The Industrial Giant Reborn.

Chapter 376 God of Games: Mario
"If you just buy a property directly, then there should be no problem. The Japanese real estate company will only welcome us." Zhou Jiayang nodded and said.

Not to mention Japan, which is currently the strongest in Asia, is Hong Kong, which is just a city. The real estate market is basically controlled by local consortia. It is possible, even if there are a few exceptions, basically no money will be made.

The same is true for Hong Kong capital going to Japan. People welcome buying things, but it is almost impossible to earn money from other people’s internal interest groups. Midea’s electronic products can sell well in the Japanese market because its products are new gadgets and have nothing to do with tradition. Conflicts between interest groups and a distribution interest relationship with local consortiums can be regarded as stable.

"Then I'll leave this matter to you. Hutchison won't have much to do in the Mainland and Hong Kong recently, so you can go to Japan a few more times. Not only are the yen in Hutchison's hands, but Midea and Red Bull also have a lot of Japanese yen in their hands." Yuan, they also bought properties in Japan according to my order, but they are not professional after all, you can cooperate with them to buy some properties in big cities such as Tokyo and Nagoya.” Chen Zhiwen added.

Red Bull's beverages are not very popular in Japan, but they have won a certain market, and the profits are not bad, but most of them are still invested in the advertising industry, but Midea is different. Arcade machines, handheld machines, red and white machines and Cassettes, etc., are very popular in Japan, and because of the decline in the cost of arcade machines, Japan has also spawned a new industry that is not available in Europe and the United States-arcade game halls.

In the past few years, Midea has earned a lot of yen in Japan, and Chen Zhiwen, who knows the future of Japan, has not converted the funds into US dollars or Hong Kong dollars. He does not lack both. The yen left in Japan is mainly to buy some properties Collect rent.

"Can we use leverage?" Zhou Jiayang asked suddenly.

"Yes, you can find a way to get in touch with some banks in Japan to see if you can get more favorable interest and credit lines. Just like in 74, we invested in properties in Hong Kong. I am more optimistic about the Japanese real estate market, etc. In the future, I will have more funds in hand, and I will invest additionally. When you go this time, just treat it as food and grass first.” Chen Zhiwen also said that in 85, he will definitely invest in Japan on a large scale, and the amount of funds involved must be very large. It would be very strange for this kind of investment to enter the Japanese market suddenly, but it would be very natural if we start to test the water this year and gradually increase the investment.

"Okay, I understand." Zhou Jiayang nodded and said, as a veteran who started a business with his boss, Zhou Jiayang naturally knew that in the earliest days, Chen Zhiwen was trying his best to leverage up.

Hong Kong's economy has been up and down during this period of time, but overall it is in a state of decline. However, when Hisense Bank announced that it would give Hongkong Land Group a loan of 30 billion Hong Kong dollars, it still caused a lot of public opinion. Financial newspapers On the one hand, various in-depth analyzes have been carried out on this matter, some of which have made Chen Zhiwen stunned, just like if Lu Xun saw the various analyzes of his every sentence in Chinese textbooks a hundred years later, Same.

But a mere 30 billion Hong Kong dollars, and it's still a loan, basically doesn't have much impact on the real estate market. Even the reputation of the richest man, Chen Zhiwen, can't resist the market trend.

However, because of this incident, many local real estate companies also approached Hisense with the intention of borrowing money, while Huo Jianning started his own job, analyzed each one, and finally rejected most of them, only a few obtained There are hundreds of millions of Hong Kong dollars in loans, and the collaterals are also some properties, and they are guaranteed by other companies or rich people.

The only exception is the Carrian Group. The information they provided really made Huo Jianning and other Hisense executives think it was okay, but it was directly rejected by Chen Zhiwen.This giant liar's ability to make false accounts is estimated to be rare in the world. There is no problem with the accounting data, that is, Chen Zhiwen knows the history, otherwise he may be cheated.

In the original history of 1983, the real estate crisis had already broken out, and Carrian Group’s public accounts showed continuous profits. Although the Hong Kong government suspected it, there was no evidence, so it could only reject Carrian’s financing in the stock market from the perspective of risk. I applied for 5 million Hong Kong dollars, but turned around and went to HSBC, and got 2 million Hong Kong dollars from Shen Bi, and HSBC had already borrowed. Naturally, other banks also believed in HSBC. In addition, there were more depositors and fewer borrowers at that time. So it was paid out.

