The Industrial Giant Reborn.

Chapter 267 The Opening of the First Shopping Mall, Harbor City

In Shekou, a wasteland, there are naturally not many places to visit. In the afternoon, after He Guoyuan and several technicians selected the location of the factory, the group returned to Hong Kong.

The reform policy has only just begun, and the relevant policies and supporting facilities have not yet been put in place. At this time, it is still not suitable for large-scale investment, but even a small part of the fan business that Midea despises, the annual sales are as high as thousands of dollars. million dollars.

This level of export volume is enough to attract the attention of the central government, and the Shekou and Guangdong Municipal Committees naturally attach great importance to it. In less than a week, thousands of workers with junior high school degrees and 200 high school graduates were drawn from all over the country. , plus ten technical engineers who had gone to college.

After the notice from President Liang, Chen Zhiwen ordered to vacate a dormitory building in Hong Kong, and then sent this group of people over in batches. Among them, those who were high school students and above were long-term students in Hong Kong.

With an investment letter of intent issued by Midea and a phone call from Chen Zhiwen, the Bank of East Asia, which has long-term cooperation with Hutchison and Xinghe, gave Shekou a loan of 3000 million Hong Kong dollars within three days for the three links and one leveling of the Shekou Industrial Zone. Work.

In February, although it was still during the Chinese New Year, the Shekou Industrial Zone did not stop. Midea Group also quickly signed an investment agreement with the Shekou Industrial Zone. The first fund of 2 million Hong Kong dollars was credited immediately, and then invited domestic construction companies Started to build factories and corresponding office buildings.

When the foreign exchange is cleared, the speed is naturally fast, 24 hours, people stop equipment, and by mid-April, the factories are all completed, and the efficiency of the industrial zone is also very high. The water and electricity have been cleared, and the roads in the industrial zone have been completed After the completion, only the road to Hong Kong is left. Because Shenhai City (formerly Baoan County) is involved, it may take a little time, but it is much better than before.

Midea's Hong Kong factory also quickly relocated the corresponding equipment. First, the assembly, the most labor-intensive business, was relocated there. Chen Zhiwen's first direct investment in China was officially established. He also went there again in person to participate in the The opening ceremony was held.

"I have to say that the entire factory was built in 3 months, and there are so many greenery. The domestic construction speed is much more efficient than Hong Kong." Chen Tianfu said with a smile after walking around the factory.

"That's why I feel that the future of the mainland can definitely be developed." Chen Zhiwen said with a smile.

"It's no wonder you didn't move Midea's fan and radio business to Wanwan two years ago. It's really more suitable here," Chen Tianfu said.

"Shekou currently has an area of ​​30 square kilometers, which is 50 times larger than Midea Industrial Park in Hong Kong. Not only Midea, I also plan to let Xinghe Trade guide some suppliers to build factories here. The more popular here, the better for me. The bigger it is." Chen Zhiwen nodded and said.

Under the temptation of huge foreign exchange income in the future, Yuan Geng successfully expanded the area of ​​the Shekou Industrial Park to 30 square kilometers. This is of great help to Chen Zhiwen, and the production cost can be further reduced. ParknShop and RT-Mart have great benefits.

"That's great. Tens of thousands of jobs, not to mention the whole mainland, is not a small number for Shenhai City. Will it have a big impact on Hong Kong?" Chen Tianfu asked.

"The impact will not be too great. The wages in Hong Kong are getting higher and higher, and the income of the service industry has gradually surpassed that of the factory. It can only attract the simplest assembly or preliminary processing." Chen Zhiwen explained.

The skyrocketing real estate prices have directly increased the wages of everyone. This is unbearable for many simple manufacturing industries in Hong Kong. In Wanwan, even Xinghe Trade is purchasing more and more products from Wanwan.

"That's good." Chen Tianfu said with a smile: "I also want to invest in China, but I'm in real estate, so I don't have much chance."

"Actually, it's not impossible." Chen Zhiwen thought for a while and said: "Shekou Industrial Zone is naturally not suitable, but Shenhai City is fine. It has just been changed to a city here, and it can be regarded as a place in China that is preparing to do a pilot reform. Whether it is Shekou or Shenhai, in fact, the inland The meaning is actually to attract Hong Kong capital. From the perspective of development, if Shenhai City wants to attract Hong Kong capital in large quantities, the first step is to build a good hotel in Shenhai City, otherwise it will be too inconvenient."

