The Industrial Giant Reborn.

Chapter 410 Legendary CEO Michael Eisner
Whether it is the mainland or Chen Zhiwen, they all hope that the matter of the International Trade Center can be settled as soon as possible. On the third day of the meeting with President Liang, He Huang set up a relevant project working group and went to Yanjing to conduct field investigations. Communicate with the city's departments, do a good job of research in the early stage, so that the detailed information can be sorted out, and then submitted to the boss. After all, the boss only cares about the key points, and Chen Zhiwen doesn't care about these small things.

What Chen Zhiwen is currently concerned about is naturally the acquisition of Disney.

Just as Jim Hughes predicted, when the Department of Commerce agreed in principle to the Disney acquisition and submitted the information to Congress, the Supreme Court and the White House, three congressmen jumped out, claiming to protect American culture. There were many congressmen who blocked the acquisition. Although they did not come forward, they seemed to be convinced by these three.

Naturally, Morgan Stanley has been prepared for this, and has repeatedly appealed in newspapers that this acquisition is purely a capital-level acquisition. Disney is still an American company, and all internal recruits are Americans, and the place of registration is also the same. In the United States, it's just a change of boss behind the scenes.If the U.S. government denies this acquisition in the name of protecting American culture, then according to the principle of reciprocity, from now on, if American cultural companies want to acquire entertainment companies in other countries, will they encounter the same reason? And he doesn't even have a chance to refute?After all, this is the policy of the US government?
This propaganda is indeed very instructive, because if it works, it will cut off the plan of the entire American entertainment capital to enter other countries, and even extend it a little bit. Entertainment companies will not work, and all kinds of media channels will not work. ?Even some related industries may be affected.

This is not in line with the current globalization strategy of the United States. After all, in the context of globalization, except for acquisitions that threaten national security or a large number of jobs, in theory, there should be no interference.The most fundamental reason why the United States flaunts this kind of freedom is to control the core industries of other countries. If there are too many double standards, it will not be conducive to the international policies of the United States.

Subsequently, after the Morgan consortium visited the White House and Congress many times, the acquisition of Disney was finalized. On May 1983, 5, the White House officially approved the acquisition of Disney by a foreign group.

Chen Zhiwen, who got the news a few days ago, also came to the United States. In fact, this kind of thing was known to the relevant personnel before it was announced.

Under the witness of the Ministry of Commerce, Barry Michael, who is in charge of financial investment in the United States, signed an acquisition contract with Disney’s existing board of directors representatives. The transaction price was US$15.9 billion. Undisclosed debts of millions of dollars, if discovered in the next three years, need to bear the corresponding debt liabilities and so on.

Many media also recorded this moment. One of the largest entertainment companies in the United States was acquired by foreign capital today. This is also the top five acquisitions of local companies by foreign capital in the history of the United States. It is the first, and the others are basically oil companies, large steel companies, and so on.

In front of reporters and media, Barry Michael also announced that he will inject 2 million US dollars into Disney alone to help the two Disney parks with partial renovation and construction of new amusement parks. Departments should carry out appropriate reforms, but I won’t talk about the specific reforms.

In short, with the injection of new capital, it is uncertain whether Disney can regain its former glory, but at least there should be no problems in the past few years, which is also the focus of media attention.

Disney Headquarters, Burbank, California:

"Eric, congratulations on acquiring the Disney Company. This is the first time in American history that such an entertainment company has been acquired by foreign capital." Jim Hughes also came here and said with a smile after seeing Chen Zhiwen.

"Congratulations, Morgan Stanley has completed this acquisition, and I'm afraid it can leave a mark in the history of American business." Chen Zhiwen said with a smile.

The cost of entrusting this kind of investment bank to conduct cross-border acquisitions is very high. Even if you have obtained a large discount based on some cooperative relationships before, you still need to pay 8000 million US dollars for this acquisition, while if it is another investment bank, 1 million US dollars They are all unstoppable.

There is no way, it needs to consume a lot of resources, especially with the White House, the Ministry of Commerce, the Foreign Investment Acquisition Committee, labor unions, parliaments, and even the courts, etc. It requires a lot of contact. Arrangements and management of favors cannot be done with money alone. Yes, you can only entrust a large local investment bank to operate. Although the fees of a large investment bank are expensive, they will do their best. After all, they are not just serving your family. Every time there is a big acquisition, there are countless people watching , if a client is cheated or a big mistake is made, other investment banks will not miss the opportunity to add insult to injury.

