be the headquarters of Shanghai TV Station.

I didn't care about it at the time, but after the insiders of Shanghai TV Station knew my identity, they invited me to go around inside, and then the director Shen asked me if our Red Bull company needed to advertise, and I asked casually After looking at the price, I found out that it is very cheap. The prime time advertisement at night is only a few tens of yuan a day. It is even cheaper if you use foreign exchange. You must know that the population of the Shanghai stock market is three times that of Hong Kong, but the advertising fee is only a thousand cents. One, even if the average economy of Shanghai is not as good as that of Shanghai, it is still too cheap. "

"It's because there are no civilian enterprises in the country, and naturally there are few people advertising. Those state-owned enterprises mainly produce various industrial products. Even if there are a few state-owned enterprises for civilian products, they basically don't have to worry about sales, so the advertising fees of TV stations are very cheap!" Chen Zhiwen After a while, you will know what's going on.

In the 80s, private companies were still relatively low-key, and they didn't dare to spend any money they made, let alone advertise on TV stations, and the products they produced were in short supply.

The national market has always been a seller's market, and production capacity cannot keep up with demand. Only in the mid-90s, this situation will be reversed and gradually become a buyer's market.

"That's right, it's the same in the Shanghai Stock Exchange, and it's the same in Jinling City. Maybe Shenhai City is a bit special. In other words, it's basically the same in the whole country, because the production capacity in the whole country is in short supply, and the TV station's advertisements can't be sold, including CCTV!" Chen Tianshou said with a smile.

"You mean, our products are going to be advertised on CCTV?" Chen Zhiwen asked curiously.

"Yes, before, our products were mainly sold in state-owned stores based on the relationship entrusted by the Shanghai Stock Exchange. However, the sales volume still depends on the local stores. Even the Shanghai Stock Exchange cannot control other provinces thousands of miles away, but Every user who buys can, so I think we should take the initiative to let more people in the country know about our products." Qin Zhihao said.

"It makes sense, then go to CCTV and win the most prime-time advertisement. No matter how effective it is, it doesn't cost much anyway!" Chen Zhiwen said indifferently. In the past, Master Kong in history exploded in one fell swoop by relying on CCTV advertisements. Red, and the price was very cheap back then, that was in the 90s, now it's only cheaper.

"Chen Sheng, my idea is not limited to this point." Qin Zhihao said with a smile: "I am going to use foreign exchange transactions as a condition to lock some advertising spots on CCTV in the next ten or 20 years. According to our speculation, the domestic economy will definitely It will develop rapidly in the future, this is a good opportunity for us, with CCTV advertising, it is equivalent to having TVB in Hong Kong!"

"Twenty years is too long, I guess CCTV won't agree to it, but 20 years is possible, depending on how much foreign exchange you have, so go ahead and do it boldly." Chen Zhiwen said indifferently.

Domestic TV stations probably haven’t realized the power of advertising. They can still get a lot of high-quality positions in exchange for foreign exchange, but CCTV will not be a fool. It is a bit difficult to sign a 20-year agreement with outsiders, or even 10 years. , but not necessarily, if there is more foreign exchange, maybe it will be enough.

"Give it a try, it won't do any harm anyway." Qin Zhihao said with a smile, "I don't know why Chen Sheng asked me to come here?"

"There is one thing. Let me show you something." Then, Chen Zhiwen took out an oil pot from behind, and told the other party what he thought.

"Chen Sheng means to let us enter the edible oil field?" Qin Zhihao naturally understood what the boss meant.

"Red Bull is a food company to be precise, but it's not just drinks, desserts or snacks. Although the edible oil market is not as big as the beverage market, the competition is not so strong, especially now that the domestic market is still basically the same. Pure girls, everyone still uses the old method to pump oil. Even in some big cities, they use glass bottles at most. This kind of oil is far inferior to plastic bottles. In the global edible oil market, apart from European and American olive oil, other For oil, basically plastic bottles are the main ones." Chen Zhiwen said by borrowing.

After seeing the oil filling method at his uncle's house yesterday, Chen Zhiwen naturally thought of the oil filling method of later generations, and also thought of the most famous Arowana brand cooking oil in later generations.

Although Arowana cooking oil is foreign-funded, it was basically established because of the domestic market. At that time, Kuok Henian also accidentally discovered that everyone prepared the barrels for oiling in China at that time, and the way of oiling was also very inconvenient, so it was established. Arowana.

The oil is actually similar, but relying on the model of plastic vials, it became popular in the mainland in an instant and occupied a large market here.

"We don't have experience in cooking oil. There is one in Hong Kong. If we buy it, we can enter this field." Qin Zhihao said, it doesn't matter if you haven't done it before, just buy it, and use other people's team It is the most common way for all large companies in the world to enter new fields based on knowledge, historical experience and even the market.

Although Red Bull has adhered to the routine of wanting the market and not profit over the years, its own cash flow is still very strong, and until now, Red Bull is basically in a dominant position in most parts of the world, and only a few countries such as the Nordic countries or Japan have local counterparts In the competition, both Coca-Cola and Pepsi have given up their own entry into this field, and instead invested in small businesses of functional drinks.

Theoretically speaking, Red Bull can slowly choose to make profits, and it is not easy to acquire such a small company.

"Then go back and have a look this time. If not, go to Wanwan to buy it. There are also large oil refining companies there." Chen Zhiwen said.

"What is the name of our oil? Do I need to register the brand first?" Qin Zhihao asked again.

"Arowana." Chen Zhiwen said.

(End of this chapter)