The Industrial Giant Reborn.

Chapter 398 TVB's Ambitious Expansion Plan

"Okay, I'll investigate the relevant resources." Zhou Jiayang nodded and agreed. The rental fee of the satellite is naturally expensive for ordinary TV stations, but for our own group, it's nothing. As long as the boss agrees, it's the launch A satellite is fine.It just depends on whether it's worth it or not. My boss's retail company in the United States just launched one.

"Let the general manager of TVB, Liang Shuyi, come to me this afternoon. There are some things that I need to understand." Chen Zhiwen said again.

"No problem, I will notify her immediately." Zhou Jiayang agreed.

……

The order of the big boss is naturally the most important thing in the group. After receiving the notice, Liang Shuyi immediately put down everything and came in front of Chen Zhiwen.

"Hi, Chen Sheng." Liang Shuyi said politely. Although TVB is the largest TV station in Hong Kong, it is only one of the second-tier companies in the entire group. These people in charge can usually meet with the boss at the annual meeting, and rarely meet with the big boss alone.

However, I often receive some opinions from the boss through Hehuang. This has nothing to do with business, but some TV programs, some requests, and even more funds for the filming of TV dramas. Maybe this is the sole demand of the boss. After all, No matter how rich you are, you may also like to watch TV dramas. When you are bored on weekdays, you can rely on these to pass the time.

It is also for this reason that TVB has produced a lot of TV dramas in recent years, far more than before. All kinds of original martial arts dramas, ancient costume crime solving, modern crime solving, and police and gangster movies are all very good. High income and benefits.Of course, under Run Run Shaw's management, the income of these people was indeed low.

"Sit down!" Chen Zhiwen waved his hands and said, "Recently, I heard that TVB has a fierce fight with Jiayi and Li's."

The emergence of Chen Zhiwen has changed a lot of history, especially in Hong Kong, except for the major historical events such as the economic crisis, many other things have changed.

For example, in Hong Kong’s TV station field, in the past, Jiayi TV Station only survived for three years. The essential reason for its collapse was that the Hong Kong government required this TV station to broadcast education channels in prime time, which is naturally fatal for a TV station. of.

However, the reason why Jiayi TV Station went bankrupt was that Liang Shuyi, who jumped from TVB, adopted a very radical model to shoot various TV dramas on a large scale, which eventually led to the breakdown of Jiayi TV station's capital chain.

But now, with the support of Chen Zhiwen, TVB has enough funds to carry out various shootings, which is completely different from the previous Shaw era, so naturally Leung Shu-yi has not left, and has used her ability to shoot a lot for TVB. Nice TV show.

However, it is a good thing for Jiayi TV Station. Although it has been overwhelmed by TVB, Jiayi TV Station is still alive today despite the low cost and no pursuit of rapid development, but it has no sense of existence.

On the other hand, Li's TV station, which received Jardine's investment two years ago, may not be short of money now, and has begun to compete wits with TVB.

"Chen Sheng, although Hong Kong is not big, there are only two or three TV stations. It is impossible for the TV series we shoot at the same time to occupy the time of all users. At most, we will compete for the ratings during prime time." Liang Shuyi said.Although there is competition between several TV stations, everyone is not a fool, and they are unable to provide content for users every day. Therefore, most of them also stagger the time to compete. At least when the blockbuster premieres, it will never be head-to-head. .

"It doesn't matter, the greater the competition, the better. Without competition, there will be no vitality." Chen Zhiwen said indifferently.

Jardine would invest in Li's, probably because Niu Bijian and others were very upset about the reason why he forcibly acquired Wharf at the beginning, but Jardine couldn't compete with Chen Zhiwen's core industry, so he chose a few small ones in the end. Let the industry play.

With the funds, Lidi has filmed many TV dramas and programs of good quality in the past two years, which have benefited Hong Kong people, including Chen Zhiwen and his family.

This is a meaningful and healthy competition. It was like this in the original history of the 90s. At that time, the Asian TV station "Li's Back" had a South Asian rich man behind it, and it produced many classic TV shows, such as "I Have a Date with a Zombie" Series, also because of competition, TVB's various classics are also emerging one after another, but in the 21st century, after ATV failed, TVB's innovation ability was greatly reduced.

"Li's TV Station has recently conducted a financing. They should have enough funds. I heard that they are planning to go public. However, they encountered an economic crisis, and even Jiayi received a capital increase from the shareholders behind them." Liang Shuyi added.

"Don't worry too much about Jiayi or Li's, they are competitors, but it is also because of their existence that TVB can produce more classic TV dramas. This is also the basis for us to expand to Southeast Asia in the future!" Chen Zhiwen said.

"Chen Sheng means overseas licensing of TV dramas? We have just started to try this area, so far we still have some achievements." Liang Shuyi replied.