"I would also like to thank Eric for choosing us, Morgan Stanley." Jim Hughes smiled. Although this acquisition was a business found by a big boss, he was responsible for it from beginning to end, and his credit is not small. He will receive it at the end of the year. A 7-digit bonus should be no problem, but naturally the more the better, so he asked: "Eric, you said before that you will have other acquisitions in the United States. I don't know which ones you are interested in." company?"

"There will be in the future, but not now. What I need to do is to save the current Disney from this mess." Chen Zhiwen smiled and said.

"Yes, let's solve the immediate problem first." Jim Hughes nodded and said: "If Disney's situation improves and you have other ideas, you can contact us at any time, or if your company wants to go public, you can do the same. Find us."

"Currently, the company under my umbrella should be the first to go public, but it's not this year. It may take two or three years." Chen Zhiwen thought for a while and said, first draw a big cake for the Morgan consortium. .

But it’s not false. Costco and several other companies have their headquarters and market entirely in the United States. When they were small, no one cared about it. The U.S. market also allows people from other countries to make a little money here. Yes, but when the scale becomes larger, it is necessary to introduce some shareholders with resources and connections. Costco has already done this, but shareholders’ investment also needs to be realized. In addition, as the scale becomes larger , you still need to attract more people to invest, so going public is the best choice. Give up some shares appropriately to ensure that the company can operate normally. In the end, your income will be higher. Besides, after going public, you can also provide yourself with a lot of benefits. Convenient opportunity to cash out.

"Then I'll wait for good news from you, Eric." Jim Hughes said with a smile. If the cooperation goes well this time, it will be a good opportunity. Considering that the other party still has many high-quality companies under its umbrella, and the huge capital requirements for other acquisitions, the entire Morgan Stanley has designated Chen Zhiwen as a VIP client.

"Do you have anything else to do here?" Chen Zhiwen asked again. The acquisition has been completed. He has also paid half of Morgan Stanley's fees, and the rest will be paid according to the contract time.

"Eric, for a large-scale acquisition like Disney, our investment bank doesn't leave it alone after the acquisition is completed, and there will be certain after-sales services, so we will stay here for a while. If you find any problems, or What is wrong, we can also solve it together, even many places that you are not sure but have doubts about. We have coordinated and acquired many companies and are very experienced in this area. It can let us learn a lot and avoid the same problems in the next acquisition." Jim Hughes said with a smile.

"Okay, you can stay here as you like, I will arrange someone to prepare a big office for you later." Chen Zhiwen nodded and said, although the Disney family has left, the company still has a temporary management. The most basic commands can still be executed.

As for the real management, of course Chen Zhiwen had to personally receive them.

In a coffee shop in Los Angeles, Chen Zhiwen looked at the surrounding environment, but fell into deep thought, because the place he was in was actually a Starbucks.

I forgot about this potential stock, but it is normal. This company was established ten years ago, but its initial development was very slow, and it did not start to rise until the 80s. To help it grow rapidly or have its own advantages to expand its market, unless the other party is currently short of funds, or when the other party has not yet listed, it is difficult to invest.

"Hello, Eric." Just as Chen Zhiwen was thinking about Starbucks, a tall white man about 40 years old came over and said with a smile.

"Hello, Michael, sit down." Chen Zhiwen came back to his senses and greeted.

The person who came was naturally the most successful CEO in the history of Disney in the previous life, Michael Eisner. In the original history, Michael Eisner joined Disney in September 1984, starting his life as a legendary CEO and allowing Disney to develop rapidly. In a few years, the market value has risen from the verge of bankruptcy to 9 billion U.S. dollars, and before the abdication, it also laid the foundation for Disney's future, such as the world of Marvel, which finally made Disney the world's largest entertainment company. $20 billion.

This is also the reason why Chen Zhiwen needed to acquire Disney in 83. If the new CEO came later, and with his previous historical achievements, the shareholders probably would not be willing to make a move, and he would have no chance at all.

(End of this chapter)