Of course, there is also a rumor that Carrian and HSBC are playing the routine of "returning the money of the rich gentry to the common people for [-]-[-]% of the money". First, HSBC will provide credit to Carrian, and other banks will borrow money blindly. There is little evidence.

And when the Hong Kong government detained the top executives of Carrian, a professional team of hundreds of people tossed for two or three years, but failed to catch any important evidence, and in the end they could only be sentenced to several years of criminal responsibility.

For such a person, Chen Zhiwen had to admire his ability in this kind of thing, but unfortunately it was useless on the right path, what he could do was to avoid him as much as possible.

The time is coming to April soon.

In the past six months, Midea Group's red and white phones and handhelds are still in high demand and best-selling.

The US and Japanese markets, which were released in the first batch, have gradually entered a flat state. People who have a very high demand for games have basically bought them. There will no longer be the queuing scene like last year’s Christmas season, but there is still a big gap in this market. , the peak achievement of Atari in the original history was that there was one game console for every three households in the United States. With more playability, this number can increase, but it will take a few years.

The demand for the cassettes of the Famicom is greater. After all, a family or even several families with good relations can share a Famicom, but it is impossible to play only one game. As long as the economy allows, there is almost no upper limit to the sales of cassettes. , If you get tired of the old games, there will be new ones.

Handheld phones are much cheaper than red and white phones, and the market is larger in terms of quantity.

The markets for the second batch of releases, mainly in Europe, are currently entering an early stage of growth, because the production capacity is not enough, and even the promotion is saved. After all, when the production capacity is not enough, the brain is sick to advertise.

The huge markets in Europe, America and Japan have made the entire electronics industry in Hong Kong take off in a hurry. With the huge order volume, a beautiful industrial city is far from enough. Even Lei Shengli has made preparations long ago and inspected dozens of Electronics assembly factory, but still can't keep up with the demand of the market.Finally, I went to South Korea to find new suppliers, and gradually stabilized the market demand.

For this, Chen Zhiwen did not blame his subordinates. The characteristics of electronic products are that when they are hot, the demand will increase exponentially. It is impossible to make any preparations in the early stage. We can only rely on a few years to increase production capacity. The same is true for Apple mobile phones in history. It was not until 15 years that the insufficient production capacity was solved.

The last is Midea’s earliest arcade machines. Although there are arcade game halls in Japan, they are far inferior to the shrinking market in the United States. There is no way. In that way, various dynamic games that cannot be experienced at home can be developed, but the current semiconductor technology has not yet reached this level.

However, it is not completely impossible, for example, to produce a world-renowned game.

On July 7, Chen Zhiwen convened Midea's top management for a meeting at Midea's temporary headquarters in Yuen Long.

"Everyone, first of all, I am very grateful to everyone for their efforts, which have further increased the share of several products of our Midea Group in the global market." Chen Zhiwen said with a smile at the beginning of the meeting.

Although Midea has grown to its current scale, most of it is due to his golden finger as a prophet, but with strong ideas, it also requires a certain level of execution to transform ideas into products. Stable, these people still have some credit.

"We are only carrying out your various orders, Chen Sheng. The real credit is all Chen Sheng." Lei Shengli said with a smile.

"It's all about performing their own duties." Chen Zhiwen said with a smile, "But we still need to be cautious. Although in the field of games, our Midea can basically be said to be the number one in the world, we must not only rely on games and home appliances. Although The acquisition of RCA, but the competitiveness of Japanese home appliances is obviously much stronger than ours. In terms of personal computers, we are still not ranked in the world. In these two markets, we must spend more effort to expand in the future.

In business competition, if you don’t advance, you will retreat. Once we don’t have the heart to move forward, we will be defeated by others sooner or later, even if it is a game. "

"We understand, Chen Sheng." Lei Shengli nodded and said, "About home appliances, several of our engineers went to RCA's factory in Wanwan and found a problem, that is, many parts of RCA are not in the factory. Wanwan realizes the localization of components, but buys them from the United States, and then assembles them in Wanwan, and also needs to pay various patent licensing fees to the RCA factory in the United States. even higher."

"So that's the case, but it's normal." Chen Zhiwen nodded and said.