"Hotel? Five-star?" Chen Tianfu asked.

"Five-stars are not needed, three-stars are enough to meet the basic requirements of Hong Kong businessmen. It is better to build more rooms with more funds, which is more practical." Chen Zhiwen said.

There is also a lack of five-stars in China, but those are big cities like Beijing, Shanghai and Guangzhou, which need to entertain international-level entrepreneurs. At the same time, these big cities are also the face of the country, but Shenhai City is not yet, and the three-star environment is actually no longer Poor, as long as it is brought into Hong Kong's hotel business model, it will definitely be much better than the current big hotels in big cities in the Mainland.

"Alright, then I'll send someone to take a look." Chen Tianfu nodded and said.

"By the way, Dad, maybe Shenhai City will try to develop real estate similar to Hong Kong in the future. Let's not touch it. Many high-quality investment projects in the Mainland have higher income than real estate." Chen Zhiwen said again.

"Shenhai City is engaged in real estate? Can it be done?" Chen Tianfu asked in surprise.

"Regardless of whether it can be done or not, we don't need to participate." Chen Zhiwen said.

In the original history, by this summer, Hong Kong businessmen would approach the leaders of Shenhai City, propose a strategy of jointly developing the land, and then sell it to Hong Kong people. This strategy was indeed successful, because the housing prices in Shenhai City were only 20% of Hong Kong’s. Some people came here because they couldn’t afford a house in Hong Kong, while others, many Hong Kong people arranged their relatives in the mainland to Shenhai. In order to promote houses, Shenhai City also launched a policy of free household registration for buying a house.

The great temptation of real estate also appeared at this moment. Even if we changed to the frontier, in the 80s, the output value created by real estate exceeded that of industry.

Although he normally does real estate business in Hong Kong, Chen Zhiwen still feels that there is no need to come to the mainland to do this, and the income is not high. Only those small real estate developers in Hong Kong will participate.

"Okay, listen to you, I only invest in some hotels." Chen Tianfu nodded and said.

The time is coming to April soon.

Hong Kong has ushered in a major event: Harbor City, which has been built for nearly ten years, is finally open for business.

Wharf, which was once in the hands of Jardine Harmony, was revitalized immediately after being acquired by Xinghe. With part of the capital injection from Xinghe and the sale of part of the land by Wharf itself, after working overnight, it took less than a year. Finish.

At the same time, the investment promotion work is going smoothly, not only many commercial brands in Hong Kong, but also many overseas ones.

"Chen Sheng, the average number of people in Harbor City in the past three days is about 800 million." On the fourth day after Harbor City opened, General Manager of Wharf Zhao Lilin came to report immediately after obtaining the relevant data.

The entire Wharf has invested a lot of resources into Harbor City. The entire Harbor City has a shopping mall area of ​​200 million square feet, and the hotel and office buildings above it have a total area of ​​400 million square feet. This project alone can make Wharf the largest in Hong Kong. One of the landlords, but the landlords are also divided into grades. The value difference between Central and Sha Tin, Yuen Long is more than ten times. The location of Harbor City is not bad, but in the end it depends on the flow of people to determine the actual value.

"800 million? What's the average turnover for that day?" Chen Zhiwen asked. The flow of people is too empty. If a person goes in and out of the door ten times, it counts as ten times.

"The first day was 1300 million Hong Kong dollars, the second day was 1100 million, and the third day was almost 1100 million. This is the result of our vigorous publicity, and it cannot be used as a daily reference." Zhao Lilin said.

"It's not bad, 3500 million Hong Kong dollars for three days." Chen Zhiwen nodded and said, Hong Kong dollars are very valuable at this time. At present, the retail sales of the whole Hong Kong are estimated to be around 3 to [-] million Hong Kong dollars. Harbor City can account for [-] million Hong Kong dollars. A percentage point is pretty good.

In later generations, a harbor city can account for almost 7% of Hong Kong's total retail sales, but this is the data of decades of operations of the ship king's descendants plus a large amount of investment in the follow-up. The current harbor city has just opened, so it is naturally incomparable.

