The Industrial Giant Reborn

Chapter 202 The Confrontation of Capital

"Chen Sheng, I don't want to see Jardine and you fighting in the market? This will only make other companies cheaper." Niu Bijian said with a frown.

"The shopping mall is free, everyone competes fairly, Niu Bijian, you can't scare anyone with your words." Chen Zhiwen said lightly: "But what you said is not bad, neither you nor I have invested too much in the retail market. A lot of money. At this time, everyone is making money together. I can buy Wellcome Supermarket and its properties at a 20% increase in the market price. Although it is not much, there are tens of millions. With these funds, Jardine can fully develop other industries Yes, like real estate."

After finishing speaking, Chen Zhiwen glanced at Bao Fuda behind Niu Bijian, and asked with a smile: "Mr. Bao Fuda, as a professional, you should believe that the income of real estate exceeds that of retail sales, right?"

Bao Fuda said: "Although real estate makes money, it is impossible for Jardine to only do one real estate."

"This is my sincere offer. The two of you can think about it for a while. If it's about the price, we can talk again. But if you want Hutchison Huang to retreat and not enter the retail market, it is absolutely impossible." Chen Zhiwen resolutely said Said.

Niu Bijian frowned and said, "Then we can only see the truth in the mall."

"Then there is a fair competition. Whoever can make it to the end depends on which of us is stronger." Chen Zhiwen said calmly.

"Okay, since that's the case, let's take our leave. Unfortunately, we didn't reach a perfect cooperation." Niu Bijian nodded, stood up and said.

"No." Chen Zhiwen stood up lazily, watching Niu Bijian and Bao Fuda leave.

Zhou Jiayang on the side said: "As we predicted, Niu Bijian will not back down so easily."

"Naturally, how could a company like Jardine shrink back just because someone came to compete with it? Then it would have to be laughed at by outsiders." Chen Zhiwen said with a smile: "If this is the case, Jardine will not be able to develop to the scale it is today."

"Then we can only fight. We have the cheap supply chain of Galaxy Trade behind us, so we are not afraid." Zhou Jiayang said.

"The advantage of the supply chain is a matter for the future. The first step now is to compete for a good location to open a store. As long as we win a large number of such locations, we will basically win without fighting." Chen Zhiwen said.

Opening supermarkets in Asia has completely different business principles from those in Europe and the United States. Except for some big cities in Europe and the United States, most people live scattered and everyone has a car, so the supermarket only needs to be in the suburbs and have a large parking lot. .

But in Asia, the population is dense, and basically there are not many cars, so supermarkets need to be opened in the city center or in places with a large number of residents. Such places have little room to choose, and basically occupy the first movers, and they will surely win. The latecomers It takes several times the price to be successful, which is basically impossible.

Zhou Jiayang said: "Then we need to invest a lot of money to buy suitable shops first. This is a direct confrontation with Landmark."

"It's okay to fight. The scale of Hongkong Land is larger than ours, but there are also many places to spend money. It depends on who dares to fight harder." Chen Zhiwen paused and said: "Immediately discuss with the bank we cooperate with, and use the maximum leverage , allocate funds to us, and I will do my best to acquire stores in the Hong Kong market that are suitable for opening supermarkets."

"Okay, I'll get in touch right away," Zhou Jiayang agreed.

Outside the Hilton Hotel:

Niubijian and Bao Fuda didn't speak until they were in the car.

Bao Fuda said: "Niu Bijian, Chen Zhiwen is determined to fight against us. I think we still need to spend a special sum of money to fight him."

"However, in terms of funds, our credit line is no longer high. The coal mines in South Africa are losing hundreds of thousands of Hong Kong dollars every day. We have used the credit line for the rise in Hong Kong's real estate prices this year. Landmark's Central Street and Wharf The Harbor City also needs a lot of money. At this time, it is not in the interest of Jardine to spend hundreds of millions of money with Hutchison Huang in a new market?" Niu Bijian said with a frown.

"This is true in the short term, but in the long run, once we control the retail market in Hong Kong, it will be permanent wealth." Bao Fuda said again.

The previous retail market in Hong Kong was scattered, mainly consisting of mom-and-pop stores and department stores of some foreign brands. Of course, Jardine didn’t like this unplanned industry before, but when supermarkets became popular in Europe, America and Japan, they spread After arriving in Hong Kong, Landmark naturally had an idea.

"Okay, let's make an investment first. Hehuang is in so much debt now, and he wants to develop a project like Huangpu Garden. I don't believe that Chen Zhiwen can make so much money overseas." Niu Bijian nodded and said, Hehuang's situation, even if As far as Hongkong Land is concerned, it has to spend almost all its resources to develop Whampoa Garden. In theory, even if Chen Zhiwen has income overseas, he still needs to invest most of it in Hutchison.

Bao Fuda said with a smile: "Then let's see whether Chen Zhiwen is real or not."

Early the next morning, as soon as Bao Fuda came to the office, his assistant Alice walked in quickly and said, "Mr. Bao Fuda, this is the newspaper of today's Hong Kong Economic Journal. 120% of the price to purchase 5000-20000 square feet of shops.”

"What? Public acquisition in the newspaper?" Bao Fuda was stunned for a moment, and almost cried out.

Publicly publicizing it in newspapers, isn't this tantamount to raising prices for these shops for no reason?Once the information is announced, there is no way to lower the price. Otherwise, the seller can completely lower the price without knowing the buyer's mentality.

But now, as soon as the news is announced, this type of property can immediately rise a lot.

"I'm going to find Niu Bijian." Bao Fuda quickly took the newspaper and read it as he walked.

The offices of the two were also on the same floor, and they arrived in less than half a minute. Niu Bijian saw Bao Fuda, motioned him to sit down, and said, "Chen Zhiwen's move is the first one targeting us?"

"Yes, it depends on whether we follow or not. This move is really unexpected. Even if it increases our acquisition cost, it will put pressure on us." Bao Fuda nodded and said.

He already had a little understanding of Chen Zhiwen's intentions. Although the acquisition with Huang's family would increase the cost of the acquisition, it could also improve efficiency. For some entrepreneurs who cared about time costs, it was not unacceptable.

But this poses a problem for Jardine. If they follow, the two top giants in Hong Kong will enter the market. I am afraid that the price of this type of property will skyrocket and the acquisition cost will increase significantly. But if they do not follow, it will be equivalent to advance Admitting defeat, even wanting to follow secretly is not enough, because in terms of time efficiency, Jardine slowly came into contact with Huang and directly promoted in newspapers, the speed is completely different.

"This is another small problem." Niu Bijian said: "Actually, spending more money to buy shops is not a problem, but Chen Zhiwen's attitude is clearly trying to force us to leave."

"However, if we keep up, Chen Zhiwen may increase the price. At that time, we will fall into a tug-of-war, and we have purchased a large number of shops at a price that is much higher than the market. I am afraid that the Keswick family will also be held accountable. " Bao Fuda said with a frown.

Although a group of them snatched the management rights of the Jardine Department from the Keswick family, the Keswick family has been running the Jardine Department for hundreds of years, and the internal personnel relationship is intricate. Many people still prefer the Keswick family. And no matter how you say it, the Keswick family is also the major shareholder of the Jardine family, and they have the right to supervise the board of directors.

"However, from another point of view, Chen Zhiwen is so optimistic about the retail market, which also shows its potential. In this way, we can't give up. If we give up, Hutchison's retail will do very well, just like the Keswick family. You can make trouble, so just ignore them." New Bijian said calmly.

Bao Fuda thought about it and agreed, so he said, "Then tomorrow, we will also publish it in the newspaper."

(End of this chapter)