The Industrial Giant Reborn

Chapter 193 Hualiu is the worst
"Is the Miss Hong Kong election going to start audition soon?" Chen Zhiwen suddenly asked again.

Selina Chow said: "Yes, the sea elections in June will take about two to three months, and then the finals will be officially broadcast live on TV in September."

"There is still a month to go. You spend some money to build momentum in various newspapers. Our own TV station is the same. Let the wind go. This year's Miss Hong Kong champion, runner-up and third runner-up house awards are in Taikoo Shing. I don't believe so much High-quality women are not tempted." Chen Zhiwen said with a smile.A house can make countless people crazy, and a house in Taikoo City is estimated to make countless people crazy. This is equivalent to the residence in the third ring road of Yanjing in later generations, and it is still by the sea.

"In Taikoo City?" Zhou Liang Shuyi was also moved for a moment. If it wasn't for the recent increase in income after becoming a wireless TV station, then a thousand-foot mansion in Taikoo City would make him envious.

"Big publicity, this Miss Hong Kong event, I want to run an unprecedented prosperity, not only the house, but also the contracts of various TV drama heroines, you can also see it and distribute it internally." Chen Zhiwen continued.

This Miss Hong Kong election is the first large-scale group event after I joined TVB. Chen Zhiwen naturally needs it to be as good as possible. At the same time, this is also an important way to increase the influence of TVB. Everyone likes beautiful women. If they can find high-quality girls and then develop them into girl groups, if they work harder, they may be able to become popular in Asia, as is the case with Korean girl groups in later generations.

However, an innate condition is required.

Chen Zhiwen then asked: "Is there a music creation team inside TVB?"

"There are some, but the main thing is to imitate Japanese music." Regarding her boss, Selina Chow decided to tell the truth.

"The original music area should also be improved. How about this? You pass on the internal information that concerts will be the key investment direction of TVB in the future. The original music operator with the best sales every year, No. 1 can get a house. Several people can get cash rewards, how much, you can set a data for me internally, don't give too little, if you can go overseas and have achievements overseas, then there will be more rewards." Chen Zhiwen thought for a while and said.

Music has no borders. If you want to make some achievements in cultural output, music is the simplest. This is the case in Japan now. All kinds of high-quality music emerge in endlessly. Even if many countries do not accept original Japanese songs because of language, then these countries Local musicians in other regions or regions will also go to Japan, buy the copyright, and then change it into their own language.

Even in the 80s, many of the music in Hong Kong and Wanwan came from the transformation of Japanese music, which achieved more than ten years of madness.

In Cantonese, there are also a lot of high-quality music. TV dramas in the 80s and 90s were equipped with a lot of familiar music. As the content of TV dramas became memories in people’s hearts, this shows that there are many high-quality music talents, but this level is Not enough, if you want the music market to explode, it must be similar to the madness of the late 90s and early 00s in the Mainland.

"If you sing well, just give it to the house, isn't that too much?" Zhou Liang Shuyi asked with some uncertainty.Why does my boss like to use it so much to clear the way, and give away a house every now and then.

"Not much, Hollywood film companies, music revenue accounts for their two layers, this one is much worse in Hong Kong, music has only become a supporting package for TV dramas or movies, as the economy gets better and better, most of them will find ways to improve themselves Midea has recently developed a home music player with a very cheap price, which can meet the needs of most people in Hong Kong and even Asian countries.” Chen Zhiwen said with a smile.

As early as a few years ago, Midea began to develop low-cost music listening methods. With the help of the long-term cultivation of the previously acquired Universal Electronics in the radio industry, research in this area is much more convenient.

Originally, Chen Zhiwen's idea was to develop a portable music player like the Walkman, but as the research deepened, he found that it was very difficult. Now many large international companies are also researching this direction. In terms of patents and resources, Beauty is all disadvantages.

Therefore, Chen Zhiwen ordered to study the type placed in the room first, which is much smaller and can be taken away with one hand, and is not heavy. However, given the cost advantage of Hong Kong, it is best not to use Japanese patents for this music player, because At that time, it will be competitors with the Japanese system, so Midea has always used the patents of the American and European systems.

There are also some self-developed patents, but more of them are structural. As for tapes and tape drives, they can only be imported from overseas. Lei Shengli also spent a lot of talking to get Philips to offer a slightly more favorable price. .

In the end, through assembly in Hong Kong, the ex-factory price of a Midea music player is HK$55, which is equivalent to 30% of the monthly salary of many Hong Kong citizens. Although it is not cheap, many people are still willing to pay in the era of no entertainment. Yes, just like the newly opened mainland, how many people spend a few months or even a year's income just to buy a TV.

"Hollywood is very good at profiting from peripherals, whether it's movies, TV shows, or music. This has a lot to do with European and American laws. In Hong Kong, most people will still buy pirated tapes. If there is not enough income, Only our support for music, I am afraid it will be difficult to be effective." Zhou Liang Shuyi analyzed accurately.

"Let's take it step by step. There are a lot of piracy in Hong Kong, but there are also some genuine buyers. At least in terms of sound quality, genuine music is much better. The major shopping malls still sell genuine music. In addition, I will find ways to increase overseas sales. ability, if our music can be sold to Chinatowns in various countries, especially in Europe and the United States, the market is not small, and the laws there are also anti-piracy." Chen Zhiwen nodded and said.

In fact, it is a bit helpless. The existence of piracy is actually not a problem. The biggest problem is that Hong Kong’s population is too small, which is not enough to support the local entertainment industry. Watch Hong Kong movies.

In the mainland of later generations, the probability of piracy is higher and the economy is worse, but the population is large. Even if a smaller proportion is genuine, it will be a huge market. The peak of Chinese music around 2000 is the most fundamental reason. Music With the explosion of the market, a small number of more than 10 billion people buy genuine copies, which can also feed a large number of music entertainment companies, and related singers can also benefit from it.

With money, more people will naturally create, and a large number of music will expand the legitimate market, forming a virtuous circle. If it is not for the emergence of Internet piracy, with the development of the economy and the increase in people's awareness of supporting genuine music, Chinese music will only will get better and better.

Now that the Hong Kong market is not big, we can only develop new markets. Overseas Chinese are a very large market, no less than the mainland in later generations, but it is too scattered. Even if TVB is ten times bigger, it will not have the ability to do so. Development can only be possible for companies of Hutchison's level.

"It will be much better if we can open up the overseas Chinese market, even if it is in the United States." Zhou Liang Shuyi nodded and said, he also knows that his boss has a large network in the United States, maybe it will really work.

"I'll be in charge of the market, and you'll be in charge of the music quality. No matter how big my market is, it's useless if you don't have good quality music. In fact, you can recruit people from Wanwan. You can figure it out on your own. .” Chen Zhiwen said.

There is never a shortage of talents in Chinese music, but only the environment. If you want to export culture, you need to provide a huge market first, and then stimulate the explosion of related industries. Even Wanwan and overseas Chinese can participate and share this cake .

Hualiu is the most embarrassing thing. This is what a singer Chen Zhiwen likes very much said. Now that he has appeared decades earlier and has enough capital, he naturally has to work hard on this aspect. As long as he uses his capital Clear the way and make the market bigger, then there may be more Beyond or existences like Lin Junjie and Jay Chou in the Chinese world.

As long as the control is good, the income of this area will not be low. It may not be as good as real estate, electronic technology, etc., but it will be more meaningful. In the next few decades, there will be many Chinese music kings and a large number of high-quality music. ears, at least enjoy more high-quality music.

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(End of this chapter)