Later generations of domestic joint venture car companies like to play this kind of game. In the 80s and 90s, the country lacked foreign exchange and needed to develop the local parts industry, so all joint venture car companies were required to carry out localized production of parts, but after joining the WTO , In addition, foreign exchange is not tense, and the control of many joint venture car companies is much less.

As a result, the overseas headquarters of these car companies began to charge high licensing fees and a large number of simple parts, which were also produced locally and then shipped to China. This is also one of the reasons why domestic joint venture cars are expensive.

In this way, a large amount of domestic property was taken away overseas. It was not until the rise of domestic brands that these joint venture car companies had no choice but to go all out to localize parts.

"If the licensing fee is removed and various components are produced locally in Asia, I am sure that the cost of RCA's color TV will be lowered below that of Japanese brands. In this way, at least in terms of price, we will have an advantage." Lei Shengli said.

"Okay, let's push this matter forward as soon as possible, and try our best to produce in Hong Kong, Bay Bay, or the mainland. If it doesn't work, you can also choose South Korea." Chen Zhiwen nodded and said.Most of the factories in Europe and the United States have high efficiency and low cost. Only by transferring these to Asia can we succeed in the color TV field.

"Chen Sheng, in terms of white goods, since we have the RCA channel, orders have increased by 3-5 times. At present, our factories in Shekou, Shenhai City and Yanjing are already in full production, and we are also working on new factories. In addition to the localization of some components, we have also calculated that the manufacturing cost in the mainland is much lower than that in Hong Kong, which is enough to make our white goods highly competitive in the international market.” Responsible for domestic He Guoyuan of Home Appliances continued.

"OK, keep it up. Although it's a little low, we are grabbing business in a mature market. Relying on low prices is the easiest way. When the market is in hand and the reputation is established, we can improve by establishing a new image or new products. value." Chen Zhiwen said.

Everyone wants to make high-end products, but the market is obviously not friendly to latecomers. Without brand positioning and historical background, consumers generally will not accept expensive new brands casually. Only low prices can open up the market, and when there is a market, then impact High-end, just like the future Xiaomi mobile phone, first low and then high, although it failed in the end, but if it is reversed and high first, then this brand will not exist.

"Understood, Chen Sheng." He Guoyuan said, in the entire Midea, only the exclusive appliance business is not profitable, and even many of them are not profitable. The profits of the game market are also regularly subsidized to the home appliance business for various research and development or advertising, which is enough It can be seen that the boss attaches great importance to the home appliance business.

"The game business, this part, I know we are developing very well, but with the development of semiconductor technology, the picture quality interface is becoming clearer and clearer, which will definitely allow more game companies to join this market in the future, and our pressure will also increase. Not too small." Chen Zhiwen paused, and said, "So we need to prepare to develop another game, and its name, I plan to call it Super Mario."

"Super Mario?" Lei Shengli and the others looked at each other a few times, and the name sounded like a person's name.

Chen Zhiwen went on to say: "Our current game has a big problem, that is, the interface is limited, no matter how fun it is, the background world is only the size of one screen, and after a long time, it will make players feel bored.

The most fundamental reason why our [Tank Battle] can be super popular in the arcade and red-and-white machine market is because it can have countless possibilities, that is, countless new interfaces, and even on the red-and-white machine, players can design it by themselves. interface.

This can indeed meet the needs of many people, and it is also the most popular reason for [Tank Battle], but after a long time, this mode will still be disliked by people. Our customers, they need a more complicated interface, but no matter how complicated it is, they can get rid of it I can’t get the previous interface, so my idea is that, similar to a scroll, we can design a very long interface, and as the game characters move, the interface will go to different positions. In this way, the richness of our interface will increase. With exponential growth. "

Why is Super Mario so famous all over the world? Apart from its playability, the most special thing is that it created a precedent for horizontal axis games, allowing characters to walk from the left end to the right, and the internal interface follows suit. Changes have occurred. Compared with games before the early 80s, this innovation is against the sky, and it became popular immediately after it was born.

"Scroll design? Good idea." Lei Shengli couldn't help but exclaimed. This idea is easy for people to understand, but if no one proposes it, it will be impossible to think of it.

"The content of the game is very old-fashioned, that is, the warrior saves the princess caught by the dragon, and there will be various rewards along the way." Afterwards, Chen Zhiwen took out several A4 papers with some simple words on them. Painting, connected together is a very long world.

(End of this chapter)