"Yes, judging from the recent number of passengers on the Star Ferry, many people on Hong Kong Island are willing to come to Harbor City, but now there is a new problem, that is, the number of ferries is not enough. A few ships were seconded from other places, and many ferries are already very old, so I want to buy a few new ones, which are faster and can carry more people." Zhao Lilin continued.

"Yes, no problem." Chen Zhiwen nodded and said. Although the Hung Hom Submarine Tunnel was opened to traffic, the rapid development of Hong Kong's population and economy has made the ferry still the most important way to cross the Victoria Harbor. After all, in many places, if you take the tunnel It takes a long way to go around. Besides, the ferry is also a kind of enjoyment. The premise is that the environment of the ferry is better. Chen Zhiwen has actually heard about some of the old facilities of the ferry. It is good to buy a new one. This kind of small ferry does not cost much. How much.

"In addition to attracting people from Hong Kong Island, we also want to attract the entire Kowloon Peninsula, and the best way is to let the Kowloon Bus cooperate." Zhao Lilin paused and said: "Chen Sheng, I think that if Wharf can acquire the Kowloon Bus , will be of great benefit.”

"You want to buy Kowloon Bus?" Chen Zhiwen asked in surprise.

"Yes, KMB has some good land. At the same time, the bus is also a public service. Although it can't make a lot of money, it is relatively stable, and it also makes use of the development of the real estate industry of the entire group. At least we can build bus stops at the gates of many communities. .” Zhao Lilin analyzed.

"It makes sense. Then I agree with this matter. You can discuss with the people from Hehuang and Xinghe to see how to acquire KMB." Chen Zhiwen nodded and said, "In terms of funds, if Wharf is not enough, you can Come out together."

In the history of Hong Kong, there have been many acquisitions, but the large-scale ones are actually Hutchison, Wharf, HK Electric, Wheelock and Landmark, which was besieged by a large Chinese consortium. The last one failed.

And there are dozens of them, large and small, and Kowloon Bus is one of them, which was acquired by Sun Hung Kai.

For this kind of small company, Chen Zhiwen doesn't really care much about it now. There are a lot of them, and the scale is much smaller than that of Hutchison Wharf. The capital will rise several levels, and Silicon Valley technology companies will also reach the incubation period, so he must prepare to concentrate on conquering overseas markets.

In addition, I also have several real estate companies under my command. When they expand, they will naturally have the idea of ​​​​acquiring some companies, because this is the inevitable development. The process of acquisition.

If the subsidiary company feels that it needs to do something, then Chen Zhiwen will naturally support it, but he will not participate in it personally. The scale of the company is getting bigger and bigger, and such small matters can be decided by himself.

"Okay, I'll go find them right away." Zhao Lilin said happily. To any professional manager, it would be very exciting and exciting for any professional manager to be able to acquire a company that is not small in Hong Kong. The land is on the Kowloon Peninsula. If you get the Kowloon Bus, it can be said to be a strong alliance.

"By the way, help me pay attention to the sales status of Anta's flagship store. This store in Harbor City is Anta's first store. It must be done well." Chen Zhiwen said again.

Four years ago, Chen Zhiwen invested in Nike, the future shoe giant in the United States, and also received a large number of orders from Nike. With the help of Nike engineers and funds, Hong Kong has mastered the A variety of high-end shoe-making technology and production capacity.

The development of Nike is also the same as history.The average increase of 80% per year has allowed Hong Kong's shoemaking industry to develop rapidly. In the past few years, Anta's shoemaking factory has also controlled the entire shoemaking industry chain in its own hands through capital operations, except for chemical raw materials.

At the beginning of this year, Anta established its own shoe brand according to Chen Zhiwen's original plan. However, considering that its major customer Nike is in the United States, Anta's main development priority is still in Asia.

"The clothing brands in Harbor City are all on the third floor. Anta has two stores on this floor. The locations are very good, next to the elevator. Next, we will also promote Anta in our daily advertisements." Zhao Lilin said, for He has known for a long time about the mutual assistance of resources within the group, especially overseas supermarket groups, which play a decisive role in the initial development of many businesses of the entire group.

Anta, since it can be personally followed by the boss, is probably one of the key businesses in the future.

(End of this chapter)