"Yes, and no, it's very good for TV series to sell overseas copyrights, but in this way, we will always eat small profits. Even if we can produce popular TV series, it will be difficult to gain an advantage in channels, so I plan to Lease a satellite signal, and then launch the channel of our wireless TV station to the whole Southeast Asia." Chen Zhiwen said.

In the original history, Hong Kong’s TV series and movies went overseas on a large scale in the 80s and 90s, especially movies. In the Southeast Asian market, it is the only region in the world that can compete with Hollywood movies. Many Hong Kong stars have also become Asian superstars. Before the rise of the Hallyu, the hottest thing in Asia was the Hong Kong Stream.

"Satellite TV? This is a good idea, but in terms of cost, I'm afraid it will be difficult to control." Liang Shuyi said after thinking for a while: "Although satellite TV signals can cover a large area, I want all the Chinese in these areas to cultivate The habits of our TV stations are not easy, and most of these overseas Chinese do not speak Cantonese."

Chen Zhiwen said: "There is no need to worry about how to get more overseas users. I will provide certain funds and resources. I also know some influential Chinese in Southeast Asia and give them some benefits. They will cooperate with us. Cooperation, but how to promote efficiently is up to you. You need to prepare early. As for the language issue, you can’t let customers learn Cantonese. Then launch a channel in Mandarin, so that you may have the opportunity to enter the mainland market in the future. !"

"It is a bit difficult for all the actors to learn Mandarin. The most efficient way is to find someone directly to convert various programs, advertisements, TV dramas, etc. into Mandarin. We already have such a team when we sell overseas TV drama copyrights. Just expand it." Liang Shuyi said.

"It's up to you to figure it out, you can come here as you please." Chen Zhiwen nodded and said, in Hong Kong now, Cantonese is still the mainstream, and there are very few people who can speak Mandarin. Maybe the older ones can speak a little bit. Chen Zhiwen could speak Mandarin at the beginning , but surprised many people.

Even after decades, Cantonese is still the mainstream group. Among Hong Kong stars, only those who need to open up the mainland market will learn it. Otherwise, Zha Zhahui and Cai Shaofen are representatives.

"There are a lot of countries in Southeast Asia, and the cultures of each place are different, and their hobbies may also be different. Even Chinese people may change. If I push satellite signals, I also need to make different decisions according to different places. preparations." Liang Shuyi continued.

"No TV station can meet the needs of too many people. We can only say that we can find a balance as much as possible. We are unlikely to have multiple channels. How to operate it depends on you. The difficulty is very high and challenging. Very strong." Chen Zhiwen said with a smile.

"The more difficult things are, the more I like to do them. In the past, my goal was to make a TV series that could sell well to Chinese people all over the world. Now I can add a TV station, that would be even better." Liang Shuyi said confidently.

"Okay, let's start with Malaysia. It has a large population and a large number of Chinese. I also have certain relationship resources there, which can help us solve many problems." Chen Zhiwen nodded and said.

As far as he knew from the original history, Liang Shuyi is very capable and likes to challenge herself very much. She jumped from Hong Kong's most powerful TVB to Jiayi because the TVB was already the boss at that time, and there was nothing for her. There is no room for challenge and improvement, so I went to Jiayi.

In fact, Jiayi put a lot of pressure on TVB at the beginning, but a TV station like Jiayi itself was deformed, and the capital behind it was unwilling to continue investing, which led to Liang Shuyi's failure, but she later moved to the political world, the same mixed style Born from raw water, she has strong abilities, which is relatively rare among Hong Kong women.

"Malaysia? Okay, I'm going to arrange someone to investigate there!" Liang Shuyi nodded and said, she naturally knew that her boss had an unusual relationship with Guo Henian, the richest man in Malaysia, and satellite TV stations belonged to gray areas in many countries and regions. Whether the management is strict or not, in fact, there is a lot of room for manipulation, and even if the relationship is enough, it may be possible to get a license.

"The previous TVB actually didn't mean much to me. After all, it can only be broadcast in Hong Kong. My main industry, except real estate, is not in Hong Kong. Therefore, if you want to get more group support, you must broadcast it globally. Part of the market needs to be bigger." Chen Zhiwen added.

In fact, even in the real estate market, Chen Zhiwen doesn't need wireless TV stations. He knows the future trends, and whether there is publicity or not, the impact will not be great.Besides, with Hutchison Huang's ability, the intensity of publicity can be achieved even without a TV station.

When I bought TVB, I actually wanted to build it into a TV station with certain influence in the Asian region. However, this is different from the electronic product and real estate markets. The success rate is difficult to estimate. It can only depend on various opportunities and the ability of the subordinates. .The second point is that in the future, we can continue to shoot high-quality TV series, and then sell them in the global Chinese market.

Only in this way can TVB become a branch worthy of his attention.

"Okay, I understand, Chen Sheng." Liang Shuyi nodded and said, her eyes were still full of confidence.

(End of this chapter)